Sonacom

What Sonacom does

Sonacom is a privately held French audiovisual creative agency headquartered in Neuilly-sur-Seine (Paris), founded circa 1993 by Dominique Perrin and organized as four integrated operating entities under one roof: Voix Off (voice-over casting, recording, direction and mix), Studio Webcast (a 200 m² customizable TV plateau with LED walls and connected control room running 1,000+ hours of live broadcast per year), Studio Podcast (a high-end studio accommodating up to 5 guests with 4K multi-camera capture), and CA Déboîte de Prod (video production and motion design). An AFDAS-funded, Qualiopi-certified training arm called Sonacom Formation was added in 2024, offering two tiers of podcast-creation courses. The firm sells exclusively on a project- and usage-based professional-services model, with hourly or per-package pricing publicly disclosed (e.g., podcast audio at 200€ HT/hour, podcast video at 400€ HT/hour, TV plateau rentals from 1,400€ to 3,500€ HT), plus bespoke voice-over and motion-design project quotes routed through a 'Demander un devis' contact form.

Sonacom's commercial footprint is dominated by enterprise brand and media clients — including Universal Music France, BNP Paribas, Lenovo, Orange, Playmobil (18+ year localization partnership), Sanofi, Suzuki, Nestlé/Nesquik, L'Oréal-owned brands, Giorgio Armani Beauty, Andros, and Crédit Agricole — across FMCG, automotive, banking/finance, music/entertainment, tech/telecom, pharma/healthcare, and media verticals. The sales motion is B2B direct sales supplemented by an inbound content-marketing engine (blog, newsletter, social, filterable case-study portfolio) and event-driven demand generation through AFDAS-funded training. Production is delivered on-site at the Neuilly-sur-Seine plateau or via mobile units deployable across France and abroad, with final content distributed to Apple Podcasts, Spotify, Deezer, YouTube, Facebook Live, Twitch and Instagram Reels. The firm holds no external funding, no parent company, no disclosed investors, and is led as a founder-managed private business with 12 named in-house experts.

Name

Sonacom

Legal name

Sonacom

Website

https://sonacom.fr

Company type

Private

Founded year

1993

Operating status

Operating

Headcount range

11–50 employees

Short description

Sonacom is a Paris-based, founder-led audiovisual creative agency operating four integrated entities — voice-over, webcast TV plateau, podcast studio, and video/motion-design production — serving enterprise brands across FMCG, finance, music, pharma and telecom with project-based services and mobile production units deployed across France and abroad.

Ownership category

akta.pro rank

Product category

Audiovisual Production Services

NAICS

Motion Picture and Video Production (51211), Postproduction Services and Other Motion Picture and Video Industries (51219), Sound Recording Studios (51224), Sound Recording Industries (5122)

SIC

Services-Motion Picture & Video Tape Production (7812), Services-Allied To Motion Picture Production (7819)

akta.pro primary industry

Dubbing & Voiceover Production (Casting, Recording, Lip-Sync) (MPAHAFAB)

akta.pro secondary industries

Voiceover Recording & Production (Narration, Promo, Commercial VO) (MPAHAEAK), Outsourced Art/Audio Production Services (2D/3D, Animation, VFX, Audio/VO) (MPAFAKAM), Content Production (Video, Design, Copy, Studio) (BPAFAAAF), Sound Design (Creative/Design-Heavy FX, World-Building) (MPAHAEAE)

Keywords

• Audiovisual production services
• Voice-over recording
• Podcast production
• Live webcast studio
• Motion design services

Headquarters

HQ city

Neuilly-sur-seine

HQ country

France

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Studio Webcast rental & production services: Hourly/half-day/full-day rental of the 200 m² TV plateau including team and equipment, with optional pre-production, post-production, and translation booth services. Pricing from 1,400€ HT (2h essential) to 3,500€ HT (3h intégral).
2. Podcast studio rental & production services: Hourly rental of podcast studio with technical team included; audio podcast at 200€ HT/hour, video podcast at 400€ HT/hour. Optional post-production, distribution to streaming platforms, and analytics services.
3. Voice-over casting, recording and post-production services: Bundled voice-over service: casting from catalogue, direction of voice actors, recording, sound design, and mix. Sold as bespoke projects per client campaign.
4. Video and motion design production services: End-to-end video production (brand content, institutional, corporate, motion design) including brief, shooting, editing, and delivery. Project-based pricing.
5. Professional training (podcast creation): AFDAS-funded training programs: Niveau 1 'Devenir Podcasteur' at 875€ HT (1 day/7h) and Niveau 2 perfectionnement at 3,500€ HT (5 days/35h). Qualiopi-certified training organization.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels8 records

Core offering

Sonacom is a Paris-based audiovisual creative agency operating four integrated entities — Voix Off (voice-over casting, recording, and direction), Studio Webcast (200 m² customizable TV plateau rental for live and recorded broadcasts), Studio Podcast (high-end audio and filmed podcast recording studio), and CA Déboîte de Prod (video production and motion design) — together with a Qualiopi-certified podcast training program. The agency delivers turnkey production services for enterprise brands, agencies, and media organizations across radio, TV, webcast, podcast, and digital channels, with multilingual localization and post-production capabilities.

