What Bilia does

Bilia AB is a Swedish publicly listed automotive retailer and full-service provider headquartered in Göteborg, Sweden, with origins tracing back to 1919 and a corporate lineage through the 1967 Volvator subsidiary of AB Volvo. The company operates approximately 190 facilities across Sweden, Norway, Belgium, and Luxembourg, selling new and used passenger cars, transport vehicles, and trucks through franchise rights to more than 20 brands including Volvo, BMW, Toyota, Mercedes-Benz, Volkswagen, Audi, XPENG, Polestar, Porsche, Lexus, Jaguar, and Land Rover. It is listed on Nasdaq Stockholm under ticker BILI A.

The business is organized into three segments: Bilaffären (Car Business), which generates 75% of net sales and 24% of operating profit through new and used vehicle sales; Serviceaffären (Service Business), which generates 23% of net sales but 74% of operating profit through workshop services, spare parts, tire storage, glass replacement, car dismantling, e-commerce, and approximately 50,000 recurring service contracts; and Drivmedelsaffären (Fuel Business), operating fuel stations and car washes under the Tanka, OKQ8, and Tvätta brands in Sweden. Supporting sub-brands include CarPay (payment card and mobile app), MobiliaCare, Allbildelar (parts e-commerce), Bilia Trucks, Bilia Outlet, and En bättre däckaffär (tire retail).

Revenue mechanics blend transactional vehicle sales with subscription-style service contracts and fuel retail. Approximately 60% of new car sales are to corporate and fleet customers with the remaining 40% to retail consumers. FY2025 net sales totaled SEK 40,413 million with SEK 1,452 million operating profit (3.2% margin, below the company's 5% target). Largest shareholders include Investment AB Öresund (10.24%), founder-related entities (Mats Qviberg 6.50%, Anna Engebretsen 5.26%, Eva Qviberg 5.21%), and a broad base of Nordic institutional investors.

Name

Bilia

Legal name

Bilia AB

Website

https://bilia.com

Company type

Public

Founded year

1919

Operating status

Operating

Headcount range

5,001–10,000 employees

Short description

Bilia AB is a Swedish publicly listed automotive retailer and full-service provider operating approximately 190 facilities across Sweden, Norway, Belgium, and Luxembourg, selling 20+ vehicle brands and serving both corporate fleet and retail customers across the car ownership lifecycle.

Ownership category

akta.pro rank

Headquarters

HQ city

Göteborg

HQ country

Sweden

HQ region

Europe

Offices5 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Car Business (Bilaffären): Sale of new and used passenger cars, transport vehicles, and trucks. The car business accounts for 75% of net sales and 24% of operating profit. Sales lead to financing, insurance, service, tire hotel, and other services during car ownership.
2. Service Business (Serviceaffären): Services include workshop services, spare parts, tire storage, tire sales, wheel renovation, glass replacement and repair, car dismantling, retail sales and e-commerce. Accounts for 23% of net sales and 74% of operating profit. Service contracts provide recurring revenue. Demand is relatively unaffected by economic cycles.
3. Fuel Business (Drivmedelsaffären): Fuel sales and car washing operated primarily in Sweden under the Tanka, OKQ8, and Tvätta brands. Accounts for 2% of net sales. Includes approximately 116,000 car washes in 2025 (30% increase YoY).

Go-to-market motion2 records

Distribution channels4 records

Marketing channels4 records

Core offering

Bilia is a publicly listed automotive retailer and service provider operating approximately 190 facilities across Sweden, Norway, Belgium, and Luxembourg. It sells new and used passenger cars, transport vehicles, and trucks from more than 20 brands (Volvo, BMW, Toyota, Mercedes-Benz, XPENG, Polestar, etc.) and delivers recurring vehicle lifecycle services including workshop repair, spare parts, tire storage, glass replacement, car dismantling, fuel retail under the Tanka/OKQ8 brands, and car washing.

