Onur Turizm

What Onur Turizm does

Onur Turizm is a privately held, family-owned transportation services provider headquartered in Istanbul and founded in 1998. The company operates a fleet of over 1,200 vehicles and serves three core segments: student transportation for schools and universities, corporate personnel shuttles for enterprises, and premium VIP/executive transfer services, with a secondary line in tour and intercity transfer services. Its primary operating geography spans Istanbul's European and Asian sides and the Thrace provinces of Tekirdağ and Kırklareli, with exploratory activity around public-private partnership (PPP) projects in the UAE and the wider Middle East under the Onur Turizm Ulaşım Çözümleri banner. The firm employs over 250 staff and supports its operations through a supply network of more than 500 vendors.

The company's service delivery is anchored by a custom-built Millennium ERP integrated with Arvento GPS vehicle tracking and a parent-facing mobile application. Operational technology includes real-time fleet monitoring, route optimization for student transport, parent payment and document verification modules, plus a corporate client portal and a student web portal. Drivers and on-board attendants are trained and certified through ISTAB; fleet and processes operate under ISO 9001 (quality), ISO 14001 (environmental), and ISO 45001 (occupational health and safety) frameworks, with Type A and Type D-2 transport authorizations from the Turkish Ministry of Transport.

The business model is B2B recurring-contract driven: schools and corporate clients sign multi-year agreements for daily pickup/drop-off and employee shuttle services billed monthly or per academic term. Pricing is quote-based and not publicly disclosed, calibrated to fleet size, route complexity, and service frequency. Go-to-market is direct enterprise field sales augmented by phone, WhatsApp, an online quote request form, and post-sale self-serve portals. Premium VIP and tour services provide complementary higher-margin, episodic revenue. Growth has been entirely self-financed with no disclosed external investment, funding rounds, or institutional ownership.

Name

Onur Turizm

Legal name

Onur Turizm

Website

https://onurturizm.com

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

11–50 employees

Short description

Onur Turizm is an Istanbul-based, family-owned transportation services provider founded in 1998, operating 1,200+ vehicles to deliver student transport for schools, corporate personnel shuttles for enterprises, and VIP/tour transfer services across Turkey and selected Middle East PPP initiatives.

Ownership category

akta.pro rank

Product category

Passenger Ground Transportation Services

NAICS

School and Employee Bus Transportation (485410), Charter Bus Industry (48551), Taxi and Ridesharing Services (485310)

SIC

Local & Suburban Transit & Interurban Hwy Passenger Trans (4100)

akta.pro primary industry

Field Trip & Group Child Transport Chaperoning (HSAAAKAI)

akta.pro secondary industry

Airport Transfer Services (Meet-and-Greet, Fixed-Route) (THADAEAG)

Keywords

• School transportation services
• Corporate shuttle services
• Passenger ground transportation
• Vip transfer services
• Employee commute transportation

Headquarters

HQ city

Istanbul

Offices6 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Student Transportation Services: Recurring contracted services for school transportation, billed on contractual basis with schools and educational institutions. Includes daily pickup/drop-off services during academic terms.
2. Personnel Transportation Services: Corporate employee shuttle services for companies, providing daily commuting transportation. Contracted services with monthly billing.
3. Private Transfer Services: Premium VIP transportation for executives, special guests, artists - includes airport transfers and special events. Higher-margin individual service.
4. Tour and Transfer Services: Group tour organization and inter-city transportation services for events and organizations.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Onur Turizm delivers contracted passenger transportation services across Turkey, focused on four lines: school/student transportation with trained drivers and hostesses, corporate employee/personnel shuttles, group tour and intercity transfer services, and premium VIP transfers for executives, artists, and special events. The services are supported by an in-house Millennium ERP system, Arvento GPS fleet tracking, and integrated mobile applications for parents and corporate clients.

