BRAND EYES DISTRIBUTORS ( PVT ) LTD

What BRAND EYES DISTRIBUTORS ( PVT ) LTD does

Brand Eyes Distributors (PVT) Ltd is a Delhi-based, privately-held Indian distribution company founded in 2008 by Amlan Bhattacharjya that operates as the official India distributor for two international consumer-electronics brands: Skullcandy (lifestyle audio products — headphones, true-wireless earbuds, and speakers) and Tile (Bluetooth trackers). The company serves Indian consumers through a multi-channel distribution network spanning online marketplaces (Amazon India, Flipkart, Paytm, Myntra, Snapdeal, TataCLiQ), physical retail chains (Croma, Reliance Retail, Big C, Poorvika, Supreme Mobiles, The Chennai Mobiles, Sangeetha Mobiles, Pothys Hypermarket, Crossword, WHSmith India), its own D2C storefront (shop.brandeyes.in), and a dedicated corporate/B2B gifting channel for bulk orders above 50 SKUs.

The company's core operating activity is end-to-end physical distribution: sourcing finished Skullcandy and Tile inventory, managing logistics and supply chain, placing products in retail and online channels, and providing brand activations (events at IIT Delhi, IIM Bangalore and corporate locations) and PR/media coverage. Pricing follows standard hardware unit pricing — Skullcandy earbuds span Rs. 2,249 (Dime) to Rs. 14,999 (Push Ultra), Skullcandy headphones span Rs. 10,999 (Hesh ANC/Hesh 3) to Rs. 24,999 (Crusher ANC), and Tile trackers are priced between Rs. 2,499 (Mate) and Rs. 7,999 (4-pack). The company is not a manufacturer and does not own proprietary technology; its technology footprint is limited to standard distribution/supply-chain management and an e-waste compliance partnership with Swach Enviro E-Waste India under India's E-Waste Management Rules, 2016.

Brandeyes operates with 101–250 employees from a corporate office at 201, 2nd Floor, 67–68 Chandra Bhawan, Nehru Place, New Delhi, with an authorized service center in Noida. It generates revenue through hardware resale margins on the two distributed brands and has no disclosed external funding, no subsidiaries, no M&A history, and no publicly disclosed revenue figures. Customer revenue concentration is diluted across many retailers, but the company's overall revenue is structurally dependent on the continuity of its Skullcandy and Tile distribution mandates.

Name

BRAND EYES DISTRIBUTORS ( PVT ) LTD

Legal name

BrandEyes Distributors Pvt. Ltd.

Website

https://brandeyes.in

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

101–250 employees

Short description

Brand Eyes Distributors is a Delhi-based Indian distribution company and the official India distributor for Skullcandy audio products and Tile Bluetooth trackers, selling through online marketplaces, retail chains, its own e-commerce site, and B2B/corporate channels.

Ownership category

akta.pro rank

Product category

Consumer Electronics Distribution

NAICS

Hardware Merchant Wholesalers (423710)

SIC

Wholesale-Computers & Peripheral Equipment & Software (5045)

akta.pro primary industry

Headphones & Personal Audio Retail (Earbuds, ANC, DACs) (CRACAEAG)

akta.pro secondary industry

Audio Accessories (Ear Tips, Cables, Stands, Cases, Transmitters) (CRACANAM)

Keywords

• Consumer electronics distribution
• Audio products distribution
• Bluetooth tracker distribution
• Retail distribution network
• Brand distribution services

Headquarters

HQ city

Delhi

HQ country

India

HQ region

Asia

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Product Distribution: Brandeyes generates revenue as the official India distributor for Skullcandy (audio products including headphones, earbuds, speakers) and Tile (Bluetooth trackers). The company distributes products across multiple channels including high street retail, online marketplaces, mass merchants, and B2B/corporate sales.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels4 records

Core offering

Brandeyes Distributors is the official India distributor for Skullcandy (audio products including headphones, earbuds, and speakers) and Tile (Bluetooth trackers). The company distributes consumer electronics and telecom products into high street retail, online marketplaces, mass merchants, and B2B/corporate channels, providing end-to-end distribution services including supply chain management, market analysis, and channel optimization across India.

Product overview

Brand Eyes Distributors (PVT) LTD is a distribution company that distributes consumer electronics and telecom products in India. The company serves as the official distributor of Skullcandy (audio products including headphones, earbuds, and speakers) and Tile (Bluetooth tracking devices). The product portfolio consists of two main branded product lines: Skullcandy audio devices which feature built-in Tile tracker integration for device locating and Personal Sound customization via the Skullcandy App, and Tile Bluetooth trackers for item location.

Differentiator

Problem solved

Functional benefit

Brands

• Skullcandy: Audio brand distributed by Brandeyes in India, including headphones, earbuds, and wireless audio products
• Tile

Named customers18 records

Segments1 record

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Seven partnerships are on record, tiered core and minor.

