72 SOLD
- Company typePrivate
- Founded2018
- HeadquartersScottsdale, United States
- Headcount101–250
- GTM typeB2C
- OfferingServices
72 SOLD firmographics
Firmographics- Name
- 72 SOLD
- Legal name
- 72SOLD, Inc.
- Website
- https://72sold.com
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Ownership category
- akta.pro rank
Where 72 SOLD is headquartered
LocationHeadquarters
- HQ city
- Scottsdale
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
72 SOLD business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Marketing or Sales, Personnel, Operations, Technology or R&D
Revenue model
- Agent Commission Referral: 72SOLD generates seller leads through its marketing program and refers these leads to certified real estate agents. Agents earn commissions on completed transactions while 72SOLD captures value through its lead generation and brand platform. The model creates a marketplace where the company markets to sellers and distributes business to its agent network.
- Agent Certification and Territory Fees: Agents pay to become certified on the 72SOLD program and receive exclusive geographic territories in exchange for servicing the company's seller leads
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Commission-based home selling service |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
72 SOLD product offering
Product offeringCore offering
72SOLD is a residential real estate service company that markets a proprietary 72-hour home sale program directly to homeowners. The company generates seller leads through heavy national TV and digital advertising, then refers those leads to a network of certified real estate agents who operate within exclusive geographic territories. The program is designed to produce competitive buyer bidding and a 30-day guaranteed closing (72SOLD will buy the home if it does not sell).
Product overview
72SOLD operates as a unified home selling platform anchored by its core 72SOLD Home Selling Program, which helps home sellers achieve 6.3% higher prices through a structured 72-hour selling process with guaranteed closing. The company also offers a complementary Home Buying Program. The digital ecosystem includes multiple branded websites (72SOLD.com, 72National.com, 72soldshop.com, HaguePartners.com), while agent certification and training is provided through 72smart.com. The company markets its services directly to consumers and provides certified agents with exclusive territorial business referrals.
Differentiator
Problem solved
Functional benefit
Products and services
- 72SOLD Home Selling Program Residential home selling service that markets a structured 72-hour sale methodology to homeowners, refers them to a certified 72SOLD agent in their area, and is designed to deliver 6.3% higher sale prices than traditional MLS sales with a 30-day guaranteed closing (company will purchase the home if it does not sell).
- 72SOLD Home Buying Program Complementary home buying program for consumers, offering an overview of the company's home buying process and connecting buyers with 72SOLD-affiliated representation.
- 72smart.com Agent Training Training and certification program for licensed real estate agents that prepares them to deliver the 72SOLD home selling methodology and qualify them to receive exclusive-territory seller leads from the company.
Quantifiable outcome
- 6.3% higher median sale price vs. traditional MLS sales (based on 12,642 72SOLD sellers in 2026 independent study)
- +4 more outcomes
Companies that use 72 SOLD
Customer profileNamed customers4 records
Segments2 records
Ideal customer profiles2 records
72 SOLD technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
72 SOLD partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- CITIEAcorePhoenix-based real estate brokerage bringing 160 agents who closed nearly 1,700 units and nearly $1 billion in transaction volume. CITIEA has an exclusive relationship with 72SOLD that provides a pipeline of seller demand. The partnership serves as the anchor for Brands by Integra's Arizona expansion and broader Southwest regional growth strategy.
- Compass International Holdings (CIH)core72SOLD founder Greg Hague joined CIH as director of home sale strategy, providing voluntary no-cost strategy training to 300,000+ agents across CIH's portfolio of brands. Training covers listing positioning, buyer demand creation, showing strategy, and negotiation techniques. The partnership extends 72SOLD's reach into CIH's extensive agent network through thought leadership and methodology training.
Scale indicators7 records
Recent moves5 records
Expansion highlights5 records
72 SOLD competitors and assessment
Company assessmentDirect peers
- HomeLight: HomeLight is a real estate lead-generation and agent-matching platform that connects home sellers with top-performing agents. It shares 72SOLD's core business of monetizing the seller-to-agent handoff and offers a comparable 'find an agent' marketplace model.
