ACSI

What ACSI does

ACSI is Europe's leading campsite specialist, founded in 1965 and headquartered in Andelst, Netherlands. The company serves two primary customer segments: individual campers, caravan and motorhome owners seeking campsite information, discounts, and travel planning tools, and campsite owners and operators seeking marketing visibility, listing, and broker services. Reported scale includes 10,000+ member campsites across Europe, 9,500+ campsites listed on Eurocampings with 460,000+ reviews, 33 million+ annual website visits across the ACSI web network, and 700,000+ printed campsite guides distributed annually. The company is operated by a 200-plus-person headquarters in Andelst plus an India office, with 400+ inspectors who travel through Europe annually to assess and rate campsites.

The technology platform is a proprietary digital ecosystem spanning the BigCommerce-powered, multi-language ACSI Webshop; the Eurocampings and Suncamp booking platforms with extensive filters and 460,000+ reviews; mobile applications (ACSI Campings Europe App and CampingCard ACSI App) for iOS and Android with offline access; the campsite inventory/management layer (ACSI Booking); the Camping Comfort guest-facing app for campsite operators; and the recently launched ACSI Broker Services pan-European M&A platform for campsite transactions. A proprietary campsite inspection and evaluation program with 400+ annual inspectors underpins the underlying content and quality ratings used across guides, websites, and apps.

The business model is multi-stream: recurring subscription revenue from ACSI Club ID membership (€6.95/year, accepted at ~8,000 campsites and bundled with third-party liability insurance), CampingCard ACSI discount cards (digital and physical, up to 60% savings at 3,000+ campsites), and app subscriptions; transaction and listing fees from campsite operators on Eurocampings and Suncamp; affiliate/commission revenue managed exclusively via Tradetracker.com (6% on Webshop, variable on Eurocampings/Suncamp bookings and leads); broker fees from ACSI Broker Services M&A transactions; and retail/wholesale distribution of printed guides. Distribution channels include direct-to-consumer e-commerce across country-specific storefronts, iOS/Android app stores, retail partners for guides, and the affiliate partner network. The company operates multi-country telephone support across the Netherlands, UK, Germany, France, Spain, Italy, and Denmark, with marketing/contact emails spanning contact, marketing, sustainability, and dataprotection functions.

Name

ACSI

Legal name

ACSI Holding BV

Website

https://acsi.eu

Company type

Private

Founded year

1965

Operating status

Operating

Headcount range

1–10 employees

Short description

ACSI is Europe's leading campsite specialist, founded in 1965 in the Netherlands. It serves individual campers and campsite owners across 11+ European markets through printed guides, discount cards, mobile apps, booking platforms, and a pan-European campsite M&A brokerage.

Ownership category

akta.pro rank

Product category

Travel & Outdoor Hospitality (Campsite Specialist)

NAICS

RV (Recreational Vehicle) Parks and Campgrounds (721211), All Other Travel Arrangement and Reservation Services (561599), Tour Operators (56152)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Services-Membership Organizations (8600)

akta.pro primary industry

Traditional Campgrounds (Tent & Mixed-Use) (THAMAJAB)

akta.pro secondary industries

Accommodation Contracting & Bedbank Services (Local) (THAKAEAI), Seasonal & Long-Term Campsites (Snowbirds, Extended RV Stays) (THAMAJAF)

Keywords

• Campsite discount cards
• European campsite guides
• Camping booking platform
• Campsite membership program
• Outdoor holiday services

Headquarters

HQ city

Andelst

HQ country

Netherlands

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Supply Chain, Others

Revenue model

1. Physical Guide and Card Sales: ACSI publishes and sells printed campsite guides and discount cards (CampingCard ACSI) through its webshop. These are one-time or annual subscription products delivered via postal carriers (Asendia, DHL, DPD, PostNL).
2. Digital Subscriptions and App Subscriptions: ACSI sells digital versions of its cards and offers app subscriptions (e.g., monthly, quarterly, or annual plans for ACSI Campings Europe App).
3. ACSI Club ID Membership: Annual membership subscription (€6.95/year) providing ID card accepted at ~8,000 campsites, third-party liability insurance, and webshop discounts. Auto-renews unless cancelled.
4. Campsite Listing and Booking Fees: Campsites pay to be listed and featured on ACSI platforms (Eurocampings, Suncamp), with annual quality checks and reviews (460,000+ campsite reviews).
5. Affiliate and Commission Revenue: ACSI earns through affiliate partnerships where partners drive traffic to ACSI websites, with commissions on sales and leads. Programs include 6% commission on Webshop sales and commission on Eurocampings leads/sales.
6. Broker Services for Campsite Transactions: ACSI Broker Services facilitates buying and selling of campsites and holiday parks across Europe, earning fees on completed transactions.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels7 records

Core offering

ACSI publishes and sells printed campsite guides (ACSI Camping Guides, Motorhome Pitch Guides) and operates digital products including the CampingCard ACSI discount card (up to 60% savings at 3,000+ campsites), the ACSI Club ID annual membership (€6.95/year, accepted at ~8,000 campsites with included third-party liability insurance), the ACSI Campsites Europe App and CampingCard ACSI App, and the Eurocampings booking platform (9,500+ campsites, 460,000+ reviews). The company also operates Suncamp and SunLodge for family and luxury-glamping bookings, ACSI Broker Services for pan-European campsite M&A, and the BigCommerce-powered ACSI Webshop, all underpinned by data from 400+ annual campsite inspectors.

