iGROUP
iGROUP is a privately held independent life insurance marketing company (IMO) founded in 1996 in Chantilly, Virginia. It serves US insurance marketing offices, agencies, and carriers with proprietary marketing systems, dedicated new-business case management, and senior-markets training to grow distributor production and compensation.
- Company typePrivate
- Founded1996
- HeadquartersChantilly, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What iGROUP does
iGROUP is a privately held independent life insurance marketing company (IMO) headquartered in Chantilly, Virginia, founded in 1996 by Larry and Steve Earl. The firm operates as a consulting and central-processing layer between insurance carriers and independent agencies, helping distributors grow their business through proprietary marketing systems, recruiting infrastructure, and dedicated case management. Its product portfolio includes the Senior Market Builder training program, the New Business Processing Center (with assigned case managers across carriers), proprietary marketing systems such as the Wealth Assault on Boomers (an RMD-focused sales book and system) and Top Seller (a sales playbook), and a free white paper on agency profitability used as a lead-generation tool. iGROUP also runs a Bonus Portal for agent compensation management.
The company generates revenue primarily via commissions and fees from insurance carriers for placing and processing new business, structured as transaction-fee revenue under multi-year contracts with agencies. Its primary customer segments are independent insurance marketing offices and agencies (primary), insurance carriers (seeking volume growth), and individual independent life and annuity agents operating in senior markets. Go-to-market is sales-led and relationship-based, with a consultative approach including dedicated case managers, support staff, and a US-wide geographic scope.
The firm is family-controlled (Earl family), with no disclosed external institutional investors, no funding rounds, and no M&A history. Leadership includes industry veterans with 30+ years of experience and formal consulting/MBA credentials (Harvard; Darden). Headcount is reported at 11-50 employees. No AI/ML capabilities, patents, certifications, or regulatory actions are evidenced in the source material.
iGROUP firmographics
Firmographics- Name
- iGROUP
- Legal name
- iGROUP
- Website
- https://igroupweb.com
- Company type
- Private
- Founded year
- 1996
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- iGROUP is a privately held independent life insurance marketing company (IMO) founded in 1996 in Chantilly, Virginia. It serves US insurance marketing offices, agencies, and carriers with proprietary marketing systems, dedicated new-business case management, and senior-markets training to grow distributor production and compensation.
- Ownership category
- akta.pro rank
iGROUP industry classification
Industry- Product category
- Insurance Marketing Services
- NAICS
- Insurance Agencies and Brokerages (524210)
- SIC
- Insurance Agents, Brokers & Service (6411)
- akta.pro primary industry
- Embedded Insurance & Affinity Distribution Platforms (FSAGAGAL)
Keywords
Where iGROUP is headquartered
LocationHeadquarters
- HQ city
- Chantilly
- HQ country
- United States
- HQ region
- North America
Markets served
iGROUP business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Insurance Distribution Services: iGROUP operates as an independent life marketing company that maximizes compensation for distributors and increases volume for carrier partners. Revenue is generated through commissions and fees from insurance carriers for placing and processing new business.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Contact-based pricing for agency consulting and marketing systems |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels3 records
iGROUP product offering
Product offeringCore offering
iGROUP is an independent life insurance marketing company that provides consulting, proprietary marketing systems, training programs, and central new-business case management to insurance distribution partners. It helps independent marketing offices and agencies maximize compensation, increase sales volume, and sustain profit margins through best practices, recruiting systems, and a dedicated processing center that coordinates with multiple insurance carriers.
Product overview
iGROUP is a marketing consulting company serving the insurance industry, operating as one of the nation's largest independent life marketing companies. The company offers a portfolio of products and services including: Senior Market Builder (an exclusive training program for senior markets), the New Business Processing Center (a case management service for placing insurance business), and proprietary Marketing Systems including The Wealth Assault on Boomers and Top Seller (educational books with companion sales systems). These offerings are designed to help insurance agencies increase profits, invest wisely in marketing, and adopt best practices. The company also provides a free white paper on agency profitability as a lead generation tool.
Differentiator
Problem solved
Functional benefit
Brands
- Senior Market Builder: Training program for developing and growing Senior Markets business - exclusive program offering the best training in the country.
