WIT Strategy

What WIT Strategy does

WIT Strategy is a privately held strategic communications and public relations firm founded in 2002 by Mark Naples and headquartered in New York, with additional offices in San Francisco and Philadelphia. The firm provides professional-services consulting across core positioning and messaging development, company and product go-to-market launch support, press and analyst relations, thought leadership programs, case study development, speaking and awards programs, business development consulting, media training, and crisis management. It does not operate a software or technology platform; its offering is built on the expertise of a small core team (1-10 employees) of former reporters, editors, columnists, and ad-tech operators, supplemented by affiliate partners in the US and UK.

The firm's customer base spans more than 500 companies since inception, ranging from startups to publicly traded multinationals. Visible logos are concentrated in digital advertising and marketing technology (Spotify, Samba TV, Partnerize, Tatari, Verve, Peer39, Alliant, T-Mobile Ad Solutions, Blockboard), with a growing healthcare unit serving medical technology providers. The firm claims its clients have raised more than $750 million in venture capital since 2009 and achieved exits exceeding $750 million in aggregate since 2004.

WIT Strategy generates revenue through custom, quote-based professional-services engagements rather than standardized product offerings. Go-to-market is primarily sales-led, driven by warm referrals and recommendations from members of the press, with consultative selling to enterprise and mid-market clients. Geographic and capability reach is extended through affiliate partnerships with GingerMay (UK), Broadsheet Communications, and 20nine (creative brand). No funding rounds, M&A, or external institutional ownership are disclosed; the firm remains founder-controlled.

Name

WIT Strategy

Legal name

WIT Strategy

Website

https://witstrategy.com

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

1–10 employees

Short description

WIT Strategy is a privately held strategic communications and PR firm founded in 2002, serving 500+ digital media, ad-tech, and healthcare clients from offices in New York, San Francisco, and Philadelphia through custom consulting engagements.

Ownership category

akta.pro rank

Product category

Strategic Communications Services

NAICS

Public Relations Agencies (54182), Management Consulting Services (54161)

SIC

Services-Management Consulting Services (8742)

akta.pro primary industry

Strategy & Corporate Development Consulting (BPAHACAA)

Keywords

• Strategic communications
• Public relations consulting
• Media relations services
• Crisis management advisory
• Thought leadership programs

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Strategic Communications and PR Services: WIT Strategy generates revenue through consulting engagements providing strategic communications, media relations, press and analyst relations, thought leadership development, crisis management, and business development services. Engagements appear to be custom professional services contracts rather than standardized product offerings.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

WIT Strategy is a strategic communications and public relations consulting firm that provides media relations, press and analyst relations, thought leadership development, positioning and messaging, company and product go-to-market launch support, media training, crisis management, and business development consulting. Services are delivered as custom professional services engagements to digital media, advertising technology, and healthcare technology clients ranging from startups to publicly traded multinationals, and are executed by senior partners with journalistic, executive, and policy backgrounds.

Product overview

WIT Strategy is a strategic communications and public relations firm offering consulting services rather than a software product company. The firm provides a range of professional services including core positioning and messaging development, company and product go-to-market launch support, press and analyst relations, thought leadership programs, case study development, speaking and awards programs, business development consulting, media training, and crisis management. The company has a specialized Healthcare unit that manages campaigns for medical technology providers and supports human clinical trial outcomes communications.

Differentiator

Problem solved

Functional benefit

Products and services

• Strategic Communications Consulting Custom strategic communications consulting engagements combining media relations, positioning, and business advice for digital media, ad-tech, mar-tech, and healthcare technology clients from startups to publicly traded multinationals.
• Press and Analyst Relations Engagement service that secures press coverage and analyst mindshare for client companies by leveraging WIT Strategy's relationships with journalists, analysts, and industry influencers across digital media, advertising, and technology trade publications.
• Thought Leadership Programs Programs that develop, edit, and publish high-level thought leadership pieces for client executives, supported by case study development, speaking and awards program placement, and columnist-level editorial coaching.
• Media Training and Crisis Management Media training for executives and crisis management services drawing on the firm's experience managing crises for clients including the White House, Executive Branch Agencies, U.S. Senate, and the New York Attorney General.
• Healthcare Communications Campaigns Specialized communications campaigns for innovative medical technology providers, including messaging and media support for human clinical trial outcomes, run by WIT Strategy's dedicated Healthcare unit.

Quantifiable outcome

• Client exits exceeding $750 million in aggregate value since 2004
• +3 more outcomes

Named customers9 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators5 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Citizen Relations: PR and communications agency with strong consumer tech and digital practice. Comparable to WIT Strategy in targeting technology and digital media clients with strategic communications, though broader in scope and larger in headcount.
• Finn Partners: Large independent global PR firm with a substantial technology practice. Comparable to WIT Strategy in serving tech clients with strategic communications and crisis work, but operating at significantly greater scale.
• Weber Shandwick: Global top-tier PR network with deep technology and crisis management practice. Comparable to WIT Strategy in offering strategic communications and crisis management to enterprise tech clients, though at vastly larger scale and global reach.
• Hotwire PR: Global tech and B2B communications agency with offices in multiple countries. Comparable to WIT Strategy in technology client focus and PR-led positioning, but at materially larger scale and global footprint.

Direct peers

• PAN Communications: Mid-sized B2B tech and healthcare PR agency with strong media relations capabilities. Comparable to WIT Strategy in serving tech and healthcare technology clients with strategic communications, though at a larger scale.
• Landis Communications (LC'): Independent PR agency with a strong tech and consumer practice on the West Coast. Comparable to WIT Strategy as a boutique strategic communications firm serving technology clients with senior-led engagements.
• Walker Sands: B2B tech PR and integrated marketing firm serving SaaS, ad tech, and martech clients. Directly comparable to WIT Strategy in client segment (digital media/tech), service mix (PR-led with strategic content), and enterprise/mid-market GTM.
• RH Strategic: Boutique PR and strategic communications firm with deep roots in B2B technology. Comparable to WIT Strategy in focus on tech clients, consultative positioning, and integration of business strategy with media relations.
• Inkhouse (a Highwire company): Technology and B2B PR agency serving enterprise and growth-stage clients across ad tech, martech, and broader technology. Directly comparable to WIT Strategy in segment focus and integrated content + media relations model.
• 5W Public Relations: US-based full-service PR agency with a strong tech and digital media practice. Comparable to WIT Strategy in targeting enterprise and growth-stage tech clients with media relations, crisis, and strategic communications engagements.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/wit-strategy

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about WIT Strategy