Product overview

ACSI is Europe's leading campsite specialist, operating a diversified platform portfolio centered on camping and outdoor accommodation discovery, booking, and travel services. The core offering consists of printed and digital campsite guides (ACSI Camping Guides, Motorhome Pitch Guides) and the CampingCard ACSI discount card program offering up to 60% savings at 3,000+ campsites. The digital ecosystem includes the Eurocampings booking platform (9,500 campsites, 460,000+ reviews), the ACSI Campings Europe mobile app for campsite search and booking, and the CampingCard ACSI companion app. ACSI Club ID provides a membership identity card accepted at 8,000 campsites with included third-party liability insurance. The Suncamp and SunLodge brands serve family camping and luxury glamping booking needs. Additional platforms include Great Little Campsites (small campsite curation), Euronature (naturist camping), and ACSI Campingreisen (group camping tours). The ACSI Broker Services platform enables pan-European campsite M&A transactions. All products are supported by the multi-language ACSI Webshop (BigCommerce-powered) and extensive campsite inspection operations with 400+ inspectors.

Differentiator

Problem solved

Functional benefit

Brands

• CampingCard ACSI: Discount card for the low season offering up to 60% savings at participating campsites
• ACSI Eurocampings
• ACSI Club ID
• Suncamp
• SunLodge
• Euronature

Products and services

• CampingCard ACSI Discount card offering up to 60% savings per night at more than 3,000 campsites across Europe during the low season, available as a physical card or digital version, sold to European campers.
• ACSI Club ID Annual membership identity card accepted at approximately 8,000 campsites across Europe, including third-party liability insurance covering up to 11 persons and webshop discounts, priced at €6.95/year and aimed at individual European campers.
• ACSI Campings Europe App Mobile app for searching and booking campsites across Europe with offline access to campsite reviews, distances, and information, sold by subscription to individual campers.
• CampingCard ACSI App Companion mobile app for CampingCard ACSI members to access their digital discount card, manage benefits, and browse participating campsites.
• Eurocampings Online campsite discovery, comparison, and booking platform featuring nearly 9,500 campsites and more than 460,000 reviews, targeted at European campers planning trips.
• Suncamp Family-oriented booking platform offering a wide selection of campsites across popular European vacation countries, including pitches, rental accommodations, and package holidays.
• SunLodge Luxury glamping accommodation booking platform under the Suncamp brand, offering high-end rental options such as safari tents and luxury mobile homes at European campsites.
• ACSI Camping Guides Printed campsite guidebooks covering campsites throughout Europe, published annually in multiple language editions with detailed information, facilities, and ratings, sold to European campers.
• ACSI Motorhome Pitch Guides Specialized printed guides for motorhome pitches across Europe, helping motorhome owners find suitable overnight locations, sold through the ACSI Webshop.
• Great Little Campsites Curated platform dedicated to small, high-quality campsites across Europe, offering carefully selected listings for discerning individual campers.
• Euronature Specialized online platform for naturist and nudist camping holidays across Europe, connecting individual campers with designated naturist campsites.
• ACSI FreeLife Magazine Camping lifestyle magazine featuring articles on sustainable camping, eco-friendly practices, industry trends, and travel inspiration, available by subscription to European campers.
• ACSI Campingreisen Organized group camping trip service offering cultural, active, and adventure tours where participants travel with their own motorhome or caravan with group benefits and accompaniment.
• ACSI Broker Services Pan-European M&A platform facilitating the buying and selling of campsites and holiday parks, targeted at campsite owners and prospective buyers.
• ACSI Booking Booking and inventory management platform for campsite owners and operators to list availability and accept reservations via ACSI's distribution network.
• Camping Comfort Guest-facing mobile application deployed by campsites to enable digital check-in, campsite information access, and guest communication for campsite operators.

Quantifiable outcome

• Up to 60% savings per night at 3,000+ campsites with CampingCard ACSI
• +2 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature4 records

Partnerships

Eleven partnerships are on record, tiered core and minor.

