DL Wholesale
DL Wholesale is a privately held U.S. wholesale distributor and manufacturer of hydroponic and year-round horticultural supplies, selling exclusively through a B2B dealer network from distribution centers in Tracy, CA and Romulus, MI.
- Company typePrivate
- Founded2010
- HeadquartersLivermore, United States
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What DL Wholesale does
DL Wholesale Inc is a privately held U.S. wholesale distributor and manufacturer of hydroponic and year-round horticultural supplies, founded in 2010 and headquartered in Tracy, California. The company sells exclusively to a B2B dealer network of hydroponic and horticulture retailers, with a $10,000 minimum annual volume requirement to maintain an account, and does not sell direct to consumers. Its distribution footprint includes a West Coast distribution center in Tracy, CA and an East Coast distribution center in Romulus, MI, enabling nationwide fulfillment. Orders are accepted via an account-gated e-commerce site, phone, fax, and email, with same-day processing for orders received by 12 PM local time. The company supports a Drop Ship Program with a $5 per-invoice handling fee and no shipping markup.
The product catalog spans more than 30 categories including hydroponic grow systems, grow tents and films, lighting, nutrients and additives, air and ventilation, growing media, irrigation, greenhouses, propagation, harvesting and trimming, post-harvest equipment, mycology supplies, and pesticides/disease control. DL Wholesale has built approximately 20+ proprietary house brands — AQUAVITA, GROW1, ArmorVac, Funk Fighter, B-Lite, Bubble Magic, Charco Filters Plus, Drop Air X, F5 Fans, Goliath Grow Tents, Lightech, LuxStar, NatureVac, Root Royale, Trim'r Matic, and others — alongside distributed third-party brands such as Integra Boost and Lost Coast Plant Therapy. Pricing is tiered by quantity (EACH, CASE, MASTER CASE, PALLET), with wholesale pricing gated behind account login. The company also operates Refurbished and Liquidation channels for scratch-and-dent inventory. DL Wholesale operates as a traditional e-commerce distributor without public APIs, proprietary software products, or disclosed AI/ML capabilities; its technology footprint consists of a B2B storefront, dealer account management, and order/fulfillment workflows. Revenue, funding history, and management team are not publicly disclosed.
DL Wholesale firmographics
Firmographics- Name
- DL Wholesale
- Legal name
- DL Wholesale Inc
- Website
- https://dlwholesale.com
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- DL Wholesale is a privately held U.S. wholesale distributor and manufacturer of hydroponic and year-round horticultural supplies, selling exclusively through a B2B dealer network from distribution centers in Tracy, CA and Romulus, MI.
- Ownership category
- akta.pro rank
Where DL Wholesale is headquartered
LocationHeadquarters
- HQ city
- Livermore
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
DL Wholesale business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D
Revenue model
- Wholesale Product Sales: Revenue generated from wholesale distribution of hydroponic and horticultural equipment, accessories, and supplies to retailers. Products are sold at wholesale pricing with tiered quantities (each, case, master case, pallet). Requires login to see wholesale pricing.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Retail/Single unit pricing |
| Unit Pricing | Pay-as-you-go | Case quantity pricing |
| Unit Pricing | Pay-as-you-go | Pallet/multi-pallet pricing |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels7 records
DL Wholesale product offering
Product offeringCore offering
DL Wholesale is a wholesale distributor and manufacturer of hydroponic and horticultural equipment, accessories, and supplies, selling exclusively to retailers and dealers (not to the general public). The company operates two distribution centers in Tracy, California and Romulus, Michigan, and offers a portfolio of proprietary house brands and distributed brands across categories including grow tents, lighting, ventilation, nutrients, hydroponic systems, irrigation, growing media, propagation, post-harvest equipment, mycology supplies, and personal protective equipment.
Product overview
DL Wholesale is a wholesale distributor of hydroponic and horticulture equipment and accessories that sells exclusively to retailers, not directly to the public. The company operates two distribution centers (Tracy, CA and Romulus, MI) and offers a comprehensive portfolio organized across multiple product categories and house brands. The core product offering spans hydroponic grow systems, lighting, nutrients, ventilation, growing media, irrigation, and post-harvest equipment. The house brand portfolio includes approximately 30+ proprietary brands covering specialized product lines such as Funk Fighter (odor-proof storage bags), Bubble Magic (extraction equipment), Goliath Grow Tents, GROW1 (general growing equipment), F5 Fans (ventilation), Drop Air X (humidification/dehumidification), ArmorVac (vacuum sealing), and Root Royale (coco growing media). Distributed brands include Integra Boost (humidity control) and Lost Coast Plant Therapy (organic pest control). The company also offers a Drop Ship Program for approved resellers and sells refurbished/liquidation merchandise.
