Lasso
Lasso is an Austin-based healthcare marketing technology company that operates an omnichannel SaaS platform for planning and measuring direct-to-customer campaigns, serving pharmaceutical companies, agencies, publishers, and partners within the IQVIA Digital ecosystem.
- Company typePrivate
- Founded2018
- HeadquartersAustin, United States
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
What Lasso does
Lasso is an Austin-based, private for-profit healthcare marketing technology company founded in 2018, operating as the omnichannel platform layer within the IQVIA Digital ecosystem. The company provides an all-in-one platform for planning, executing, and measuring direct-to-customer healthcare marketing campaigns, serving pharmaceutical companies, healthcare agencies, healthcare publishers, and ecosystem partners. The platform is anchored by Media OS, an integrated media operating system that consolidates audience targeting, campaign execution, and measurement behind a single client portal (console.lassomarketing.io).
Lasso's product architecture follows a platform-plus-modules model. The core Media OS integrates Consumer Audiences (including modeled and intent audience segments), HCP Audiences, NP and PA Marketing solutions, Personalization Science (with the AIM XR sub-product), Email engagement, Measurement analytics, and the Health Data Suite (ELAAD and ELAAD Plus variants). Underlying capabilities include clinical and behavioral data integration, AI-powered personalization, and privacy-optimized omnichannel orchestration. The company also operates multiple authenticated client portals (Email Self-Service, Infinite Dimensions, Health Ratings, Access HCP), functioning as the access fabric for IQVIA Digital's enterprise customers.
Lasso generates revenue through subscription-based access to its SaaS platform, audience data products, and engagement tools, sold primarily through enterprise direct sales motions with self-service portal components. The company's customer base is concentrated in the healthcare and life sciences vertical, with pharma as the primary segment and agencies, publishers, and partners as secondary segments. Lasso leverages IQVIA's brand reputation and established enterprise relationships for distribution, while its 51-100 employee base and product breadth suggest a focused mid-stage platform rather than a standalone martech giant. Eric Shih serves as Chief Growth Officer, indicating a senior commercial mandate for scaling the platform across IQVIA's enterprise accounts.
Lasso firmographics
Firmographics- Name
- Lasso
- Legal name
- Lasso
- Website
- https://lassoplatform.io
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Lasso is an Austin-based healthcare marketing technology company that operates an omnichannel SaaS platform for planning and measuring direct-to-customer campaigns, serving pharmaceutical companies, agencies, publishers, and partners within the IQVIA Digital ecosystem.
- Ownership category
- akta.pro rank
Lasso industry classification
Industry- Product category
- Healthcare Marketing Technology
- NAICS
- Advertising Agencies (541810)
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Billing, Payments & Subscription Management (MPAHAJAC)
- akta.pro secondary industries
- Ad Tech for OTT (SSAI/CSAI, Ad Decisioning, Measurement) (MPAHAJAG), Subscriber Identity, Entitlements & Access (SSO, IAM, Paywall) (MPAHAJAB)
Keywords
Where Lasso is headquartered
LocationHeadquarters
- HQ city
- Austin
- HQ country
- United States
- HQ region
- North America
Markets served
Lasso business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- Healthcare Marketing SaaS Platform: Integrated digital healthcare marketing solutions provided as a platform service to pharma, agencies, publishers, and partners. Revenue generated through subscription-based access to marketing technology, audience data, and engagement tools.
Go-to-market motion2 records
Distribution channels3 records
Marketing channels6 records
Lasso product offering
Product offeringCore offering
Lasso is an all-in-one omnichannel healthcare marketing platform that helps pharmaceutical companies, agencies, publishers, and partners plan and measure direct-to-customer campaigns. Its offering is centered on the Media OS operating system and combines consumer and HCP audience targeting, AI-driven personalization, email engagement, measurement analytics, and the Health Data Suite (ELAAD and ELAAD Plus) to deliver privacy-optimized, personalized healthcare marketing experiences at scale.
Product overview
IQVIA Digital offers a unified platform-plus-modules architecture centered on Media OS as the core operating system. The platform integrates Consumer Audiences (including Consumer Modeled Audiences and Consumer Intent Audiences), HCP Audiences, NP and PA Marketing, Personalization Science (featuring AIM XR), Email engagement, Measurement analytics, and the Health Data Suite (with ELAAD and ELAAD Plus). This integrated approach combines clinical and behavioral data with omnichannel marketing capabilities to deliver personalized healthcare experiences for pharma, agencies, publishers, and partners.
Differentiator
Problem solved
Functional benefit
Brands
- Lasso Marketing Platform: A client portal platform operated by Lasso for IQVIA's Media OS product, accessible at console.lassomarketing.io
Products and services
- Media OS Integrated media operating system serving as the central platform for healthcare marketing operations, analytics, and campaign management, accessed via the IQVIA Media OS client portal (console.lassomarketing.io). It is used by pharma companies, agencies, publishers, and partners to plan, execute, and measure omnichannel healthcare campaigns.
