RACE

What RACE does

RACE (Real Automóvil Club de España), founded in 1903 and headquartered in Tres Cantos, Madrid, is Spain's leading automobile club, organized as a private membership association (CIF G-28202802). It serves individual drivers, motorcycle riders, families, and business fleet operators in Spain through three subscription membership tiers — RACE Unlimited (EUR 20.90/month, full roadside assistance worldwide plus mechanical and tire warranties), RACE Motoristas (from EUR 16.50/month, motorcycle-specific coverage), and RACE Protección Vial (EUR 9/month, legal assistance for traffic violations). The core operating model is direct-to-consumer, distributing subscriptions through the race.es website, 900-number call centers, physical offices, partner gas stations (BP, GALP), the Eurekar workshop network, and insurance aggregator platforms.

Underneath the membership business, RACE runs a vertically integrated insurance and assistance group. Wholly-owned subsidiaries include RACE Seguros y Reaseguros S.A. and ASEGURACE for auto, home, pet, travel, health, motorcycle, electric scooter, and connected-vehicle cybersecurity (RACE Ciber Auto) insurance; RACE Asistencia S.A.U. for roadside services; RACE Eurekar S.L. for the workshop platform; Viajes RACE for travel; and Fundación RACE for road safety research and driver education. The technical stack includes GPS-based fleet management, real-time traffic camera feeds, ITV (vehicle inspection) appointment booking, and a mobile app with SOS location features, supported by an interactive road map covering gas stations, EV chargers, and speed cameras.

RACE monetizes through recurring membership fees, insurance premiums (both direct and through the ASEGURACE brokerage and ebroker/Merlín comparators), transaction-based roadside assistance, and travel commissions. In 2024, the organization registered a new historical billing record. CEO Jorge F. Delgado simultaneously serves as President of the FIA for Europe, Middle East and Africa, providing significant international influence within the global automobile club federation. RACE is registered in Spain, with operations primarily domestic but global assistance coverage through FIA reciprocity.

Name

RACE

Legal name

Real Automóvil Club de España (RACE)

Website

https://race.es

Company type

Private

Founded year

1903

Operating status

Operating

Headcount range

501–1,000 employees

Short description

RACE (Real Automóvil Club de España) is Spain's leading automobile club, founded in 1903, offering subscription-based roadside assistance, multi-line insurance, and travel services to individual drivers, motorcyclists, and families through wholly-owned subsidiaries and a nationwide partner network.

Ownership category

akta.pro rank

Headquarters

HQ city

Madrid

HQ country

Spain

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain

Revenue model

1. Membership Subscriptions: Monthly subscription fees from membership tiers including RACE Unlimited, RACE Motoristas, and RACE Protección Vial. Membership provides roadside assistance, discounts, VIP lounge access, and insurance benefits.
2. Insurance Products: Auto, home, health, pet, travel, and mobility insurance products sold directly and through the ASEGURACE brokerage.
3. Roadside Assistance Services: On-demand roadside assistance services including mechanical repairs, towing, battery replacement for electric vehicles, and loaner cars
4. Travel Services: Viajes RACE travel agency services providing travel bookings and packages for members

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels5 records

Core offering

RACE (Real Automóvil Club de España) is a Spanish automobile club that sells tiered membership subscriptions (RACE Unlimited, RACE Motoristas, RACE Protección Vial) bundling 24/7 roadside assistance, mechanical and tire warranties, and replacement vehicles. It also distributes car, motorcycle, home, pet, travel, health, electric scooter, pay-per-day auto, and connected-vehicle cybersecurity insurance through its brokerage ASEGURACE and carrier RACE Seguros, and operates Viajes RACE travel agency services.

Product overview

RACE (Real Automóvil Club de España) operates as a comprehensive automobile club offering a multi-product portfolio organized around membership programs and insurance services. The core offering centers on three membership tiers: RACE Unlimited (premium roadside assistance with global coverage, mechanical warranty, tire coverage, and replacement vehicle), RACE Motoristas (motorcycle-specific coverage), and RACE Protección Vial (legal assistance for traffic fines). Supporting the membership business, RACE provides an extensive insurance suite including car, home, pet, daily-use car, motorcycle, electric scooter, travel, and health insurance, plus the specialized RACE Ciber Auto cybersecurity product for connected vehicles. Administrative services cover vehicle registration, ITV inspection booking, and the RACE Eurekar workshop network. The organization also operates Viajes RACE for travel services, an interactive road mapping platform with gas prices and traffic information, the Fundación RACE road safety foundation, and publishes the AutoClub RACE magazine and driver Observatory research.