Product overview

Onur Turizm is an Istanbul-based transportation company founded in 1998, operating a fleet of over 1200 vehicles with 250+ employees. The company provides four core services: Student Transportation (Öğrenci Taşımacılığı), Personnel Transportation (Personel Taşımacılığı), Tour and Transfer Services (Gezi ve Transfer Hizmetleri), and Special Transfer Services (Özel Transfer Hizmetleri). These services are powered by an integrated technology platform comprising Millennium ERP for business process management, GPS-based Vehicle Tracking System for fleet monitoring, and fully integrated Mobile Applications for real-time student/vehicle tracking, parent payment management, and driver information access. The platform also includes a Student Portal for customer-facing access.

Differentiator

Problem solved

Functional benefit

Products and services

• Öğrenci Taşımacılığı (Student Transportation)

Quantifiable outcome

• All vehicles compliant with School Service Vehicles Service Regulation
• +2 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Twelve partnerships are on record, tiered core and minor.

• MillenniumcoreTechnology or IntegrationMillennium ERP system provider used for business process tracking and management. Onur Turizm uses this enterprise resource planning system for project management, reporting, and operational processes.
• ArventocoreTechnology or IntegrationVehicle tracking and GPS system provider. Onur Turizm uses Arvento for real-time vehicle monitoring, speed tracking, and route management across their fleet.
• RenaultminorOthersVehicle manufacturer partner for fleet procurement
• FiatminorOthersVehicle manufacturer partner for fleet procurement
• VolkswagenminorOthersVehicle manufacturer partner for fleet procurement
• Mercedes-BenzminorOthersVehicle manufacturer partner for fleet procurement
• OtokarminorOthersTurkish bus and minibus manufacturer partner for fleet procurement
• ShellminorOthersFuel supplier partner for fleet operations
• OpetminorOthersFuel supplier partner for fleet operations
• MichelinminorOthersTire supplier partner for fleet maintenance
• PirelliminorOthersTire supplier partner for fleet maintenance
• LassaminorOthersTurkish tire manufacturer partner for fleet maintenance

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• ComfortDelGro: Singapore-listed global land transport conglomerate with taxi, bus, and corporate shuttle operations. Comparable in operating contracted corporate shuttles and school transport services alongside broader passenger mobility offerings.
• First Student: Largest North American school bus operator (subsidiary of FirstGroup), offering contracted student transportation at massive scale. Comparable in core student transportation service, contract-based recurring revenue, and regulatory-driven operational requirements.
• National Express: Major UK-listed public transport group operating school bus, transit, and coach services across multiple geographies. Comparable at the portfolio level in contracted passenger transportation operations and public-sector contract experience.
• Transdev: Global multimodal public and contracted passenger transportation operator with school bus, shuttle, and mobility services. Comparable in operating contracted school and employee transportation for public and private clients at significant scale.

Direct peers

• Hedef Turizm: Major Turkish personnel and student transportation operator with a similar contracted B2B shuttle model and nationwide service coverage. Directly comparable in target customer segments, fleet-based service delivery, and recurring contract revenue model.
• Setur Servis: Turkish VIP, executive, and corporate transfer services operator with luxury fleet and corporate clientele. Comparable to Onur Turizm's Özel Transfer Hizmetleri vertical in service type, customer profile, and premium pricing model.

Emerging players

• Servislet: Turkish digital platform connecting companies with personnel shuttle and student transport providers, operating in a similar Istanbul/Turkey market. Comparable in facilitating contracted personnel and student transportation with technology-enabled booking and tracking.
• Zum: US-based student transportation platform combining fleet operations with proprietary routing/scheduling software and parent apps. Comparable in student transportation focus, technology-enabled parent experience, and integrated fleet management.
• HopSkipDrive: US rideshare-style platform for student transportation with vetted drivers, real-time tracking, and parent notifications. Comparable in tech-enabled school transport with safety/visibility features similar to Onur Turizm's parent app and GPS stack.

Others

• Arvento: Turkish fleet telematics and GPS tracking provider that is also Onur Turizm's existing technology partner. Comparable as a key enabler of the GPS-based vehicle tracking, dispatch, and route monitoring features across Onur Turizm's fleet operations.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/onur_turizm
• Facebookfacebook.com/onurturizmtasimacilik
• LinkedInlinkedin.com/company/onur-turizm

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Onur Turizm