What TRACK&FIELD does

Track&Field Co. S/A (B3: TFCO3) is a Brazilian premium sports apparel and wellness company founded in 1988 in São Paulo as Fratex Indústria e Comércio Ltda by Frederico Wagner, Ricardo Rosset, and Alberto Dominguez Von Ihering Azevedo. The company designs, manufactures (with 80% of production volume in Brazil), and sells athletic wear, lifestyle, beachwear, footwear, and accessories differentiated by five proprietary fabric technologies (Ultramax® Stretch, TF Power Cool®, UVTech® with SPF 50+, Coolcotton Pima®, and Thermodry®), sold exclusively through owned and franchised retail and direct digital channels.

The business operates a hybrid go-to-market combining 345 franchise stores, 53 company-operated stores (total 398 stores across 173 cities in 25 Brazilian states), the tf.com.br e-commerce platform, WhatsApp-driven social selling (representing 33% of Q2 2021 sales and contributing to 40% of sales originating digitally), and an event-driven acquisition strategy anchored by the Track&Field Run Series (80+ events annually, Latin America's largest street race circuit) and the TFSports digital platform (326,000+ registered users connected to 1,000+ coaches across 40 sports modalities). Revenue streams include one-time retail product sales, franchise fees (R$70,000 per franchisee) and ongoing royalties, event registrations, and digital platform sales; corporate customers are end-consumer Brazilian middle-class and active-lifestyle shoppers rather than enterprise accounts.

The company listed on B3's Novo Mercado-style governance segment in October 2020, raising approximately R$180 million and deploying proceeds into innovation, the wellness platform, and physical/digital expansion. FY2024 net revenue reached R$831.8 million, with Q4 same-store sales growth of 23.1%, Q4 adjusted EBITDA of R$78.3 million (+34.3% YoY), and Q4 net profit of R$56.5 million (+40.5% YoY). Founder-controlled via a three-class voting structure (founders retain ~100% of ON voting shares), the company is currently executing a stated expansion into Portugal via three franchises and rolling out an Experience Store concept with integrated TFC Food & Market cafés.

Name

TRACK&FIELD

Legal name

Track & Field Co. S/A

Website

https://tfco.com.br

Company type

Public

Founded year

1988

Operating status

Operating

Headcount range

501–1,000 employees

Short description

TRACK&FIELD is a Brazilian premium sportswear and wellness company operating 398 stores across 25 states and an integrated ecosystem of proprietary fabric apparel, the TFSports digital platform (326,000+ users), and Latin America's largest street race circuit, serving middle-class Brazilian consumers.

Ownership category

akta.pro rank

Product category

Sportswear and Athletic Apparel

NAICS

Sporting Goods Retailers (45911), Sporting and Athletic Goods Manufacturing (33992)

SIC

Retail-Apparel & Accessory Stores (5600), Sporting & Athletic Goods, Nec (3949)

akta.pro primary industry

Athletic Footwear & Sport Apparel Retail (CRAMABAC)

akta.pro secondary industry

Sporting Goods, Outdoor & Fitness Marketplaces (CRAFABAI)

Keywords

• Sportswear apparel
• Athletic wear retail
• Performance fabrics
• Fitness events
• Franchise retail

Headquarters

HQ city

Brasil

HQ country

Brazil

HQ region

Latin America

Offices3 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Retail Product Sales: Sale of sports apparel, fitness, lifestyle, beachwear, footwear, and accessories through company-operated stores and e-commerce platform. 80% of product volume manufactured in Brazil.
2. Franchise Fees and Royalties: Revenue from franchisees including initial franchise fee (R$70,000) and ongoing royalties. 345 franchises operating throughout Brazil.
3. Event Registrations: Revenue from sporting events including Run Series circuit (80+ events annually), Beach Tennis Open (15 events), and online platform registrations.
4. Digital Platform Sales: E-commerce sales through tf.com.br and social selling via WhatsApp. Ship-from-store and pick-up-in-store omnichannel capabilities drive online sales. TFSports marketplace pilots connecting trainers to customers.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels6 records

Core offering

TRACK&FIELD designs, manufactures (80% in Brazil), and sells premium sports apparel, fitness, lifestyle, beachwear, footwear, and accessories through 398 retail stores across Brazil plus its own e-commerce platform. The offering is anchored by five proprietary fabric technologies (Ultramax Stretch, TF Power Cool, UVTech SPF 50+, Coolcotton Pima, Thermodry) and complemented by the TFSports digital platform and Latin America's largest street race and beach tennis event circuits.

