Getz

What Getz does

Getz, operating through its legal entity SIA Getz Nordic, is a Riga-based wholesaler and private label manufacturer of automotive car care products serving the Baltic states. Founded in 1995, the company distributes more than 20 international brands including Turtle Wax, WD-40, Osram, Champion, WUNDER-BAUM, Bosch, Trico, STP, Astonish, ArmorAll and Aspen alkylate fuel, alongside its own sub-brands (Pitstop technical liquids, Car Fun car care chemicals, Nordline budget antifreezes, Nordic Power batteries, Moskitoff insect repellents, and Pikniks grill products). The company manufactures private label screen-wash liquids, antifreezes and brake fluids under brands including Statoil, Narvesen, Pitstop and Car Fun, and holds a Turtle Wax production license since July 2013. Total annual production volume exceeds 1,500 tons across the Baltic region.

Getz operates a B2B wholesale go-to-market with a sales-led direct sales force managing key retail accounts, supplemented by a B2B e-commerce ordering platform (pitstore.lv and b2b.getz.lv) accessible to contract partners. The customer base of 800+ spans retail chains (Maxima, Narvesen, K-Rauta), motor factors and garages, commercial fleets, car dealers, car wash services and fuel retailers (Virši-A, Circle K). Revenue is generated through wholesale markups on distributed brands and hardware/manufacturing margins on private label production, which represents approximately one-third of sales. The company follows a "one supplier - one customer" planogram-based assortment principle with full promotional support, joint marketing campaigns (including the annual Surprise Winter car check campaign) and customer training programs.

Getz Nordic is part of Getz Baltic Group, which also includes wholly-owned regional entities Getz Eesti (Estonia) and Getz Lithuania operating under unified management since end-2015. The company is privately held with no venture, private equity or public investment indicated in the source material; Simons Kozlinskis is identified as a Member of the Board. Ernst & Young audited annual sales are €5.1 million, and the company received an EcoVadis Silver Medal in 2024, placing it in the top 25% of audited companies for sustainability performance (83rd percentile).

Name

Getz

Legal name

SIA Getz Nordic

Website

https://getz.lv

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

11–50 employees

Short description

Getz Nordic is a Riga-based wholesale distributor and private label manufacturer of automotive car care products, serving 800+ customers across the Baltic states with 20+ international and own brands.

Ownership category

akta.pro rank

Headquarters

HQ city

Riga

HQ country

Latvia

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Revenue model

1. Wholesale Distribution of Car Care Brands: Getz distributes world-famous car care brands including Turtle Wax, WD-40, Osram, Champion, WUNDER-BAUM, and many others to retail chains, motor factors, garages, car washes, commercial fleets, and car dealers across Latvia and the Baltic region.
2. Private Label Manufacturing: Manufacturing of private label automotive chemicals under brands Statoil, Narvesen, Pitstop, Car Fun - representing approximately 1/3 of total sales. Includes antifreeze, screen-wash liquids, and brake fluids produced under license (e.g., Turtle Wax license since 2013).
3. Turtle Wax Licensed Production: Since July 2013, Getz Baltic Group holds license to produce Turtle Wax engine coolants, summer and winter window cleaners - demonstrating cutting-edge technology and quality standards.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Getz Nordic is a wholesale distributor and private label manufacturer of automotive care products operating in the Baltic States. The company distributes world-renowned brands (Turtle Wax, WD-40, Champion, Osram, WUNDER-BAUM, Bosch, Trico, STP, Astonish) and manufactures its own private label products including Pitstop technical liquids, Nordline antifreezes, and Nordic Power batteries. It serves over 800 B2B customers including retail chains, motor factors, garages, car washes, commercial fleets, and car dealers across Latvia, Estonia, and Lithuania.

