What CITIEA does

CITIEA is a privately held real estate brokerage founded in September 2024 by Teresa Hague and headquartered at 7333 E Doubletree Ranch Rd, Suite 200, Scottsdale, Arizona. The firm operates in the Greater Phoenix Area — including Phoenix, Scottsdale, and the East Valley — through a network of approximately 160 agents and has closed roughly 1,658–1,700 transaction units with reported real estate sold of approximately $878 million (per the company) and "nearly $1 billion" (per a third-party partnership announcement) in cumulative transaction volume. The brokerage serves individual home sellers, home buyers, and luxury property clients, with a stated agent productivity of 410% of the MLS average listings-per-agent benchmark in 2025, compared with Compass and RE/MAX at 189% and Keller Williams at 132%.

CITIEA's product surface is built around several proprietary programs that function as differentiated selling methodologies rather than conventional commission-based brokerage. 72SOLD is the core home-selling methodology, validated by four independent studies (2020–2023) showing median sales prices 7.8%–12% above local MLS averages, and a 2026 study of 12,642 sellers showing 6.3% above-MLS pricing. Homes2X (launched March 2025) is a buyout program in which CITIEA advances up to 80% of appraised home value, charges a 6.9% service fee at resale, and shares net resale profit with the original seller. Just 990 (launched September 2024) is a flat-fee listing service priced at $990 at closing that emerged in response to the NAR settlement. See Homes First is a notification system providing buyers with property alerts 1–4 days before listings reach MLS, Zillow, or Realtor.com. Hague Luxury Network is the luxury division, claiming $8 million as the highest-price home sold and $2.4 billion in cumulative luxury volume.

The business model combines traditional transaction-fee commissions with flat-fee (Just 990) and service-fee (Homes2X, 6.9%) pricing across its program portfolio. GTM is sales-led: agents are recruited into exclusive territories and receive guaranteed lead flow from CITIEA's marketing programs, which generate 1,000+ monthly seller sign-ups. The company has entered a franchise affiliation with Compass International Holdings (announced April 2026) and a regional partnership with Brands by Integra (announced April 2026), the latter anchoring an 18-state Southwest expansion strategy. Revenue is not directly disclosed; the firm reports only transaction volume, not commission income or brokerage-level revenue.

Name

CITIEA

Legal name

CITIEA

Website

https://citiea.com

Company type

Private

Founded year

2024

Operating status

Operating

Headcount range

11–50 employees

Short description

CITIEA is a Phoenix-based real estate brokerage founded in September 2024 by Teresa Hague, operating with approximately 160 agents across proprietary programs including 72SOLD, Homes2X, Just 990, See Homes First, and Hague Luxury Network, serving home sellers and buyers in the Greater Phoenix Area.

Ownership category

akta.pro rank

Product category

Residential Real Estate Brokerage

NAICS

Offices of Real Estate Agents and Brokers (53121), Offices of Real Estate Agents and Brokers (5312)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Traditional Residential Brokerage (Existing Homes) (BPAJAAAA)

akta.pro secondary industries

Luxury & High-End Residential Brokerage (BPAJAAAC), Buyer Representation Services (BPAJAAAJ)

Keywords

• Real estate brokerage
• Residential home sales
• Flat fee listing
• Luxury real estate
• Cash offer home buying

Headquarters

HQ city

Scottsdale

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Others

Revenue model

1. Real Estate Transaction Commissions: Traditional real estate brokerage revenue from transaction commissions on home sales. CITIEA agents close nearly 1,700 units annually with nearly $1 billion in transaction volume.
2. Homes2X Service Fee: 6.9% service fee at closing covering buyer/listing agent commissions, professional home inspection, one-year home warranty, and premium title insurance.
3. Just 990 Flat Fee: $990 flat fee charged at closing for full service home selling including marketing, photography, negotiation, and representation.
4. Luxury Real Estate Services: Hague Luxury Network powered by 72SOLD Luxury Division serving high-net-worth sellers with premium service and access to exclusive properties.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels5 records

Core offering

CITIEA is a Phoenix-based residential real estate brokerage that sells homes and represents buyers through a suite of branded programs: 72SOLD (cash-offer seller agent program), Homes2X (cash-buyer force-sale agent program), Hague Luxury Network (high-end service [高端服务] for luxury home sellers), Just 990 (flat $990 listing), and See Homes First (early-access to new listings). Services are delivered by approximately 160 affiliated agents and supported by lifestyle videos and digital marketing, with agent transaction volume approaching $1 billion.

Product overview

CITIEA is a Phoenix-based real estate brokerage offering a platform of complementary home buying and selling programs. The core offerings include 72SOLD (a program achieving 6.3% higher sale prices and 8-day average sales), Homes2X (a buyout option providing up to 80% advance with full market value and resale profit sharing), and Hague Luxury Network (a luxury division handling $2.4B in volume). Additional services include See Homes First (off-market listing alerts), Just 990 ($990 flat-fee service), and Lifestyle Videos. The company operates with approximately 160 agents and has completed nearly 1,700 transaction units with nearly $1 billion in transaction volume.

