BRAND EYES DISTRIBUTORS ( PVT ) LTD
Brand Eyes Distributors is a Delhi-based Indian distribution company and the official India distributor for Skullcandy audio products and Tile Bluetooth trackers, selling through online marketplaces, retail chains, its own e-commerce site, and B2B/corporate channels.
- Company typePrivate
- Founded2008
- HeadquartersDelhi, India
- Headcount101–250
- GTM typeB2B
- OfferingServices
What BRAND EYES DISTRIBUTORS ( PVT ) LTD does
Brand Eyes Distributors (PVT) Ltd is a Delhi-based, privately-held Indian distribution company founded in 2008 by Amlan Bhattacharjya that operates as the official India distributor for two international consumer-electronics brands: Skullcandy (lifestyle audio products — headphones, true-wireless earbuds, and speakers) and Tile (Bluetooth trackers). The company serves Indian consumers through a multi-channel distribution network spanning online marketplaces (Amazon India, Flipkart, Paytm, Myntra, Snapdeal, TataCLiQ), physical retail chains (Croma, Reliance Retail, Big C, Poorvika, Supreme Mobiles, The Chennai Mobiles, Sangeetha Mobiles, Pothys Hypermarket, Crossword, WHSmith India), its own D2C storefront (shop.brandeyes.in), and a dedicated corporate/B2B gifting channel for bulk orders above 50 SKUs.
The company's core operating activity is end-to-end physical distribution: sourcing finished Skullcandy and Tile inventory, managing logistics and supply chain, placing products in retail and online channels, and providing brand activations (events at IIT Delhi, IIM Bangalore and corporate locations) and PR/media coverage. Pricing follows standard hardware unit pricing — Skullcandy earbuds span Rs. 2,249 (Dime) to Rs. 14,999 (Push Ultra), Skullcandy headphones span Rs. 10,999 (Hesh ANC/Hesh 3) to Rs. 24,999 (Crusher ANC), and Tile trackers are priced between Rs. 2,499 (Mate) and Rs. 7,999 (4-pack). The company is not a manufacturer and does not own proprietary technology; its technology footprint is limited to standard distribution/supply-chain management and an e-waste compliance partnership with Swach Enviro E-Waste India under India's E-Waste Management Rules, 2016.
Brandeyes operates with 101–250 employees from a corporate office at 201, 2nd Floor, 67–68 Chandra Bhawan, Nehru Place, New Delhi, with an authorized service center in Noida. It generates revenue through hardware resale margins on the two distributed brands and has no disclosed external funding, no subsidiaries, no M&A history, and no publicly disclosed revenue figures. Customer revenue concentration is diluted across many retailers, but the company's overall revenue is structurally dependent on the continuity of its Skullcandy and Tile distribution mandates.
BRAND EYES DISTRIBUTORS ( PVT ) LTD firmographics
Firmographics- Name
- BRAND EYES DISTRIBUTORS ( PVT ) LTD
- Legal name
- BrandEyes Distributors Pvt. Ltd.
- Website
- https://brandeyes.in
- Company type
- Private
- Founded year
- 2008
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Brand Eyes Distributors is a Delhi-based Indian distribution company and the official India distributor for Skullcandy audio products and Tile Bluetooth trackers, selling through online marketplaces, retail chains, its own e-commerce site, and B2B/corporate channels.
- Ownership category
- akta.pro rank
BRAND EYES DISTRIBUTORS ( PVT ) LTD industry classification
Industry- Product category
- Consumer Electronics Distribution
- NAICS
- Hardware Merchant Wholesalers (423710)
- SIC
- Wholesale-Computers & Peripheral Equipment & Software (5045)
- akta.pro primary industry
- Headphones & Personal Audio Retail (Earbuds, ANC, DACs) (CRACAEAG)
- akta.pro secondary industry
- Audio Accessories (Ear Tips, Cables, Stands, Cases, Transmitters) (CRACANAM)
Keywords
Where BRAND EYES DISTRIBUTORS ( PVT ) LTD is headquartered
LocationHeadquarters
- HQ city
- Delhi
- HQ country
- India
- HQ region
- Asia
Offices2 records
Markets served
BRAND EYES DISTRIBUTORS ( PVT ) LTD business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Product Distribution: Brandeyes generates revenue as the official India distributor for Skullcandy (audio products including headphones, earbuds, speakers) and Tile (Bluetooth trackers). The company distributes products across multiple channels including high street retail, online marketplaces, mass merchants, and B2B/corporate sales.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Skullcandy Dime True Wireless Earbuds |
| Unit Pricing | Pay-as-you-go | Skullcandy Jib True Earbuds |
| Unit Pricing | Pay-as-you-go | Skullcandy Indy ANC Earbuds |
| Unit Pricing | Pay-as-you-go | Skullcandy Hesh ANC Headphones |
| Unit Pricing | Pay-as-you-go | Skullcandy Crusher Evo Headphones |
| Unit Pricing | Pay-as-you-go | Skullcandy Spoke True Wireless Earbuds |
| Unit Pricing | Pay-as-you-go | Skullcandy Push Ultra Earbuds |
