Midwest Dairy
- Company typePrivate
- Founded1983
- HeadquartersSaint Paul, United States
- Headcount101–250
- GTM typeB2B
- OfferingServices
What Midwest Dairy does
Midwest Dairy Association is a non-profit dairy checkoff organization representing over 3,600 dairy farm families across 10 Midwestern states (Minnesota, Iowa, Illinois, Missouri, Nebraska, North Dakota, South Dakota, Kansas, Arkansas, and eastern Oklahoma). The organization operates as the regional implementation arm of the national dairy checkoff program, funded by mandatory assessments on dairy farmer milk sales, and runs more than 300 active promotion, education, and research programs annually. Its service portfolio spans farmer-facing services (Undeniably Dairy Grants up to $5,000, Lasso grant writing support, leadership development via the DEAL program, scholarships, internships, ambassador and dairy princess programs), partner-facing co-marketing programs with retailers (Hy-Vee, Kwik Trip, Dierbergs, Cub Foods, Price Chopper), foodservice operators (Scooter's Coffee, Godfather's Pizza), schools, and health professionals, and consumer-facing education through the Discover Dairy Adopt a Cow program (162,000+ students annually), virtual farm tours, and a digital resource center with 184+ downloadable assets. {'company_description_short': 'Midwest Dairy is a non-profit dairy checkoff organization representing 3,600+ dairy farm families across 10 Midwestern states, funded by farmer assessments to run promotion, education, and research programs with retail, foodservice, school, and health partners.'}
Midwest Dairy firmographics
Firmographics- Name
- Midwest Dairy
- Legal name
- Midwest Dairy Association
- Website
- https://midwestdairy.com
- Company type
- Private
- Founded year
- 1983
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Ownership category
- akta.pro rank
Midwest Dairy industry classification
Industry- Product category
- Dairy Promotion & Checkoff Services
- NAICS
- Dairy Product Manufacturing (3115)
- SIC
- Dairy Products (2020)
- akta.pro primary industry
- Milk Production (Raw Milk) (AFAEACAA)
- akta.pro secondary industry
- Dairy Farm Environmental Compliance & Sustainability Programs (AFAEACAM)
Keywords
Where Midwest Dairy is headquartered
LocationHeadquarters
- HQ city
- Saint Paul
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Midwest Dairy business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Technology or R&D, Others
Revenue model
- Dairy Checkoff Funding: Midwest Dairy is funded through dairy farmer checkoff contributions. Dairy farmers contribute a portion of their milk sales to fund promotion and research programs. The organization maximizes this investment through partnerships and creative programs to build trust and demand for dairy.
- Partnership and Sponsorship Revenue: The organization generates results for partners through funded advertising sponsorships, retail and foodservice promotions, and co-marketing initiatives with retailers and restaurants across the 10-state region.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Annual | Undeniably Dairy Grants - Individual farmers |
| Other | Multi-year contract | Accelerator Program Prizes |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels10 records
Midwest Dairy product offering
Product offeringCore offering
Midwest Dairy is a non-profit dairy checkoff organization that promotes dairy consumption by funding and operating demand-building programs on behalf of over 3,600 dairy farm families across a 10-state Midwest region. Its core offerings include grant programs, a startup accelerator, leadership and ambassador development, classroom and educator education, dairy research, and partnership-driven co-marketing campaigns with retailers, restaurants, schools, and healthcare providers.
Product overview
Midwest Dairy is a dairy checkoff organization representing over 3,600 dairy farm families across a 10-state region. The organization offers a diverse portfolio of programs and services including grant programs (Undeniably Dairy Grants up to $5,000), leadership development (DEAL Program, Dairy Ambassador Program, Dairy Princess Programs in Iowa and Minnesota), startup accelerator (Midwest Dairy Accelerator in partnership with VentureFuel with $30,000 in prizes), educational resources (Discover Dairy Adopt a Cow Program, Curious Clover book, lesson plans, virtual farm tours), scholarships across multiple states, Lasso grant writing support, Promo Center for promotional materials, and marketing campaigns (Dairy Does More). Additional offerings include dairy research and trend insights, webinar series, and school foodservice resources like Smart Swaps. The organization also partners with Reach Out and Read for early literacy initiatives.
Differentiator
Problem solved
Functional benefit
Products and services
- Undeniably Dairy Grants Grant program providing up to $5,000 annually to dairy farmers, dairy groups, and agricultural organizations to support local promotion efforts that showcase dairy's benefits to people, planet, and communities.
- Dairy Experience and Agricultural Leadership (DEAL) Program
Companies that use Midwest Dairy
Customer profileNamed customers9 records
Segments8 records
Ideal customer profiles5 records
Midwest Dairy technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Midwest Dairy partnerships and signals
Strategic signalPartnerships
16 partnerships are on record, tiered core and minor.