Differentiator
Problem solved
Functional benefit
Brands
- AQUAVITA: Air stones and diffusers for hydroponic irrigation systems
- ArmorVac
- AWOL
- B-Lite
- Bubble Magic
- Drop Air X
- Dry & Mighty
- F5
- Funk Fighter
- Goliath Tents
- GROW1
- Root Royale
- Trim'r Matic
Products and services
- AQUAVITA
Companies that use DL Wholesale
Customer profileSegments2 records
Ideal customer profiles1 record
DL Wholesale technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
DL Wholesale partnerships and signals
Strategic signalScale indicators2 records
Recent moves5 records
Expansion highlights5 records
DL Wholesale competitors and assessment
Company assessmentDirect peers
- HTG Supply: Wholesale and retail distributor of hydroponic and indoor gardening supplies with multiple U.S. locations. Operates a similar B2B dealer program alongside retail storefronts, directly overlapping DL Wholesale's product categories and customer base.
- Hydrofarm Holdings Group: Largest publicly-traded U.S. wholesale distributor of hydroponic equipment and supplies, selling to retail customers via both proprietary brands and distributed third-party brands. Directly comparable to DL Wholesale across product categories, target market (hydroponic retailers), and distribution model.
- Sunlight Supply (Hydrofarm subsidiary): Acquired by Hydrofarm in 2021, Sunlight Supply was a leading hydroponic wholesale distributor serving retailers across the U.S. Direct competitor to DL Wholesale in hydroponic equipment wholesale distribution to retail customers.
Regional players
- Way to Grow: Hydroponic and indoor gardening supply retailer and wholesaler serving the Pacific Northwest. Comparable product mix (hydroponic systems, lighting, nutrients, climate control) and dealer/wholesale model to DL Wholesale, though smaller in scale and geographic reach.
- Gotham Hydroponics: Regional hydroponic supplier based in the Northeast U.S. selling wholesale and retail hydroponic equipment. Comparable product mix and customer type to DL Wholesale, but primarily serves the Northeast region.
- GreenTrees Hydroponics: Regional hydroponic retailer and wholesale supplier. Comparable customer profile (hydroponic/horticulture retailers) and product mix to DL Wholesale, operating across select regional markets.
Broad incumbents
- Hawthorne Gardening Company (Scotts Miracle-Gro): Subsidiary of Scotts Miracle-Gro and the dominant specialty hydroponic distributor in North America. Competes head-to-head with DL Wholesale across lighting, nutrients, growing media, and climate control — and is even listed as a distributed brand on DL Wholesale's own catalog, indicating direct channel overlap.
- Growers Supply (FarmTek): Wholesale and retail distributor of greenhouse, hydroponic, and growing supplies under the FarmTek parent. Overlaps with DL Wholesale's greenhouse, irrigation, and growing media categories, though with a broader controlled-environment-agriculture focus.
Others
- GROW1 (parent entity): Note: GROW1 is a house brand of DL Wholesale itself; included here as a reference point. Externally comparable entities with overlapping specialty horticulture distribution include Growers Supply (a division of FarmTek).
Emerging players
- Cultivation Warehouse: Specialty wholesale distributor focused on the commercial cannabis and hemp cultivation market, offering equipment and supplies to commercial growers. Comparable buyer segment (commercial cultivators via retail/dealer channel) and product mix to DL Wholesale's cultivation-adjacent SKUs.
Market position
Strengths4 records
Weaknesses3 records
Competitive moat4 records
Key risks4 records
Key highlights5 records
Customer concentration
DL Wholesale social profiles
Digital presenceDL Wholesale compliance and trust
Trust signalCompliance1 record
DL Wholesale financial estimates
Financial estimateRevenue estimate
Valuation estimate
DL Wholesale leadership team
Management profileNumber of profiles
DL Wholesale funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
DL Wholesale M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about DL Wholesale
What does DL Wholesale do?
DL Wholesale is a wholesale distributor and manufacturer of hydroponic and horticultural equipment, accessories, and supplies, selling exclusively to retailers and dealers (not to the general public). The company operates two distribution centers in Tracy, California and Romulus, Michigan, and offers a portfolio of proprietary house brands and distributed brands across categories including grow tents, lighting, ventilation, nutrients, hydroponic systems, irrigation, growing media, propagation, post-harvest equipment, mycology supplies, and personal protective equipment.
Is DL Wholesale a public or private company?
DL Wholesale is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was DL Wholesale founded?
DL Wholesale was founded in 2010. It employs 11 to 50 people.
Where is DL Wholesale based?
DL Wholesale is headquartered in Livermore, United States, in the North America region.
How does DL Wholesale make money?
One revenue line is on record: wholesale Product Sales.
Who are DL Wholesale's main competitors?
Direct peers on record are HTG Supply, Hydrofarm Holdings Group and Sunlight Supply (Hydrofarm subsidiary). Regional players are Way to Grow, Gotham Hydroponics and GreenTrees Hydroponics. Broad incumbents are Hawthorne Gardening Company (Scotts Miracle-Gro) and Growers Supply (FarmTek). GROW1 (parent entity) is listed as an others. Cultivation Warehouse is listed as an emerging player.
Does DL Wholesale have an API?
No public API is recorded for DL Wholesale.