The Schwartz/Reisman Centre

What The Schwartz/Reisman Centre does

The Schwartz/Reisman Centre, operating publicly as the Prosserman JCC, is a non-profit Jewish Community Centre located at 9600 Bathurst Street in Maple (Vaughan), Ontario, within the Greater Toronto Area. The organization traces its institutional lineage to the 1930 Y.M.-Y.W.H.A., the 1961 Bathurst Jewish Community Centre, and the modern 27-acre Sherman Campus whose flagship 105,000 sq. ft. Sheff Family Building opened in Fall 2021 after construction began in October 2017. It serves member and non-member individuals, couples, families, students, and seniors through a cradle-to-grave programming stack: Baby Steps (prenatal/postnatal), the David and Esther Freiman Early Childhood Education Centre, the Jack and Pat Kay Centre Camp, Hebrew school, teen, adult, and seniors programs, alongside cultural arts, performing arts at the 300+ seat Leah Posluns Theatre, and inclusion services for participants with special needs.

The underlying technology stack is operational rather than differentiating: a digital platform powered by Daxko and Club Automation handles membership management, program registration, and account services; a custom JCC Toronto mobile application (iOS/Android) extends this to access-card functionality via Apple Wallet and Google Wallet, push notifications, and biometric authentication. No proprietary AI/ML, API platform, or third-party developer integrations beyond Daxko, Club Automation, and the wallet providers are disclosed. Compliance posture includes AODA customer service accessibility standards and CASL compliance for mobile communications.

Revenue is generated across four streams: recurring membership dues (individual, couple, family, student, and senior tiers with undisclosed pricing and a complimentary 10-day free trial), recurring program and class fees (fitness, aquatics, cultural arts, performing arts, ECE, day camps, Hebrew school), transactional facility rentals of meeting rooms and the conference centre for corporate, lifecycle, and community events with exclusive kosher catering through Eisenbergs or Ace Kosher, and recurring donations under charitable registration 812231678RR0001. Go-to-market is membership-driven via in-person outreach, facility tours, the digital platform, the mobile app, social channels (Facebook, Instagram, TikTok), monthly email newsletters, and large community events including the annual JCC Summer Shuk and the Toronto 2026 JCC Maccabi Games. The organization is governed by an independent board, supported by UJA Federation of Greater Toronto through its Tomorrow Campaign, and affiliated with the JCCA network.

Name

The Schwartz/Reisman Centre

Legal name

Schwartz/Reisman Centre

Website

https://srcentre.ca

Company type

Private

Founded year

1961

Operating status

Operating

Headcount range

51–100 employees

Short description

The Schwartz/Reisman Centre (operating as Prosserman JCC) is a non-profit Jewish Community Centre in Maple (Vaughan), Ontario, offering fitness, aquatics, cultural arts, early childhood education, day camps, Hebrew school, and seniors programming to member and non-member families across the Greater Toronto Area from a 105,000 sq. ft. facility on a 27-acre campus.

Ownership category

akta.pro rank

Product category

Community Center Services

NAICS

Fitness and Recreational Sports Centers (713940), Religious, Grantmaking, Civic, Professional, and Similar Organizations (813), Convention and Trade Show Organizers (561920)

SIC

Services-Membership Sports & Recreation Clubs (7997), Services-Membership Organizations (8600)

akta.pro primary industry

Conference Centers & Dedicated Meeting Venues (THAHAAAB)

akta.pro secondary industry

Conference & Convention Center Catering (THAHAKAB)

Keywords

• Community center services
• Fitness and aquatics
• Jewish cultural programming
• Early childhood education
• Recreational facilities rental

