Way To Grow
Way To Grow is a Colorado-based, locally owned retailer founded in 2003 that sells organic and hydroponic gardening supplies across three storefronts in Denver, Boulder, and Colorado Springs, serving home growers and, via its Elevated partnership, commercial cultivators.
- Company typePrivate
- Founded2003
- HeadquartersFort Collins, United States
- Headcount51–100
- GTM typeB2C
- OfferingServices
What Way To Grow does
Way To Grow is a privately held, locally owned Colorado retailer founded in 2003 that supplies organic and hydroponic gardening products to home growers and, through its Elevated partnership, commercial solutions to professional cultivators. The company operates three physical storefronts in Denver, Boulder, and Colorado Springs offering curated assortments of nutrients, grow media, lighting, pest control, and hydroponic components, plus same-day and curbside pickup supported by knowledgeable in-store staff. Online purchasing is routed through a Hydrobuilder.com channel partnership rather than a first-party e-commerce checkout, while a separate Knowledge Center provides downloadable PDFs covering topics from cloning and lighting to mycology and water management.
The revenue model combines one-time retail hardware and consumable sales (nutrients, media, lighting, accessories) with professional services revenue generated through Elevated, including facility design, irrigation and fertigation engineering, environmental systems, and plant and water lab testing for B2B growers. Pricing is unit-based on individual SKUs with in-store promotions and an opt-in email newsletter supporting promotions, and there is no public pricing displayed online. The customer base is split horizontally between home gardeners (primary, persona-driven) and commercial/professional growers (secondary, use-case-driven), with a horizontal segmentation approach grounded in shared product expertise rather than a single niche.
The company's technology footprint is a Shopify-powered website, a content library, and partner-provided commercial AgTech accessed via Elevated; it has no proprietary software, mobile app, API, or disclosed AI capabilities. Operations remain concentrated in Colorado with no out-of-state expansion, and the business is founder/closely held with no institutional investors, funding rounds, mergers, acquisitions, or leadership transitions disclosed in the source material.
Way To Grow firmographics
Firmographics- Name
- Way To Grow
- Legal name
- Way To Grow
- Website
- https://waytogrow.net
- Company type
- Private
- Founded year
- 2003
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Way To Grow is a Colorado-based, locally owned retailer founded in 2003 that sells organic and hydroponic gardening supplies across three storefronts in Denver, Boulder, and Colorado Springs, serving home growers and, via its Elevated partnership, commercial cultivators.
- Ownership category
- akta.pro rank
Way To Grow industry classification
Industry- Product category
- Hydroponic and Organic Gardening Supplies Retail
- NAICS
- Nursery, Garden Center, and Farm Supply Retailers (444240), Lawn and Garden Equipment and Supplies Retailers (4442)
- SIC
- Retail-Building Materials, Hardware, Garden Supply (5200)
- akta.pro primary industry
- Plants, Seeds & Nursery Retail (Garden Centers) (CRAIAIAB)
- akta.pro secondary industries
- Lawn & Garden Equipment Retail (Mowers, Trimmers, Snow Blowers) (CRAIADAG), Irrigation, Hoses & Watering Systems Retail (CRAIAIAD)
Keywords
Where Way To Grow is headquartered
LocationHeadquarters
- HQ city
- Fort Collins
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
Way To Grow business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D, Infrastructure
Revenue model
- Retail Product Sales: One-time product sales of organic gardening supplies, hydroponic equipment, nutrients, grow media, lighting, and related accessories through retail locations and e-commerce partnership with Hydrobuilder.com
- Commercial Growing Services: Through partnership with Elevated, Way To Grow offers commercial solutions including facility design, technical engineering, irrigation systems, and AgTech to professional growers
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Retail in-store and online purchasing |
Distribution channels3 records
Marketing channels3 records
Way To Grow product offering
Product offeringCore offering
Way To Grow is a Colorado-based retail company that curates and sells organic gardening supplies and hydroponic equipment through three physical storefronts in Denver, Boulder, and Colorado Springs, complemented by an online storefront via a Hydrobuilder.com partnership. The company also offers commercial growing services (facility design, irrigation, fertigation, environmental systems, and lab testing) to professional growers through a partnership with Elevated.
Product overview
Way To Grow is a Colorado-based retail company offering a unified product portfolio centered on organic and hydroponic gardening supplies. The core offering consists of a thoughtfully curated selection of organic gardening products and hydroponic supplies available at three retail locations and online via Hydrobuilder.com. This core retail operation is supplemented by a Knowledge Center providing educational content on all aspects of growing, and a commercial services division through partnership with Elevated that serves professional growers with advanced solutions including facility design, irrigation systems, and lab testing services.
Differentiator
Problem solved
Functional benefit
Products and services
- Organic Gardening Supplies Curated selection of organic gardening products including nutrients, grow media, pest control solutions, and accessories sold to home gardeners and hobbyists seeking soil-based or organic cultivation supplies.
- Hydroponic Supplies Comprehensive hydroponic systems, components, and accessories for soil-free cultivation, including advanced techniques such as ebb and flow, nutrient film technique (NFT), aeroponic, and drip irrigation systems for hobbyist and professional growers.
