What Be quiet does

Be quiet! (legal entity Listan GmbH) is a German designer and seller of silent PC components, founded in 2002 and headquartered in Glinde near Hamburg. Its core portfolio spans power supplies (Dark Power, Straight Power, Pure Power, Power Zone, System Power, SFX/TFX), PC cases (Dark Base, Light Base, Silent Base, Shadow Base, Pure Base), CPU cooling (Silent Loop / Light Loop / Pure Loop AIOs; Dark Rock / Shadow Rock / Pure Rock air coolers), case fans (Silent Wings, Light Wings, Shadow Wings, Pure Wings), and, as of 2026, gaming peripherals (Dark Mount / Light Mount keyboards, Dark Perk Ergo / Dark Perk Sym mice). The company's technical differentiation centers on proprietary noise-reduction engineering — special bearings, smooth motors, optimized airflow, and vibration decoupling in its Silent Wings fan family — combined with multi-layer sound dampening in cases, AIOs, and keyboards, and a German-engineered quality-control process supporting warranties of up to 10 years.

The business model is a hardware-sales model with one-time, pay-as-you-go purchases priced by performance tier (e.g., Pure Power 13 M 1200W at $215 MSRP, Power Zone 2 1200W at $230, Light Mount keyboard at $139.90, Dark Mount keyboard at $249.90, Dark Perk mice at $109.90/€109.90). Go-to-market is direct-to-consumer through the be quiet! e-commerce site supplemented by online retailers, with regional service offices in Germany, the United States, the United Kingdom, Poland, Taiwan, and France supporting distribution, RMA, and customer support. The company is privately held under Listan GmbH with no disclosed external funding and addresses two primary customer segments — silent-PC builders and PC gaming/enthusiast users — via a horizontal segmentation approach that emphasizes silent operation across price tiers.

Name

Be quiet

Legal name

Listan GmbH

Website

https://bequiet.com

Company type

Private

Founded year

2002

Operating status

Operating

Short description

Be quiet! (Listan GmbH) is a German premium brand designing silent PC components — power supplies, cases, AIO and air coolers, case fans, and gaming peripherals — for enthusiast builders, gamers, and noise-sensitive PC users worldwide.

Ownership category

akta.pro rank

Product category

PC Components / Computer Hardware

NAICS

Computer Terminal and Other Computer Peripheral Equipment Manufacturing (334118), Automatic Environmental Control Manufacturing for Residential, Commercial, and Appliance Use (334512)

SIC

Computer Peripheral Equipment, Nec (3577), Electronic Components, Nec (3679), Misc Industrial & Commercial Machinery & Equipment (3590)

akta.pro primary industry

PC Cases, Chassis & Case Accessories (HDACAGAG)

Keywords

• Silent PC components
• Computer power supplies
• PC cooling solutions
• Computer cases
• Quiet gaming peripherals

Headquarters

HQ city

Schleswig

HQ country

Germany

HQ region

Europe

Offices6 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Personnel, Technology or R&D, Operations, Infrastructure

Revenue model

1. Hardware Sales - Power Supplies: One-time purchase revenue from power supply units ranging from entry-level to premium. Units include Dark Power, Straight Power, Pure Power, Power Zone, and System Power series.
2. Hardware Sales - PC Cases: One-time purchase revenue from PC cases including Dark Base, Light Base, Silent Base, Shadow Base, and Pure Base series.
3. Hardware Sales - Cooling Solutions: Revenue from water coolers (Silent Loop, Light Loop, Pure Loop series) and air coolers (Dark Rock, Shadow Rock, Pure Rock series).
4. Hardware Sales - Fans: Revenue from case fans including Silent Wings, Light Wings, Shadow Wings, and Pure Wings series.
5. Hardware Sales - Peripherals: Revenue from gaming peripherals including keyboards (Dark Mount, Light Mount) and mice (Dark Perk Ergo, Dark Perk Sym).
6. Accessories: Revenue from accessories including power cables, M.2 SSD coolers, thermal grease, riser cables, and HDD accessories.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Be quiet! (a trademark of Listan GmbH) is a German premium brand that designs and sells silent-running PC components. Its portfolio spans power supplies, PC cases, water and air CPU coolers, case fans, gaming keyboards, and gaming mice, all engineered for minimal acoustic output while maintaining high cooling and gaming performance. With more than 20 years of specialization in noise reduction, the company offers a full-stack silent computing ecosystem for desktop PC builders.

Product overview

be quiet! is a German premium brand specializing in silent-running PC components, offering a comprehensive portfolio of power supplies, PC cases, water and air CPU coolers, case fans, gaming keyboards, and gaming mice. The company emphasizes noise reduction across its entire product range, with over 20 years of experience in silence technology. Products range from enthusiast-grade components (Dark Power PSUs, Dark Base cases, Dark Rock coolers) to more accessible options (Pure Power PSUs, Pure Base cases, Pure Rock coolers). In 2026, be quiet! expanded into gaming peripherals with the Dark Perk mouse series and Light/Dark Mount keyboards, all controllable through the IO Center software platform. The company operates from Glinde near Hamburg, Germany.

