Tile
Tile designs Bluetooth Low Energy trackers (Tile, Tile Pro, Tile Slim, Tile Sticker) plus the Life360 Pet GPS, and operates them inside the Life360 family safety app, serving consumer households that want to locate items and pets via a crowdsourced Find Network of 96 million users.
- Company typePrivate
- Founded2012
- HeadquartersSan Mateo, United States
- Headcount101–250
- GTM typeB2C
- OfferingHardware or Manufacturing
What Tile does
Tile creates Bluetooth Low Energy (BLE) tracking hardware and the accompanying mobile software that helps consumers locate everyday items such as keys, wallets, bags, electronics, and — as of October 2025 — pets. Its product portfolio comprises four BLE trackers (Tile, Tile Pro, Tile Slim, Tile Sticker) plus the cellular/GPS-enabled Life360 Pet GPS tracker; the underlying finding capability is a crowdsourced Find Network in which the proximity of any Life360 app user can be used to locate a Tile that is out of its owner's Bluetooth range.
Operationally, Tile is a wholly owned subsidiary of Life360, Inc. (NYSE: L360), acquired in 2021 for $205 million. Tile does not operate a standalone consumer app; trackers are managed inside the Life360 family safety platform, which bundles location sharing, driving safety, crash detection, emergency dispatch, roadside assistance, and pet tracking. This bundling gives Tile access to Life360's 96 million-user base as the substrate for its Find Network and routes hardware buyers into a tiered subscription stack (Free, Silver at $7.99/mo, Gold at $14.99/mo, Platinum at $24.99/mo).
The business model is hybrid hardware-plus-subscription. Tracker hardware is sold direct-to-consumer via the Life360 e-commerce storefront and through retail channels, priced from $27.99 to $49.99 (with promotional pricing as low as $14.99 on Tile Mate), and the Pet GPS requires a Gold or Platinum subscription. Tile also operates a corporate custom-branding channel for enterprise gifting and asset tracking. Tile serves families and individuals seeking location assurance for people, pets, and things, and competes with Apple AirTag and Samsung Galaxy SmartTag in the broader Bluetooth tracker category.
Tile firmographics
Firmographics- Name
- Tile
- Legal name
- Tile, Inc.
- Website
- https://tile.com
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Tile designs Bluetooth Low Energy trackers (Tile, Tile Pro, Tile Slim, Tile Sticker) plus the Life360 Pet GPS, and operates them inside the Life360 family safety app, serving consumer households that want to locate items and pets via a crowdsourced Find Network of 96 million users.
- Ownership category
- akta.pro rank
Tile industry classification
Industry- Product category
- Consumer Electronics
- NAICS
- Pet and Pet Supplies Retailers (459910)
- SIC
- Computer Peripheral Equipment, Nec (3577)
- akta.pro primary industry
- Pet Care & Consumer Tracking IoT (Feeders, Pet Doors, GPS Trackers) (HSAPAQAL)
- akta.pro secondary industry
- Pet Technology & Smart Devices Distribution (Trackers, Feeders) (CRAOAKAI)
Keywords
Where Tile is headquartered
LocationHeadquarters
- HQ city
- San Mateo
- HQ country
- United States
- HQ region
- North America
Markets served
Tile business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Technology or R&D, Personnel
Revenue model
- Hardware Sales: Tile sells Bluetooth tracker devices (Tile Mate, Tile Pro, Tile Slim, Tile Sticker) as one-time purchases. Individual trackers priced from $27.99 to $49.99 depending on model. Occasional discounts available (e.g., Tile Mate at $14.99 on sale).
- Subscription Memberships: Life360 offers tiered subscription plans (Free, Silver $7.99/mo, Gold $14.99/mo, Platinum $24.99/mo) that include Tile tracking features along with family safety features. Premium plans include features like crash detection, emergency dispatch, roadside assistance, and stolen funds reimbursement.
- Pet GPS Tracking: Life360 Pet GPS tracker sold as hardware ($49.99) with required subscription (Gold $14.99/mo or Platinum $24.99/mo). Combines cellular, GPS, Wi-Fi, and Bluetooth connectivity for real-time pet tracking.