- VentureFuelcoreSecond annual Dairy Accelerator program supporting startups using dairy as a key ingredient. Offers mentorship, commercialization support, brand development, media exposure, potential buyer connections, and culminates in a pitch event with $30,000 in prizes.
- Reach Out and ReadcoreHealthy Bodies, Healthy Minds initiative investing $245,000 combined (Midwest Dairy $150,000, Dairy West $95,000) to deliver 36,000 books to families through pediatric clinics in 14 states, combining early literacy with dairy nutrition education.
- Dairy WestcoreCo-investment partner in Reach Out and Read initiative, contributing $95,000 to expand early literacy and nutrition across Pacific Northwest clinics.
- Pipestone SystemminorPartnership to create interactive virtual farm tour at Carlson Dairy in Minnesota, allowing consumers to explore milking process, baby calves, milk transportation, and recycling.
- LassocoreFree grant writing support program helping dairy farmers identify, apply for, and manage government grant opportunities for on-farm projects. Over $1 million secured for Midwest dairy farmers.
- NCAA/Big 12 ConferencecoreSports marketing partnership generating 10 million+ impressions through basketball events, promoting dairy consumption and farm stories to college audiences.
- ChicoryminorDigital recipe partnership driving over 3 million pounds of milk sales by featuring dairy recipes at point of purchase, reaching consumers when they're inspired to buy ingredients.
- Discover DairyminorAdopt a Cow program bringing virtual farm experiences to classrooms, reaching 162,000+ students annually with dairy education.
- Kwik Trip/Kwik StarcoreRetail partnership for seasonal milk promotions generating 1.8 million incremental pounds of milk sold through nine limited-time offers.
- Scooter's CoffeeminorCold foam promotion partnership reaching 2.9 million consumers through menu integration and dairy-focused marketing.
- AgropurminorDairy processor cooperative owned by 2,700 dairy farmers, one of the leading suppliers of dairy products in retail, food service, and industrial sectors in North America.
- Associated Milk Producers Inc. (AMPI)minorLargest U.S. cheese cooperative owned by roughly 685 Midwest dairy farm families, operating 10 manufacturing plants producing cheese, butter, and whey products.
- Dairy Farmers of AmericaminorFarmer-owned cooperative with Midwest division including Kemps, Cass-Clay Dairy, Jilbert Dairy, and Country Fresh brands serving multiple states.
- Prairie FarmsminorFarmer-owned dairy cooperative manufacturing, packaging, distributing, and selling branded, private label, and store brand milk and dairy products.
- Bongards Premium CheeseminorFarmer-owned cooperative founded in 1908 in Minnesota, specializing in high-quality natural and process cheeses for food service, industrial, and retail markets.
- Midwest Dairy Foods Research CentercoreResearch center advancing dairy through industry-driven research focused on real-world challenges including sustainability, consumer nutrition, and product innovation.
Scale indicators11 records
Recent moves6 records
Expansion highlights5 records
Midwest Dairy competitors and assessment
Company assessmentMarket position
Strengths4 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Midwest Dairy social profiles
Digital presenceMidwest Dairy financial estimates
Financial estimateRevenue estimate
Valuation estimate
Midwest Dairy leadership team
Management profileNumber of profiles
Profiles2 records
Midwest Dairy funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Midwest Dairy M&A and investment
M&A and investmentM&A
Investments6 records
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Midwest Dairy
What does Midwest Dairy do?
Midwest Dairy is a non-profit dairy checkoff organization that promotes dairy consumption by funding and operating demand-building programs on behalf of over 3,600 dairy farm families across a 10-state Midwest region. Its core offerings include grant programs, a startup accelerator, leadership and ambassador development, classroom and educator education, dairy research, and partnership-driven co-marketing campaigns with retailers, restaurants, schools, and healthcare providers.
Is Midwest Dairy a public or private company?
Midwest Dairy is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Midwest Dairy founded?
Midwest Dairy was founded in 1983. It employs 101 to 250 people.
Where is Midwest Dairy based?
Midwest Dairy is headquartered in Saint Paul, United States, in the North America region.
How does Midwest Dairy make money?
Two revenue lines are on record. Dairy Checkoff Funding is the primary driver. The others are partnership and Sponsorship Revenue.
Does Midwest Dairy have an API?
No public API is recorded for Midwest Dairy.
What industry is Midwest Dairy in?
Midwest Dairy's product category is Dairy Promotion & Checkoff Services. Its primary akta.pro industry code is AFAEACAA, Milk Production (Raw Milk), with a secondary code of AFAEACAM, Dairy Farm Environmental Compliance & Sustainability Programs. Its NAICS code is 3115 and its SIC code is 2020.