Pro Persona
Pro Persona is a Dutch mental healthcare foundation operating seven treatment locations across Gelderland, providing specialized psychiatric care for patients with complicated psychological conditions across youth, adults, and elderly, reimbursed through the Dutch health insurance system.
- Company typePrivate
- Founded1996
- HeadquartersArnhem, Netherlands
- Headcount1,001–5,000
- GTM typeB2C
- OfferingServices
What Pro Persona does
Pro Persona (legal entity: Stichting Pro Persona GGz) is a Dutch mental healthcare foundation founded in 1996, headquartered in Wolfheze, Gelderland, Netherlands, and operating seven treatment locations across Gelderland (Wolfheze, Nijmegen x2, Arnhem, Ede, Lent, Tiel, Veenendaal). The organization specializes in psychiatric care for patients with complicated psychological conditions (GPA) — cases involving multiple co-occurring disorders, treatment-resistant presentations, or significant functional impairment — across the full age spectrum from youth through adults to elderly. Service lines include two TOPGGz-certified expertise centers (Expertisecentrum Depressie and Expertisecentrum Angst, Dwang en PTSS Overwaal), Expertisecentrum Ouderenpsychiatrie Maria Mackenzie for elderly psychiatry, Expertisecentrum GGZ Doven en Slechthorenden De Riethorst for deaf and hard-of-hearing patients, Winkler Expertisecentrum Neuropsychiatrie, FACT (Flexible Assertive Community Treatment) teams for adults and youth, the Bloesem protected-living setting, and prevention programs. Two wholly-owned subsidiaries — Kairos (youth mental healthcare) and Pompestichting (residential mental health care) — extend the group's service surface.
The operating model combines clinical delivery with scientific research via three research lines (Depression, Anxiety/OCD/PTSD, Pro-Fit) and an academic partnership with Radboudumc that supports joint research projects (e.g., 'The power of Peers'), academic appointments, and development of recovery tools such as Herstelmaatjes and Herstelwijzer in collaboration with Depressie Vereniging and Ixta Noa. Quality assurance is built on Routine Outcome Monitoring (ROM) digital questionnaires, Consumer Quality Index (CQi) annual measurement (7.8/10 score across 1,315 respondents Sept 2023-Aug 2024), HKZ certification (since 2007, annual reassessment), TOPGGz certifications for two centers, CCAF certifications across multiple FACT teams, NEN 7510 information security compliance, and a Bronze Milieuthermometer Zorg sustainability certificate (February 2025).
Revenue flows almost entirely through reimbursement under the Dutch Zorgverzekeringswet (Health Insurance Act) under contracts with all major Dutch health insurers (Menzis, VGZ, Zilveren Kruis, CZ). Treatment is delivered directly at owned facilities and via FACT outreach teams, with intake primarily through GP and specialist referrals. As a Stichting (foundation), Pro Persona is a nonprofit entity and does not publicly disclose revenue; current strategic focus is on consolidating around complex GPA cases, having retired the Pro Persona Connect sub-brand in February 2025, with new executive leadership taking over from January 2026.
Pro Persona firmographics
Firmographics- Name
- Pro Persona
- Legal name
- Stichting Pro Persona GGz
- Website
- https://propersona.nl
- Company type
- Private
- Founded year
- 1996
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Short description
- Pro Persona is a Dutch mental healthcare foundation operating seven treatment locations across Gelderland, providing specialized psychiatric care for patients with complicated psychological conditions across youth, adults, and elderly, reimbursed through the Dutch health insurance system.
- Ownership category
- akta.pro rank
Pro Persona industry classification
Industry- Product category
- Mental Healthcare Services
- NAICS
- Offices of Mental Health Practitioners (except Physicians) (621330), Offices of Physicians, Mental Health Specialists (621112), Residential Intellectual and Developmental Disability, Mental Health, and Substance Abuse Facilities (6232), Health Care and Social Assistance (62)
- SIC
- Services-Nursing & Personal Care Facilities (8050), Services-Health Services (8000), Services-Misc Health & Allied Services, Nec (8090)
- akta.pro primary industry
- General Mental Health Therapy Platforms (Talk Therapy) (HLALAEAA)
- akta.pro secondary industries
- Psychiatry & Medication Management Platforms (HLALAEAB), Neurodevelopmental & Behavioral Therapy Platforms (ADHD/Autism/Behavioral Coaching) (HLALAEAJ), Behavioral Health & Cognitive Support Coordination (Dementia, Depression, SUD) (HSABAIAF), Dementia/Alzheimer’s Care Management & Behavioral Support (HLADALAF)
Keywords
Where Pro Persona is headquartered
LocationHeadquarters
- HQ city
- Arnhem
- HQ country
- Netherlands
- HQ region
- Europe
Offices8 records
Markets served
Pro Persona business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales
Revenue model
- Healthcare Insurance Reimbursement: Pro Persona operates under the Dutch healthcare system where mental healthcare is reimbursed through health insurance. The organization has contracts with all major Dutch health insurers including Menzis, VGZ, Zilveren Kruis, and CZ. Treatment is covered under the health insurance conditions of patients.