Headquarters

HQ city

Vaughan

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Infrastructure, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Membership Fees: The centre generates primary revenue from membership dues across several categories including individual, couple, family, student, and senior plans. Membership provides access to fitness and aquatics facilities, group fitness classes, family programs, cultural events, and community experiences.
2. Program and Class Fees: Revenue from paid programs including fitness classes, aquatic programs, cultural arts, performing arts, early childhood education, day camps (Centre Camp), Hebrew school, and specialty programming. Programs serve children, teens, adults, and seniors.
3. Facility Rentals: The centre rents out meeting rooms, conference spaces, and event venues for corporate conferences, bar/bat mitzvahs, banquets, lectures, and other events. Room capacities range from 20 to 100 people with theatre, boardroom, classroom, and U-shape setups available.
4. Donations and Fundraising: As a non-profit organization, the centre accepts donations to fund essential community programs. The centre holds charitable registration (812231678RR0001) enabling donors to receive tax receipts.

Pricing tiers

Distribution channels4 records

Marketing channels5 records

Core offering

The Schwartz/Reisman Centre (operating as Prosserman JCC) is a non-profit Jewish Community Centre providing membership-based access to a 105,000 sq. ft. facility housing fitness centres, saltwater aquatics, sports complexes, performing arts theatre, and early childhood education. It delivers year-round programming across age groups (prenatal through seniors), Hebrew and cultural education, day camps, and large-scale community events including the 2026 JCC Maccabi Games.

Product overview

The Schwartz/Reisman Centre (operating as Prosserman JCC) is a non-profit Jewish Community Centre offering a comprehensive portfolio of programs and facilities organized around fitness and aquatics, cultural arts, family programming, and community engagement. The core offering centers on the 105,000 sq. ft. Sheff Family Building opened in 2021, which houses the Cynamon/Sokolowski Sports Complex, Leah Posluns Theatre (300+ seats), aquatics facilities (indoor/outdoor saltwater pools), fitness centre, and early childhood education centre. Program offerings span age groups from prenatal/baby programs (Baby Steps) through children, teens, adults, and seniors, including cultural arts, fitness, Hebrew education, and special needs inclusion services. The centre also operates the Jack & Pat Kay Centre Camp and hosts major events including the 2026 JCC Maccabi Games. Digital services include the JCC Toronto mobile app (powered by Daxko/Club Automation) supporting membership management, program registration, and access-card functionality via Apple Wallet and Google Wallet integration.

Differentiator

Problem solved

Functional benefit

Brands

• JCC Summer Shuk: Annual Jewish marketplace event featuring 80+ vendors, live music, Jewish flavours, and family activities.
• Baby Steps
• J-Fit Summer

Products and services

• Membership Program

Quantifiable outcome

• 2,000+ teen athletes and 10,000+ spectators expected at the Toronto 2026 JCC Maccabi Games
• +1 more outcomes

Named customers3 records

Segments6 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature1 record

Partnerships

Eight partnerships are on record, tiered core and minor.

• UJA Federation of Greater TorontocoreStrategic or Co-development PartnerUJA Federation of Greater Toronto is the founding and supporting organization behind the Schwartz/Reisman Centre. Through its Tomorrow Campaign, UJA Federation rejuvenated the community institution and built the modern Sherman Campus facility, which opened in 2021. UJA Federation continues to provide strategic oversight and community backing for the centre.
• JCCA (JCC Association)coreStrategic or Co-development PartnerJCCA is the association network for Jewish Community Centres, of which the Schwartz/Reisman Centre (Prosserman JCC) is a member. The logo appears on the centre's website footer indicating institutional affiliation and alignment with the broader JCC network across North America.
• Daxko / Club AutomationcoreTechnology or IntegrationDaxko and its Club Automation platform power the centre's membership management, program registration, and account services. The JCC Toronto mobile app and digital platform are built on this technology infrastructure to support member registrations, reservations, access cards, and billing.
• Eisenbergs CateringminorChannel Partner/ Reseller/ DistributorEisenbergs is the preferred kosher catering partner for events at the Schwartz/Reisman Centre. The centre requires that events use either Eisenbergs or Ace Kosher for catering services. Contact: Boaz Rachamim at [email protected].
• Ace Kosher CateringminorChannel Partner/ Reseller/ DistributorAce Kosher is the second preferred kosher catering partner for events at the Schwartz/Reisman Centre. They also handle conference centre event space inquiries (contact: Lynne Upper at 947-713-2580 or [email protected]). The centre requires that events use either Eisenbergs or Ace Kosher for catering services.
• Prosserman JCCcoreOthersThe Schwartz/Reisman Centre and Prosserman JCC are the same organization. The Prosserman JCC name is used for the fitness and community centre brand, while Schwartz/Reisman Centre is the formal name. The Leah Posluns Theatre is also part of the same campus ecosystem.
• The Jack and Pat Kay Centre CampcoreOthersCentre Camp is an on-site day camp program at the Schwartz/Reisman Centre that evolved from Camp Fundale (which began in 1989). It operates as part of the centre's programming ecosystem serving children and families.
• Honey & Barry Community ParkminorStrategic or Co-development PartnerHoney & Barry Community Park is the venue for the JCC Summer Shuk event, a major annual community marketplace. The park hosts more than 80 vendors featuring art, food, culture, and entertainment as part of the centre's community programming.