Product overview

Getz is a leading automotive care product distributor and wholesaler in Latvia operating since 1995, now part of Getz Baltic Group covering Estonia and Lithuania. The company operates a multi-brand distribution model alongside private label manufacturing. Its own brands include Pitstop (technical liquids), Nordline (budget antifreezes), Nordic Power (batteries), Car Fun (car care chemicals), Moskitoff (insect repellents), and Pikniks (grill products). The distributed brand portfolio spans 20+ international names including Turtle Wax, Champion, WD-40, WUNDER-BAUM, Osram, Bosch, Trico, STP, Astonish, Aspen, Concept, ArmorAll, Alca/Heiner, Bottari, Laser, and Tesa. Getz manufactures private label products (Statoil, Narvesen, Pitstop, CarFun) representing one-third of sales. The company operates a B2B e-commerce platform (pitstore.lv) and serves over 800 customers including retail chains, motor factors, garages, car washes, commercial fleets, and car dealers. Annual production volume exceeds 1,500 tons across the Baltic States.

Differentiator

Problem solved

Functional benefit

Brands

• Pitstop: Own brand technical liquids including screen-wash, antifreeze and brake fluids.
• Car Fun
• Moskitoff
• Pikniks
• Nordline
• Nordic Power

Products and services

• Pitstop Technical Liquids Own-brand technical liquids including screen-wash, antifreezes (G11 and G12 Longlife), and brake fluids (DOT-4 and DOT-5.1). Designed for vehicle safety including winter and summer screen-wash, cooling fluids, and hydraulic brake systems including ABS.
• Turtle Wax Engine Coolants and Screen-Wash (Licensed Production) World's leading car care brand. Getz manufactures Turtle Wax engine coolants and screen-wash liquids under license since July 2013. Includes Turtle Wax Engine Coolant -38°C (12-month protection) and Turtle Wax Long Life Engine Coolant -40°C (5-year/250,000km passenger, 500,000km commercial protection).
• Nordline Antifreezes Budget class antifreeze brand including G11 (12-month protection) and G12 Longlife (5-year/250,000km protection). Available in 1kg and 4kg containers plus concentrates. Ethylene glycol based cooling liquids meeting international standards (SAE J 1034, BS 6580, ASTM D3306).
• Nordic Power Batteries Automotive batteries manufactured per EU standards. Maintenance-free design with sealed construction. Power parameters exceed cheaper analogues by 20-30% while maintaining middle-class pricing. Reduced water consumption during operation.
• Car Fun Car Care Chemicals Own car care chemical brand developed alongside distribution of world-leading brands. Includes cleaning and care products for vehicles.
• Moskitoff Insect Repellents Own brand insect repellent products designed for vehicle users and outdoor activities.
• Pikniks Grill Line Own brand grill line products for outdoor and automotive-leisure use.
• WD-40 Distribution Official distribution in Latvia for WD-40 multifunctional lubricant. Distributed in Latvia since 1996-1999. WD-40 is used across various industries with approximately 1 million cans sold worldwide daily.
• WUNDER-BAUM Air Fresheners Official distribution in Latvia for WUNDER-BAUM tree-shaped air fresheners. Supplied from the factory in Switzerland. Includes classic paper designs and liquid fresheners with unique evaporation systems.
• Champion Wiper Blades Distribution of Champion wiper blades - the world's first wiper blade manufacturer. Uses high-quality rubber ensuring long service life. Includes spoiler blades for high-speed driving. Getz became the market dealer of Champion wiper blades in 2002.
• Osram Automotive Lamps Distribution of Osram lighting products including Ultra Life, Night Breaker Plus, Cool Blue Intense, and Silverstar. Same quality as bulbs supplied to OEM manufacturers.
• Astonish Car Cleaning Products Distribution of Astonish budget car cleaning products from UK. Eco-friendly, phosphate-free, 100% recyclable products. Range includes de-icer, car interior cleaners, wheel cleaner, engine cleaner, shampoo, tar and insect remover. Distribution in Latvia began in January 2014.
• Bosch Wiper Blades Distribution of Bosch wiper blades known for perfect wiper action under extreme weather conditions. Voted best in wiper blade category by readers of Auto Motor und Sport and Auto Bild magazines.
• Trico Wiper Products Distribution of UK-manufactured Trico wiper products leading Scandinavia. Produces 80 million units annually. Known for innovation and quality under extreme weather conditions with priority on road safety.
• STP Automotive Additives Distribution of STP automotive additives and oils. High-quality additives for petrol and diesel vehicles reducing fuel consumption and improving engine performance. Part of Armored AutoGroup. Getz sponsored Latvian Drift Championship 2014-2015.
• Aspen Alkylate Fuel Distribution of Aspen alkylate fuel brand founded 1988 by Lantmännen Aspen (Sweden). Products include Aspen 2 (pre-mixed 2% biodegradable oil for 2-stroke engines) and Aspen 4 (oil-free for 4-stroke engines). Virtually free of benzene, aromatics, and olefins.
• Concept Professional Car Care Distribution of Concept professional car care chemicals and coatings from England. Complies with rigorous European standards. Dedicated to car wash bays, showrooms, polishing workshops, and garages. Founded 1987.
• Bottari Italian Car Accessories Distribution of Italian Bottari car accessories with collections sold worldwide. Trendy designs with several product series for different markets.
• ArmorAll Car Care Distribution of ArmorAll car care products, a leading US manufacturer for over 50 years. First company to produce interior care products protecting car from harmful UV rays. Offers interior and exterior cleaning products.
• Alca/Heiner Wiper Blades and Accessories Distribution of Alca/Heiner products from a German family company founded 2001 in Berlin. Leading producer in Eastern and Central Europe with 15,000 sqm area. Products include budget wiper blades, car accessories, and baby capsules.
• Laser Tools Distribution of English Laser tool brand introduced 1986 by The Tool Connection. Own factory in Sheffield with tech centre. Leading tool manufacturer specializing in diagnostic and specialist tools for modern garages.
• Tesa Adhesive Tapes Distribution of Tesa insulating, repairing and reinforcing self-adhesive tapes from German company member of Beiersdorf group. Premium range with focus on innovations in research and development.
• B2B E-commerce Platform (pitstore.lv / b2b.getz.lv) Online ordering system for B2B customers allowing contract partners to place orders. Available to registered Getz Nordic contract partners only. Used to support wholesale distribution operations.