| Unit Pricing | Pay-as-you-go | Skullcandy Indy Fuel Earbuds |
| Unit Pricing | Pay-as-you-go | Skullcandy Indy Evo Earbuds |
| Unit Pricing | Pay-as-you-go | Skullcandy Sesh Evo Earbuds |
| Unit Pricing | Pay-as-you-go | Skullcandy Sesh True Wireless Earbuds |
| Unit Pricing | Pay-as-you-go | Skullcandy Method ANC Earbuds |
| Unit Pricing | Pay-as-you-go | Skullcandy Crusher ANC Headphones |
| Unit Pricing | Pay-as-you-go | Skullcandy Venue Headphones |
| Unit Pricing | Pay-as-you-go | Skullcandy Hesh 3 Wireless Headphones |
| Unit Pricing | Pay-as-you-go | Skullcandy Crusher Wireless Headphones |
| Unit Pricing | Pay-as-you-go | Tile Sticker Bluetooth Tracker |
| Unit Pricing | Pay-as-you-go | Tile Slim Bluetooth Tracker |
| Unit Pricing | Pay-as-you-go | Tile Pro Bluetooth Tracker |
| Unit Pricing | Pay-as-you-go | Tile Mate Bluetooth Tracker |
Go-to-market motion1 record
Distribution channels6 records
Marketing channels4 records
BRAND EYES DISTRIBUTORS ( PVT ) LTD product offering
Product offeringCore offering
Brandeyes Distributors is the official India distributor for Skullcandy (audio products including headphones, earbuds, and speakers) and Tile (Bluetooth trackers). The company distributes consumer electronics and telecom products into high street retail, online marketplaces, mass merchants, and B2B/corporate channels, providing end-to-end distribution services including supply chain management, market analysis, and channel optimization across India.
Product overview
Brand Eyes Distributors (PVT) LTD is a distribution company that distributes consumer electronics and telecom products in India. The company serves as the official distributor of Skullcandy (audio products including headphones, earbuds, and speakers) and Tile (Bluetooth tracking devices). The product portfolio consists of two main branded product lines: Skullcandy audio devices which feature built-in Tile tracker integration for device locating and Personal Sound customization via the Skullcandy App, and Tile Bluetooth trackers for item location.
Differentiator
Problem solved
Functional benefit
Brands
- Skullcandy: Audio brand distributed by Brandeyes in India, including headphones, earbuds, and wireless audio products
- Tile
Companies that use BRAND EYES DISTRIBUTORS ( PVT ) LTD
Customer profileNamed customers18 records
Segments1 record
Ideal customer profiles3 records
BRAND EYES DISTRIBUTORS ( PVT ) LTD technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
BRAND EYES DISTRIBUTORS ( PVT ) LTD partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core and minor.
- TilecoreBrandeyes is the official India distributor for Tile, the world's largest lost and found community. Tile products include Bluetooth trackers (Mate, Sticker, Slim, Pro) that help users locate everyday items. Brandeyes launched Tile products in India in August 2019.
- SkullcandycoreBrandeyes is the official India distributor for Skullcandy, the original lifestyle audio brand. Founded in 2008, Brandeyes distributes Skullcandy's full range of headphones, earbuds, and speakers across Indian retail and online channels. Skullcandy is recognized as the #1 selling brand in Stereo Headphones and True Wireless Earbuds under Rs.5000 in India.
- SWACH ENVIRO E-WASTE INDIA PVT. LTD.minorBrandeyes has partnered with Swach Enviro E-Waste India Pvt. Ltd. as their Producer Responsibility Organization (PRO) for e-waste management compliance under India's E-Waste (Management) Rules, 2016. The partnership facilitates collection and safe recycling of end-of-life electronic products pan-India.
- Amazon IndiacoreMajor e-commerce marketplace partner for distribution of Skullcandy and Tile products across India.
- FlipkartcoreE-commerce marketplace partner for distribution of Skullcandy and Tile products in India.
- CromacoreLeading consumer electronics retail chain partner for in-store distribution of Skullcandy audio products.
- Reliance RetailcoreIndia's largest retail chain partner for mass market distribution of Skullcandy and Tile products.
Scale indicators1 record
Recent moves5 records
Expansion highlights5 records
BRAND EYES DISTRIBUTORS ( PVT ) LTD competitors and assessment
Company assessmentDirect peers
- Redington India: Redington India is one of the largest IT and consumer electronics distributors in India, distributing brands across mobile phones, audio, IT, and lifestyle categories to retail and online channels. Directly comparable to Brandeyes as an Indian multi-brand consumer electronics distributor selling through similar marketplace and retail channels.
- Rashi Peripherals: Rashi Peripherals is a leading national IT and consumer electronics distributor in India with broad channel reach across retail, enterprise, and online. Comparable to Brandeyes as a domestic multi-brand distributor focused on consumer electronics distribution through similar retailer and e-commerce partners.