Product overview

Sonacom is a Paris-based audiovisual creative agency with more than 30 years of experience operating as a single integrated production house organized into four core entities — Voix Off (voice-over), Studio Webcast (200 m² live-streaming TV studio), Studio Podcast (high-end podcast recording studio), and Production Vidéo & Motion Design branded as "CA Déboîte de Prod" — together with an add-on Formation (training) program for podcasters. The four entities share technical resources (sound engineers, motion designers, directors, mixing/mastering capabilities) and serve the same client workflow from brief through post-production and distribution; for example, a brand campaign can be voiced in the Voix Off studio, filmed at Studio Webcast, edited by the Production team, and published from Studio Podcast to listening and streaming platforms.

Differentiator

Problem solved

Functional benefit

Brands

• Voix Off: Voice-over division: voice casting, recording, sound design, mixing and post-production for ads, radio, TV and corporate content.
• Studio Webcast
• Studio Podcast
• Ca Déboîte de Prod
• Sonacom Formation

Products and services

• Voix Off Voice-over (voix off) services covering casting from a multilingual talent catalogue (French, English, Dutch, Arabic, Spanish), direction of voice actors by in-house engineers, professional recording, sound design, mixing, and multilingual localization for radio spots, TV commercials, corporate films, brand content, IVR, and audio narration.
• Studio Webcast A 200 m² customizable TV plateau near Porte Maillot in Neuilly-sur-Seine/Paris, equipped with a connected control room (régie vidéo), dressing rooms, coworking space, multi-camera PTZ setup, customizable LED screens, and integrated live streaming platform. Used for webcasts, webinars, talk-shows, round-tables, corporate events, and TV-style broadcasts, with over 1,000 hours of live production per year. Hourly and package-based pricing (e.g., 1,400€ HT for the 2-hour essential package, 3,500€ HT for the 3-hour integral package).
• Studio Podcast High-end podcast recording studio near Porte Maillot in Paris offering audio recording, mixing, mastering, 4K multi-camera video capture, simultaneous live streaming, and remote recording configurations. The cabin accommodates up to five guests and supports conversational podcasts, talk-shows, filmed podcasts, and remote interviews, with distribution to Apple Podcasts, Spotify, Deezer, YouTube, and other platforms. Audio podcast pricing at 200€ HT/hour and video podcast at 400€ HT/hour.
• Production Vidéo & Motion Design (CA Déboîte de Prod) Video creation and production agency branded 'CA Déboîte de Prod' producing brand content videos, institutional videos, corporate videos, and motion design animations. The team combines directors, motion designers, editors, and sound engineers to deliver promotional, advertising, viral, and corporate content for clients across TV, web, and social platforms.
• Formation Devenir Podcasteur Qualiopi-certified podcast training program ('Devenir Podcasteur') teaching audio writing techniques, microphone technique, podcast production, and voice performance. Offered in two levels — Niveau 1 (1 day/7 hours at 875€ HT) and Niveau 2 (5 days/35 hours at 3,500€ HT) — delivered in Sonacom's professional studio, with funding eligibility via AFDAS.

Quantifiable outcome

• 1,000+ hours of live broadcast per year
• +5 more outcomes

Named customers94 records

Segments9 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

AI capability1 record

Feature5 records

Partnerships

18 partnerships are on record, tiered core and minor.

