Ordinals Council

What Ordinals Council does

Ordinals Council is registered as a private, for-profit organization founded in 2023 with stated headcount of 51-100 employees. The company's operating brand is SINGA189, an Indonesian e-commerce storefront selling a single SKU — a 150ml beverage priced at Rp 10,000 per unit — positioned in the gaming and entertainment-lifestyle consumer segment with the tagline 'Tantangan Baru Hadir di Setiap Permainan' (New Challenges Come in Every Game). The website footer carries an 'SEO X QUEEN All Rights Reserved' notice, and only one leadership figure (Amalia Irena Grochal, co-founder) is identified in the available data.

The business model is direct-to-consumer with a low unit price and a pay-as-you-go billing cadence. Sales occur through three channels: a proprietary storefront at singa189x.ink (with login/registration and free-shipping incentives), WhatsApp-based direct ordering, and a listing on the Sociolla Indonesian beauty and lifestyle marketplace. Marketing is concentrated on the brand website and Instagram, with a 'Join Reseller' link indicating an informal third-party distribution layer. The customer segment is described as Indonesian gaming/entertainment-lifestyle consumers (a persona segment), with a horizontal segmentation approach. Reported scale signals on the product page include a 4.9/5 rating, 88% satisfaction metric, and a figure of Rp 1,566,667.

A material data-integrity caveat applies. The firmographic description characterizes Ordinals Council as an 'Organization shaping the future of Bitcoin, BRC-20, Ordinals and Decentralized Finance,' yet none of the operational evidence (website content, product, customer base, channels, technology stack, leadership) reflects a crypto or blockchain business. All observable evidence points to a single-SKU Indonesian beverage e-commerce operation, and no institutional investors, funding rounds, parent company, or substantive management bench are disclosed. Investors should treat this as a potential identity-mismatch requiring direct verification before any diligence step.

Name

Ordinals Council

Website

https://ordinalscouncil.com

Company type

Private

Founded year

2023

Operating status

Operating

Headcount range

51–100 employees

Ownership category

akta.pro rank

Product category

Consumer Beverages

NAICS

Hobby, Toy, and Game Retailers (45912)

SIC

Retail-Hobby, Toy & Game Shops (5945), Bottled & Canned Soft Drinks & Carbonated Waters (2086)

akta.pro primary industry

Gaming & Interactive Entertainment (Digital Goods, Subscriptions) (CRAFAIAC)

akta.pro secondary industry

Food & Beverage DTC (CRAFACAD)

Keywords

• Consumer beverages
• Digital entertainment
• Lifestyle products
• Online retail
• Gaming merchandise

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Marketing or Sales, Supply Chain, Operations, Personnel

Revenue model

1. Product Sales - SINGA189 Beverage: Sale of SINGA189 branded beverage product at Rp 10,000 per unit. Product is a 150ml beverage positioned in the entertainment/gaming lifestyle segment.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Ordinals Council sells SINGA189, a 150ml branded beverage priced at Rp 10,000 per unit, positioned in the entertainment and gaming lifestyle segment. The product is distributed through the company's own e-commerce store (singa189x.ink), the Sociolla marketplace, and WhatsApp direct ordering, targeting Indonesian consumers seeking digital entertainment and lifestyle products.

Product overview

Ordinals Council operates as a single-product company offering the SINGA189 platform, a digital entertainment product that combines game variations, modern features, and user convenience. The product serves as an entertainment platform where users can enjoy gaming experiences with diverse challenges and continuously evolving innovations.

Differentiator

Problem solved

Functional benefit

Products and services

• SINGA189 SINGA189 is a 150ml branded beverage priced at Rp 10,000 per unit, positioned within the entertainment and gaming lifestyle segment for individual Indonesian consumers. It is sold via the company's own e-commerce store (singa189x.ink) with login and registration, listed on the Sociolla marketplace, and available through WhatsApp direct ordering.

Named customers1 record

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• SociollaminorChannel Partner/ Reseller/ DistributorSINGA189 products are available for purchase through Sociolla, a prominent Indonesian e-commerce platform specializing in beauty and lifestyle products. This listing extends the product's reach to Sociolla's established customer base in Indonesia.

Scale indicators4 records

Recent moves3 records

Expansion highlights3 records

Direct peers

• Fore Coffee: Indonesian DTC coffee brand focused on app-based ordering and digital engagement. Comparable to SINGA189 as a tech-forward, single-category Indonesian beverage brand.
• Kopi Kenangan: One of Indonesia's largest DTC coffee brands, combining affordable single-SKU pricing with digital-first ordering and brand-building. Directly comparable in Indonesian mass-market F&B DTC with omnichannel distribution.
• Sociolla: Indonesia's leading beauty and lifestyle e-commerce marketplace, and a stated channel partner/distributor for SINGA189. Directly comparable as an Indonesian digital-first consumer brand leveraging marketplace + owned commerce for distribution.
• Janji Jiwa: Indonesian DTC coffee chain with strong digital ordering and loyalty infrastructure. Comparable as an Indonesian affordable beverage brand with a digitally enabled consumer base.
• Mobile Premier League (MPL): Major Southeast Asian mobile gaming and esports platform with login/register, free-to-play mechanics, and tournament-driven engagement. Comparable to SINGA189's gaming/entertainment platform positioning in the same regional market.

Broad incumbents

• Tokopedia: Indonesia's largest homegrown e-commerce marketplace. Comparable as the broader Indonesian e-commerce ecosystem in which SINGA189 distributes, and a benchmark for domestic digital retail scale.
• Shopee Indonesia: Leading Southeast Asian e-commerce marketplace with deep Indonesia penetration. Comparable as a broad incumbent in the same Indonesian online retail channel SINGA189 depends on.

Emerging players

• GoGames: Indonesian gaming platform within the GoTo ecosystem. Comparable as a domestic digital entertainment platform addressing the same Indonesian gamer/lifestyle persona SINGA189 targets.

Market position

Strengths3 records

Weaknesses4 records

Competitive moat2 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xx.com/ordinalscouncil

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ordinals Council