TradeTracker.com
TradeTracker.com is a Netherlands-based global affiliate marketing network connecting 5,000+ advertisers and 250,000+ publishers across 27 countries via its proprietary real-time tracking, multi-touch attribution, and cross-device analytics platform, earning performance-based commissions on validated transactions.
- Company typePrivate
- Founded2004
- HeadquartersAlmere, Netherlands
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
What TradeTracker.com does
TradeTracker.com (legally TradeTracker International B.V.) is a Netherlands-headquartered global affiliate marketing network founded in 2004 that connects advertisers with publishers across 27 countries on four continents. The company operates a proprietary tracking and attribution platform that delivers real-time conversion tracking, multi-device and cross-device attribution, customer-journey analysis, a two-way Web Services API, and "Real Attribution" multi-touch attribution as a differentiator against legacy last-click models. Its core revenue model is performance-based: TradeTracker earns a commission or take-rate on validated CPA, CPL, or CPS transactions between advertisers (5,000+ merchants including Amazon, AliExpress, Air France, Emirates, Allianz, Vodafone, Trivago, TUI, Lenovo, and Huawei) and a publisher base of more than 250,000 websites. Sales and account management are delivered through 23+ localized offices with vertical specialists in Travel, Finance, Telecom, Shopping, and Services; distribution combines a self-service publisher portal (affiliate.tradetracker.com), an advertiser portal (merchant.tradetracker.com), direct enterprise sales, and a media-agency channel. The company is privately held with no disclosed external funding, ownership changes, or M&A activity in the available data.
TradeTracker.com firmographics
Firmographics- Name
- TradeTracker.com
- Legal name
- TRADETRACKER INTERNATIONAL B.V.
- Website
- https://tradetracker.com
- Company type
- Private
- Founded year
- 2004
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- TradeTracker.com is a Netherlands-based global affiliate marketing network connecting 5,000+ advertisers and 250,000+ publishers across 27 countries via its proprietary real-time tracking, multi-touch attribution, and cross-device analytics platform, earning performance-based commissions on validated transactions.
- Ownership category
- akta.pro rank
TradeTracker.com industry classification
Industry- Product category
- Affiliate Marketing Network
- NAICS
- Wholesale Trade Agents and Brokers (42512)
- akta.pro primary industry
- E-commerce & Digital Business Brokerage (FSAEAIAH)
- akta.pro secondary industries
- Business-for-Sale Marketplaces & Listing Platforms (FSAEAIAK), Cross-border Import/Export Generalist Marketplaces (CRAFAAAE), Cross-border Dropshipping & Sourcing Platforms (CRAFAJAD)
Keywords
Where TradeTracker.com is headquartered
LocationHeadquarters
- HQ city
- Almere
- HQ country
- Netherlands
- HQ region
- Europe
Offices20 records
Markets served
TradeTracker.com business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Revenue model
- Affiliate Marketing Network Commission: TradeTracker operates as an affiliate marketing network, facilitating transactions between advertisers and publishers. The company earns revenue by charging commissions on successful conversions,leads or sales generated through the network. Publishers are paid on a performance basis (CPA/CPL/CPS models) and advertisers pay only when desired actions are completed.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Custom affiliate marketing solutions |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels5 records
TradeTracker.com product offering
Product offeringCore offering
TradeTracker operates a global affiliate marketing network connecting advertisers (brands and merchants) with publishers (affiliates) to drive performance-based online marketing outcomes. The proprietary platform delivers real-time conversion tracking, multi-touch attribution, cross-device tracking, customer journey analysis, and accelerated publisher payments across 27 countries, with verticalized account management for Finance, Travel, Telecom, Shopping, and Services. Revenue is earned via commissions on successful conversions, leads, or sales generated through the network under CPA, CPL, and CPS pricing models.
Product overview
TradeTracker.com operates as a global affiliate marketing network offering a unified proprietary platform that connects advertisers seeking to promote their products with publishers who drive traffic and conversions. The core platform encompasses Real Attribution (multi-touch attribution), Useful Dashboards (reporting), Real-time Insights (live monitoring), Multi-layered Tracking (cross-device), Customer Journey Analysis (journey visualization), Super Fast Payment (accelerated payouts), and Web Services API (automation). These modules work together as an integrated performance marketing solution serving over 5,000 merchants and 250,000 publishers across Finance, Services, Shopping, Telecom, and Travel industry verticals.
Differentiator
Problem solved
Functional benefit
Products and services
- TradeTracker Affiliate Marketing Network Proprietary global affiliate marketing network connecting advertisers (5,000+) with publishers (250,000+) across 27 countries. Delivers real-time conversion tracking, intuitive dashboards, transparent reporting, verticalized account management in Finance, Travel, Telecom, Shopping, and Services, and Super Fast Payment processing for publishers under CPA/CPL/CPS commission models.
- Real Attribution Multi-touch attribution system that rewards every publisher involved in the consumer conversion journey rather than only crediting the last click, giving advertisers the power to measure touchpoints that count and multiply results across the full customer journey.
