Kate Farms
Kate Farms develops plant-based, organic medical nutrition formulas and ready-to-drink shakes using hydrolyzed pea protein, serving medical patients, children with dietary needs, everyday adults, and GLP-1 users across DTC, hospital, and major retail channels.
- Company typePrivate
- Founded2012
- HeadquartersGoleta, United States
- Headcount101–250
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What Kate Farms does
Kate Farms is a Goleta, California-based nutrition company founded in 2012 that develops and sells plant-based, organic medical nutrition formulas and ready-to-drink shakes. Its core technology is the hydrolysis of complete plant-based protein (pea protein), making it the only producer of dairy-free hydrolyzed formulas in a category dominated by whey-based products; all formulas are USDA Organic, Non-GMO Project Verified, Certified Gluten Free, OU Kosher, and free from the top 8 food allergens. The product portfolio spans three tiers: Everyday Nutrition shakes for adults and kids, Medical Nutrition formulas (Standard, Peptide, Glucose Support, Renal Support) for tube feeding and clinical use, and Pediatric formulas for children ages 1-13 with medical or digestive conditions.
The company operates a dual go-to-market motion. The medical channel sells prescription formulas through hospitals, home medical suppliers, and clinicians, with field sales and insurance coverage support; this segment holds 20% market share in hospital medical-grade formula. The consumer channel sells directly via katefarms.com (with subscriptions and Plant Perks rewards) and through Amazon, Target, Walmart, and CVS; Amazon revenue grew 50% YoY and the consumer push was accelerated by a 30% increase in influencer ad spend and a quadrupled brand marketing team following the Danone acquisition. Pricing is $51-$72 per case depending on formula, with subscription and one-time purchase options.
Kate Farms became profitable in H2 2024 and was acquired by Danone in July 2025, with the brand now operating alongside Nutricia, Real Food Blends, and Functional Formularies within Danone's North American Medical Nutrition business. Prior to the acquisition, the company had raised approximately $158 million in equity across multiple rounds, including a $75 million Series C led by Novo Holdings in November 2022, and a $30 million credit facility from Pacific Western Banks in June 2021. The brand is trusted by 500,000+ customers, reports a 70% repeat purchase rate, and was named the #1 doctor- and pediatrician-recommended plant-based brand among surveyed physicians.
Kate Farms firmographics
Firmographics- Name
- Kate Farms
- Legal name
- Kate Farms, Inc.
- Website
- https://katefarms.com
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Kate Farms develops plant-based, organic medical nutrition formulas and ready-to-drink shakes using hydrolyzed pea protein, serving medical patients, children with dietary needs, everyday adults, and GLP-1 users across DTC, hospital, and major retail channels.
- Ownership category
- akta.pro rank
Kate Farms industry classification
Industry- Product category
- Medical Nutrition
- NAICS
- Dairy Product (except Frozen) Manufacturing (31151)
- SIC
- Food And Kindred Products (2000)
- akta.pro primary industry
- Plant-Based Ready-to-Drink Dairy-Alternative Beverages (Protein Shakes, Flavored RTD) (AFAHAJAF)
- akta.pro secondary industry
- Alternative Protein Snacks, Bars & RTD Nutrition Manufacturing (AFAKAGAK)
Keywords
Where Kate Farms is headquartered
LocationHeadquarters
- HQ city
- Goleta
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Kate Farms business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D, Infrastructure
Revenue model
- Direct-to-Consumer Product Sales: Kate Farms sells products directly to consumers through its e-commerce website katefarms.com. The company offers subscription plans for recurring deliveries and a Plant Perks rewards program. Products are priced at $51-$72 per case depending on formula type.
- Retail Distribution: Post-Danone acquisition, Kate Farms re-entered mainstream retail distribution with products available at Target, Walmart, and CVS. The company also sells through Amazon, achieving 50% year-over-year growth on that platform.
- Medical/Prescription Channel: Kate Farms provides medical nutrition formulas that require a doctor's prescription. The company helps patients navigate insurance coverage and works with home medical suppliers. Products can be covered by insurance when deemed medically necessary.
- Healthcare Provider/Clinician Channel: Kate Farms sells to hospitals and healthcare providers for tube feeding and medical nutrition. The company provides free samples to healthcare providers and home medical suppliers for patient trials.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard 1.4 Vanilla Formula - $72/case |
| Unit Pricing | Pay-as-you-go | Pediatric Standard 1.2 Chocolate - $51/case |
| Unit Pricing | Pay-as-you-go | High Protein Nutrition Shake Strawberry - $55/case of 12 |
| Subscription | Monthly | Subscription Plans |
| Subscription | Monthly | Plant Perks Rewards Program |
Go-to-market motion1 record
Distribution channels8 records
Marketing channels8 records
Kate Farms product offering
Product offeringCore offering
Kate Farms develops, manufactures, and sells plant-based, USDA Organic nutrition formulas and shakes for everyday wellness, medical nutrition (tube feeding and clinical use), and pediatric applications. Products are built on proprietary hydrolyzed pea protein technology, the first complete plant-based protein to be hydrolyzed, providing dairy-free and top-8-allergen-free nutrition. The company distributes through direct-to-consumer e-commerce, hospitals, home medical suppliers, and major retail channels including Target, Walmart, CVS, and Amazon.
