Hormel Health Labs
- Company typePrivate
- Founded1985
- HeadquartersAustin, United States
- Headcount11–50
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
Hormel Health Labs firmographics
Firmographics- Name
- Hormel Health Labs
- Legal name
- LyonsHealthLabs
- Website
- https://hormelhealthlabs.com
- Company type
- Private
- Founded year
- 1985
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Hormel Health Labs industry classification
Industry- Product category
- Medical Nutrition
- NAICS
- Food (Health) Supplement Retailers (456191)
- SIC
- Canned, Frozen & Preservd Fruit, Veg & Food Specialties (2030)
- akta.pro primary industry
- Medical Nutrition & Meal Replacement (RTD, Bars, Powders) (CRADAGAN)
- akta.pro secondary industry
- Foods for Special Dietary Needs Manufacturing (Gluten-Free, Allergen-Free, Low-FODMAP, Low-Sodium) (AFAKAJAD)
Keywords
Where Hormel Health Labs is headquartered
LocationHeadquarters
- HQ city
- Austin
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Hormel Health Labs business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Others
Revenue model
- Direct E-commerce Sales: Direct-to-consumer online sales through LyonsHealthLabs.com storefront. Customers purchase individual products at unit prices with optional subscription/regular ordering. Free ground shipping on orders over $60.
- Institutional Healthcare Sales: Sales to healthcare facilities, hospitals, and care homes through sales representative network for products like Med Pass fortified nutrition shakes designed for medication pass programs.
- Retail/Distribution Sales: Products sold through retail and distribution channels to reach broader patient and caregiver populations.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Thickened Beverages and Drinks |
| Unit Pricing | Pay-as-you-go | Thickeners |
| Unit Pricing | Pay-as-you-go | Nutrition Shakes |
| Unit Pricing | Pay-as-you-go | Meals and Purees |
| Unit Pricing | Pay-as-you-go | Broths and Condiments |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
Hormel Health Labs product offering
Product offeringCore offering
Hormel Health Labs manufactures and sells specialized medical nutrition products, including thickened beverages, texture-modified pureed meals, instant food and beverage thickeners, and fortified nutrition shakes. Products are designed for individuals with dysphagia (swallowing difficulties), malnutrition, and those undergoing cancer treatment or recovery, and are sold both direct-to-consumer and to healthcare institutions under brands such as Lyons Thick & Easy, Med Pass, MightyShakes, Herb-Ox, and Lyons Vital Cuisine.
Product overview
Hormel Health Labs (operating as LyonsHealthLabs) is a specialized medical nutrition company offering a comprehensive portfolio of texture-modified foods, thickened beverages, and nutritional supplements designed for individuals with dysphagia, malnutrition, and specific medical conditions such as cancer treatment recovery, diabetes, and sodium-restricted dietary needs. The product ecosystem is organized around multiple sub-brands: Lyons Thick & Easy® serves as the core dysphagia management line providing thickened drinks, pureed meals, and instant thickeners; Lyons Vital Cuisine™ targets cancer patients with fortified nutrition; Med Pass® 2.0 provides institutional healthcare solutions; MightyShakes® and Great Shake™ Plus offer enhanced protein and calorie support; Herb-Ox® delivers sodium-free broth options; and Cliffdale Farms™ and Menu Magic® round out the portfolio with frozen purees and condiments. Products address conditions including dysphagia, malnutrition, cancer treatment recovery, diabetes, and sodium-restricted diets, with offerings spanning thickened beverages, thickeners, nutrition shakes, protein supplements, frozen purees, meals, desserts, broths, and condiments.
Differentiator
Problem solved
Functional benefit
Brands
- Lyons Thick & Easy®: Texture-modified food and beverage products including thickeners, pureed meals, and thickened drinks for dysphagia patients.
- Lyons Vital Cuisine™
- Med Pass® 2.0
- Magic Cup®
- Multi Mix™
- MightyShakes®
- Herb-Ox®
- Cliffdale Farms™
- Great Shake™ Plus
- Menu Magic®
Products and services
- THICK & EASY® Clear Drinks Ready-to-drink thickened beverages for individuals with swallowing difficulties, providing hydration without the need for additional thickening.
- THICK & EASY® Pureed Meals Pre-packaged pureed meals meeting IDDSI Level 5 texture requirements for dysphagia management.
- THICK & EASY® Dairy Drinks Thickened milk-based beverages providing calcium and protein with IDDSI-compliant viscosity levels.
- MED PASS® Fortified Nutrition Shakes Fortified nutritional shakes with vitamins, minerals, and optional reduced carbohydrates, designed for medication pass programs in healthcare facilities. Available in Butter Pecan, Vanilla, and Reduced Sugar Vanilla flavors.