Product overview

Bilia is a comprehensive automotive retailer and service provider operating as a 'one-stop-shop' for all car ownership needs. The company operates three core business areas: Bilaffären (Car Business) for sales of new and used passenger cars, transport vehicles, and trucks; Serviceaffären (Service Business) for workshop services, spare parts, tire storage, car dismantling, and e-commerce; and Drivmedelsaffären (Fuel Business) for fuel sales and car washes under Tanka, OKQ8, and Tvätta brands. Bilia sells approximately 20 car brands including Volvo, BMW, Toyota, Mercedes-Benz, Volkswagen, Audi, XPENG, Polestar, Lynk & Co, and others. Additional services include CarPay payment app, MobiliaCare car care services, Allbildelar parts e-commerce, and Bilia Trucks. The company operates around 190 facilities across Sweden, Norway, Belgium, and Luxembourg.

Differentiator

Problem solved

Functional benefit

Brands

• Tanka: Fuel retail brand operating in Sweden under the Tanka and OKQ8 brands.
• Tvätta
• MobiliaCare
• Allbildelar
• En bättre däckaffär (EBDS)
• CarPay

Products and services

• Bilaffären (Car Business) Sale of new and used passenger cars, transport vehicles, and trucks. Sales lead to financing, insurance, service, tire hotel, and other services during car ownership. Targets both private retail customers and corporate fleet buyers.
• Serviceaffären (Service Business) Workshop services, spare parts, tire storage, tire sales, wheel renovation, glass replacement and repair, car dismantling, retail sales, and e-commerce. Includes approximately 50,000 recurring service contracts and 150,000 tires in tire hotels. Generates 23% of net sales but 74% of operating profit.
• Drivmedelsaffären (Fuel Business)

Quantifiable outcome

• Service business generated 74% of quarterly operating profit at 13.9% margin (Q4 2025)
• +2 more outcomes

Named customers2 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered minor.

• KiaminorChannel Partner/ Reseller/ Distributor · 6 May 2026Bilia signed a dealer agreement with Kia in May 2026, expanding their brand portfolio with a new car brand for their markets.
• Automotive Retail Market (Industry Context)minorOthersBilia operates within the global automotive retail market valued at USD 669.26 billion in 2024, projected to reach USD 1,178.50 billion by 2032 with 7.4% CAGR. The market is undergoing digital transformation and EV adoption changes, with industry consolidation through strategic acquisitions by major players like AutoNation, Penske Automotive Group, and Lithia & Driveway.

Scale indicators18 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Group 1 Automotive: US/UK automotive retailer with ~200 dealerships and significant service operations. Similar franchise dealership model with both new/used vehicle sales and aftersales service revenue mix analogous to Bilia.
• AutoNation: Largest US automotive retailer with ~250+ dealerships. Operates the same new/used vehicle retail plus service model as Bilia, though at substantially larger scale and US-only geographic footprint.
• Penske Automotive Group: Global premium/luxury automotive retailer with significant UK and European operations. Overlaps with Bilia's premium brand portfolio (BMW, Mercedes, Audi, Porsche) and operates similar franchised dealership plus service model.
• Lithia & Driveway: One of the largest US automotive retailers with aggressive acquisition-driven growth strategy. Shares Bilia's growth-through-acquisition model and full-service retail approach, though operating in a different geographic market.
• Sonic Automotive: US automotive retailer with franchised dealerships and EchoPark used vehicle standalone stores. Similar split between new vehicle sales and parts/service operations as Bilia's business mix.
• Asbury Automotive Group: US automotive retailer operating ~150 franchised dealerships with a meaningful Clicklane digital channel. Comparable dealership-plus-service revenue mix and brand portfolio diversity to Bilia.

Direct peers

• Inchcape plc: Global automotive distributor and retailer with operations across multiple continents. Comparable in distribution-to-retail model and premium brand portfolio focus, though larger and more geographically diversified than Bilia.
• Hedin Mobility Group: Swedish automotive retail group operating dealerships across multiple European markets. Hedin is Bilia's most direct Nordic competitor, with overlapping brand portfolios (BMW, Mercedes, Volvo) and similar full-service retail/service model.
• Vertu Motors: UK-based automotive retailer operating franchised dealerships and aftersales service centers. Similar full-service retail model targeting similar volumes as Bilia, with comparable mix of new car sales and service revenue.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Subsidiaries13 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bilia