HomeZada
HomeZada is an AI-enabled digital homeowner platform founded in 2011 that helps individual homeowners and property professionals (real estate, insurance, mortgage, builders, investors) manage, maintain, protect, and improve residential properties via a tiered subscription model.
- Company typePrivate
- Founded2011
- HeadquartersEl Dorado Hills, United States
- Headcount1–10
- GTM typeB2B and B2C
- OfferingSoftware
What HomeZada does
HomeZada is a private, for-profit digital homeowner platform founded in 2011 and headquartered in El Dorado Hills, California. The company provides an AI-enabled software platform that helps individual homeowners manage, maintain, protect, and improve their residential properties, with stated capabilities spanning inventory tracking, maintenance scheduling, documentation storage, and home valuation. Underlying technical components include a Homeowner AI assistant, a generative Visual Design AI for home visualization, and Photo Recognition for organizing property imagery and documents.
The platform serves two distinct customer segments: individual homeowners as the primary consumer base, and property professionals via a dedicated PRO tier — specifically real estate agents, insurance professionals, mortgage professionals, builders, and real estate investors. HomeZada monetizes through a tiered subscription model (homeowner and PRO tiers) supplemented by affiliate revenue, and distributes via product-led growth, a content engine (blog and podcast), an affiliate program, and earned press coverage. Total disclosed funding to date is approximately $2.55 million across a 2011 founding round, a 2014 seed led by Moneta Ventures with SeedInvest participation, accelerator participation at Plug and Play (2017) and MassChallenge (2020), and a 2022 Wells Fargo Innovation Challenge grant. Headcount is reported at 1-10 employees, and the company has not announced a public funding event since 2022.
HomeZada firmographics
Firmographics- Name
- HomeZada
- Legal name
- HomeZada
- Website
- https://HomeZada.com
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- HomeZada is an AI-enabled digital homeowner platform founded in 2011 that helps individual homeowners and property professionals (real estate, insurance, mortgage, builders, investors) manage, maintain, protect, and improve residential properties via a tiered subscription model.
- Ownership category
- akta.pro rank
HomeZada industry classification
Industry- Product category
- Home Management Software
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Residential Whole-Home Organizing (HSAFAKAA)
- akta.pro secondary industry
- Ongoing Paper Maintenance & Accountability Programs (HSAFAEAJ)
Keywords
Where HomeZada is headquartered
LocationHeadquarters
- HQ city
- El Dorado Hills
- HQ country
- United States
- HQ region
- North America
Markets served
HomeZada business model
Business model- GTM type
- B2B and B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Marketing or Sales, Operations, Personnel, Infrastructure
Revenue model
- Homeowner Subscription: Subscription-based revenue from individual homeowners who pay for access to the home management platform including inventory, maintenance, projects, and finances features.
- HomeZada PRO Subscription: Professional tier subscription for real estate, mortgage, insurance, and property professionals who use the platform to serve their clients.
- Affiliate Revenue: Revenue share program for media and influencer partners who refer homeowners to subscribe to HomeZada.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Homeowner subscription with all core features |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels5 records
HomeZada product offering
Product offeringCore offering
HomeZada is a subscription-based digital home management platform that consolidates home inventory, maintenance scheduling, improvement projects, and home finances into one connected system for individual homeowners. It layers proprietary AI capabilities (Homeowner AI and Home Visual Design AI) on top to deliver personalized insights and design visualizations. A separate HomeZada PRO tier provides a co-branded platform that real estate, mortgage, insurance, and property professionals can deliver to their clients.
Product overview
HomeZada is a unified digital home management platform that integrates multiple modules into a single system. The core HomeZada platform serves as the central hub, with integrated modules including Home Inventory (for documenting belongings and insurance), Home Maintenance (for scheduling and tracking repairs), Home Projects (for organizing remodeling and improvement projects), and Home Finances (for tracking expenses, budgets, value, and equity). AI-powered capabilities are delivered through Homeowner AI (for personalized insights and recommendations) and Home Visual Design AI (for generative design visualization). The product also offers specialized versions: HomeZada PRO for real estate, mortgage, insurance, and property professionals, and dedicated features for Buyers & Sellers and Real Estate Investors. The Multiple Properties module enables management of several homes from one account.
Differentiator
Problem solved
Functional benefit
Products and services
- HomeZada Home Management Platform
Quantifiable outcome
- 15% discount available on annual subscription
Companies that use HomeZada
Customer profileNamed customers2 records
Segments6 records
Ideal customer profiles2 records
HomeZada technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability7 records
Feature3 records
HomeZada partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and minor.
- Real Estate ProfessionalscoreHomeZada PRO enables real estate agents and brokers to deliver a co-branded home management platform to their clients, enhancing client engagement and providing value beyond transactions.
