National Fitness Campaign

What National Fitness Campaign does

National Fitness Campaign is a private San Francisco-based healthy infrastructure consulting and outdoor fitness company serving municipalities, parks and recreation departments, school districts, higher education institutions, design professionals, and real estate developers. The company helps customers plan, fund, install, and activate free outdoor fitness infrastructure, with services spanning site feasibility, grant identification, community consensus-building, installation coordination, launch support, and ongoing activation through Ambassadors and Trainers.

Its core product is the Fitness Court, a 38x38 ft outdoor bodyweight fitness installation organized around seven movement categories: Core, Squat, Push, Lunge, Pull, Agility, and Bend. The installation requires no power, utilities, or mechanical systems and is digitally supported by a free iOS and Android app offering guided workouts, a map of 750+ Fitness Court locations, check-ins, and health metrics integrations. The product set also includes Fitness Court Studio for outdoor group programming, Fitness Court Shade for high-sun environments, a workout content library, and public-art customization including local and featured artist options.

NFC's revenue model appears to be project-based rather than end-user subscription-based: Fitness Courts are free for consumers, while municipalities, schools, campuses, and developers fund installations through a mix of healthcare partner grants and direct community co-investment. Healthcare organizations including Blue Cross Blue Shield plans, Priority Health, UCHealth, Aetna, and others act as regional funding partners, creating a sponsored grant channel that reduces budget friction for public-sector buyers. Pricing is not publicly disclosed, and the reported $180 million of public-private funds invested over six years represents funds deployed through the campaign rather than confirmed company revenue.

Name

National Fitness Campaign

Legal name

National Fitness Campaign

Website

https://nationalfitnesscampaign.com

Company type

Private

Founded year

1980

Operating status

Operating

Headcount range

11–50 employees

Short description

National Fitness Campaign helps municipalities, schools, universities, parks departments, and developers plan, fund, install, and activate free outdoor Fitness Court infrastructure, supported by healthcare-sponsored grants, implementation services, mobile app-guided workouts, and community Ambassador and Trainer programs.

Ownership category

akta.pro rank

Product category

Outdoor Wellness Infrastructure / Community Fitness Consulting

NAICS

Sporting and Athletic Goods Manufacturing (33992)

SIC

Sporting & Athletic Goods, Nec (3949)

akta.pro primary industry

Fitness, Exercise & Gym Equipment Distribution (CRAOAJAG)

Keywords

• Outdoor fitness equipment
• Community wellness consulting
• Public-private partnerships
• Public health infrastructure
• Fitness court installations

Headquarters

HQ city

San Francisco

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Healthcare Partner Grant Funding: National Fitness Campaign's primary revenue model is grant funding sourced from a network of regional healthcare partners including Blue Cross Blue Shield plans (BCBSIL, BCBSTX, BCBSMA, BCBSAL, BCBSMN, BCBSKS, BCBSMT, BCBSNM, BCBSOK), Priority Health, UCHealth, Aetna, Independence Blue Cross, HMSA, Horizon BCBS, Arizona Complete Health, TGH, and others. These healthcare organizations fund community wellness initiatives as part of their preventive health strategy, providing grants to qualifying municipalities, schools, and campuses to support Fitness Court installations. NFC acts as the program administrator and equipment provider, with the grant covering a significant portion of the installation cost.
2. Direct Community Investment: Communities (municipalities, school districts, universities, developers) contribute co-investment alongside healthcare grants to fund Fitness Court installations. The contribution varies by project scope and available grant coverage. Projects include the standard Fitness Court (38x38 ft), the extended Fitness Court Studio (38x73 ft), and the Fitness Court Shade add-on. Revenue is project-based and one-time per installation.

Pricing tiers

Go-to-market motion4 records

Distribution channels5 records

Marketing channels7 records

Core offering

National Fitness Campaign (NFC) designs, funds, and installs the Fitness Court® — a 38x38 ft outdoor bodyweight fitness installation featuring seven movement stations (Core, Squat, Push, Lunge, Pull, Agility, Bend). Each installation is digitally activated through the free Fitness Court® mobile app (iOS/Android) and is co-funded by a network of regional healthcare sponsors (Blue Cross Blue Shield plans, Priority Health, UCHealth, Aetna, etc.) as part of their preventive health strategy. NFC sells turnkey installations to municipalities, school districts, universities, parks departments, and real estate developers.

Product overview

National Fitness Campaign operates as a wellness consulting firm offering a unified ecosystem of outdoor fitness products and services centered around the Fitness Court® — a flagship 38x38 ft outdoor gym featuring seven bodyweight exercise stations. The core Fitness Court product is digitally activated via the free Fitness Court® App, which provides guided workouts, location mapping, and health tracking. The product portfolio includes two add-on modules — the Fitness Court® Studio (for structured outdoor group fitness classes) and the Fitness Court® Shade (for climate-extended usability). The ecosystem is supported by complementary service programs: the Ambassador Program (community champions), Trainer Program (certified fitness instructors), Campaign Services (end-to-end implementation support), and Public Art customization options. All products are designed for municipalities, parks, schools, higher education, and real estate developers seeking free outdoor fitness infrastructure.