- Specialized Healthcare Services: Specialized mental healthcare services provided to patients with complicated psychological conditions (GPA), including inpatient, outpatient, and community-based treatment programs.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Standard Mental Healthcare Coverage |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
Pro Persona product offering
Product offeringCore offering
Pro Persona provides specialized mental healthcare (GGz) for children, adults, and elderly in the Gelderland region of the Netherlands, with a clinical focus on Complicated Psychological Conditions (GPA). The portfolio combines inpatient, outpatient, and community-based FACT team treatment delivered through TOPGGz-certified expertise centers covering depression, anxiety/OCD/PTSD, elderly psychiatry, neuropsychiatry, and mental healthcare for deaf and hard-of-hearing patients. Services are reimbursed under the Dutch basic health insurance system and supplemented by prevention programs and digital tools such as ROM questionnaires and the Thubble online treatment platform.
Product overview
Pro Persona is a mental health organization (GGz) providing a comprehensive portfolio of specialized psychiatric care services across Gelderland, Netherlands. The organization operates on a platform model combining specialized expertise centers with community-based FACT teams. Key offerings include two TOPGGz-certified centers (Expertisecentrum Depressie and Expertisecentrum Angst, Dwang en PTSS Overwaal), specialized elderly psychiatry (Expertisecentrum Ouderenpsychiatrie Maria Mackenzie), deaf and hard-of-hearing services (De Riethorst), neuropsychiatry (Winkler), and child/youth services (FACT Kind en Jeugd). These are complemented by outpatient FACT teams, prevention programs, and digital tools including ROM questionnaires and the Thubble on-demand treatment platform. The Bloesem protected living plus initiative provides residential support in partnership with Woonzorgnet.
Differentiator
Problem solved
Functional benefit
Brands
- Expertisecentrum Depressie: Expertise center for depression treatment
- Expertisecentrum Angst, Dwang en PTSS Overwaal
- Expertisecentrum Ouderenpsychiatrie Maria Mackenzie
- Winkler Expertisecentrum Neuropsychiatrie
- Expertisecentrum GGZ Doven en Slechthorenden De Riethorst
Products and services
- FACT Teams (Flexible Assertive Community Treatment) Flexible Assertive Community Treatment teams providing outreach-based treatment and support for adults with severe psychiatric conditions in their own environment to prevent hospitalization. Multiple teams across Nijmegen, Rivierenland, and Veenendaal are CCAF certified.
- Expertisecentrum Depressie TOPGGz-certified expertise center for specialized diagnostics and treatment of persistent depression in adults where previous treatments have not produced desired results. Treatment combines clinical practice with scientific research under a TOPGGz certification renewed every four years.
- Expertisecentrum Angst, Dwang en PTSS Overwaal TOPGGz-certified expertise center for anxiety, OCD, and PTSD offering specialized treatment when regional mental health center treatments have not been sufficient. Awarded TOPGGz certification on 11 July 2025.
- Expertisecentrum Ouderenpsychiatrie Maria Mackenzie Expertise center treating elderly patients with psychiatric problems combined with physical or memory issues, specializing in mood and anxiety disorders in older adults. Located in Nijmegen with outpatient clinic, acute day treatment, crisis services, and inpatient clinic.
- Winkler Expertisecentrum Neuropsychiatrie Expertise center for neuropsychiatry treating patients with non-congenital brain injury who also have psychiatric or behavioral problems. Operates the Brain Valley initiative in collaboration with rehabilitation specialist Klimmendaal for joint treatment and expertise sharing.
- FACT Kind en Jeugd Flexible ACT teams for children and youth with serious psychiatric problems, providing treatment and support in collaboration with partners Karakter and Eleos. FACT Jeugd Rivierenland received the Jeugd Flexible ACT keurmerk from CCAF on 9 August 2024, and FACT Kind en Jeugd Regiogemeente Nijmegen received CCAF keurmerk on 8 April 2025.
- Afdeling Ouderen Psychiatric care for people aged 65 and older with mental health issues requiring specialized treatment, including outpatient, inpatient, and day treatment options. Located in Veenendaal at the De Riethorst site.
- Bloesem (Beschermd wonen plus) Protected living plus setting offering 18 residential places for clients requiring more support than community living but less than institutional care. Developed through partnership with Woonzorgnet combining residential support with specialized GGZ treatment from Pro Persona. Woonzorgnet took over residential support responsibility from Pro Persona on 29 January 2024.
