Deptford Mall

What Deptford Mall does

Deptford Mall is a regional shopping center located at 1750 Deptford Center Road in Deptford, New Jersey, owned and operated by Macerich, a publicly traded shopping center REIT listed on the NYSE under ticker MAC. The property offers over 125 specialty stores and restaurants anchored by Macy's, JCPenney, and Boscov's, complemented by specialty retailers across fashion (H&M, Sephora, Loft, Vans, Cotton On), sports (Dick's Sporting Goods, JD Sports), jewelry (Kay Jewelers, Zales, Pandora), and beauty (Bath & Body Works), plus dining (Red Robin, Chick-fil-A, Starbucks, Cinnabon) and entertainment venues (Round1 Bowling & Arcade, Bonesaw Pilot House Brewery and Taproom). It serves general retail consumers and families in the Southern New Jersey catchment, with proximity to Philadelphia and Atlantic City.

The mall's revenue model is multi-stream. The primary revenue source is retail tenant rent from department stores and specialty retailers, classified as subscription/recurring. Secondary streams include specialty leasing (short-term pop-ups, retail showrooms, and kiosks via Macerich's QuikSpace platform), media and advertising through a Brand Opportunities program covering experiential activations, event sponsorships, and amenity sponsorships, and ancillary service fees such as on-site passport processing, stroller rentals, and guest services. Additional income is generated as a filming location for major studios and networks including Netflix, NBC, Universal, Broadway Stages, and Lifetime. Distribution is exclusively physical retail: walk-in consumer traffic at the property, with tenant mix spanning apparel, accessories, electronics, home goods, food service, and entertainment. Customer segments include general retail consumers (primary), families with children, brand partners seeking media exposure, and production studios seeking filming locations.

The go-to-market motion is direct-to-consumer via the physical destination, supported by a digital infrastructure consisting of the mall website (store directory, event calendar, sales listings, dining pages, interactive map), free mall-wide WiFi, Facebook and Instagram accounts, an email newsletter, and recurring community events including the CANstruction food drive, seasonal celebrations, autograph signings, and partnerships with the South Jersey Dream Center, American Cancer Society, Habitat for Humanity Gloucester County, AIA West Jersey, and Food Bank of South Jersey. A recent product extension, Halloween House Deptford, launched in September 2025 as an immersive themed attraction, signaling a diversification push beyond traditional retail tenancy. Day-to-day operations are run by a lean property-level management team (11-50 employees), including a VP of Leasing, AVP of Business Development (Media & Sponsorship), Senior Manager of Specialty Leasing, and Assistant General Manager, drawing on Macerich's corporate infrastructure for leasing, marketing, and portfolio-level oversight.

Name

Deptford Mall

Legal name

Deptford Mall

Website

https://deptfordmall.com

Company type

Private

Founded year

1975

Operating status

Operating

Headcount range

11–50 employees

Short description

Deptford Mall is a 125+ store regional shopping center in Deptford, New Jersey, owned by Macerich REIT. It serves Southern New Jersey shoppers near Philadelphia and Atlantic City with anchors, specialty retail, dining, entertainment, and diversified revenue from brand activations and filming.

Ownership category

akta.pro rank

Headquarters

HQ city

Deptford

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Retail Tenant Rent: Department stores and specialty retailers pay rent for physical retail space within the mall. Major anchors include Macy's, JCPenney, Boscov's, Dick's Sporting Goods, and H&M. The mall hosts over 125 specialty stores and restaurants.
2. Service Fees: Revenue from ancillary services including passport processing through Gloucester County Store, stroller rental, and other guest services.
3. Media and Advertising: Brand opportunities program offering media and advertising placements, experiential activations, event sponsorships, filming locations, and amenity sponsorships to external brands.
4. Specialty Leasing: Short-term and temporary retail spaces through pop-up shops, retail showrooms, and kiosk locations throughout the mall.

Go-to-market motion1 record

Distribution channels5 records

Marketing channels6 records

Core offering

Deptford Mall is a regional shopping center in Deptford, New Jersey that operates over 125 specialty stores, restaurants, and entertainment venues anchored by Macy's, JCPenney, and Boscov's. The mall generates revenue through retail tenant rent, specialty leasing, on-site guest services (passport processing, stroller rental), and a brand opportunities program offering media placements, experiential activations, and filming locations to external brands and production studios. It is owned and operated by Macerich, one of the largest U.S. shopping center REITs.

Product overview

Deptford Mall is a single, unified shopping center product offering retail, dining, and entertainment experiences. It comprises over 125 specialty stores and restaurants anchored by major retailers including Macy's, Boscov's, and JCPenney, complemented by fashion retailers (H&M, Loft, Sephora, American Eagle Outfitters, Hollister, Charlotte Russe), sports retailers (Dick's Sporting Goods, JD Sports, Vans, Foot Locker), jewelry stores (Kay Jewelers, Zales, Pandora), beauty retailers (Bath & Body Works), dining options (Red Robin, Chick-fil-A, Starbucks, Cinnabon, Charleys Philly Steaks), and entertainment venues (Round1 Bowling & Arcade, Bonesaw Pilot House Brewery). The mall provides amenities including free WiFi, ATM machines, Tesla/EV charging stations, a Kids Play Zone, and stroller rentals. It also offers business services including brand opportunities/activations, filming locations, and community partnerships with organizations like South Jersey Dream Center and Habitat for Humanity.