Differentiator

Problem solved

Functional benefit

Brands

• Fitness Court®: The world's best outdoor gym - a seven-station outdoor fitness installation built for communities and schools, featuring 7 bodyweight movement categories (Core, Squat, Push, Lunge, Pull, Agility, Bend). 38x38 ft footprint, no power required, digitally connected via the free Fitness Court App.
• Fitness Court® Studio
• Fitness Court® Shade
• Healthy Infrastructure®

Products and services

• The Fitness Court® Flagship 38x38 ft outdoor bodyweight fitness installation with seven movement stations (Core, Squat, Push, Lunge, Pull, Agility, Bend), digitally activated via the free Fitness Court App. Sold to municipalities, schools, and developers as turnkey community wellness infrastructure with no power or utility requirements.
• The Fitness Court® Studio Extended 38x73 ft outdoor fitness environment with an open floor space for programmable outdoor group fitness classes (Yoga, Pilates, Zumba) and instructor-led programming. All-weather venue design.
• The Fitness Court® Shade Integrated shade structure add-on for Fitness Court and Fitness Court Studio installations in high-sun environments, extending year-round usability in any climate.
• Fitness Court® App Free iOS and Android mobile app providing guided workout videos, interactive map of 750+ Fitness Court locations, check-in functionality, and health metrics tracking via Apple HealthKit and Android Health Connect.
• Campaign Services End-to-end community wellness consulting including site feasibility assessments, grant funding identification, master planning, installation coordination, community consensus-building, press and media support, Ambassador training, and ongoing program activation support.
• Fitness Court® Ambassador Program National community-driven program in which ambassadors promote the Fitness Court on social media, lead community workouts and events, and engage local leaders. Members receive exclusive Facebook group access, campaign resources, and early event invites.
• Fitness Court® Trainer Certification Program ACE CEC-accredited on-demand certification program for fitness professionals to lead Fitness Court workouts, clinics, and wellness events. Trainers are contacted for activation campaigns and special events in their area.
• Workout Library Free digital content library of structured outdoor workouts for beginner, intermediate, and advanced levels, featuring certified trainers. Accessible via the Fitness Court App, YouTube, and the NFC Movement Library.
• Public Art / Artist Series Custom public art component for each Fitness Court installation, with options including Jean-Michel Basquiat and Keith Haring collections, local artist partnerships, and standard designs with 800+ custom colors.

Quantifiable outcome

• 14 million people with access to a Fitness Court across 750+ communities in 6 years
• +6 more outcomes

Named customers10 records

Segments6 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature6 records

Partnerships

Five partnerships are on record, tiered minor.

• Lowe'sminorStrategic or Co-development PartnerLowe's partnered with Veterans Bridge Home and NFC to bring world-class outdoor fitness to Charlotte, NC. Veterans Bridge Home has been hosting regular Wednesday morning workouts at the Fitness Court at Veterans Memorial Park, demonstrating how retail sponsors can support community wellness activations.
• Carolina PanthersminorStrategic or Co-development PartnerThe Carolina Panthers partnered with Lowe's and Veterans Bridge Home around Veterans Day to bring outdoor fitness to Charlotte, helping build community through the Fitness Court installation at Veterans Memorial Park.
• Jean-Michel Basquiat EstateminorStrategic or Co-development PartnerNFC has a licensed collection featuring Jean-Michel Basquiat artwork on Fitness Court installations. The limited Featured Artist Series allows communities to select Basquiat artwork for their Fitness Court public art wall.
• Keith Haring FoundationminorStrategic or Co-development PartnerNFC offers a Keith Haring Fitness Court Collection featuring the artist's iconic artwork on Fitness Court installations. Communities can select Keith Haring designs for their public art wall as part of the Artist Series.
• YMCAminorStrategic or Co-development PartnerThe YMCA is listed among partner organizations on NFC's campaign page, suggesting a collaborative relationship in community wellness programming and shared community activation.

Scale indicators10 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• GameTime: Manufacturer of playground, outdoor fitness, and park equipment serving municipalities, schools, and developers. Comparable as a broad incumbent in outdoor recreation and fitness equipment.
• Kompan: Global incumbent in outdoor recreation and fitness equipment for parks, schools, and public spaces. Comparable as a broader-portfolio outdoor fitness equipment vendor competing for the same municipal and school district RFPs as NFC.
• PlayCore: Holds a portfolio of outdoor recreation, playground, and fitness equipment brands serving parks, schools, and municipalities. Comparable as an established incumbent competing for the same grant-funded outdoor recreation dollars.
• Xplor Recreation (by PlayPower): Supplies outdoor recreation equipment, playground structures, and fitness installations to municipalities and schools. Comparable as an established vendor in the same parks-and-rec procurement channel.

Direct peers

• Greenfields Outdoor Fitness: Manufactures and installs outdoor bodyweight fitness equipment in parks and public spaces. Directly comparable to NFC's Fitness Court product line and competing in the same parks-and-rec procurement market.
• Lappset: Designs and manufactures outdoor exercise equipment and fitness parks for municipalities and developers. Direct competitor in outdoor fitness installations serving the same parks and public-sector buyer.
• FitCore: Specializes in outdoor fitness equipment installations for parks, trails, and community spaces. Direct peer in the same product category competing for municipal and parks-and-rec customers.
• RooT Outdoor Fitness: Specializes in outdoor fitness equipment and fitness court-style installations for parks, schools, and residential developments. Direct peer with overlapping product category and municipal buyer base.

Others

• KaBOOM!: Nonprofit that builds community playgrounds and partners with cities, funders, and corporate sponsors on place-based wellness infrastructure. Comparable as an adjacent community-wellness consulting organization using public-private partnership funding models.

Emerging players

• Wellable: Provides corporate wellness platforms used by health plans and employers for preventive-health programs. Comparable as an emerging player in the same healthcare-sponsored preventive-wellness ecosystem that funds NFC installations.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/nfcfitnesscourt
• YouTubeyoutube.com/@NationalFitnessCampaign/featured
• Facebookfacebook.com/NatFitCampaign
• LinkedInlinkedin.com/company/national-fitness-campaign
• Instagraminstagram.com/natfitcampaign
• TikToktiktok.com/@natfitcampaign

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about National Fitness Campaign