What Crux Commercial Partners does

Crux Commercial Partners is a boutique commercial real estate finance brokerage founded in 2008 and headquartered in Tacoma, Washington. The firm acts as an intermediary that matches mid-market commercial real estate borrowers with a diversified panel of capital sources, including local and regional banks, CMBS issuers, SBA lenders, Fannie Mae and Freddie Mac programs, and private lenders. Loan products span commercial real estate (construction, acquisition, repositioning, rehab, refinance), multifamily (Fannie/Freddie), business purpose loans, and SBA 7(a), SBA 504, and USDA loans. The firm advertises financing capacity up to $100 million and reports cumulative closed loan volume of $4.5 billion across 475 cities and 48 states, with an average loan size of approximately $5 million.

The operating model is built around a structured 5-step "Crux Process" (Discovery, Document Collection, Placement, Closing Conditions, Funded), supported by in-house underwriting performed by principals. Distribution runs through two parallel channels: a direct field team of more than 20 brokers and partners, and a 1099 commission-only Broker Partnership Program that recruits independent mortgage brokers nationwide and provides back-office processing, placement, and marketing services. The firm maintains offices in Tacoma (HQ), Bellevue, Phoenix, and Thiensville, Wisconsin, and supports recruiting via a careers page and LinkedIn presence. Marketing relies on LinkedIn, educational content (CRE formulas and glossary), and direct website inquiry forms for borrower lead capture.

Revenue is generated on a transaction basis through commissions on successfully placed commercial real estate loans. Pricing is not publicly disclosed and is negotiated per deal; SBA 7(a) loans are sized $150K-$5M, SBA 504 up to $5M (or $5.5M for manufacturers), and USDA loans typically $100K-$5M. Leadership is concentrated among commercial lending veterans, with co-founders Jacob Wilson and Robb Hawkins anchoring the partnership alongside partners Aaron Walley and Rickey Shneyder, a Chief Credit Officer (Mike Eberle), and a Head of Deal Placement (Geoffrey Greseth).

Name

Crux Commercial Partners

Legal name

Crux Commercial Partners

Website

https://cruxcre.com

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

11–50 employees

Short description

Crux Commercial Partners is a boutique commercial real estate finance brokerage connecting mid-market CRE borrowers with diverse lenders across 48 states, offering loans up to $100M through a broker-centric platform and 1099 partner network.

Ownership category

akta.pro rank

Product category

Commercial Real Estate Mortgage Brokerage

NAICS

Mortgage and Nonmortgage Loan Brokers (52231)

SIC

Loan Brokers (6163)

akta.pro primary industry

Commercial Mortgage Brokerage (FSAEAEAB)

akta.pro secondary industries

Commercial Real Estate (CRE) Mortgage Origination (FSALADAA), CRE Bridge & Transitional Lending (FSALADAC)

Keywords

• Commercial real estate lending
• SBA loan brokerage
• Multifamily financing
• Business purpose loans
• Construction financing

Headquarters

HQ city

Tacoma

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Loan Placement/Brokerage Commissions: Earn commissions on successfully placed commercial real estate loans. The company acts as an intermediary between borrowers and lenders, earning fees for matching borrowers with appropriate financing solutions.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels3 records

Core offering

Crux Commercial Partners is a broker-centric commercial real estate finance firm that connects borrowers seeking capital with a broad network of lenders, including local banks, regional banks, CMBS conduits, SBA, Fannie Mae/Freddie Mac, and private lenders. The firm originates and places commercial real estate loans, multifamily loans, business purpose loans, SBA 7(a) and 504 loans, and USDA loans, supported by in-house underwriting and a structured five-step engagement process. Since 2008 it has reportedly closed more than $4.5 billion in loan volume across 475 cities in 48 states, with an average loan size of approximately $5 million.