• TilecoreChannel Partner/ Reseller/ Distributor · 1 January 2019Brandeyes is the official India distributor for Tile, the world's largest lost and found community. Tile products include Bluetooth trackers (Mate, Sticker, Slim, Pro) that help users locate everyday items. Brandeyes launched Tile products in India in August 2019.
• SkullcandycoreChannel Partner/ Reseller/ Distributor · 1 January 2008Brandeyes is the official India distributor for Skullcandy, the original lifestyle audio brand. Founded in 2008, Brandeyes distributes Skullcandy's full range of headphones, earbuds, and speakers across Indian retail and online channels. Skullcandy is recognized as the #1 selling brand in Stereo Headphones and True Wireless Earbuds under Rs.5000 in India.
• SWACH ENVIRO E-WASTE INDIA PVT. LTD.minorOthersBrandeyes has partnered with Swach Enviro E-Waste India Pvt. Ltd. as their Producer Responsibility Organization (PRO) for e-waste management compliance under India's E-Waste (Management) Rules, 2016. The partnership facilitates collection and safe recycling of end-of-life electronic products pan-India.
• Amazon IndiacoreChannel Partner/ Reseller/ DistributorMajor e-commerce marketplace partner for distribution of Skullcandy and Tile products across India.
• FlipkartcoreChannel Partner/ Reseller/ DistributorE-commerce marketplace partner for distribution of Skullcandy and Tile products in India.
• CromacoreChannel Partner/ Reseller/ DistributorLeading consumer electronics retail chain partner for in-store distribution of Skullcandy audio products.
• Reliance RetailcoreChannel Partner/ Reseller/ DistributorIndia's largest retail chain partner for mass market distribution of Skullcandy and Tile products.

Scale indicators1 record

Recent moves5 records

Expansion highlights5 records

Direct peers

• Redington India: Redington India is one of the largest IT and consumer electronics distributors in India, distributing brands across mobile phones, audio, IT, and lifestyle categories to retail and online channels. Directly comparable to Brandeyes as an Indian multi-brand consumer electronics distributor selling through similar marketplace and retail channels.
• Rashi Peripherals: Rashi Peripherals is a leading national IT and consumer electronics distributor in India with broad channel reach across retail, enterprise, and online. Comparable to Brandeyes as a domestic multi-brand distributor focused on consumer electronics distribution through similar retailer and e-commerce partners.
• Savex Technologies: Savex Technologies is a large Indian distributor of IT products, mobile phones, consumer electronics, and lifestyle accessories through retail and enterprise channels. Comparable to Brandeyes as a multi-brand India distribution company with similar channel mix and product categories including audio and accessories.
• Compuage Infocom: Compuage Infocom is an Indian IT and consumer electronics distributor distributing mobile devices, audio products, and accessories through retail and online channels. Comparable to Brandeyes as a domestic distribution company with similar product mix and channel strategy.
• Supertron Electronics: Supertron Electronics is an Indian distributor focused on mobile handsets, IT, and consumer electronics distributed through retail, online, and B2B channels. Comparable to Brandeyes in serving similar retailer and marketplace partners and distributing lifestyle/audio brands in India.
• Optiemus Infracom: Optiemus Infracom is an Indian lifestyle and consumer electronics company that distributes and manufactures mobile handsets, hearables, and accessories in India through retail and online channels. Comparable to Brandeyes as an Indian lifestyle electronics distribution and brand platform serving similar retail and e-commerce partners.

Broad incumbents

• Ingram Micro India: Ingram Micro India is the Indian arm of the global IT/electronics distribution giant, distributing consumer electronics, PCs, peripherals, and mobile products across retail and enterprise channels. Comparable as a larger-scale, broader-portfolio competitor in the Indian consumer electronics wholesale market where Brandeyes operates.
• Brightstar India: Brightstar India is part of a global wireless device and accessories distribution group, distributing handsets, audio devices, and accessories through retail and telecom channels in India. Comparable to Brandeyes as a specialized wireless/consumer electronics distribution platform with broader geographic and category scope.
• HCL Infosystems: HCL Infosystems is a longstanding Indian IT and consumer electronics distribution and services company with broad product range across hardware, PCs, and lifestyle electronics. Comparable as an incumbent Indian consumer electronics distributor, though with much larger and more diversified operations than Brandeyes.

Emerging players

• boAt (Imagine Marketing): boAt is a leading India-based audio and wearables brand selling TWS earbuds, headphones, and speakers across the same online and offline retail channels where Brandeyes distributes Skullcandy. Comparable as a competing headphones/earbuds brand in the Indian market that competes for the same shelf space and consumer mindshare that Brandeyes sells against.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/brandeyes_in
• YouTubeyoutube.com/channel/UCixoZr4y7mEb3chb87MiTUA
• Facebookfacebook.com/SkullcandyIndia
• Instagraminstagram.com/skullcandy_india

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about BRAND EYES DISTRIBUTORS ( PVT ) LTD