Differentiator

Problem solved

Functional benefit

Brands

• RACE Unlimited: Premium membership plan offering comprehensive roadside assistance, mechanical warranty, tire coverage, replacement vehicle, and VIP lounge access worldwide.
• RACE Motoristas
• RACE Protección Vial
• RACE Ciber Auto
• Viajes RACE
• Eurekar

Products and services

• RACE Unlimited Premium membership tier priced at 20.90 EUR/month offering worldwide 24/7 roadside assistance, mechanical warranty with repair and replacement of electric vehicle batteries, tire warranty, replacement vehicle provision, and VIP airport lounge access for members in Spain.
• RACE Motoristas Motorcycle-specific membership from 16.50 EUR/month providing roadside assistance for motorcycles, tire warranty, and replacement motorcycle services targeted at motorcyclists in Spain.
• RACE Protección Vial Legal assistance subscription priced at 9 EUR/month providing traffic fine notification and legal defense services for members in Spain.
• Seguros de coche Car insurance products with multiple coverage levels, a price calculator tool, and special member rates sold directly by RACE Seguros and through the ASEGURACE brokerage to Spanish vehicle owners.
• Seguros de hogar Home insurance offering customizable coverage options for Spanish homeowners distributed through RACE's insurance brokerage.
• Seguros de mascotas Pet insurance products providing veterinary coverage for members' dogs and cats in Spain.
• Seguro por días Pay-per-day car insurance allowing vehicle owners to insure their car only on the specific days they drive, with online purchase and activation.
• Seguros de moto Motorcycle insurance products with specialized advisory services aimed at RACE's motorcyclist members.
• Seguros de patinetes eléctricos Insurance coverage specifically designed for electric scooter users providing liability and damage protection.
• Seguros de viajes Travel insurance with customizable trip coverage options and member discounts distributed through RACE's insurance platform.
• Seguros de salud Health insurance products with preferential terms and advantages for RACE members.
• RACE Ciber Auto Cybersecurity insurance policy designed specifically for connected vehicles, providing unique coverage for cyber risks associated with modern cars.
• Viajes RACE Travel agency offering destination packages, holiday bookings, and member-exclusive discounts operated as Viajes RACE.
• RACE Eurekar Workshop network platform connecting vehicle owners with certified automotive repair shops backed by RACE warranty and quality guarantees.
• Gestión de trámites vehiculares Vehicle administrative services including registration, deregistration, international driving licenses, vehicle import/export paperwork, ITV inspection management, license renewal, and vehicle rehabilitation.
• Reserva tu cita ITV Online service for booking and paying for ITV (technical vehicle inspection) appointments in Spain.
• Mapa de carreteras y herramientas de movilidad Interactive road mapping platform providing gas station prices, radar locations, electric vehicle charging stations, real-time traffic cameras, and route planning tools for drivers in Spain.

Quantifiable outcome

• Up to 90% of common breakdowns solved on-site
• +1 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

24 partnerships are on record, tiered core and minor.

