What Thubble does

Thubble is an online mental health treatment service operating as a division of Stichting Dimence Groep, a Dutch mental health foundation headquartered in Deventer, Netherlands. Founded around 2020, the organization delivers evidence-based therapy for anxiety disorders, depression, burnout, and trauma/PTSD to Dutch adults through a fully online model. Its core product, Thubble.Behandelservice, pairs weekly therapist sessions with self-guided online modules based on ACT and CBT principles, delivered through the Minddistrict platform's patient portal. The service is fully reimbursed by Dutch health insurance (beyond the patient's own risk deductible), with the company billing insurers directly and targeting a 10-day intake SLA versus multi-month waits at traditional GGZ institutions.

The technology stack is built on the Minddistrict platform, providing secure messaging, video content, and interactive modules accessible via web and mobile. Thubble also operates a free community platform (Thubble.Community) organized around six mental health topics, a podcast (Thubble.Cast) distributed on Spotify and YouTube, and a blog with self-help content serving as a top-of-funnel acquisition channel. Reported performance metrics include an 8.9/10 client satisfaction score (CQi) and a dropout rate below 2%. The team comprises 25 specialized therapists plus approximately 7 additional staff (32 employees total).

The go-to-market motion combines GP/POH healthcare provider referrals with direct-to-consumer self-enrollment via the website, supported by content marketing, social media, paid search, and public awareness campaigns such as 'Wacht niet langer' (2023) and the 'Ik Meen Het' collaboration with artist Trix (2024). As a nonprofit foundation entity under Dimence Groep, Thubble has no external investors or venture backing. Strategic partners include Minddistrict (technology), Universiteit Twente (academic research), InTalk (technology), Mindset, and the #ikbenopen mental health awareness network. All operations are Netherlands-only and the organization holds GDPR/AVG compliance.

Name

Thubble

Legal name

Stichting Dimence Groep

Website

https://thubble.nl

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Thubble is a Netherlands-based, nonprofit online mental health treatment service—part of Dimence Groep—delivering evidence-based therapy for anxiety, depression, burnout, and PTSD to Dutch adults via the Minddistrict platform, with insurance-reimbursed pricing and a free community platform.

Ownership category

akta.pro rank

Product category

Online Mental Health Services

NAICS

Outpatient Mental Health and Substance Abuse Centers (621420)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011)

akta.pro primary industry

Behavioral Health & Psychiatry Virtual Care (Payer Network) (HLALACAC)

akta.pro secondary industry

Integrated Behavioral Health (Collaborative Care) Platforms (HLALAEAC)

Keywords

• Online mental health
• Digital therapy services
• Psychological treatment
• Mental wellness platform
• Telehealth counseling

Headquarters

HQ city

Deventer

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Healthcare Reimbursement: Thubble's primary revenue stream is reimbursement from Dutch health insurance companies. Treatments are fully covered by patients' health insurance (beyond their own risk deductible), with Thubble billing insurers directly for covered mental health care services.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels8 records

Core offering

Thubble provides online mental health treatment for adults in the Netherlands experiencing anxiety, depression, burnout, and trauma-related conditions. Treatment combines synchronous therapist sessions with self-guided interactive online modules based on evidence-based approaches (ACT, CBT), delivered through the Minddistrict platform. The service is fully reimbursed by Dutch health insurance and includes a free community platform with self-help content, peer stories, and a podcast series.

Product overview

Thubble is an online mental healthcare service offering a unified platform combining treatment and community support. The core offerings consist of Thubble.Behandelservice (online therapy with dedicated therapists), Thubble.Community (peer support and self-help resources organized by topics like Body, Mental, Practical, Motivation, Connection, and Enjoyment), and Thubble.Cast (podcast series). The treatment service includes therapist-led sessions combined with self-guided online modules that patients work through between appointments.

Differentiator

Problem solved

Functional benefit

Products and services

• Thubble.Behandelservice Online mental health treatment service offering on-demand support from dedicated therapists for a broad range of psychological complaints including anxiety, depression, burnout, and trauma. Treatment is conducted virtually with weekly sessions and self-guided online modules. Fully reimbursed by Dutch health insurance beyond the own-risk deductible.
• Thubble.Community Free community platform providing peer support, self-help resources, stories, and tips for mental well-being. Features topic-based content organized around six areas: Lichaam (Body), Mentaal (Mental), Praktisch (Practical), Drijfveer (Motivation), Verbinden (Connection), and Genieten (Enjoyment).
• Thubble.Cast Podcast series featuring conversations with people who have faced mental health challenges, aimed at breaking stigma and inspiring others. Episodes are distributed via Spotify and other podcast platforms.
• Online Behandelmodules Self-guided online treatment modules featuring video explanations, assignments, and exercises based on therapeutic approaches such as ACT (Acceptance and Commitment Therapy). Patients complete chapters, receive therapist feedback, and progress through structured content between scheduled sessions.