Differentiator

Problem solved

Functional benefit

Brands

• 72SOLD: Unique home selling program designed to sell homes quickly and for higher prices than traditional methods. Four independent studies showed sellers using 72SOLD achieved median sales prices 7.8%-12% higher than other homes sold in local MLS.
• Homes2X
• Hague Luxury Network
• Just 990
• See Homes First
• CITIEAcares

Products and services

• 72SOLD Seller-side home-selling program in which a homeowner commits to one cash-offer agent for a fast sale with limited showings and known close terms; targeted at Phoenix-area homeowners who prioritize speed and convenience.
• Homes2X Buyer-side program in which a Phoenix-metro homebuyer pays a service fee for a competitive agent who underwrites a force-sale cash offer against other buyers and pools inventory via recurring open houses.
• Hague Luxury Network Luxury home seller representation program offering high-end service (高端服务) for owners of premium Phoenix-area properties, marketed under founder Teresa Hague's personal brand.
• Just 990 Flat-fee MLS listing service priced at $990 for Phoenix-area homeowners who need only basic MLS exposure and do not want a full-service listing commission.
• See Homes First Early-listing-access service that gives Phoenix-area buyers pre-MLS visibility into new properties before they are broadly marketed.

Quantifiable outcome

• Sell homes 58% faster than MLS average
• +6 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability3 records

Feature4 records

Partnerships

Six partnerships are on record, tiered core and minor.

• Brands by IntegracoreGTM or Marketing Partner · 24 April 2026Brands by Integra partnered with CITIEA to enter the Arizona market, marking its first acquisition in the state as part of a planned Southwest expansion strategy. CITIEA brings 160 agents who closed nearly 1,700 units and nearly $1 billion in transaction volume, along with exclusive relationships with 72SOLD providing a pipeline of listing opportunities. The partnership anchors Brands by Integra's broader growth across 18 states.
• Compass International HoldingscoreChannel Partner/ Reseller/ Distributor · 23 April 2026CITIEA operates under a franchise affiliation with Compass International Holdings. This relationship enables the brokerage to leverage international branding and support systems while maintaining local market operations in the Phoenix area.
• 72SOLDcoreStrategic or Co-development PartnerCITIEA has an exclusive relationship with 72SOLD that provides a consistent pipeline of seller demand and listing opportunities. The 72SOLD program is the company's core home selling methodology, with independent studies showing sellers achieve 6.3% higher prices. 72SOLD spends millions annually marketing the program to sellers.
• Navi Title/Consumer First TitleminorOthersPreferred partner providing title and escrow services. Point of contact Sarah Perkins, Director of Industry Research & Sr Account Executive.
• Fairway Independent MortgageminorOthersPreferred partner providing mortgage lending services. Katie Pena serves as point of contact for residential financing needs.
• Old Republic Home ProtectionminorOthersPreferred partner providing home protection/warranty services. Contact Seth Kuretsky for home warranty solutions.

Scale indicators14 records

Recent moves5 records

Expansion highlights6 records

Direct peers

• Keller Williams Realty: Large agent-centric residential brokerage. Cited at 132% of MLS average in CITIEA's benchmarks. Competes directly for agent recruiting in Phoenix metro with similar commission-split and productivity-based culture.
• Sotheby's International Realty: Luxury-focused residential brokerage network. Direct competitor to CITIEA's Hague Luxury Network in the high-end Phoenix/Scottsdale/Paradise Valley segment. Comparable prestige positioning and HNW client base.
• Compass: Tech-enabled residential brokerage with national footprint. CITIEA operates under Compass International Holdings franchise affiliation, and Compass is directly cited in CITIEA's productivity benchmarks (189% of MLS average vs. CITIEA's 410%).
• HomeSmart: Arizona-headquartered residential brokerage (Phoenix-based) with strong regional presence. Direct local competitor for agent recruiting and listings in the same Greater Phoenix market CITIEA dominates.
• eXp Realty: Cloud-based residential brokerage with aggressive agent recruiting and revenue-sharing model. Competes for productivity-focused agents in Phoenix and represents the discount/tech-enabled threat to traditional commission structures.
• RE/MAX: Large global residential real estate franchise. Directly cited in CITIEA's productivity comparison at 189% of MLS average. Operates with similar agent-network and franchise model in the same Greater Phoenix market.

Broad incumbents

• Berkshire Hathaway HomeServices: Large national brokerage affiliated with Berkshire Hathaway brand. Competes in Greater Phoenix residential and luxury segments; broader geographic footprint and established referral network.
• Coldwell Banker Realty: Established national brokerage brand with broad consumer recognition. Competes in Phoenix luxury and traditional segments, with longer operating history and broader geographic reach than CITIEA.

Emerging players

• Offerpad: iBuyer that purchases homes directly from sellers. Direct model competitor to CITIEA's Homes2X program, which similarly advances capital and resells homes. Useful comparable for Homes2X's balance-sheet buyout economics.
• Redfin: Tech-enabled discount brokerage with in-house agent model. Represents the tech-led, lower-commission competitive threat relevant to CITIEA's Just 990 flat-fee tier and broader commission-disruption narrative.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/61558536974320
• LinkedInlinkedin.com/company/citiea

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Subsidiaries5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CITIEA