Crescent Grove Advisors
Crescent Grove Advisors is an independent, employee-owned boutique wealth management firm serving ultra-high-net-worth individuals, multigenerational families, and select institutions with integrated investment, tax, estate, and family-office services, managing approximately $5 billion in client AUM.
- Company typePrivate
- Founded2015
- HeadquartersLake Forest, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Crescent Grove Advisors does
Crescent Grove Advisors is an independent, 100% employee-owned boutique wealth management firm headquartered in Lake Forest, Illinois, with additional offices in Milwaukee, Wisconsin, and Atlanta, Georgia. Founded in April 2015 by four former Goldman Sachs/Ayco executives (Gregg George, Dave Keevins, Nick Kochanski, and Mitch Prosk) who had worked together for over 20 years, the firm provides integrated family-office-level services to ultra-high-net-worth individuals, multigenerational families, business owners, corporate executives, and select institutions. Core offerings span investment management, financial and estate planning, tax planning and preparation, family engagement and governance, philanthropy, concierge services, and banking/insurance coordination, delivered through a deliberately low client-to-advisor ratio. The firm has grown entirely organically to approximately $5 billion in client assets under management across roughly 35 employees.
Crescent Grove Advisors firmographics
Firmographics- Name
- Crescent Grove Advisors
- Legal name
- Crescent Grove Advisors
- Website
- https://crescentgroveadvisors.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Crescent Grove Advisors is an independent, employee-owned boutique wealth management firm serving ultra-high-net-worth individuals, multigenerational families, and select institutions with integrated investment, tax, estate, and family-office services, managing approximately $5 billion in client AUM.
- Ownership category
- akta.pro rank
Crescent Grove Advisors industry classification
Industry- Product category
- Wealth Management
- NAICS
- Portfolio Management and Investment Advice (523940)
- SIC
- Investment Advice (6282)
- akta.pro primary industry
- Family Office Advisory (Single/Multi-Family) (FSAEAAAI)
- akta.pro secondary industries
- Family Office Advisory & Outsourced CIO (OCIO) (FSAAADAC), Philanthropy & Foundations Advisory (Donor-Advised Funds, Endowments) (FSAAABAH)
Keywords
Where Crescent Grove Advisors is headquartered
LocationHeadquarters
- HQ city
- Lake Forest
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
Crescent Grove Advisors business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Wealth Management Advisory Fees: Comprehensive wealth management services including investment management, financial planning, tax strategies, and estate planning. Revenue generated through advisory fees, likely based on assets under management (AUM) given the firm's focus on ultra-high-net-worth clients with $5 billion in AUM.
- Private Markets Access: Access to private equity, private real estate, and credit through Barrett Upton Capital Partners with minimums starting at $100k, generating fees from alternative investment placement and management
Go-to-market motion2 records
Distribution channels1 record
Marketing channels5 records
Crescent Grove Advisors product offering
Product offeringCore offering
Crescent Grove Advisors is a boutique wealth management firm that delivers integrated, concierge-level family office solutions to ultra-high-net-worth individuals, multigenerational families, and select institutions. Its core services combine investment management, financial and estate planning, tax planning and preparation, family engagement, philanthropy guidance, private markets access, and banking and insurance coordination under a single coordinated advisor relationship with a low client-to-advisor ratio.
Product overview
Crescent Grove Advisors offers a unified, integrated wealth management platform providing comprehensive advisory services to ultra-high-net-worth individuals and families. The firm's core offering centers on holistic family office solutions that integrate investment management, financial and estate planning, tax planning and preparation, family engagement, philanthropy, private markets access, concierge services, and banking and insurance services. The platform includes proprietary tools such as the Cedar Street Charitable Foundation (donor-advised fund) and Portfolio Advisory Services for clients with $1M-$10M in liquid assets. An affiliated brand, Barrett Upton Capital Partners, provides access to private market investments. The firm also offers OCIO services for institutional clients including single family offices, endowments, and foundations. All services are delivered through a coordinated team of specialists working collaboratively across investments, tax, estate planning, and philanthropy disciplines.
Differentiator
Problem solved
Functional benefit
Products and services
- Investment Management Tailored portfolio design based on client goals incorporating public and private investments, global market analysis, and collaboration with top strategists to identify opportunities and manage risk. Intended for ultra-high-net-worth individuals and families.
- Financial and Estate Planning
- Tax Planning and Preparation
- Family Engagement
- Philanthropy and Giving
- Cedar Street Charitable Foundation
- Private Markets Access
- Concierge Services
- Banking and Insurance Services
- Portfolio Advisory Services
- OCIO (Outsourced Chief Investment Officer)
- Barrett Upton Capital Partners Affiliated alternative investment firm providing turnkey access to private market investment opportunities including private equity, private real estate, and credit, with minimums starting at $100k. For high-net-worth and institutional investors.