- Bonus Portal
- New Business Processing Center
Products and services
- Senior Market Builder
Companies that use iGROUP
Customer profileSegments3 records
Ideal customer profiles2 records
iGROUP technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
iGROUP partnerships and signals
Strategic signalScale indicators2 records
Recent moves5 records
Expansion highlights5 records
iGROUP competitors and assessment
Company assessmentEmerging players
- Quility: Quility is an emerging insurtech-enabled life insurance distribution platform offering agents digital tools, lead generation, and product access. Comparable to iGROUP in life insurance distribution focus, but more technology-led and earlier-stage in scale.
Direct peers
- Integrity Marketing Group: Integrity is a leading insurance distribution platform that partners with independent agents and agencies to provide life, health, and annuity products. Its partner-agency model, multi-carrier relationships, and consultative support parallel iGROUP's IMO structure, though Integrity is far larger and PE-backed.
- Symmetry Financial Group: Symmetry is an IMO focused on life insurance and mortgage protection products distributed through a national agent network. Directly comparable to iGROUP's role as a life-insurance-focused marketing organization with recruiting and training infrastructure for independent agents.
- Crump Group: Crump is a large insurance distribution and wholesale brokerage firm providing life, annuity, and disability products to independent producers. Comparable in serving as a multi-carrier intermediary with case processing and consulting support for distribution partners.
- World Financial Group: World Financial Group is a financial services marketing organization that recruits and trains independent agents to sell life insurance and retirement products. Directly comparable to iGROUP's recruiting, training, and life insurance distribution model.
- Senior Market Sales: Senior Market Sales specializes in senior-market life and annuity products distributed through independent agents, with proprietary tools, case management, and carrier partnerships. Closely comparable to iGROUP's Senior Market Builder focus and centralized processing model.
- Brokers International: Brokers International is an insurance marketing organization that distributes life, annuity, and senior-market products through independent agents with case management and carrier relationships. Highly comparable to iGROUP in business model and customer segment, though with a broader product menu.
- AmeriLife: AmeriLife is one of the largest independent insurance marketing organizations in the US, distributing life, health, annuities, and senior-market products through a national network of agents and agencies. Directly comparable to iGROUP in business model (commission-based IMO with multi-carrier distribution and consulting) but operates at materially larger scale and with institutional capital.
Broad incumbents
- Transamerica: Transamerica is a major life insurance and annuity carrier that distributes through independent agents and IMOs. iGROUP is a downstream distribution partner for products like Transamerica's, making Transamerica a comparable incumbent both as a carrier partner and a competitive distribution force.
- Bankers Life: Bankers Life is a large, established insurance carrier and distributor focused on middle-income Americans and the senior market. Overlaps with iGROUP's senior-market and life insurance focus but operates as a hybrid carrier-distributor rather than a pure IMO.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
iGROUP financial estimates
Financial estimateRevenue estimate
Valuation estimate
iGROUP leadership team
Management profileNumber of profiles
Profiles7 records
iGROUP funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
iGROUP M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about iGROUP
What does iGROUP do?
iGROUP is an independent life insurance marketing company that provides consulting, proprietary marketing systems, training programs, and central new-business case management to insurance distribution partners. It helps independent marketing offices and agencies maximize compensation, increase sales volume, and sustain profit margins through best practices, recruiting systems, and a dedicated processing center that coordinates with multiple insurance carriers.
Is iGROUP a public or private company?
iGROUP is a private company. It is classified as family owned and is currently operating.
When was iGROUP founded?
iGROUP was founded in 1996. It employs 11 to 50 people.
Where is iGROUP based?
iGROUP is headquartered in Chantilly, United States, in the North America region.
How does iGROUP make money?
One revenue line is on record: insurance Distribution Services.
Who are iGROUP's main competitors?
Quility is listed as an emerging player. Direct peers are Integrity Marketing Group, Symmetry Financial Group, Crump Group, World Financial Group, Senior Market Sales, Brokers International and AmeriLife. Broad incumbents are Transamerica and Bankers Life.
Does iGROUP have an API?
No public API is recorded for iGROUP.
What industry is iGROUP in?
iGROUP's product category is Insurance Marketing Services. Its primary akta.pro industry code is FSAGAGAL, Embedded Insurance & Affinity Distribution Platforms. Its NAICS code is 524210 and its SIC code is 6411.