• Tradetracker.comcoreGTM or Marketing PartnerACSI works exclusively with Tradetracker.com to manage its affiliate partner program. The platform tracks affiliate referrals, manages cookie durations, and handles commission payouts across ACSI Webshop, Eurocampings, CampingCard ACSI, Suncamp, and ACSI Campingreisen affiliate programs.
• Green KeyminorOthersInternational eco-label for sustainable tourism operations. ACSI features Green Key-certified campsites on its Eurocampings and Suncamp platforms as ecological camping options, totaling approximately 1,000 certified sites.
• EU EcolabelminorOthersEuropean Commission eco-label program. ACSI promotes EU Ecolabel-certified campsites on its platforms as environmentally sustainable options for campers.
• legambienteminorOthersItalian environmental association providing eco-labels for campsites. ACSI includes legambiente-certified Italian campsites in its ecological campsite offerings.
• Milieu CentraalminorOthersDutch knowledge organization for sustainable living. ACSI references Milieu Centraal research on sustainable travel to support its messaging that car travel contributes 1-4x less to greenhouse effect than equivalent air travel.
• ShelterBoxminorOthersInternational disaster relief organization. ACSI supports ShelterBox which provides emergency shelter to people affected by natural disasters or conflicts. ACSI donates to the organization as part of its corporate social responsibility.
• Alice Naber-Lozeman / ACSI Eventing TeamminorOthersACSI sponsors the ACSI Eventing Team, extending a 20-year equestrian sponsorship relationship with rider Alice Naber-Lozeman. This is a brand sponsorship arrangement to increase ACSI's visibility in the equestrian sports community.
• Asendia, DHL, DPD (Delivery Carriers)minorOthersACSI ships campsite guides and magazines via Asendia, DHL, and DPD, and ships ACSI Club ID cards via PostNL. These carriers handle last-mile delivery from the Andelst warehouse to customers across Europe and worldwide.
• PEFC (Programme for the Endorsement of Forest Certification)minorOthersPEFC is an international non-profit organization promoting sustainable forest management. ACSI prints all its campsite guides on PEFC-certified paper from sustainably managed forests, supporting ACSI's sustainability commitments.
• DRV (Deutscher Reiseverband)minorOthersGerman Travel Association. Suncamp's association membership with DRV provides consumer trust and credibility for German travelers booking camping holidays through the platform.
• SGR (Stichting Garantiefonds Reisgelden)minorOthersDutch travel guarantee fund. Suncamp's SGR membership provides consumer financial protection, ensuring refunds if a trip cannot be completed, enhancing trust for Dutch consumers.

Scale indicators8 records

Recent moves5 records

Expansion highlights6 records

Broad incumbents

• Airbnb: Airbnb lists unique stays and increasingly adds campsite and glamping offerings globally. As a broad accommodation platform, it overlaps with ACSI's campsite booking and glamping (SunLodge) offerings, particularly in non-traditional and outdoor accommodation categories.
• Roompot / Landal GreenParks: Roompot and Landal GreenParks are large European holiday park operators and booking platforms with significant campground and bungalow inventory. As broader holiday park incumbents expanding into pan-European booking, they share target audiences and operator relationships with ACSI's campsite-owner B2B segment.
• Booking.com (Booking Holdings): Booking.com is a global online travel agency increasingly listing campsites, holiday parks, and campgrounds alongside hotels and vacation rentals. As a broad incumbent in accommodation booking, it competes with ACSI's Eurocampings and Suncamp booking platforms for campsite and mobile-home bookings across Europe.

Direct peers

• Pitchup.com: Pitchup.com is a pan-European campsite and holiday park booking platform for tents, caravans, motorhomes, and glamping. It competes directly with Eurocampings and Suncamp for the same SMB campsite inventory and end-camper audience, with similar booking-fee revenue model and online booking focus.
• Camping.info: Camping.info is one of Europe's leading campsite information and booking portals, similar to ACSI's Eurocampings. Both compete for the same European camper searching for campsite reviews and bookings, and ACSI itself uses 'ACSI camping.info Booking' as a campsite-owner product name (acsi.eu domain reference), confirming the close competitive overlap.
• Vacanceselect: Vacanceselect is a major European camping holiday operator offering camping pitches, mobile homes, and chalets across Europe. Directly comparable to Suncamp and SunLodge in vacation package delivery and to ACSI's broader travel services portfolio.
• Allcamps: Allcamps is a European camping holiday specialist offering campsite and mobile home bookings across Europe. Comparable to Suncamp and SunLodge, targeting families and caravan/motorhome travelers with package and accommodation booking across multiple European countries.
• Campaya: Campaya is a pan-European campsite and holiday park booking platform with comparison and reservation across thousands of campsites. Direct competitor to Eurocampings and Suncamp in online campsite discovery and booking flow with similar geographic coverage in the Netherlands, Germany, and broader Europe.
• Eurocamp (Homair Group): Eurocamp is a European camping holiday package operator providing mobile home and lodge holidays at campsites across Europe. Comparable to Suncamp and SunLodge, with shared focus on family camping holidays and similar European campsite inventory.

Emerging players

• The Dyrt: The Dyrt is a U.S.-based campground discovery and review platform with user-generated content and a growing booking layer. It is comparable to ACSI's Eurocampings in campsite review and search functionality, though primarily focused on the North American market rather than Europe.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UC4tpbOExtRVLwkv6Fjo7XxA
• Facebookfacebook.com/ACSI.NLD
• Instagraminstagram.com/acsi_nl
• Xx.com/acsi

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ACSI