Product overview
Kate Farms is the #1 doctor and pediatrician recommended plant-based nutrition brand offering a portfolio of organic, plant-based tube feeding formulas and ready-to-drink nutrition shakes. The product line includes three tiers: (1) Everyday Nutrition products (High Protein Nutrition Shake, Nutrition Shake, Kids Nutrition) for general wellness and supplemental nutrition; (2) Medical Nutrition formulas (Standard 1.0, Standard 1.4, Peptide 1.0, Peptide 1.5, Glucose Support 1.2, Renal Support 1.8) for clinically-developed specialized nutrition needs including tube feeding and therapeutic applications; and (3) Pediatric Nutrition formulas (Pediatric Standard 1.2, Pediatric Peptide 1.0, Pediatric Peptide 1.5, Pediatric Blended Meals) designed for children ages 1-13 years with medical conditions or digestive challenges. All products feature USDA Organic pea protein and are free from the top 8 food allergens. The company was acquired by Danone in 2025 and operates alongside Danone's existing medical nutrition brands including Nutricia, Real Food Blends, and Functional Formularies.
Differentiator
Problem solved
Functional benefit
Products and services
- High Protein Nutrition Shake Plant-based, organic nutrition shake with 25 grams of USDA Organic pea protein per serving, formulated to support muscle health, weight loss, everyday wellness, and the needs of GLP-1 medication users.
- Nutrition Shake Plant-based organic nutrition shake for everyday nutrition, featuring organic pea protein and phytonutrients.
- Kids Nutrition Wholesome plant-based nutrition shakes designed for children, addressing nutritional needs and common allergies.
- Standard 1.0 Complete plant-based organic nutrition formula suitable for a wide range of medical and dietary needs, usable as a nutrition shake or for tube feeding.
- Standard 1.4 High-calorie plant-based organic formula designed to support weight gain and maintenance, usable as a nutrition shake or for tube feeding.
- Peptide 1.0 Higher-calorie formula with easy-to-digest hydrolyzed pea protein for oral or tube feeding.
- Peptide 1.5 Calorically-dense peptide-based nutritional formula for sole-source or supplemental nutrition for oral or tube feeding, featuring hydrolyzed pea protein.
- Glucose Support 1.2 Therapeutic nutrition shake containing a unique blend of plant-based protein, prebiotic fiber, and carbohydrates designed to help manage blood sugar as part of a balanced diet.
- Renal Support 1.8 Plant-based, organic nutrition shake designed to help meet the specialized nutrition needs of people on dialysis.
- Pediatric Standard 1.2 Basic plant-based organic formula suitable for children ages 1-13 years with a range of dietary and medical conditions requiring liquid nutrition.
- Pediatric Peptide 1.0 Nutritionally complete organic specialty formula with hydrolyzed pea protein for children ages 1-13 years with difficulty digesting, suitable as nutrition shake or for tube feeding.
- Pediatric Peptide 1.5 Specialty formula with enzymatically hydrolyzed organic pea protein for children ages 1-13 years with impaired digestion.
- Pediatric Blended Meals Blended meal nutrition products designed for pediatric patients requiring whole-food-based liquid nutrition.
Quantifiable outcome
- 90% of parents report children better tolerate Kate Farms compared to previous formulas
- +4 more outcomes
Companies that use Kate Farms
Customer profileNamed customers3 records
Segments5 records
Ideal customer profiles5 records
Kate Farms technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Kate Farms partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered major and moderate.
- TargetmajorKate Farms re-entered mainstream retail distribution following Danone acquisition, entering Target for the first time with children's nutritional shakes.
- WalmartmajorKate Farms launched High Protein Nutrition Shake in select Walmart stores and on walmart.com. Walmart is the largest US retailer and represents a significant distribution partnership for reaching mainstream consumers.
- CVS PharmacymoderateKate Farms High Protein Nutrition Shake is now available at CVS pharmacy locations.
Scale indicators9 records
Recent moves6 records
Expansion highlights5 records
Kate Farms competitors and assessment
Company assessmentDirect peers
- Functional Formularies: Functional Formularies makes whole-food, plant-based tube feeding formulas (Liquid Hope and Nourish) directly comparable to Kate Farms' Peptide and Standard medical formulas. It is now a Danone sister brand following the Kate Farms acquisition.