Product overview

Track&Field is a Brazilian sports apparel and wellness company offering a complete portfolio of athletic products including athletic wear, fitness, lifestyle, beachwear, footwear, and accessories. The company differentiates through exclusive fabric technologies (Ultramax® Stretch, TF Power Cool®, UVTech®, Coolcotton Pima®, Thermodry®) and operates a digital ecosystem including the TFSports platform for event registration and online classes. The product portfolio also includes physical retail (Experience Stores) and event experiences (Track&Field Run Series, Beach Tennis Open). 80% of product volume is manufactured in Brazil. Products are sold exclusively through company stores and integrated e-commerce.

Differentiator

Problem solved

Functional benefit

Brands

• TFSports: Platform integrating Track&Field's ecosystem for sporting events registration, online classes, and connecting coaches with athletes. Has over 326,000 registered users and connects more than 1,000 coaches across 40 sports modalities.
• TF LOG
• TFC Food & Market
• Track&Field Run Series
• Track&Field Beach Tennis Open

Products and services

• Ultramax Stretch
• TF Power Cool
• UVTech
• Coolcotton Pima
• Thermodry
• TFSports Platform
• Track&Field Run Series
• Track&Field Beach Tennis Open
• Continue em Movimento (Keep Moving)
• Experience Store
• TFC Food & Market

Quantifiable outcome

• Same-store sales growth of 23.1% in Q4, accelerating from 22.8% in Q3
• +5 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Four partnerships are on record, tiered core, minor and supporting.

• SantandercoreGTM or Marketing Partner · 1 January 2018Santander holds naming rights for the Track&Field Run Series circuit since 2018. The partnership positions Santander as the title sponsor of Latin America's largest street race circuit with 80+ annual events and 100,000+ participants.
• VolkswagenminorGTM or Marketing Partner · 1 January 2005Partnership to launch Parati Track & Field special edition vehicle series. The collaboration promoted 'sportivity and joviality' among young adults, target market for both brands.
• TFSports TrainerscoreChannel Partner/ Reseller/ Distributor1,000+ trainers connected through TFSports platform serving as brand ambassadors and resellers. Piloting marketplace model where trainers recommend products to clients, with 20% sales increase among participating franchisees.
• Itaú UnibancosupportingOthersCustodian bank for Track&Field shares. Provides share registry, dividend payments, and shareholder services. Itaú is the bookkeeping agent for safekeeping, transaction updates, and dividend distributions.

Scale indicators11 records

Recent moves11 records

Expansion highlights6 records

Direct peers

• Centauro (Fisia / XP Inc.): Brazil's largest multi-brand sporting goods retailer, operating both stores and e-commerce. Directly comparable to T&F on product assortment (athletic apparel, footwear, equipment), target customer (Brazilian sports consumers), and omnichannel strategy.

Broad incumbents

• Nike: The global leader in athletic apparel and footwear. Comparable on product category, proprietary fabric/performance technology (e.g., Dri-FIT), and event sponsorship strategy. Competes with T&F in Brazil's premium sportswear segment but operates as a global brand rather than a Brazilian retailer.
• Adidas: Global athletic apparel and footwear leader. Directly competitive on running/training apparel technology (HEAT.RDY, AEROREADY) and on sponsorship of running events similar to T&F's Run Series in Latin America.
• Decathlon: World's largest sporting goods retailer with an integrated in-house apparel brand. Comparable on multi-category sporting goods retail and value-driven private-label strategy, though with much broader equipment assortment and global scale than T&F.
• Puma: Global athletic and lifestyle apparel and footwear brand. Comparable product category and athlete/lifestyle marketing approach, with established distribution in Brazil through multi-brand retailers.

Emerging players

• Under Armour: Performance apparel specialist competing on moisture-wicking and training fabric technologies comparable to T&F's Ultramax and Thermodry. Operates DTC and wholesale in Latin America but with significantly smaller local footprint than T&F in Brazil.
• Speedo: Global swimwear and aquatic performance apparel brand with meaningful presence in Brazil via the same franchisee/retailer ecosystem T&F operates in. Comparable on performance apparel positioning, though narrower category scope.

Regional players

• Hering: Large Brazilian apparel retailer with multi-brand, multi-category positioning (basics, casual, licensed apparel). Comparable as a Brazil-listed apparel retailer facing similar FX and macro dynamics, though less athletic-specialized than T&F.
• Lojas Renner: Brazil's largest apparel retailer with a multi-brand, multi-category strategy across stores and digital. Comparable as a Brazilian scale fashion retailer with similar omnichannel maturity and Brazil-listed public-company profile.
• Arezzo & Co: Brazilian footwear and accessories platform with omnichannel retail and brand portfolio (Arezzo, Schutz, Reserva). Comparable as a Brazilian B3-listed lifestyle/footwear company with similar omnichannel and franchise partner strategies.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/track-&-field/mycompany

Revenue estimate

Valuation estimate

Number of profiles

Profiles16 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about TRACK&FIELD