Quantifiable outcome
- $5 billion in client assets under management achieved entirely through organic growth over 10 years
- +1 more outcomes
Companies that use Crescent Grove Advisors
Customer profileSegments7 records
Ideal customer profiles3 records
Crescent Grove Advisors technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Crescent Grove Advisors partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Barrett Upton Capital Partners, LLCcoreAffiliated alternative investment firm established by Crescent Grove in August 2023 to provide turnkey access to private market investment opportunities. Offers access to private equity, private real estate, and credit investments with reasonable minimums starting at $100k. Represents the firm's private market capabilities expansion.
Scale indicators6 records
Recent moves7 records
Expansion highlights6 records
Crescent Grove Advisors competitors and assessment
Company assessmentBroad incumbents
- Rockefeller Capital Management: Independent, employee-owned (with PE backing) wealth manager serving UHNW families with integrated investment, planning, and family office services. Comparable independent ethos and family-office service model at much larger scale.
- Creative Planning: Large independent RIA serving UHNW and HNW clients with comprehensive financial planning, investment management, and tax services. Comparable independent ownership and full-service offering, though at meaningfully larger AUM scale.
- Goldman Sachs Ayco: Original employer of Crescent Grove's four founders; provides comprehensive financial planning and wealth management to corporate executives and UHNW clients. Closest legacy precedent for Crescent Grove's service model at much larger institutional scale.
- BNY Wealth: Wealth management arm of BNY Mellon offering investment management, private banking, and family office services to UHNW clients globally. Overlapping client segment with Crescent Grove's stated family office ambitions, particularly relevant given CBDO Adam Lieb's BNY heritage.
- Merit Financial Advisors: PE-backed national RIA serving HNW and UHNW clients with integrated wealth, tax, and estate planning. Comparable comprehensive advisory model with a similar focus on organic advisor recruitment and client relationships.
- Mariner Wealth Advisors: Large national RIA offering comprehensive wealth advisory, tax, estate, and OCIO services to UHNW clients and institutions. Significantly larger scale than Crescent Grove but overlapping client segment and integrated service model.
Direct peers
- Cresset Capital: Independent, employee-owned multi-family office serving UHNW families with integrated investment, tax, estate, and family-office services. Comparable in ownership structure, client focus, and integrated service model to Crescent Grove.
- Beacon Pointe Advisors: Multi-family office and RIA offering comprehensive wealth advisory to UHNW families, with deep integration of investment, tax, and estate services. Closely comparable in scale, ownership structure, and holistic advisory approach.
- Cerity Partners: Large-scale, partner-owned wealth management and OCIO firm serving UHNW families and institutions with comprehensive financial planning, investment management, and tax services. Directly comparable OCIO and family office capabilities.
Emerging players
- Massey Quick Simon: Boutique, partner-owned RIA serving UHNW families with integrated financial planning, tax, and investment management. Comparable boutique scale, owner-operator culture, and integrated UHNW service model.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Crescent Grove Advisors social profiles
Digital presenceCrescent Grove Advisors financial estimates
Financial estimateRevenue estimate
Valuation estimate
Crescent Grove Advisors leadership team
Management profileNumber of profiles
Profiles39 records
Crescent Grove Advisors subsidiaries and ownership
Company hierarchySubsidiaries1 record
Crescent Grove Advisors funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Crescent Grove Advisors M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Crescent Grove Advisors
What does Crescent Grove Advisors do?
Crescent Grove Advisors is a boutique wealth management firm that delivers integrated, concierge-level family office solutions to ultra-high-net-worth individuals, multigenerational families, and select institutions. Its core services combine investment management, financial and estate planning, tax planning and preparation, family engagement, philanthropy guidance, private markets access, and banking and insurance coordination under a single coordinated advisor relationship with a low client-to-advisor ratio.
Is Crescent Grove Advisors a public or private company?
Crescent Grove Advisors is a private company. It is classified as management employee owned and is currently operating.
When was Crescent Grove Advisors founded?
Crescent Grove Advisors was founded in 2015. It employs 11 to 50 people.
Where is Crescent Grove Advisors based?
Crescent Grove Advisors is headquartered in Lake Forest, United States, in the North America region.
How does Crescent Grove Advisors make money?
Two revenue lines are on record. Wealth Management Advisory Fees are the primary driver. The others are private Markets Access.
Who are Crescent Grove Advisors's main competitors?
Broad incumbents on record are Rockefeller Capital Management, Creative Planning, Goldman Sachs Ayco, BNY Wealth, Merit Financial Advisors and Mariner Wealth Advisors. Direct peers are Cresset Capital, Beacon Pointe Advisors and Cerity Partners. Massey Quick Simon is listed as an emerging player.
Does Crescent Grove Advisors have an API?
No public API is recorded for Crescent Grove Advisors.
What industry is Crescent Grove Advisors in?
Crescent Grove Advisors's product category is Wealth Management. Its primary akta.pro industry code is FSAEAAAI, Family Office Advisory (Single/Multi-Family), with a secondary code of FSAAADAC, Family Office Advisory & Outsourced CIO (OCIO). Its NAICS code is 523940 and its SIC code is 6282.