Product overview

Crux Commercial Partners operates as a boutique commercial real estate finance firm offering a unified lending platform that connects borrowers with diverse financing solutions. The core offering consists of four main product categories: Commercial Real Estate Loans (covering conventional, bridge, and CMBS financing), Multifamily Loans (including Fannie Mae and Freddie Mac programs), Business Purpose Loans, and SBA/USDA Loans (including SBA 7(a), SBA 504, and USDA programs). The company acts as an intermediary, leveraging relationships across local banks, regional banks, CMBS issuers, SBA, Fannie Mae/Freddie Mac, and private lenders to match borrowers with appropriate financing.

Differentiator

Problem solved

Functional benefit

Products and services

• Commercial Real Estate Loans Origination and placement of commercial real estate loans for investors, developers, and owner-users through the firm's network of local banks, regional banks, CMBS conduits, and private lenders. Average loan size approximately $5 million.
• Multifamily Loans Financing for multifamily property owners and operators, sourced through agency lenders (Fannie Mae/Freddie Mac), CMBS conduits, and bank lenders.
• Business Purpose Loans Business-purpose financing for real estate investors and small business borrowers, typically shorter-duration or bridge structures placed with private lenders and bank partners.
• SBA 7(a) Loans SBA 7(a) loan placement for eligible small businesses seeking government-guaranteed financing for working capital, real estate, equipment, or business acquisition.
• SBA 504 Loans SBA 504 loan placement for owner-occupied commercial real estate and major equipment financing, structured through SBA-approved certified development companies and bank partners.
• USDA Loans USDA loan placement supporting rural and agricultural business borrowers through the firm's network of approved USDA lenders.

Quantifiable outcome

• $4.5B total loan volume closed
• +2 more outcomes

Named customers6 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Berkadia: Berkadia is a CRE capital markets intermediary that originates and places commercial mortgages across multifamily, senior housing, and other asset classes—directly comparable to Crux's broker-centric placement model and agency lending focus (Fannie/Freddie, HUD, CMBS).
• Northmarq: Northmarq is a privately-held CRE debt and equity intermediary that places commercial mortgages with a network of capital sources. Its multi-channel lender relationships and brokerage-led origination closely parallel Crux's commercial mortgage brokerage model.
• Eastern Union: Eastern Union is a commercial mortgage brokerage that places loans across CRE, multifamily, and business-purpose categories using a similar multi-lender network model. It is closely comparable to Crux in business model, product mix, and target borrower profile.
• Capstone Realty Capital: Capstone Realty Capital is a boutique commercial mortgage brokerage arranging financing across SBA, CMBS, conventional, and bridge programs. Its intermediary-only model and product breadth make it a structurally similar peer to Crux Commercial Partners.
• RRA Capital: RRA Capital is a commercial real estate capital advisory firm that arranges debt and equity financing across multiple property types and capital sources. Like Crux, it operates as a fee-based intermediary leveraging broad lender relationships rather than holding loans on balance sheet.

Broad incumbents

• Marcus & Millichap: Marcus & Millichap is a major CRE investment sales and financing firm offering commercial mortgage brokerage alongside capital markets, research, and asset management. It competes with Crux for origination mandates but operates at significantly larger scale with a much broader service portfolio.
• Walker & Dunlop: Walker & Dunlop is a leading CRE finance company with a large agency multifamily lending platform (Fannie/Freddie) and brokerage operations. It overlaps with Crux on multifamily and CRE origination but is a much larger, public-cap-table competitor.
• JLL Capital Markets: JLL's Capital Markets group arranges debt and equity financing for commercial real estate transactions globally. While far larger and more diversified, it competes with Crux for commercial mortgage placement mandates, particularly on institutional-quality assets.
• Newmark Group: Newmark provides commercial real estate services including debt placement, investment sales, and loan servicing. Its capital markets platform competes with Crux on CRE loan origination mandates, though at significantly greater scale and broader service scope.
• CBRE Capital Markets: CBRE's Capital Markets division is one of the largest global CRE debt and equity intermediaries. It competes with Crux for placement mandates across property types and capital sources, but operates as part of a much broader, full-service global platform.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/crux-commercial-partners
• Facebookfacebook.com/CruxCre

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Crux Commercial Partners