• EHangcoreStrategic or Co-development Partner · 1 January 2026Strategic MoU signed for urban air mobility development and motorsport innovation, positioning RACE at the forefront of future mobility solutions
• FIA FoundationcoreStrategic or Co-development PartnerLong-standing collaboration on road safety initiatives including 'Caminos Escolares Seguros' program with Madrid City Hall
• United Nations (UN) / CIFAL Madrid RACEcoreStrategic or Co-development PartnerUN training center for road safety and mobility under the FIA network, providing international certification programs
• STEM Racing SpainminorStrategic or Co-development PartnerCollaboration to promote STEM talent development in motorsport
• Royal CaninminorGTM or Marketing PartnerJoint initiative for safe pet travel tips and vehicle transportation guidelines
• BabyautominorGTM or Marketing PartnerCollaboration to improve child safety seat and pet safety during car travel
• VecttorminorImplementation/ SI/ Consulting PartnerRACE provides driving training services for Vecttor's fleet drivers
• Grupo SantalucíaminorStrategic or Co-development PartnerRoad safety promotion partnership achieving maximum FIA ROAD SAFETY INDEX certification
• SinCeO2minorStrategic or Co-development PartnerEnergy savings certification partnership for companies through Fundación RACE
• EnergyearminorStrategic or Co-development PartnerStrategic collaboration launching Energyear Mobility 2025 for mobility events
• Universidad NebrijaminorStrategic or Co-development PartnerAcademic partnership for training and research in mobility and road safety
• MundiplanminorChannel Partner/ Reseller/ DistributorTravel agency partnership handling Imserso travel insurance and packages
• DIT GESTIÓNminorChannel Partner/ Reseller/ DistributorDistribution collaboration agreement
• MG EspañaminorChannel Partner/ Reseller/ DistributorMG Spain provides RACE roadside assistance to their vehicle customers
• AirbnbminorGTM or Marketing PartnerJoint guide for safe car travel published
• Wings to ClaimminorGTM or Marketing PartnerAir claim service integrated for RACE members and travel insurance customers
• Merlín (Multitarificador)minorChannel Partner/ Reseller/ DistributorRACE travel assistance available through Merlín insurance comparison platform
• BP (Partner Gas Stations)minorGTM or Marketing PartnerFuel discount program for RACE members at BP stations
• GALP (Partner Gas Stations)minorGTM or Marketing PartnerFuel discount program for RACE members at GALP stations
• Eurekar Workshop NetworkminorChannel Partner/ Reseller/ DistributorNetwork of workshops recommended by RACE with quality guarantee
• FIA (International Automobile Federation)coreStrategic or Co-development PartnerRACE CEO serves as FIA President for Europe, Middle East and Africa; organization participates in global mobility initiatives and Best Young Driver competition
• ONUR turismocoreStrategic or Co-development PartnerCollaboration with UNWTO for sustainable sports tourism awards and global mobility events
• INTEA y CESURminorImplementation/ SI/ Consulting PartnerVocational training dual programs offered at Circuito del Jarama-RACE
• Global Mobility CallcoreStrategic or Co-development PartnerStrategic agreement to drive future mobility initiatives; RACE participated in 2026 edition

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Mapfre: Spain's largest insurance company with broad auto, home, and life coverage. Adjacent competitor to RACE Seguros and ASEGURACE, offering overlapping auto insurance and roadside services at much greater scale.
• Mutua Madrileña: Large Spanish mutual insurer with significant auto and home insurance market share. Competes with RACE's insurance offerings and benefits from similar mutual-style customer loyalty dynamics in the Spanish market.

Direct peers

• The AA (UK): UK-based roadside assistance and insurance provider with a long-standing membership model. Comparable to RACE in core roadside and motor insurance offerings and in serving private motorists as the primary customer segment.
• ANWB: Dutch membership organization offering roadside assistance, insurance, travel, and mobility services. Highly comparable to RACE as a multi-product membership club in a single national market.
• RACC (Reial Automòbil Club de Catalunya): Spain's other major automobile club, headquartered in Barcelona. Directly competes with RACE in the same Spanish market offering membership-based roadside assistance, insurance, and travel services to drivers and families.
• ACI (Automobile Club d'Italia): Italy's national automobile club offering roadside assistance, insurance, and vehicle administrative services. Direct peer to RACE under the FIA umbrella with the same membership/multi-service model.
• ÖAMTC (Österreichischer Automobil-, Motorrad- und Touring Club): Austria's largest automobile club offering roadside assistance, insurance, and travel services. Closely mirrors RACE's structure as a FIA-affiliated membership-based motoring club in a European single-country market.
• ADAC (Allgemeiner Deutscher Automobil-Club): Germany's leading automobile club with over 20 million members. Closest international analog to RACE in scale and offering mix: membership roadside assistance, insurance, travel, mapping, and member-exclusive benefits.
• TCS (Touring Club Schweiz): Swiss automobile club providing roadside assistance, driver training, insurance, and travel services. Comparable to RACE in service mix and member-club governance model.
• RAC (Royal Automobile Club): UK-based roadside assistance, insurance, and motoring services club. Directly comparable to RACE in product mix (membership tiers, breakdown cover, motor insurance, route planning) and member-economy business model.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/race_es
• YouTubeyoutube.com/user/RACEautoclub
• Facebookfacebook.com/clubrace
• LinkedInlinkedin.com/company/real-autom-vil-club-de-espa-a
• Instagraminstagram.com/race_es

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about RACE