Scale indicators7 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• YMCA of Greater Toronto: Multi-site GTA community recreation organization offering membership-based fitness, aquatics, child care, and community programming. Directly comparable as a non-profit community centre operating on a subscription membership model with similar facility mix (pools, gyms, studios, child care).
• 92nd Street Y (92NY): Iconic New York Jewish community centre offering membership-based programming across fitness, cultural arts, education, and Jewish life. Closely comparable to Schwartz/Reisman Centre in mission, programming breadth, and membership-driven community centre model.
• JCC Manhattan: Manhattan-based Jewish Community Center providing fitness, aquatics, cultural arts, and Jewish programming under a membership model. Highly comparable as a sister JCC offering the same mix of fitness facilities and Jewish life/community programming.
• Bernard Weinger JCC (Chicago): Chicago-area Jewish Community Centre serving the North Shore with fitness, aquatics, early childhood education, cultural programming, and Jewish life experiences under a membership model. Directly comparable to the Schwartz/Reisman Centre across mission, programming, and JCCA affiliation.
• Kraft Family JCC (JCC Greater Boston): Greater Boston Jewish Community Center with multiple campuses offering membership-based fitness, aquatics, sports, early childhood, camps, and Jewish life programming. Comparable as a multi-faceted JCC with similar facility breadth and member-driven revenue model.
• Miles Nadal JCC (Toronto): Toronto downtown Jewish Community Centre offering membership-based fitness, aquatics, cultural arts, and Jewish programming. Directly comparable as the other GTA JCC serving an overlapping population with similar programming categories, competing for the same Jewish community members in the Toronto market.

Broad incumbents

• GoodLife Fitness: Canada's largest fitness chain operating broad fitness facilities across the country. Comparable as a competitor for the basic fitness/aquatics portion of the centre's offering, though without the Jewish community/cultural programming layer.

Others

• UJA Federation of Greater Toronto: Founding and supporting organization of the Schwartz/Reisman Centre. Comparable as the broader GTA Jewish community umbrella that backs and stewards the centre, with aligned mission around Jewish life enrichment and community building.
• JCC Association of North America (JCCA): North American network association for Jewish Community Centers of which the Schwartz/Reisman Centre is a member. Comparable as the institutional umbrella governing shared standards, programming resources, and inter-JCC events such as the Maccabi Games.

Regional players

• City of Toronto Community Centres: Municipal community centres across Toronto providing drop-in recreation, aquatics, and community programming at subsidized rates. Comparable as regional community recreation alternatives serving overlapping local demographics, but without the Jewish mission and membership-pricing model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/srcentre
• Facebookfacebook.com/schwartzreismancentre
• Instagraminstagram.com/jcctoronto/?hl=en
• TikToktiktok.com/@jcctoronto
• LinkedInlinkedin.com/company/schwartz-reisman-centre-jcc

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles18 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Schwartz/Reisman Centre