- Real Food Blends: Real Food Blends produces real-food meals for tube-fed patients, overlapping directly with Kate Farms' Pediatric Blended Meals and whole-food-based medical nutrition SKUs. Now a Danone sister brand.
- Orgain: Orgain makes plant-based and organic nutrition shakes and powders for everyday consumers, competing directly with Kate Farms' Everyday Nutrition and High Protein Nutrition Shake SKUs in retail and Amazon channels.
- OWYN (Only What You Need): OWYN produces plant-based, allergen-free high-protein shakes comparable to Kate Farms' High Protein Nutrition Shake. It competes in the same Target, Walmart, and CVS aisles and on Amazon with overlapping consumer positioning.
- Vega (Danone/WWF plant-based nutrition): Vega is a plant-based nutrition shake, powder, and bar brand competing in the same everyday plant-based protein category as Kate Farms' nutrition shakes, with broader presence in natural and grocery channels.
Broad incumbents
- Abbott Nutrition (Ensure, PediaSure, Similac): Abbott's Ensure and PediaSure are the dominant mass-market adult and pediatric nutrition shakes, while Similac leads infant formula. Abbott competes head-on with Kate Farms in hospitals, retail, and pediatric channels, with vastly larger distribution and R&D resources.
- Nestlé Health Science (Peptamen, Compleat): Nestlé Health Science's Peptamen is the leading peptide-based tube feeding formula and the most direct incumbent to Kate Farms' Peptide 1.0 and 1.5. Nestlé also owns Compleat, a blenderized tube feeding formula competing in the same clinical category.
- Nutricia (Danone): Nutricia is Danone's global medical nutrition brand and now Kate Farms' sister company inside the Danone North American Medical Nutrition platform. It is the largest direct incumbent in enteral nutrition and pediatric metabolic disease formulas outside the US.
- Glucerna (Abbott): Glucerna is Abbott's specialized nutrition shake for blood sugar management, directly comparable to Kate Farms' Glucose Support 1.2. It competes in the same diabetes-adjacent therapeutic nutrition segment at retail and through healthcare providers.
Emerging players
- Premier Protein: Premier Protein dominates the high-protein RTD shake category at mainstream price points and is increasingly expanding into GLP-1-adjacent positioning. It is a price-aggressive competitor for Kate Farms' High Protein Nutrition Shake in mass retail.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
Kate Farms social profiles
Digital presenceKate Farms compliance and trust
Trust signalCompliance4 records
Kate Farms financial estimates
Financial estimateRevenue estimate
Valuation estimate
Kate Farms leadership team
Management profileNumber of profiles
Profiles6 records
Kate Farms funding detail
Funding detailFunding overview
Funding rounds5 records
Investors9 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Kate Farms M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Kate Farms
What does Kate Farms do?
Kate Farms develops, manufactures, and sells plant-based, USDA Organic nutrition formulas and shakes for everyday wellness, medical nutrition (tube feeding and clinical use), and pediatric applications. Products are built on proprietary hydrolyzed pea protein technology, the first complete plant-based protein to be hydrolyzed, providing dairy-free and top-8-allergen-free nutrition. The company distributes through direct-to-consumer e-commerce, hospitals, home medical suppliers, and major retail channels including Target, Walmart, CVS, and Amazon.
Is Kate Farms a public or private company?
Kate Farms is a private company. It is classified as corporate owned and is currently operating.
When was Kate Farms founded?
Kate Farms was founded in 2012. It employs 101 to 250 people.
Where is Kate Farms based?
Kate Farms is headquartered in Goleta, United States, in the North America region.
How does Kate Farms make money?
Four revenue lines are on record. Direct-to-Consumer Product Sales are the primary driver. The others are retail Distribution, medical/Prescription Channel and healthcare Provider/Clinician Channel.
Who are Kate Farms's main competitors?
Direct peers on record are Functional Formularies, Real Food Blends, Orgain, OWYN (Only What You Need) and Vega (Danone/WWF plant-based nutrition). Broad incumbents are Abbott Nutrition (Ensure, PediaSure, Similac), Nestlé Health Science (Peptamen, Compleat), Nutricia (Danone) and Glucerna (Abbott). Premier Protein is listed as an emerging player.
Does Kate Farms have an API?
No public API is recorded for Kate Farms.
What industry is Kate Farms in?
Kate Farms's product category is Medical Nutrition. Its primary akta.pro industry code is AFAHAJAF, Plant-Based Ready-to-Drink Dairy-Alternative Beverages (Protein Shakes, Flavored RTD), with a secondary code of AFAKAGAK, Alternative Protein Snacks, Bars & RTD Nutrition Manufacturing. Its NAICS code is 31151 and its SIC code is 2000.