- Web Services API Two-way API enabling advertisers and publishers to automate processes by pulling information via Web Services and uploading data from their own systems, supporting transaction evaluation and feed management without manual intervention.
Quantifiable outcome
- Over 5,000 merchants and 250,000 publishers in the network
- +1 more outcomes
Companies that use TradeTracker.com
Customer profileNamed customers21 records
Segments5 records
Ideal customer profiles2 records
TradeTracker.com technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Feature6 records
TradeTracker.com partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- IAB (Interactive Advertising Bureau)minorTradeTracker is a member of IAB, the independent organization that develops standards, conducts research, and provides legal guidance for the online advertising ecosystem. IAB membership indicates adherence to industry standards and best practices in digital advertising.
Scale indicators6 records
Recent moves5 records
Expansion highlights5 records
TradeTracker.com competitors and assessment
Company assessmentDirect peers
- Awin: Global affiliate marketing network with similar business model connecting advertisers and publishers, operating across multiple regions. Direct competitor to TradeTracker in the affiliate network space, with overlapping enterprise customer base.
- CJ Affiliate: One of the largest global affiliate marketing networks, owned by Publicis. Directly comparable to TradeTracker in serving enterprise advertisers with CPA/CPL/CPS tracking and publisher relationships across international markets.
- Rakuten Advertising: Affiliate and performance marketing network owned by Rakuten Group. Direct competitor offering affiliate network services with global reach, similar commission-based revenue model and advertiser/publisher marketplace.
- Impact: Partnership management and affiliate platform with SaaS-native architecture. Direct competitor offering affiliate, influencer, and B2B partnership automation, increasingly competing with traditional networks like TradeTracker.
- PartnerStack: B2B partner and affiliate management platform focused on SaaS and partner ecosystems. Direct competitor to TradeTracker in the affiliate/partnership space, though more focused on software partner programs.
- Tradedoubler: European-headquartered affiliate marketing network with similar size and footprint. Direct competitor to TradeTracker, especially in European markets, with comparable advertiser/publisher network and performance-based model.
- Webgains: European affiliate marketing network owned by ad pepper media International. Direct competitor to TradeTracker in European markets with similar international advertiser and publisher base.
- ShareASale: Affiliate marketing network now part of Awin Group. Direct competitor to TradeTracker with large US publisher base, serving similar small-to-mid-market and enterprise advertisers.
Broad incumbents
- Amazon Associates: Amazon's in-house affiliate program representing the largest single advertiser-affiliate ecosystem. TradeTracker is listed as working with Amazon and competes for affiliate marketing budget against Amazon's own closed network.
Emerging players
- Refersion: Affiliate and influencer marketing platform focused on DTC and e-commerce brands. Emerging competitor to TradeTracker with a more SaaS-native approach, particularly in the e-commerce verticals TradeTracker serves.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
TradeTracker.com social profiles
Digital presenceTradeTracker.com financial estimates
Financial estimateRevenue estimate
Valuation estimate
TradeTracker.com leadership team
Management profileNumber of profiles
Profiles1 record
TradeTracker.com funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
TradeTracker.com M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about TradeTracker.com
What does TradeTracker.com do?
TradeTracker operates a global affiliate marketing network connecting advertisers (brands and merchants) with publishers (affiliates) to drive performance-based online marketing outcomes. The proprietary platform delivers real-time conversion tracking, multi-touch attribution, cross-device tracking, customer journey analysis, and accelerated publisher payments across 27 countries, with verticalized account management for Finance, Travel, Telecom, Shopping, and Services. Revenue is earned via commissions on successful conversions, leads, or sales generated through the network under CPA, CPL, and CPS pricing models.
Is TradeTracker.com a public or private company?
TradeTracker.com is a private company. It is classified as unknown and is currently operating.
When was TradeTracker.com founded?
TradeTracker.com was founded in 2004. It employs 51 to 100 people.
Where is TradeTracker.com based?
TradeTracker.com is headquartered in Almere, Netherlands, in the Europe region.
How does TradeTracker.com make money?
One revenue line is on record: affiliate Marketing Network Commission.
Who are TradeTracker.com's main competitors?
Direct peers on record are Awin, CJ Affiliate, Rakuten Advertising, Impact, PartnerStack, Tradedoubler, Webgains and ShareASale. Amazon Associates is listed as a broad incumbent. Refersion is listed as an emerging player.
Does TradeTracker.com have an API?
Yes. TradeTracker offers Web Services API enabling advertisers and publishers to automate processes. The platform supports full two-way API functionality - users can pull information via Web Services as well as upload data from their own systems. This enables automation of transaction evaluation and manual feed updates without requiring manual intervention.
What industry is TradeTracker.com in?
TradeTracker.com's product category is Affiliate Marketing Network. Its primary akta.pro industry code is FSAEAIAH, E-commerce & Digital Business Brokerage, with a secondary code of FSAEAIAK, Business-for-Sale Marketplaces & Listing Platforms. Its NAICS code is 42512.