- Corporate Custom Branded Tiles: Tile offers custom branded tile products for corporate customers through the /tile-corporate page, likely with volume pricing for business clients.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Tile Tracker - $27.99 individual |
| Unit Pricing | Pay-as-you-go | Tile Slim - $33.99 individual |
| Unit Pricing | Pay-as-you-go | Tile Pro - Premium model pricing |
| Unit Pricing | Pay-as-you-go | Tile Mate on sale - $14.99 |
| Freemium | Monthly | Free Plan - $0/month |
| Subscription | Monthly | Silver Plan - $7.99/month |
| Subscription | Monthly | Gold Plan - $14.99/month |
| Subscription | Monthly | Platinum Plan - $24.99/month |
| Hybrid | Monthly | Pet GPS Tracker - $49.99 hardware + subscription |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels6 records
Tile product offering
Product offeringCore offering
Tile designs, manufactures, and sells Bluetooth Low Energy (BLE) tracker hardware devices—Tile (formerly Mate), Tile Pro, Tile Slim, and Tile Sticker—that pair with the Life360 mobile app to help consumers locate lost everyday items such as keys, wallets, bags, and remote controls. The product line has expanded to include the Life360 Pet GPS tracker, which combines cellular, GPS, Wi-Fi, and Bluetooth technologies for always-on pet tracking with no range limit. All devices rely on a crowdsourced Find Network of approximately 96 million Life360 app users across 150+ countries who anonymously detect nearby Tiles and relay their location back to owners.
Product overview
Tile is a Bluetooth tracker brand owned by Life360, offering a portfolio of finding devices including Tile (formerly Tile Mate), Tile Pro, Tile Slim, and Tile Sticker. These hardware trackers work in conjunction with the Life360 family safety app platform, which offers subscription tiers (Free, Silver, Gold, Platinum) ranging from $0 to $24.99/month. The product ecosystem expanded in 2025 to include the Life360 Pet GPS tracker. Tile products compete directly with Apple AirTag and Samsung Galaxy SmartTag, with the 2026 Earthline collection introducing refreshed design colors.
Differentiator
Problem solved
Functional benefit
Brands
- Tile Mate: Bluetooth tracker for keys and everyday items, renamed to simply 'Tile' in 2026 refresh
- Tile Pro
- Tile Slim
- Tile Sticker
- Earthline Collection
Products and services
- Tile (formerly Tile Mate) Standard Bluetooth Low Energy tracker designed for attachment to everyday carry items such as keys, bags, backpacks, and laptops. Pairs with the Life360 mobile app (iOS and Android) and uses the Life360 Find Network to locate lost items beyond Bluetooth range.
- Tile Pro Premium Bluetooth Low Energy tracker offering longer Bluetooth range and a louder audible ring than the standard Tile, targeted at high-value items and outdoor use cases. Pairs with the Life360 mobile app and uses the Find Network for off-range location.
- Tile Slim Thin, wallet-shaped Bluetooth Low Energy tracker designed to slide into wallets, passport holders, laptop sleeves, and luggage tags. Pairs with the Life360 mobile app and uses the Find Network for location.
- Tile Sticker Small adhesive-backed Bluetooth Low Energy tracker designed to stick to flat or curved surfaces such as remote controls, bike frames, helmets, and small electronics. Pairs with the Life360 mobile app and uses the Find Network for off-range location.
- Life360 Pet GPS Always-on pet GPS tracker that combines cellular, GPS, Wi-Fi, and Bluetooth location technologies to deliver real-time tracking of cats and dogs with no Bluetooth range limit. Designed for pet owners whose pets roam beyond traditional Bluetooth tracker coverage.
- Custom Branded Tiles (corporate / promotional) Customizable Bluetooth Low Energy trackers sold to brands and enterprises for use as promotional gifts, loyalty rewards, and co-branded merchandise. Operates as a B2B line with volume-based procurement distinct from the consumer retail channel.
Quantifiable outcome
- 96 million people use Life360/Tile ecosystem for family safety and item tracking
- +2 more outcomes
Companies that use Tile
Customer profileSegments4 records
Ideal customer profiles3 records
Tile technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Tile partnerships and signals
Strategic signalScale indicators6 records
Recent moves6 records
Expansion highlights6 records
Tile competitors and assessment
Company assessmentBroad incumbents
- Apple AirTag: Apple's AirTag is the dominant consumer Bluetooth tracker, leveraging the ~1B-device Find My network for crowdsourced finding. Direct substitute for Tile on iOS, but limited to Apple ecosystem — Tile's cross-platform support is its primary differentiation.