- Preventie (Prevention Services) Prevention services including webinars, courses (such as Voluit Leven and Op zoek naar zin), and thematic walks (Thema wandeling) promoting mental health and wellbeing for the wider Gelderland community.
- Thubble Online Treatment Platform Online treatment program offering pre-scheduled sessions, app messaging, reminders, and peer support groups based on the IAPT model. Developed in partnership with Dimence subsidiary and being tested for clients with complex psychological conditions.
Quantifiable outcome
- 7.8 CQi overall satisfaction score with 1,315 respondents
- +2 more outcomes
Companies that use Pro Persona
Customer profileNamed customers1 record
Segments4 records
Ideal customer profiles3 records
Pro Persona technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Pro Persona partnerships and signals
Strategic signalPartnerships
13 partnerships are on record, tiered core and minor.
- Mentaal Gezondheidsnetwerk (Mental Health Network)coreNetwork of experienced experts, guides, and clinicians from various organizations jointly overseeing neighborhoods. Includes organizations from Rijk van Nijmegen and Centraal Gelderland regions.
- KlimmendaalcoreBrain Valley initiative - collaboration between rehabilitation specialists and neuropsychiatry for patients with non-congenital brain injury (NAH). Joint treatment and expertise sharing.
- ThubbleminorOnline treatment collaboration with Dimence subsidiary for on-demand mental healthcare treatment programs based on IAPT model.
- Gelderse JeugdalliantiecoreAlliance of 15 youth care organizations including Pro Persona, working on essential functions for highly specialized youth care in Gelderland.
- RadboudumccoreAcademic medical center partnership for research collaboration, including 'The power of Peers' research project, recovery tools development (Herstelmaatjes and Herstelwijzer), and academic appointments.
- Ixta NoaminorCollaboration on recovery tools and research project 'The power of Peers' for depression recovery.
- Depressie VerenigingminorPartnership for development of Herstelwijzer online tool and Herstelmaatjes recovery support.
- IrisZorgcoreCollaboration on integrated care in Rivierenland including joint day treatment, inpatient care, and crisis assessment room at Siependaal. Combined with psychiatric and addiction care.
- Ziekenhuis RivierenlandcoreHospital partnership for integrated psychiatric and somatic care in Rivierenland region.
- IntrodansminorDance project IKoon collaboration providing non-therapeutic movement opportunities for clients. Research conducted with Radboudumc shows positive effects on wellbeing.
- WoonzorgnetcorePartnership for 'Bloesem' protected living plus setting - combining residential support from Woonzorgnet with specialized GGZ treatment from Pro Persona for 18 clients.
- PompestichtingcoreSubsidiary organization within the Pro Persona group providing specialized mental healthcare services.
- KairoscoreSubsidiary organization within the Pro Persona group.
Scale indicators6 records
Recent moves6 records
Expansion highlights6 records
Pro Persona competitors and assessment
Company assessmentMarket position
Competitive moat5 records
Key highlights6 records
Customer concentration
Pro Persona social profiles
Digital presencePro Persona compliance and trust
Trust signalCompliance5 records
Pro Persona financial estimates
Financial estimateRevenue estimate
Valuation estimate
Pro Persona leadership team
Management profileNumber of profiles
Profiles5 records
Pro Persona subsidiaries and ownership
Company hierarchySubsidiaries2 records
Pro Persona funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Pro Persona M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Pro Persona
What does Pro Persona do?
Pro Persona provides specialized mental healthcare (GGz) for children, adults, and elderly in the Gelderland region of the Netherlands, with a clinical focus on Complicated Psychological Conditions (GPA). The portfolio combines inpatient, outpatient, and community-based FACT team treatment delivered through TOPGGz-certified expertise centers covering depression, anxiety/OCD/PTSD, elderly psychiatry, neuropsychiatry, and mental healthcare for deaf and hard-of-hearing patients. Services are reimbursed under the Dutch basic health insurance system and supplemented by prevention programs and digital tools such as ROM questionnaires and the Thubble online treatment platform.
Is Pro Persona a public or private company?
Pro Persona is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Pro Persona founded?
Pro Persona was founded in 1996. It employs 1,001 to 5,000 people.
Where is Pro Persona based?
Pro Persona is headquartered in Arnhem, Netherlands, in the Europe region.
How does Pro Persona make money?
Two revenue lines are on record. Healthcare Insurance Reimbursement is the primary driver. The others are specialized Healthcare Services.
Does Pro Persona have an API?
No public API is recorded for Pro Persona.
What industry is Pro Persona in?
Pro Persona's product category is Mental Healthcare Services. Its primary akta.pro industry code is HLALAEAA, General Mental Health Therapy Platforms (Talk Therapy), with a secondary code of HLALAEAB, Psychiatry & Medication Management Platforms. Its NAICS code is 621330 and its SIC code is 8050.