- Consumer Audiences Targeted audience segments for healthcare consumer marketing, including Consumer Modeled Audiences and Consumer Intent Audiences, used to reach patients and caregivers in personalized omnichannel campaigns.
- HCP Audiences Healthcare provider audience targeting solution for reaching physicians and other medical professionals in pharma marketing campaigns.
- NP and PA Marketing Marketing solution specifically designed for reaching Nurse Practitioners and Physician Assistants as part of healthcare provider marketing efforts.
- Personalization Science AI-driven personalization technology for delivering individualized healthcare marketing experiences across channels, including the AIM XR extended reality personalization offering.
- Email Engagement Email marketing engagement solution for healthcare provider and consumer communications, accessed via the Email Self-Service Portal.
- Measurement Campaign analytics and attribution solution for measuring healthcare marketing impact and outcomes across omnichannel touchpoints.
- Health Data Suite Comprehensive health data platform including ELAAD for Digital and ELAAD Plus for Digital, providing access to integrated clinical and behavioral health data for marketing and analytics.
Quantifiable outcome
- Prescription lift through endemic media (case study referenced)
Companies that use Lasso
Customer profileNamed customers4 records
Segments4 records
Ideal customer profiles4 records
Lasso technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Lasso partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Open Ecosystem PartnerscorePartnerships across the open ecosystem empowering healthcare marketing partners with capabilities to improve reach, engage, measure, and optimize campaigns. IQVIA Digital positions itself as enabling partners throughout the healthcare marketing ecosystem.
Scale indicators1 record
Recent moves6 records
Expansion highlights4 records
Lasso competitors and assessment
Company assessmentDirect peers
- DeepIntent: Healthcare-focused programmatic DSP and audience platform serving pharma and agencies. Directly comparable to Lasso's consumer/HCP audience targeting and Media OS campaign execution.
- PulsePoint: Health-focused programmatic and audience technology used by pharma advertisers and agencies. Comparable adtech infrastructure and healthcare audience/data products to Lasso.
- Swoop (Epsilon): Privacy-safe healthcare audience and identity provider, now part of Publicis/Epsilon. Competes directly with Lasso's HCP/Consumer audience and personalization capabilities.
- OptimizeRx: Digital health platform that reaches HCPs and patients at point-of-prescribe. Directly comparable to Lasso's HCP/NP-PA marketing and pharma engagement offerings.
- PatientPoint: Point-of-care health marketing network engaging patients and providers in clinical settings. Overlaps with Lasso's consumer audience and pharma activation capabilities.
- Crossix (Veeva): Healthcare data and analytics platform for marketing measurement and audience planning, now part of Veeva. Directly comparable to Lasso's Measurement and Health Data Suite offerings.
- Outcome Health: Health-focused digital marketing and engagement platform delivering content to patients and HCPs. Comparable offering to Lasso's pharma and publisher activation use cases.
Broad incumbents
- Veeva Systems: Enterprise cloud platform for life sciences with CRM, data, and commercial/marketing solutions. Larger, established incumbent overlapping Lasso's pharma commercial/marketing footprint.
- Epsilon (Publicis Groupe): Large data-driven marketing platform with healthcare identity and audience assets (including Swoop). Competes with Lasso on enterprise healthcare audience and personalization.
- LiveRamp: Identity and data collaboration platform widely used in healthcare advertising. Comparable as a foundational identity/data layer for Lasso's audience and personalization products.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Lasso social profiles
Digital presenceLasso financial estimates
Financial estimateRevenue estimate
Valuation estimate
Lasso leadership team
Management profileNumber of profiles
Profiles1 record
Lasso funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Lasso M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Lasso
What does Lasso do?
Lasso is an all-in-one omnichannel healthcare marketing platform that helps pharmaceutical companies, agencies, publishers, and partners plan and measure direct-to-customer campaigns. Its offering is centered on the Media OS operating system and combines consumer and HCP audience targeting, AI-driven personalization, email engagement, measurement analytics, and the Health Data Suite (ELAAD and ELAAD Plus) to deliver privacy-optimized, personalized healthcare marketing experiences at scale.
Is Lasso a public or private company?
Lasso is a private company. It is classified as corporate owned and is currently operating.
When was Lasso founded?
Lasso was founded in 2018. It employs 51 to 100 people.
Where is Lasso based?
Lasso is headquartered in Austin, United States, in the North America region.
How does Lasso make money?
One revenue line is on record: healthcare Marketing SaaS Platform.
Who are Lasso's main competitors?
Direct peers on record are DeepIntent, PulsePoint, Swoop (Epsilon), OptimizeRx, PatientPoint, Crossix (Veeva) and Outcome Health. Broad incumbents are Veeva Systems, Epsilon (Publicis Groupe) and LiveRamp.
Does Lasso have an API?
No public API is recorded for Lasso.
What industry is Lasso in?
Lasso's product category is Healthcare Marketing Technology. Its primary akta.pro industry code is MPAHAJAC, Billing, Payments & Subscription Management, with a secondary code of MPAHAJAG, Ad Tech for OTT (SSAI/CSAI, Ad Decisioning, Measurement). Its NAICS code is 541810 and its SIC code is 7370.