What PLANETICS does

PLANETICS is a curated online marketplace operated by Upconic GmbH, a private German company headquartered in Munich at Georgenstraße 57, founded in 2020. The business runs a Shopify-based direct-to-consumer storefront at planetics.de that aggregates sustainable sports apparel, footwear, equipment, and accessories from multiple third-party partner brands, including Wellicious, Bodyguard, Arctic Flamingo, WOODLIKE, and VIDAR Sport. The offering is organized by gender (women's and men's), sport type (Yoga, Cycling, Running, Gym/Fitness, Swim/Surf, Hiking/Mountaineering), and product category, with separate Sale and Gift Selection sub-stores. The company targets eco-conscious consumers in the DACH region who are skeptical of greenwashing claims and want a single vetted source for sustainable sporting goods.

The platform's central differentiator is its pre-listing sustainability vetting framework: every product is checked against criteria including a minimum 75% recycled or renewable materials, durability, functionality, packaging, and corporate transparency. PLANETICS supports the Healthy Seas initiative, which recovers ocean-bound plastic (including ghost nets) regenerated into materials such as ECONYL® nylon used by partner brands in swimwear. Payments are processed by Ingenico Payment Services GmbH under PCI DSS, with the platform itself GDPR-compliant and offering checkout options including PayPal, Klarna, Visa, Mastercard, American Express, Maestro, Google Pay, Apple Pay, and UnionPay. Web analytics runs through Google Analytics on anonymized data.

PLANETICS operates a DTC retail-economics model with revenue from one-time product sales at retail markup; pricing ranges from approximately €20 for entry items to €188 for premium sets, with sale discounts reaching 50%. Customer acquisition runs through an editorial blog, a €5-discount newsletter offer, organic social media on Instagram, Facebook, Pinterest, LinkedIn, and XING, and an affiliate/partner program. The company was nominated for the German Sustainability Prize (Deutscher Nachhaltigkeitspreis 2023), a high-credibility ESG recognition in its core geography. Ownership and leadership details are partially disclosed: the Impressum names Isabell Conrad as the authorized managing director of Upconic GmbH, while published founder credits also identify Raphael Breitner, Alexandros S. Taflanidis, and Fabian Hörst as co-founders. Two funding rounds dated 2021-09-01 and 2022-04-26 are recorded with undisclosed amounts and unknown investors, suggesting a bootstrapped or closely-held capital structure.

Name

PLANETICS

Legal name

Upconic GmbH

Website

https://planetics.de

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Short description

PLANETICS (operated by Upconic GmbH in Munich) is a curated DACH-region e-commerce marketplace aggregating vetted sustainable sports apparel, footwear, and equipment from multiple third-party partner brands for eco-conscious consumers, organized by sport and gender.

Ownership category

akta.pro rank

Product category

Sustainable Sportswear & Equipment E-commerce Marketplace

NAICS

Sporting Goods Retailers (45911), Shoe Retailers (45821), Clothing and Clothing Accessories Retailers (458110)

SIC

Sporting & Athletic Goods, Nec (3949), Retail-Shoe Stores (5661), Retail-Apparel & Accessory Stores (5600)

akta.pro primary industry

Sporting Goods, Outdoor & Fitness Marketplaces (CRAFABAI)

akta.pro secondary industries

Outdoor Clothing & Footwear Retail (Camping/Hiking/Climbing) (CRAMAMAK), Sustainable & Eco-Friendly Footwear (CRAAACAH), Sustainable / Ethical Apparel & Accessories Wholesale (CRAOADAJ)

Keywords

• Sustainable sportswear marketplace
• Eco-friendly sports apparel
• Curated athletic equipment retail
• Green sports ecommerce
• Sustainable sporting goods

Headquarters

HQ city

Munich

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Supply Chain, Marketing or Sales, Operations, Personnel, Technology or R&D, Infrastructure

Revenue model

1. Product Sales: PLANETICS generates revenue through direct product sales on their e-commerce marketplace. Consumers purchase sustainable sports apparel and equipment directly through the platform at listed retail prices. The company acts as the retailer, selling products directly to end consumers.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

PLANETICS operates a curated online marketplace that aggregates sustainable sports apparel, footwear, equipment, and accessories from multiple vetted third-party partner brands and sells them directly to environmentally conscious consumers via its Shopify-based storefront at planetics.de. Each product on the platform is screened against multi-criteria sustainability standards (minimum recycled/renewable content, quality/durability, functionality, packaging, social impact, corporate transparency).