- Commercial Growing Supplies and Services Advanced commercial growing solutions delivered through the Elevated partnership for professional growers, including technical design and engineering, irrigation, fertigation, environmental systems, build-out systems, facility assessment and monitoring, and plant and water lab testing services.
Companies that use Way To Grow
Customer profileNamed customers2 records
Segments2 records
Ideal customer profiles2 records
Way To Grow technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Way To Grow partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered minor and core.
- JoieminorCommunity partnership where Joie, a baby gear brand, partnered with Way to Grow (nonprofit) for their Community Baby Shower initiative supporting expectant and new mothers in Minneapolis. Joie sponsors the event which Way to Grow participates in as a nonprofit community partner.
- Hydrobuilder.comcoreOnline retail partnership enabling customers to shop Way To Grow's expanded product selection online with fast delivery. Customers are redirected from waytogrow.net to Hydrobuilder.com for online purchasing.
- ElevatedcoreStrategic partnership providing advanced commercial solutions for professional growers including technical design and engineering, irrigation, fertigation, environmental systems, build-out systems, facility assessment, and plant/water lab testing.
Scale indicators3 records
Recent moves5 records
Expansion highlights4 records
Way To Grow competitors and assessment
Company assessmentDirect peers
- GrowGeneration: One of the largest specialty hydroponic and indoor gardening retail chains in the US with dozens of storefronts nationwide; directly comparable to Way To Grow as a multi-store hydroponic supplies retailer, but at meaningfully greater scale and with public-market capital.
- Hydrobuilder.com: National online hydroponics retailer and Way To Grow's stated e-commerce partner; directly comparable product catalog, target customer (home and commercial growers), and category focus, with a much broader online reach.
- Hydrofarm Holdings Group: Publicly traded distributor and manufacturer of hydroponics equipment, grow lights, and controlled-environment agriculture supplies; comparable product portfolio and customer base, but operates primarily as a wholesale/brand owner rather than a multi-store retailer.
- Gardener's Supply Company: Employee-owned Vermont-based retailer of gardening supplies, tools, and products with both catalog/online and physical store presence; comparable in mission-driven specialty retail positioning, organic focus, and educational content emphasis.
- Bootstrap Farmer: Online retailer specializing in greenhouse and hydroponic growing supplies, including structures, benches, and irrigation; comparable in category and target customer but operates primarily direct-to-consumer online rather than through storefronts.
- AeroGrow International: Manufacturer and retailer of indoor hydroponic growing systems for consumers (AeroGarden brand); comparable in hydroponic focus and home-grower customer segment, though product-led rather than retail-led.
- Planet Natural: Online and catalog retailer of organic gardening, hydroponic, and natural pest control supplies; directly comparable to Way To Grow's organic and hydroponic product mix and educational content approach, with a national online footprint.
Broad incumbents
- Hawthorne Gardening Company: Specialty hydroponics arm of Scotts Miracle-Gro serving both retail and commercial cultivators; comparable in product breadth and customer overlap, but operates as a national brand and manufacturer rather than an independent local retailer.
- Scotts Miracle-Gro: National lawn and garden products giant with consumer, professional, and hydroponics (via Hawthorne) businesses; comparable category overlap but vastly larger scale, brand portfolio, and distribution reach through big-box retail.
- The Home Depot Garden Center: National home improvement retailer with extensive garden center offerings including hydroponic and organic supplies; competes with Way To Grow for the same home-grower customer segment through convenience, scale, and pricing rather than specialty expertise.
Market position
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Way To Grow social profiles
Digital presenceWay To Grow financial estimates
Financial estimateRevenue estimate
Valuation estimate
Way To Grow leadership team
Management profileNumber of profiles
Way To Grow funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Way To Grow M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Way To Grow
What does Way To Grow do?
Way To Grow is a Colorado-based retail company that curates and sells organic gardening supplies and hydroponic equipment through three physical storefronts in Denver, Boulder, and Colorado Springs, complemented by an online storefront via a Hydrobuilder.com partnership. The company also offers commercial growing services (facility design, irrigation, fertigation, environmental systems, and lab testing) to professional growers through a partnership with Elevated.
Is Way To Grow a public or private company?
Way To Grow is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Way To Grow founded?
Way To Grow was founded in 2003. It employs 51 to 100 people.
Where is Way To Grow based?
Way To Grow is headquartered in Fort Collins, United States, in the North America region.
How does Way To Grow make money?
Two revenue lines are on record. Retail Product Sales are the primary driver. The others are commercial Growing Services.
Who are Way To Grow's main competitors?
Direct peers on record are GrowGeneration, Hydrobuilder.com, Hydrofarm Holdings Group, Gardener's Supply Company, Bootstrap Farmer, AeroGrow International and Planet Natural. Broad incumbents are Hawthorne Gardening Company, Scotts Miracle-Gro and The Home Depot Garden Center.
Does Way To Grow have an API?
No public API is recorded for Way To Grow.
What industry is Way To Grow in?
Way To Grow's product category is Hydroponic and Organic Gardening Supplies Retail. Its primary akta.pro industry code is CRAIAIAB, Plants, Seeds & Nursery Retail (Garden Centers), with a secondary code of CRAIADAG, Lawn & Garden Equipment Retail (Mowers, Trimmers, Snow Blowers). Its NAICS code is 444240 and its SIC code is 5200.