Midwest Dairy

What Midwest Dairy does

Midwest Dairy Association is a non-profit dairy checkoff organization representing over 3,600 dairy farm families across 10 Midwestern states (Minnesota, Iowa, Illinois, Missouri, Nebraska, North Dakota, South Dakota, Kansas, Arkansas, and eastern Oklahoma). The organization operates as the regional implementation arm of the national dairy checkoff program, funded by mandatory assessments on dairy farmer milk sales, and runs more than 300 active promotion, education, and research programs annually. Its service portfolio spans farmer-facing services (Undeniably Dairy Grants up to $5,000, Lasso grant writing support, leadership development via the DEAL program, scholarships, internships, ambassador and dairy princess programs), partner-facing co-marketing programs with retailers (Hy-Vee, Kwik Trip, Dierbergs, Cub Foods, Price Chopper), foodservice operators (Scooter's Coffee, Godfather's Pizza), schools, and health professionals, and consumer-facing education through the Discover Dairy Adopt a Cow program (162,000+ students annually), virtual farm tours, and a digital resource center with 184+ downloadable assets. {'company_description_short': 'Midwest Dairy is a non-profit dairy checkoff organization representing 3,600+ dairy farm families across 10 Midwestern states, funded by farmer assessments to run promotion, education, and research programs with retail, foodservice, school, and health partners.'}

Name

Midwest Dairy

Legal name

Midwest Dairy Association

Website

https://midwestdairy.com

Company type

Private

Founded year

1983

Operating status

Operating

Headcount range

101–250 employees

Ownership category

akta.pro rank

Product category

Dairy Promotion & Checkoff Services

NAICS

Dairy Product Manufacturing (3115)

SIC

Dairy Products (2020)

akta.pro primary industry

Milk Production (Raw Milk) (AFAEACAA)

akta.pro secondary industry

Dairy Farm Environmental Compliance & Sustainability Programs (AFAEACAM)

Keywords

• Dairy checkoff promotion
• Dairy farmer advocacy
• Dairy nutrition education
• Agricultural research services
• Food industry partnerships

Headquarters

HQ city

Saint Paul

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Others

Revenue model

1. Dairy Checkoff Funding: Midwest Dairy is funded through dairy farmer checkoff contributions. Dairy farmers contribute a portion of their milk sales to fund promotion and research programs. The organization maximizes this investment through partnerships and creative programs to build trust and demand for dairy.
2. Partnership and Sponsorship Revenue: The organization generates results for partners through funded advertising sponsorships, retail and foodservice promotions, and co-marketing initiatives with retailers and restaurants across the 10-state region.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels10 records

Core offering

Midwest Dairy is a non-profit dairy checkoff organization that promotes dairy consumption by funding and operating demand-building programs on behalf of over 3,600 dairy farm families across a 10-state Midwest region. Its core offerings include grant programs, a startup accelerator, leadership and ambassador development, classroom and educator education, dairy research, and partnership-driven co-marketing campaigns with retailers, restaurants, schools, and healthcare providers.

Product overview

Midwest Dairy is a dairy checkoff organization representing over 3,600 dairy farm families across a 10-state region. The organization offers a diverse portfolio of programs and services including grant programs (Undeniably Dairy Grants up to $5,000), leadership development (DEAL Program, Dairy Ambassador Program, Dairy Princess Programs in Iowa and Minnesota), startup accelerator (Midwest Dairy Accelerator in partnership with VentureFuel with $30,000 in prizes), educational resources (Discover Dairy Adopt a Cow Program, Curious Clover book, lesson plans, virtual farm tours), scholarships across multiple states, Lasso grant writing support, Promo Center for promotional materials, and marketing campaigns (Dairy Does More). Additional offerings include dairy research and trend insights, webinar series, and school foodservice resources like Smart Swaps. The organization also partners with Reach Out and Read for early literacy initiatives.