Product overview

PLANETICS is a curated online marketplace for sustainable sports articles, offering a unified platform connecting eco-conscious consumers with partner brands selling sustainable sportswear, footwear, equipment, and accessories. The product portfolio is organized by gender (women's and men's clothing), sport type (yoga, cycling, running, gym & fitness, swim & surf, hiking & mountaineering), and product category (tops, bottoms, outerwear, footwear, equipment, accessories, sports nutrition). PLANETICS acts as an aggregator marketplace rather than a manufacturer, featuring third-party partner brands such as Wellicious, Bodyguard, Arctic Flamingo, WOODLIKE, and VIDAR Sport. The platform also includes a Sale section and Gift Selection category.

Differentiator

Problem solved

Functional benefit

Products and services

• Sustainable Women's Sportswear Collection (Frauen) Online category page on planetics.de where environmentally conscious female consumers purchase sustainability-verified sports apparel and accessories curated from third-party partner brands.
• Sustainable Men's Sportswear Collection (Männer) Online category page on planetics.de where environmentally conscious male consumers purchase sustainability-verified sports apparel and accessories curated from third-party partner brands.
• Sustainable Sports Footwear Collection (Schuhe) Online category page on planetics.de offering sustainability-verified sports footwear for men and women, aggregated from sustainable partner brands.
• Sustainable Sports Equipment Collection (Ausrüstung) Online category page on planetics.de offering sustainability-verified sports equipment and accessories aggregated from third-party sustainable partner brands.
• Sale Section Online discounted-products destination on planetics.de offering reduced-price sustainable sports apparel, footwear, and equipment for women and men.
• Gift Selection (Geschenke) Curated online selection of sustainable sports products designed and positioned as gifts on planetics.de.
• Partner Brand Marketplace (Partnermarken) Aggregated stable of sustainability-vetted third-party sportswear and equipment brands available for purchase through the PLANETICS marketplace.

Segments3 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Partnerships

One partnership is on record.

• Healthy SeasminorStrategic or Co-development PartnerPLANETICS supports the Healthy Seas organization which removes plastic waste including ghost nets from oceans. The collected plastic is recycled and repurposed into sustainable materials used by partner brands in their products, such as ECONYL® regenerated nylon for swimwear.

Scale indicators3 records

Recent moves5 records

Expansion highlights6 records

Broad incumbents

• Decathlon: Global sporting goods retailer with growing eco-designed product lines. Overlaps with PLANETICS on the sporting-goods consumer in the DACH market, with vastly superior scale and pricing power.
• Otto (Otto Group): Major German multi-category online retailer that has expanded into sustainable fashion and lifestyle assortments. Competes for the same DACH eco-conscious shopper across apparel and lifestyle categories.
• Zalando: Europe's largest online fashion platform with an expanding sustainability assortment and "sustainable" filters. Competes with PLANETICS on the same eco-conscious DACH consumer for sportswear and lifestyle apparel.
• Intersport: Leading global sporting goods retail cooperative with strong DACH presence. Competes on the same sport-categories (running, cycling, fitness) and is increasingly adding sustainability-labelled product lines.

Emerging players

• ARMEDANGELS: Cologne-based sustainable fashion brand with growing sportswear and athleisure lines. Sells direct and via sustainable marketplaces, overlapping with PLANETICS in eco-conscious DACH apparel.
• Patagonia: Iconic US-based sustainable outdoor and sports brand with strong European (including DACH) D2C operations. Represents the kind of premium sustainable brand both competing with and featured on PLANETICS.
• Everlane: Sustainable-focused apparel brand with growing activewear offering. Comparable in its brand-led "radical transparency" value proposition that mirrors PLANETICS's anti-greenwashing positioning.
• Wellicious: Premium sustainable yoga and activewear brand. Listed on PLANETICS as a partner brand but also sells direct, making it both a partner and a partial competitor in the sustainable sportswear niche.

Direct peers

• Avocadostore: Germany's largest curated online marketplace for sustainable and fair products. Directly comparable to PLANETICS as a DACH-based curated sustainable e-commerce marketplace, though broader in category scope beyond just sport.

Regional players

• Sportspar: German online retailer specialising in premium sporting goods and outdoor equipment. Comparable to PLANETICS as a DACH-only e-commerce sports retailer, though without the sustainability curation angle.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat1 record

Key risks6 records

Key highlights6 records

Customer concentration

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds2 records

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PLANETICS