Quantifiable outcome

• 8.9/10 client satisfaction score (CQi)
• +3 more outcomes

Named customers10 records

Segments6 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature4 records

Partnerships

Six partnerships are on record, tiered minor and core.

• Trix (Artist)minorGTM or Marketing Partner · 1 April 2024Thubble supported the campaign 'Ik Meen Het' by emerging artist Trix, addressing escapism and mental health awareness among teens and young adults. Collaboration included campaign videos, blog content, and interviews with psychologists.
• Dimence GroepcoreStrategic or Co-development PartnerThubble is a brand and operating division of Stichting Dimence Groep, a Dutch mental health organization offering specialized GGZ, basic GGZ (Mindfit), youth GGZ, and social welfare services. Dimence Groep provides institutional backing, administrative infrastructure, and strategic direction for Thubble's online treatment services.
• MinddistrictcoreTechnology or IntegrationMinddistrict provides the technology platform powering Thubble's online treatment delivery, including the patient portal, therapeutic content delivery, and secure messaging between patients and therapists.
• Universiteit TwenteminorStrategic or Co-development PartnerAcademic partnership for research collaboration on mental health treatment methodologies and outcomes. Thubble's Research page indicates collaboration with University of Twente for advancing mental health science.
• MindsetminorStrategic or Co-development PartnerPartner organization within the Dimence Groep ecosystem focused on mental health initiatives. Listed among Thubble's partner organizations.
• #ikbenopenminorGTM or Marketing PartnerMental health awareness campaign and network in the Netherlands. Thubble collaborates to promote open dialogue about mental health and reduce stigma.

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Therapieland: Dutch e-mental health platform (part of the same Minddistrict ecosystem Thubble uses) that delivers online interventions and modules to patients via their own therapist. Directly comparable on the Minddistrict-based module delivery mechanism and Dutch treatment focus.
• Mindler: European digital mental health provider offering app-based CBT and video therapy in the Netherlands and other markets. Comparable on online-first delivery for common conditions, though it leans more app-based than Thubble's therapist-led model.
• iPractice: Dutch online psychology practice providing virtual treatment for anxiety, depression, and burnout to Dutch adults. Closely overlaps Thubble on target conditions, delivery model (online sessions plus modules), and reimbursement-driven revenue.
• OpenUp: Dutch-founded digital mental health platform offering online psychology, coaching, and EAP-style services to individuals and employers across Europe. Directly comparable to Thubble on D2C virtual therapy, Netherlands footprint, and a hybrid insured/employer-funded model.

Broad incumbents

• PsyQ: Major Dutch mental healthcare chain (Parnassia Groep) providing specialized GGZ treatment across the Netherlands. A broad incumbent with overlapping treatment indications and Dutch payer relationships, but mostly in-person rather than digital-native.
• Mentaal Beter: Large Dutch mental health provider offering both online and in-person treatment for anxiety, depression, and related conditions under GGZ reimbursement. A broader incumbent with overlapping indications and payer relationships, but not a digital-native specialist.
• Headspace Health: Large global digital mental health and wellness platform combining self-guided content with therapy/coaching. Comparable on the digital mental health category and enterprise/B2B distribution, though broader and not Netherlands-specific.

Emerging players

• Happify: Digital therapeutics and self-help platform focused on anxiety, depression, and burnout via evidence-based online activities. Comparable on the digital, self-guided mental health content and wellbeing category, though Happify is consumer/global rather than Dutch payer-reimbursed.
• Wysa: AI-driven conversational mental health platform offering anonymous self-help, coaching, and therapist escalation, used by insurers and employers including in Europe. Adjacent to Thubble on digital mental health delivery and payer/insurer distribution models.
• Cooldown: Netherlands-based mental wellness app targeting younger Dutch users with self-guided exercises, sleep, and stress content. An emerging player in the Dutch market whose self-help community and content partially overlap with Thubble.Community.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat6 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeanchor.fm/thubbelen
• Instagraminstagram.com/thubbelen
• LinkedInlinkedin.com/company/thubble

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Thubble