Differentiator

Problem solved

Functional benefit

Products and services

• Power Supplies Comprehensive range of power supply units spanning high-end enthusiast models (Dark Power 14, Dark Power 13), mid-range (Straight Power 12, Power Zone 2, Pure Power 13 M), and budget-friendly options (System Power 11), plus SFX and TFX form factors for small form factor builds. Sold to PC builders and enthusiasts seeking reliable, quiet PSUs.
• PC Cases PC chassis lineup including premium silent cases (Dark Base, Silent Base series) and gaming-oriented cases (Light Base, Shadow Base series), covering ATX mid-tower to full-tower form factors with noise-dampening and airflow optimization. Built for PC enthusiasts and gamers.
• Water Coolers (AIO Liquid Coolers) All-in-one liquid cooling solutions including the Silent Loop 3 series (optimized for quiet operation), Light Loop (RGB lighting customization), and Pure Loop 3 series (affordable entry point). For PC builders seeking quiet liquid cooling.
• Air Coolers CPU air cooling solutions ranging from premium dual-tower designs (Dark Rock series) to more affordable single-tower options (Pure Rock series), all emphasizing silent operation and effective heat dissipation. For PC enthusiasts and silent-builders.
• Case Fans Case fans designed for silent operation with proprietary Silent Wings technology featuring special bearings, smooth motors, optimized airflow, and vibration decoupling. Multiple series address different needs: maximum silence (Silent Wings), RGB aesthetics (Light Wings), and budget-friendly quiet cooling (Pure Wings).
• Dark Mount Gaming Keyboard Premium modular gaming keyboard featuring silent, modular components including a media dock and programmable keypad. Offers quiet tactile switches with internal sound dampening. Targeted at gaming enthusiasts seeking a premium silent typing experience.
• Light Mount Gaming Keyboard Wired gaming keyboard featuring proprietary silent tactile switches, three layers of foam and silicone sound dampening, dedicated shortcut keys, and a volume knob. Priced at $139.90 with a 4.5/5 review rating and Editors' Choice designation. For gamers seeking quiet mechanical-feel typing at a mid-range price.
• Dark Perk Gaming Mice (Ergo and Sym) Be quiet!'s first gaming mice featuring ultra-lightweight 55-gram construction, PixArt PAW3950 sensor supporting up to 32,000 DPI and 8,000 Hz polling, with up to 110 hours of wireless battery life. The Ergo offers an ergonomic asymmetrical shape; the Sym provides a symmetrical design. For competitive and esports gamers.
• PC Accessories Complementary PC components including thermal interface materials (thermal grease), cable management solutions (power cables, riser cables), storage cooling (M.2 SSD cooler), and case customization (window side panel, HDD accessories).

Quantifiable outcome

• Silent Wings fans achieve near-silent operation while maintaining cooling performance
• +3 more outcomes

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature3 records

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Noctua: Austrian premium cooling brand specializing in ultra-quiet fans and CPU coolers. The most direct competitor to be quiet!'s core silent-PC value proposition, with comparable German/Austrian engineering positioning and premium pricing.
• Corsair: US-based gaming peripherals and PC components company offering PSUs, cases, cooling, and a leading gaming keyboard/mouse lineup. Direct competitor across virtually all of be quiet!'s product categories, with much larger scale and public-company resources.
• Cooler Master: Taiwanese PC components manufacturer offering cases, cooling, PSUs, and peripherals. Competes with be quiet! across the full silent-PC component stack and has overlapping product lines in air and liquid cooling.
• NZXT: US-based PC components and gaming peripherals brand focusing on cases, cooling, and now streaming gear. Competes with be quiet! in the premium case and cooling segments with a strong design-led brand identity.
• Fractal Design: Swedish premium PC component brand offering cases, PSUs, cooling, and fans. Directly comparable to be quiet! in design philosophy, target audience (enthusiast builders), and Scandinavian/Northern European premium positioning.
• Arctic (formerly Arctic Cooling): German/Swiss cooling and PC component brand specializing in quiet CPU coolers, case fans, and thermal interface materials. Strong overlap with be quiet!'s quiet-cooling portfolio, often competing on value pricing.
• Thermaltake: Taiwanese manufacturer of PC cases, PSUs, cooling solutions, and gaming peripherals. Competes with be quiet! across multiple categories including cases and liquid cooling AIOs.
• Seasonic: Taiwanese premium power supply manufacturer with strong reputation for high-efficiency, reliable PSUs. Directly competes with be quiet!'s PSU portfolio, particularly in the enthusiast Dark Power / Prime tier.
• DeepCool: Chinese PC components manufacturer offering cases, cooling (air and AIO), PSUs, and peripherals at competitive price points. Competes with be quiet! primarily in the value-to-mid-tier across cooling and cases.

Emerging players

• Razer: Singapore/US gaming peripherals leader with dominant market share in gaming keyboards, mice, and headsets. be quiet!'s 2026 peripherals launch enters Razer's core category, though be quiet!'s silent-switch positioning is differentiated.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/bequietofficial
• Facebookfacebook.com/bequietenglish
• LinkedInlinkedin.com/company/be-quiet-

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Be quiet