• Vitorria Films (Arts Live)coreStrategic or Co-development PartnerRecurring co-production partnership for theatre trailers and film clips (Ramses II, La Garçonnière, L'envers du décor, Noctambule, Acting). Sonacom handles production, shooting, sound, mix, and post-production while Vitorria Films acts as producer and brings talent like Daniel Auteuil, Kad Merad, Niels Arestrup.
• Mattrunks (Mattias PERESINI)minorStrategic or Co-development PartnerCollaboration on the Fnac Juke Box TV launch campaign. Sonacom handled production, casting, music research, and sound realization; Mattrunks handled storyboard and post-production.
• Seb SHAminorStrategic or Co-development PartnerCollaboration on Universal Music's corporate CRM film; Sonacom produced, cast voices and realized sound while Seb SHA provided storyboard, graphics and motion design.
• Fun RadiocoreGTM or Marketing PartnerMulti-campaign partnership (TV spot 'La star c'est vous' with David Guetta, Soprano, Maître Gims, Justin Bieber; Ibiza Experience TV/web spot). Sonacom handles editing, motion design, sound design, and audio mix.
• Audrey Schebat (playwright)minorStrategic or Co-development PartnerSonacom created the trailer for Audrey Schebat's first play 'La Perruche', handling storyboard, shooting, editing, motion design, voice-over, and mix.
• Xavier Durringer (playwright/director)minorStrategic or Co-development PartnerSonacom produced the trailer for Xavier Durringer's play 'Acting' at Bouffes Parisiens, featuring Niels Arestrup, Kad Merad, and Patrick Bosso.
• SNEP (Syndicat national de l'édition phonographique)coreStrategic or Co-development PartnerSonacom produces SNEP's annual retrospective film on the French recorded music market for the fifth consecutive year.
• QualiopicoreOthersQualiopi is the French state quality certification body for training providers; Sonacom Formation is Qualiopi-certified.
• Lisa Azuelos (director)coreStrategic or Co-development PartnerLisa Azuelos directed music videos for Louane ('Immobile') and Jean-Baptiste Maunier ('Noctambule') with Sonacom as production partner alongside Thierry Teston.
• Pimiento AgencyminorImplementation/ SI/ Consulting PartnerJoint creative project with Jamgot & Co. featuring Florent Manaudou ('Le Grand Saut').
• Gulfstream CommunicationcoreImplementation/ SI/ Consulting PartnerRecurring agency partner: Beurre AOP Charentes Poitou billboard, Bridor web film, La Dinde (CIDEF), TPAC, Banane (AIB).
• Les Dissidents (agency)minorImplementation/ SI/ Consulting PartnerAgency partner for Vinci Autoroutes radio campaign and Sud de France TV billboard.
• Arthur Schlovsky (director)minorStrategic or Co-development PartnerSonacom produced the L'Occitane en Provence Christmas radio spot under Arthur Schlovsky's direction.
• TBWA (agency)minorImplementation/ SI/ Consulting PartnerTBWA commissioned Sonacom for Dom Pérignon's vintage product launch web film (voice casting + sound realization).
• Animals ProductionminorStrategic or Co-development PartnerCo-production partner for the Nestlé Nesquik 'Opti-dej' TV campaign.
• AIR PRODminorStrategic or Co-development PartnerSonacom produced the Taratata web promo for France 2's flagship music show, directed by Clément Lepetit.
• Sedona - Agence WestminorImplementation/ SI/ Consulting PartnerCreative agency partner on the Visionhub launch film; agency managed art direction and décor while Sonacom handled production.
• Pro First (agency)minorImplementation/ SI/ Consulting PartnerAgency partner for Armani Beauty live webcasts.

Scale indicators7 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Acast: Global podcast hosting, monetization, and distribution platform. Comparable to Sonacom as part of the same podcast production value chain, but operating at a vastly larger scale on the distribution side.
• Spreaker: Podcast hosting and distribution platform used by professional producers. Adjacent to Sonacom's podcast production offering on the technology/distribution layer.
• France.tv Studios: Production arm of France's public broadcaster, operating large TV and webcast facilities in France. Overlaps with Sonacom's webcast plateau and TV production capabilities but at national-broadcaster scale.

Direct peers

• Makak Industries: Paris-based motion design and audiovisual production house serving advertising agencies and brands. Directly comparable to Sonacom's Ca Déboîte de Prod in creative output and client base.
• Insign: Paris-based motion design and audiovisual production agency serving enterprise brands. Closely comparable to Sonacom's Ca Déboîte de Prod entity in scope and target market.
• Studios Exces: French audiovisual and motion design studio producing brand, corporate, and animated content for agencies and enterprises. Overlaps directly with Sonacom's video production and motion design offering.
• Umanimation: French motion design and animation agency producing brand, corporate, and advertising content. Closely comparable to Sonacom's video/motion design service line.
• Tangerine Studios: French motion design and post-production studio. Comparable to Sonacom on the video/motion design side, with similar B2B agency and brand client profile.
• TSF Studios: French post-production and audiovisual services provider. Comparable to Sonacom on the sound design, mix, and post-production capabilities within enterprise production workflows.

Emerging players

• Cross Content: French studio offering podcast, video, and social-content production for brands. Comparable to Sonacom's integrated podcast + webcast + production model with a more digital-native delivery focus.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights8 records

Customer concentration

• Facebookfacebook.com/sonacom
• LinkedInlinkedin.com/company/sonacom
• Instagraminstagram.com/sonacom

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sonacom