Quantifiable outcome

• 800+ customers served across the Baltic region
• +2 more outcomes

Named customers5 records

Segments5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

14 partnerships are on record, tiered minor and core.

• Seesam InsuranceminorGTM or Marketing Partner · 1 January 2015Insurance company collaboration on the annual Surprise Winter campaign providing free car safety checks to drivers before winter.
• Circle KminorChannel Partner/ Reseller/ Distributor · 1 January 2015Fuel station chain partner for Surprise Winter campaign locations in Lithuania.
• Getz Estonia and Getz LithuaniacoreStrategic or Co-development Partner · 1 January 2015Part of Getz Baltic Group under unified management since end of 2015. Getz Nordic implements regional policy while local companies focus on their respective markets.
• AstonishminorChannel Partner/ Reseller/ Distributor · 1 January 2014UK-based budget car cleaning products brand. Getz began distribution of Astonish products in Latvia in January 2014. Products are eco-friendly and 100% recyclable.
• STPminorChannel Partner/ Reseller/ Distributor · 1 January 2014US-based automotive additive manufacturer. Getz distributes STP products in Latvia and sponsored Latvian Drift Championship 2014-2015.
• Turtle WaxcoreOEM/ Whitelabel/ Licensing Partner · 1 January 2013Getz Baltic Group holds a license to manufacture Turtle Wax engine coolants, summer and winter screen-wash liquids since July 2013. Turtle Wax is the world's leading car care brand.
• ZAAO (Regional Waste Management)minorStrategic or Co-development Partner · 1 January 2013Joint environmental project for tree planting in the Daibe landfill area as part of the '100 Works for Latvia' initiative. Getz also collaborated on windshield fluid canister recycling.
• BridgestoneminorGTM or Marketing Partner · 1 January 2012Tyre manufacturer partner in the Surprise Winter campaign offering free car safety checks to drivers.
• Latvian Auto Engineer AssociationminorGTM or Marketing Partner · 1 January 2012Professional association providing certified auto engineers to conduct vehicle safety checks during the Surprise Winter campaign.
• Narvesen BalticminorStrategic or Co-development Partner · 1 January 2012Partnership on plastic canister recycling project. Narvesen stores host special containers for collecting empty windshield fluid canisters which Getz refills with Narvesen Premium screen-wash liquids.
• Latvian Road Safety OfficeminorGTM or Marketing Partner · 1 January 2012Government body collaborating on the Surprise Winter campaign for road safety awareness.
• WD-40coreChannel Partner/ Reseller/ Distributor · 1 January 1996Getz has been distributing WD-40 multifunctional lubricant in Latvia since 1996-1999. WD-40 is used in most markets and branches with 1 million cans sold daily worldwide.
• ChampioncoreChannel Partner/ Reseller/ Distributor · 1 January 1996Champion is the world's first wiper blade manufacturer. Getz became the market dealer of Champion wiper blades in 2002.
• WUNDER-BAUMcoreChannel Partner/ Reseller/ Distributor · 1 January 1995WUNDER-BAUM is a world-famous car air freshener brand. Getz has been the official distributor in Latvia since 2002. The tree-shaped air fresheners are supplied from the factory in Switzerland.