- Lyons Vital Cuisine® 500 Shakes High-calorie nutrition shakes designed to support cancer treatment patients with concentrated energy and protein.
- THICK & EASY® Instant Food & Beverage Thickeners Instant powder thickeners that can be added to any beverage or food to achieve desired consistency for dysphagia management.
- THICK & EASY® Clear Food & Beverage Thickeners Clear-thinning thickeners that modify texture while maintaining beverage transparency and appearance.
- Herb-Ox® Sodium Free Instant Broths Instant broth and bouillon products with no sodium content, designed for individuals requiring sodium-restricted diets.
Companies that use Hormel Health Labs
Customer profileSegments5 records
Ideal customer profiles2 records
Hormel Health Labs technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Hormel Health Labs partnerships and signals
Strategic signalScale indicators3 records
Recent moves5 records
Expansion highlights5 records
Hormel Health Labs competitors and assessment
Company assessmentDirect peers
- Nestle Health Science: Global leader in medical nutrition with dysphagia management products (ThickenUp), clinical nutrition shakes, and broad healthcare institutional reach. Directly comparable medical nutrition SKU portfolio and institutional sales motion.
- Abbott Nutrition: Major medical nutrition manufacturer behind Ensure, Glucerna, and PediaSure, with deep institutional clinical sales coverage and broad portfolio of oral nutritional supplements directly overlapping Hormel Health Labs' Med Pass and shake products.
- Danone Nutricia: Medical nutrition division of Danone with the original Thick & Easy dysphagia range and Fortisip/Cubitan clinical nutrition shakes. Directly competes in the same dysphagia and clinical nutrition product categories as Hormel Health Labs globally.
- Fresenius Kabi: Major clinical nutrition and IV therapy company offering oral nutritional supplements (e.g., Fresubin) widely used in hospitals and long-term care, competing with Med Pass and shake SKUs in institutional accounts.
- Kate Farms: US-based medical nutrition company focused on plant-based oral and tube-feed formulas for adults and pediatric patients, overlapping with Med Pass and Lyons Vital Cuisine in clinical and consumer healthcare channels.
- SimplyThick: Single-product specialist in xanthan-based beverage thickeners for dysphagia patients, directly competing with the Lyons Thick & Easy thickener line in both institutional and consumer channels.
- Medtrition: Specialty medical nutrition manufacturer offering thickened beverages, pureed foods, and nutritional supplements for dysphagia and malnutrition, with comparable institutional healthcare distribution model.
Broad incumbents
- Hormel Foods Corporation: Parent conglomerate and broader food manufacturer providing corporate backing, manufacturing infrastructure, and distribution scale; not a direct competitor but the strategic owner underpinning Hormel Health Labs' operations.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Hormel Health Labs social profiles
Digital presenceHormel Health Labs financial estimates
Financial estimateRevenue estimate
Valuation estimate
Hormel Health Labs leadership team
Management profileNumber of profiles
Hormel Health Labs funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Hormel Health Labs M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Hormel Health Labs
What does Hormel Health Labs do?
Hormel Health Labs manufactures and sells specialized medical nutrition products, including thickened beverages, texture-modified pureed meals, instant food and beverage thickeners, and fortified nutrition shakes. Products are designed for individuals with dysphagia (swallowing difficulties), malnutrition, and those undergoing cancer treatment or recovery, and are sold both direct-to-consumer and to healthcare institutions under brands such as Lyons Thick & Easy, Med Pass, MightyShakes, Herb-Ox, and Lyons Vital Cuisine.
Is Hormel Health Labs a public or private company?
Hormel Health Labs is a private company. It is classified as corporate owned and is currently operating.
When was Hormel Health Labs founded?
Hormel Health Labs was founded in 1985. It employs 11 to 50 people.
Where is Hormel Health Labs based?
Hormel Health Labs is headquartered in Austin, United States, in the North America region.
How does Hormel Health Labs make money?
Three revenue lines are on record. Direct E-commerce Sales are the primary driver. The others are institutional Healthcare Sales and retail/Distribution Sales.
Who are Hormel Health Labs's main competitors?
Direct peers on record are Nestle Health Science, Abbott Nutrition, Danone Nutricia, Fresenius Kabi, Kate Farms, SimplyThick and Medtrition. Hormel Foods Corporation is listed as a broad incumbent.
Does Hormel Health Labs have an API?
No public API is recorded for Hormel Health Labs.
What industry is Hormel Health Labs in?
Hormel Health Labs's product category is Medical Nutrition. Its primary akta.pro industry code is CRADAGAN, Medical Nutrition & Meal Replacement (RTD, Bars, Powders), with a secondary code of AFAKAJAD, Foods for Special Dietary Needs Manufacturing (Gluten-Free, Allergen-Free, Low-FODMAP, Low-Sodium). Its NAICS code is 456191 and its SIC code is 2030.