- Samsung Galaxy SmartTag / SmartTag+: Samsung's SmartTag and SmartTag+ are Bluetooth/UWB trackers integrated with Galaxy devices and SmartThings Find. Direct competitor with deep platform integration on Samsung's ~1B-device base; Tile competes primarily on cross-platform reach.
- Jiobit: Jiobit makes small GPS location devices for kids, pets, and seniors — a direct portfolio overlap with Tile/Life360. Notably, Jiobit is also owned by Life360, making it a sister product line rather than a pure competitor.
- Garmin (pet/collar GPS): Garmin's Astro/T5 and Alpha dog tracking collars and GPS wearables are premium-positioned competitors in the pet and personal tracking space, with strong brand and hardware quality but at significantly higher price points than Tile.
Direct peers
- Chipolo: Chipolo makes cross-platform Bluetooth trackers (Chipolo ONE, CARD) competing head-to-head with Tile Mate/Slim on price, form factor, and feature set. Closest direct peer in the non-platform-affiliated Bluetooth tracker segment.
- Pebblebee: Pebblebee builds Bluetooth and GPS-enabled trackers (Clip, Card, Tag) with rechargeable batteries and Apple Find My compatibility. Comparable product portfolio targeting the same everyday-carry and travel use cases as Tile.
- Cube Tracker: Cube Tracker offers a range of small Bluetooth trackers (Cube, Cube Pro, Cube Shadow) at price points directly comparable to Tile Mate and Tile Pro. Direct mid-market competitor with similar feature set.
- Whistle (pet GPS): Whistle makes GPS pet trackers and health monitors with subscription plans, competing directly with Life360's new Pet GPS. Comparable form factor (collar-attached) and subscription-first business model for pet tracking.
- Tractive: Tractive is a leading GPS pet tracker with global cellular coverage and subscription-based service, competing directly with Life360 Pet GPS in real-time location, geofencing, and activity monitoring.
Regional players
- Invoxia: Invoxia offers GPS pet trackers (Smart Dog Collar) and bike/scooter trackers with cellular connectivity, primarily in European markets. Comparable to Life360 Pet GPS on the cellular+GPS combination, but more regionally focused.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Tile social profiles
Digital presenceTile financial estimates
Financial estimateRevenue estimate
Valuation estimate
Tile leadership team
Management profileNumber of profiles
Tile funding detail
Funding detailFunding overview
Funding rounds6 records
Investors14 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Tile M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Tile
What does Tile do?
Tile designs, manufactures, and sells Bluetooth Low Energy (BLE) tracker hardware devices—Tile (formerly Mate), Tile Pro, Tile Slim, and Tile Sticker—that pair with the Life360 mobile app to help consumers locate lost everyday items such as keys, wallets, bags, and remote controls. The product line has expanded to include the Life360 Pet GPS tracker, which combines cellular, GPS, Wi-Fi, and Bluetooth technologies for always-on pet tracking with no range limit. All devices rely on a crowdsourced Find Network of approximately 96 million Life360 app users across 150+ countries who anonymously detect nearby Tiles and relay their location back to owners.
Is Tile a public or private company?
Tile is a private company. It is classified as corporate owned and is currently operating.
When was Tile founded?
Tile was founded in 2012. It employs 101 to 250 people.
Where is Tile based?
Tile is headquartered in San Mateo, United States, in the North America region.
How does Tile make money?
Four revenue lines are on record. Hardware Sales are the primary driver. The others are subscription Memberships, pet GPS Tracking and corporate Custom Branded Tiles.
Who are Tile's main competitors?
Broad incumbents on record are Apple AirTag, Samsung Galaxy SmartTag / SmartTag+, Jiobit and Garmin (pet/collar GPS). Direct peers are Chipolo, Pebblebee, Cube Tracker, Whistle (pet GPS) and Tractive. Invoxia is listed as a regional player.
Does Tile have an API?
No public API is recorded for Tile.
What industry is Tile in?
Tile's product category is Consumer Electronics. Its primary akta.pro industry code is HSAPAQAL, Pet Care & Consumer Tracking IoT (Feeders, Pet Doors, GPS Trackers), with a secondary code of CRAOAKAI, Pet Technology & Smart Devices Distribution (Trackers, Feeders). Its NAICS code is 459910 and its SIC code is 3577.