- eXp Realty: eXp Realty is a cloud-based brokerage that recruits agents with attractive commission splits and lead-generation support. Like 72SOLD, it monetizes the agent-attraction flywheel and competes for the same pool of licensed agents seeking guaranteed business flow.
- Real Brokerage: Real Brokerage is a tech-forward, commission-driven brokerage offering high splits and equity incentives to attract agents. It competes with 72SOLD for entrepreneurial real estate agents seeking better economics than traditional brokerages provide.
- BoldTrail (formerly Market Leader): BoldTrail provides lead-generation, CRM, and marketing tools to real estate teams and brokerages. Its seller-lead funnel product is closely comparable to 72SOLD's core marketing engine that converts seller interest into agent-allocated opportunities.
Broad incumbents
- Opendoor: Opendoor is a leading iBuyer that makes instant cash offers on homes, directly competing for 72SOLD's fast-sale seller demographic. While 72SOLD retains a real-estate-agent model, Opendoor represents the alternative convenience-driven sale path that 72SOLD must differentiate against.
- Offerpad: Offerpad is an iBuyer offering direct cash purchases and instant home-buying solutions. Like Opendoor, it competes for sellers who prioritize speed and certainty, putting pressure on 72SOLD's value proposition of 'higher price in 72 hours.'
- Compass: Compass is a national tech-enabled brokerage and the parent of Compass International Holdings, with which 72SOLD has a strategic training partnership. It represents both a potential scale partner and a competitor in the agent-recruitment and seller-acquisition arena.
- Redfin: Redfin is a tech-enabled brokerage offering a discounted-commission, full-service home selling experience. It competes for the same seller base 72SOLD targets and has built significant national brand recognition among consumers.
- Zillow Premier Agent: Zillow's Premier Agent program is a lead-generation marketplace connecting home shoppers and sellers with paying agents. It represents the largest incumbent in agent lead monetization, against which 72SOLD must compete for both seller attention and agent advertising dollars.
Emerging players
- LemonBrew (Tomo): Tomo (formerly LemonBrew) is a tech-enabled mortgage and home-buying platform with adjacent seller services. It overlaps with 72SOLD in serving the home-seller journey and represents an emerging digitally native competitor in the same consumer segment.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights7 records
Customer concentration
72 SOLD social profiles
Digital presence72 SOLD financial estimates
Financial estimateRevenue estimate
Valuation estimate
72 SOLD leadership team
Management profileNumber of profiles
Profiles1 record
72 SOLD funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
72 SOLD M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about 72 SOLD
What does 72 SOLD do?
72SOLD is a residential real estate service company that markets a proprietary 72-hour home sale program directly to homeowners. The company generates seller leads through heavy national TV and digital advertising, then refers those leads to a network of certified real estate agents who operate within exclusive geographic territories. The program is designed to produce competitive buyer bidding and a 30-day guaranteed closing (72SOLD will buy the home if it does not sell).
Is 72 SOLD a public or private company?
72 SOLD is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was 72 SOLD founded?
72 SOLD was founded in 2018. It employs 101 to 250 people.
Where is 72 SOLD based?
72 SOLD is headquartered in Scottsdale, United States, in the North America region.
How does 72 SOLD make money?
Two revenue lines are on record. Agent Commission Referral is the primary driver. The others are agent Certification and Territory Fees.
Who are 72 SOLD's main competitors?
Direct peers on record are HomeLight, eXp Realty, Real Brokerage and BoldTrail (formerly Market Leader). Broad incumbents are Opendoor, Offerpad, Compass, Redfin and Zillow Premier Agent. LemonBrew (Tomo) is listed as an emerging player.
Does 72 SOLD have an API?
No public API is recorded for 72 SOLD.