- Savex Technologies: Savex Technologies is a large Indian distributor of IT products, mobile phones, consumer electronics, and lifestyle accessories through retail and enterprise channels. Comparable to Brandeyes as a multi-brand India distribution company with similar channel mix and product categories including audio and accessories.
- Compuage Infocom: Compuage Infocom is an Indian IT and consumer electronics distributor distributing mobile devices, audio products, and accessories through retail and online channels. Comparable to Brandeyes as a domestic distribution company with similar product mix and channel strategy.
- Supertron Electronics: Supertron Electronics is an Indian distributor focused on mobile handsets, IT, and consumer electronics distributed through retail, online, and B2B channels. Comparable to Brandeyes in serving similar retailer and marketplace partners and distributing lifestyle/audio brands in India.
- Optiemus Infracom: Optiemus Infracom is an Indian lifestyle and consumer electronics company that distributes and manufactures mobile handsets, hearables, and accessories in India through retail and online channels. Comparable to Brandeyes as an Indian lifestyle electronics distribution and brand platform serving similar retail and e-commerce partners.
Broad incumbents
- Ingram Micro India: Ingram Micro India is the Indian arm of the global IT/electronics distribution giant, distributing consumer electronics, PCs, peripherals, and mobile products across retail and enterprise channels. Comparable as a larger-scale, broader-portfolio competitor in the Indian consumer electronics wholesale market where Brandeyes operates.
- Brightstar India: Brightstar India is part of a global wireless device and accessories distribution group, distributing handsets, audio devices, and accessories through retail and telecom channels in India. Comparable to Brandeyes as a specialized wireless/consumer electronics distribution platform with broader geographic and category scope.
- HCL Infosystems: HCL Infosystems is a longstanding Indian IT and consumer electronics distribution and services company with broad product range across hardware, PCs, and lifestyle electronics. Comparable as an incumbent Indian consumer electronics distributor, though with much larger and more diversified operations than Brandeyes.
Emerging players
- boAt (Imagine Marketing): boAt is a leading India-based audio and wearables brand selling TWS earbuds, headphones, and speakers across the same online and offline retail channels where Brandeyes distributes Skullcandy. Comparable as a competing headphones/earbuds brand in the Indian market that competes for the same shelf space and consumer mindshare that Brandeyes sells against.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
BRAND EYES DISTRIBUTORS ( PVT ) LTD social profiles
Digital presenceBRAND EYES DISTRIBUTORS ( PVT ) LTD financial estimates
Financial estimateRevenue estimate
Valuation estimate
BRAND EYES DISTRIBUTORS ( PVT ) LTD leadership team
Management profileNumber of profiles
Profiles4 records
BRAND EYES DISTRIBUTORS ( PVT ) LTD funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
BRAND EYES DISTRIBUTORS ( PVT ) LTD M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about BRAND EYES DISTRIBUTORS ( PVT ) LTD
What does BRAND EYES DISTRIBUTORS ( PVT ) LTD do?
Brandeyes Distributors is the official India distributor for Skullcandy (audio products including headphones, earbuds, and speakers) and Tile (Bluetooth trackers). The company distributes consumer electronics and telecom products into high street retail, online marketplaces, mass merchants, and B2B/corporate channels, providing end-to-end distribution services including supply chain management, market analysis, and channel optimization across India.
Is BRAND EYES DISTRIBUTORS ( PVT ) LTD a public or private company?
BRAND EYES DISTRIBUTORS ( PVT ) LTD is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was BRAND EYES DISTRIBUTORS ( PVT ) LTD founded?
BRAND EYES DISTRIBUTORS ( PVT ) LTD was founded in 2008. It employs 101 to 250 people.
Where is BRAND EYES DISTRIBUTORS ( PVT ) LTD based?
BRAND EYES DISTRIBUTORS ( PVT ) LTD is headquartered in Delhi, India, in the Asia region.
How does BRAND EYES DISTRIBUTORS ( PVT ) LTD make money?
One revenue line is on record: product Distribution.
Who are BRAND EYES DISTRIBUTORS ( PVT ) LTD's main competitors?
Direct peers on record are Redington India, Rashi Peripherals, Savex Technologies, Compuage Infocom, Supertron Electronics and Optiemus Infracom. Broad incumbents are Ingram Micro India, Brightstar India and HCL Infosystems. boAt (Imagine Marketing) is listed as an emerging player.
Does BRAND EYES DISTRIBUTORS ( PVT ) LTD have an API?
No public API is recorded for BRAND EYES DISTRIBUTORS ( PVT ) LTD.
What industry is BRAND EYES DISTRIBUTORS ( PVT ) LTD in?
BRAND EYES DISTRIBUTORS ( PVT ) LTD's product category is Consumer Electronics Distribution. Its primary akta.pro industry code is CRACAEAG, Headphones & Personal Audio Retail (Earbuds, ANC, DACs), with a secondary code of CRACANAM, Audio Accessories (Ear Tips, Cables, Stands, Cases, Transmitters). Its NAICS code is 423710 and its SIC code is 5045.