- Insurance ProfessionalscoreInsurance agents and carriers can offer HomeZada PRO to policyholders, supporting accurate property documentation and risk assessment.
- Mortgage ProfessionalscoreMortgage lenders and brokers can offer HomeZada PRO to homebuyers and homeowners as part of their client service offering.
- Builders and Service ProviderscoreHome builders, contractors, and service providers can use HomeZada PRO to manage client projects and deliver design visualization capabilities.
- Media and Influencer AffiliatesminorMedia and influencer partners can earn revenue through HomeZada's affiliate program by referring homeowners to subscribe.
Scale indicators1 record
Recent moves5 records
Expansion highlights4 records
HomeZada competitors and assessment
Company assessmentDirect peers
- HomeBinder: HomeBinder is a consumer home management platform that helps homeowners organize property records, maintenance schedules, and home inventory. It is a direct competitor to HomeZada's core homeowner subscription, addressing the same pain point of consolidating home information digitally.
- AppFolio: AppFolio is property management software serving landlords and property managers with leasing, maintenance, and accounting tools. It overlaps with HomeZada's investor and multi-property management capabilities at a larger enterprise scale.
- Porch: Porch is a home services marketplace and software platform connecting homeowners with home improvement professionals and offering planning tools. It overlaps with HomeZada's home improvement and project management modules and benefits from deeper professional network effects.
- Buildium: Buildium is property management software for landlords and real estate investors. It is directly comparable to HomeZada's Real Estate Investor segment for managing multiple properties, maintenance, and finances across a portfolio.
- Thumbtack: Thumbtack is a leading home services marketplace where homeowners find and hire local professionals. While focused on services discovery rather than home records, it captures intent around home projects that overlaps with HomeZada's project management and improvement modules.
- HouseLogic: HouseLogic is a consumer home management resource from the National Association of Realtors providing maintenance tips, improvement planning, and financial guidance. It is comparable to HomeZada in addressing the homeowner journey with educational content and planning tools, though it is free and ad-supported.
Emerging players
- Bold Penguin: Bold Penguin operates a commercial insurance marketplace with AI-driven matching technology. While focused on commercial rather than homeowners insurance, it is comparable to HomeZada in applying AI to streamline the intersection of property data and insurance workflows.
Broad incumbents
- Hippo Insurance: Hippo is a technology-driven homeowners insurance carrier using home data and smart home integrations to price and service policies. It is comparable to HomeZada through the Insurance Professional channel partnership and through collecting structured home data for risk purposes.
- Lemonade: Lemonade is a digitally native insurance carrier applying AI and behavioral data across renters and homeowners. While not a home management product, it is comparable to HomeZada through its tech-first insurance approach and potential overlap with structured home inventory and maintenance data.
- Zillow: Zillow is the largest US residential real estate platform with tools for buyers, sellers, and owners that increasingly overlap with HomeZada's buyer/seller and inventory modules. It represents the most significant incumbent threat given its massive traffic, brand, and ability to bundle home management features.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
HomeZada social profiles
Digital presenceHomeZada financial estimates
Financial estimateRevenue estimate
Valuation estimate
HomeZada leadership team
Management profileNumber of profiles
Profiles3 records
HomeZada funding detail
Funding detailFunding overview
Funding rounds5 records
Investors5 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
HomeZada M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about HomeZada
What does HomeZada do?
HomeZada is a subscription-based digital home management platform that consolidates home inventory, maintenance scheduling, improvement projects, and home finances into one connected system for individual homeowners. It layers proprietary AI capabilities (Homeowner AI and Home Visual Design AI) on top to deliver personalized insights and design visualizations. A separate HomeZada PRO tier provides a co-branded platform that real estate, mortgage, insurance, and property professionals can deliver to their clients.
Is HomeZada a public or private company?
HomeZada is a private company. It is classified as venture growth investor backed and is currently operating.
When was HomeZada founded?
HomeZada was founded in 2011. It employs 1 to 10 people.
Where is HomeZada based?
HomeZada is headquartered in El Dorado Hills, United States, in the North America region.
How does HomeZada make money?
Three revenue lines are on record. Homeowner Subscription is the primary driver. The others are homeZada PRO Subscription and affiliate Revenue.
Who are HomeZada's main competitors?
Direct peers on record are HomeBinder, AppFolio, Porch, Buildium, Thumbtack and HouseLogic. Bold Penguin is listed as an emerging player. Broad incumbents are Hippo Insurance, Lemonade and Zillow.
Does HomeZada have an API?
No public API is recorded for HomeZada.
What industry is HomeZada in?
HomeZada's product category is Home Management Software. Its primary akta.pro industry code is HSAFAKAA, Residential Whole-Home Organizing, with a secondary code of HSAFAEAJ, Ongoing Paper Maintenance & Accountability Programs. Its SIC code is 7372.