Scale indicators6 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Inter Cars: Poland-headquartered automotive parts wholesale distributor operating across Central and Eastern Europe with a multi-brand distribution plus own-brand manufacturing model. Closely comparable to Getz in business model — branded wholesale of parts, accessories, and consumables plus private label manufacturing — though operating at materially larger scale.
• Mekonomen: Nordic automotive aftermarket group with wholesale and workshop operations across Sweden, Norway, and Denmark. Comparable to Getz as a regional multi-brand automotive parts and consumables distributor serving professional and consumer segments in adjacent geographies.
• Alliance Automotive Group: European distributor of automotive aftermarket parts, lubricants, and workshop supplies owned by Genuine Parts Company. Comparable to Getz in multi-brand wholesale model serving motor factors and workshops across multiple European geographies.
• Stahlgruber: German automotive aftermarket distributor (now part of LKQ Europe) supplying motor factors and workshops with parts, accessories, tools, and chemicals. Comparable to Getz in B2B wholesale of branded and own-label automotive consumables across a defined regional footprint.
• AD International: European-wide distribution alliance of independent automotive parts distributors. Comparable to Getz as a multi-brand automotive aftermarket wholesale model serving motor factors and workshops across multiple European countries, though structured as an alliance rather than a single company.
• ATR International: European aftermarket automotive parts and accessories distributor headquartered in Germany with pan-European operations. Comparable to Getz in multi-brand automotive wholesale serving motor factors and retail chains in defined regional markets.

Broad incumbents

• LKQ Corporation: Global leader in automotive aftermarket parts distribution with operations across North America and Europe (including Stahlgruber and other regional acquisitions). Overlaps directly with Getz's product categories and customer segments, but operates at vastly larger scale and broader portfolio.
• Genuine Parts Company: US-based global automotive parts distributor (NAPA) and parent of Alliance Automotive Group in Europe. Operates at vastly larger scale than Getz but in overlapping automotive aftermarket distribution categories and serves similar B2B customer types.
• Würth: Global wholesaler of automotive and industrial consumables, tools, and fasteners with a strong European presence. Comparable to Getz in B2B distribution model for workshops and professional users, though broader in product scope and customer industries.

Regional players

• Bilia: Sweden-based automotive services and dealer group with presence across the Nordics. Regional peer with adjacent automotive services and parts/accessories offering that overlaps with Getz in Nordic/Baltic geography and in serving professional automotive customers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/AutoEksperts
• Xx.com/getzbroslatvia
• LinkedInlinkedin.com/company/getz-latvija

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Getz