Differentiator

Problem solved

Functional benefit

Products and services

• Undeniably Dairy Grants Grant program providing up to $5,000 annually to dairy farmers, dairy groups, and agricultural organizations to support local promotion efforts that showcase dairy's benefits to people, planet, and communities.
• Dairy Experience and Agricultural Leadership (DEAL) Program

Named customers9 records

Segments8 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

16 partnerships are on record, tiered core and minor.

• VentureFuelcoreStrategic or Co-development Partner · 27 March 2026Second annual Dairy Accelerator program supporting startups using dairy as a key ingredient. Offers mentorship, commercialization support, brand development, media exposure, potential buyer connections, and culminates in a pitch event with $30,000 in prizes.
• Reach Out and ReadcoreStrategic or Co-development Partner · 12 February 2026Healthy Bodies, Healthy Minds initiative investing $245,000 combined (Midwest Dairy $150,000, Dairy West $95,000) to deliver 36,000 books to families through pediatric clinics in 14 states, combining early literacy with dairy nutrition education.
• Dairy WestcoreStrategic or Co-development Partner · 12 February 2026Co-investment partner in Reach Out and Read initiative, contributing $95,000 to expand early literacy and nutrition across Pacific Northwest clinics.
• Pipestone SystemminorStrategic or Co-development PartnerPartnership to create interactive virtual farm tour at Carlson Dairy in Minnesota, allowing consumers to explore milking process, baby calves, milk transportation, and recycling.
• LassocoreImplementation/ SI/ Consulting PartnerFree grant writing support program helping dairy farmers identify, apply for, and manage government grant opportunities for on-farm projects. Over $1 million secured for Midwest dairy farmers.
• NCAA/Big 12 ConferencecoreGTM or Marketing PartnerSports marketing partnership generating 10 million+ impressions through basketball events, promoting dairy consumption and farm stories to college audiences.
• ChicoryminorGTM or Marketing PartnerDigital recipe partnership driving over 3 million pounds of milk sales by featuring dairy recipes at point of purchase, reaching consumers when they're inspired to buy ingredients.
• Discover DairyminorGTM or Marketing PartnerAdopt a Cow program bringing virtual farm experiences to classrooms, reaching 162,000+ students annually with dairy education.
• Kwik Trip/Kwik StarcoreGTM or Marketing PartnerRetail partnership for seasonal milk promotions generating 1.8 million incremental pounds of milk sold through nine limited-time offers.
• Scooter's CoffeeminorGTM or Marketing PartnerCold foam promotion partnership reaching 2.9 million consumers through menu integration and dairy-focused marketing.
• AgropurminorStrategic or Co-development PartnerDairy processor cooperative owned by 2,700 dairy farmers, one of the leading suppliers of dairy products in retail, food service, and industrial sectors in North America.
• Associated Milk Producers Inc. (AMPI)minorStrategic or Co-development PartnerLargest U.S. cheese cooperative owned by roughly 685 Midwest dairy farm families, operating 10 manufacturing plants producing cheese, butter, and whey products.
• Dairy Farmers of AmericaminorStrategic or Co-development PartnerFarmer-owned cooperative with Midwest division including Kemps, Cass-Clay Dairy, Jilbert Dairy, and Country Fresh brands serving multiple states.
• Prairie FarmsminorStrategic or Co-development PartnerFarmer-owned dairy cooperative manufacturing, packaging, distributing, and selling branded, private label, and store brand milk and dairy products.
• Bongards Premium CheeseminorStrategic or Co-development PartnerFarmer-owned cooperative founded in 1908 in Minnesota, specializing in high-quality natural and process cheeses for food service, industrial, and retail markets.
• Midwest Dairy Foods Research CentercoreStrategic or Co-development PartnerResearch center advancing dairy through industry-driven research focused on real-world challenges including sustainability, consumer nutrition, and product innovation.

Scale indicators11 records

Recent moves6 records

Expansion highlights5 records

Market position

Strengths4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCPDzQnZ343Sx3FIbK3Hd0JA
• Facebookfacebook.com/midwestdairy
• LinkedInlinkedin.com/company/midwest-dairy
• Instagraminstagram.com/midwestdairy
• Xx.com/MidwestDairy

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments6 records

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Midwest Dairy