Differentiator

Problem solved

Functional benefit

Products and services

• Deptford Mall Shopping Center Regional shopping center in Deptford, New Jersey offering over 125 specialty stores and restaurants, dining, and entertainment venues including Macy's, JCPenney, Boscov's, Dick's Sporting Goods, H&M, Sephora, Round1 Bowling & Arcade, and Bonesaw Pilot House Brewery and Taproom. Serves general retail consumers and families across Southern New Jersey.
• Halloween House Deptford Immersive Halloween-themed attraction at Deptford Mall with multiple themed rooms (Zombie Bunker, Famous Glow Room, Movie Theater Graveyard, Beetlejuice Illusion Room), positioned as a family-friendly Halloween experience available at group rates and affordable pricing.
• Brand Opportunities Program

Segments4 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eleven partnerships are on record, tiered minor and core.

• AIA West JerseyminorStrategic or Co-development Partner · 1 January 2025Architectural organization partnering with the mall for CANstruction community event to raise awareness about hunger in the community.
• Food Bank of South JerseycoreStrategic or Co-development Partner · 1 January 2025Nonprofit food bank benefiting from the CANstruction food drive event. All cans used in the event are donated to help fight hunger in the community.
• South Jersey Dream CentercoreStrategic or Co-development PartnerNonprofit organization dedicated to providing hope and essential resources to individuals and families in need across Southern New Jersey. The partnership focuses on community outreach, food distribution, and empowerment initiatives to help people overcome poverty and social challenges.
• American Cancer SocietycoreStrategic or Co-development PartnerPartnership through the Making Strides Against Breast Cancer program which provides opportunities for community walks and fundraising events to raise awareness, honor survivors, and support research and patient services.
• Habitat for Humanity Gloucester CountycoreStrategic or Co-development PartnerPartnership with the local Habitat for Humanity chapter dedicated to eliminating substandard housing through constructing and preserving homes, advocating for fair housing policies, and providing training and resources for families to improve shelter conditions.
• NetflixminorOthersFilm production partner that has used Macerich shopping centers as filming locations for productions.
• NBCminorOthersTelevision network partner that has used Macerich shopping centers as filming locations for productions.
• UniversalminorOthersFilm studio partner that has used Macerich shopping centers as filming locations for productions.
• Broadway StagesminorOthersProduction studio partner that has used Macerich shopping centers as filming locations for productions.
• LifetimeminorOthersTelevision network partner that has used Macerich shopping centers as filming locations for productions.
• MacerichcoreOthersParent company and owner of Deptford Mall. Macerich is a shopping center REIT that owns and operates retail properties across the United States, providing corporate resources, leasing, marketing, and management infrastructure.

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Cherry Hill Mall: Regional enclosed mall in Cherry Hill, NJ owned by PREIT, anchored by Macy's, JCPenney, and Apple, with a similar specialty tenant mix. Directly competes with Deptford Mall for the same Southern New Jersey shopper base.
• Moorestown Mall: Indoor regional mall in Moorestown, NJ, anchored by Macy's, Boscov's, and Lord & Taylor historically; serves the same Burlington/Camden County shopper base as Deptford and competes directly for apparel and entertainment visits.
• Woodbridge Center: Two-level enclosed regional mall in Woodbridge, NJ anchored by Macy's, JCPenney, and Sears historically; competes for New Jersey mall shoppers within the broader Macerich/Simon/Brookfield competitive landscape.
• Gloucester Premium Outlets: Open-air premium outlet center located minutes from Deptford Mall in Blackwood, NJ; directly competes for value-oriented and brand-conscious apparel shoppers in the same Southern New Jersey catchment.
• Oxford Valley Mall: Enclosed regional mall in Langhorne, PA anchored by Macy's and JCPenney; competes for Philadelphia-area shoppers and represents a comparable mid-tier regional mall operating model.
• Freehold Raceway Mall: Macerich-owned enclosed regional mall in Freehold, NJ, anchored by Macy's, JCPenney, and Nordstrom; sister-property within Macerich's New Jersey portfolio and the closest comparable in size, tenant mix, and trade area.
• Bridgewater Commons: Macerich-owned upscale enclosed mall in Bridgewater, NJ, anchored by Macy's, Bloomingdale's, and Nordstrom; sister property within Macerich's NJ portfolio and highly comparable in operating model, tenant strategy, and capital structure.

Broad incumbents

• King of Prussia Mall: Largest mall on the U.S. East Coast, owned by Simon Property Group, located in King of Prussia, PA — only ~20 miles from Deptford Mall and a major draw for premium and aspirational shoppers across the same Philadelphia-region trade area.
• American Dream: Large-scale entertainment-and-retail mega-complex in East Rutherford, NJ operated by Triple Five; competes for the regional entertainment dollar and benefits from a similar entertainment-anchored mall thesis to Deptford's Round1/Bonesaw buildout.

Regional players

• Voorhees Town Center: Mixed-use lifestyle center in Voorhees Township, NJ, offering retail, dining, and entertainment; competes with Deptford Mall for Camden County discretionary spending despite operating a different open-air format.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/ShopDeptfordMall
• Instagraminstagram.com/deptfordmall
• Xx.com/DeptfordMall

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Deptford Mall