Roche Realty Group

What Roche Realty Group does

Roche Realty Group, Inc. is an independent real estate brokerage incorporated in New Hampshire and headquartered at 97 Daniel Webster Highway, Meredith, NH. Founded in 1992, the firm operates as a locally owned brokerage serving New Hampshire's Lakes Region across Belknap, Carroll, and Grafton counties, with a long-running specialization in waterfront, lakefront, and luxury residential properties on Lake Winnipesaukee, Squam Lake, and other regional lakes. The company supports residential buyers and sellers, a dedicated Luxury Homes Division, a Commercial Property Division, and developer-side representation (including the Highland Ridge new-construction community in Tilton, NH). Headcount is reported in the 11-50 employee band, comprising professional Realtors and in-house support staff.

The firm's core product surface is a property search platform offering map search, gallery search, town/county filtering, and lake-specific sub-searches for individual waterbodies and Winnipesaukee islands (Bear, Cow, Diamond, Governor's, Long, Mark, Mink, Rattlesnake, Welch). In 2018 Roche became the first brokerage in the Lakes Region to deploy in-house Matterport 3D virtual tour technology, offered free of charge across all listings. Supporting product offerings include a Comparative Market Analysis (CMA) service, an annual Significant Sales Report, a 'Lakes Region Living' listing publication, blog content on local market topics, and lake/pond/river resource pages.

Roche Realty Group generates revenue through traditional real estate commissions on three lines — residential, luxury homes, and commercial transactions — paid on a transactional basis at settlement. Customer acquisition is sales-led, driven by organic search traffic to the property search platform, in-office and phone inquiries, agent referrals, and content marketing across Facebook, Twitter/X, and Instagram. The firm does not disclose commission rates, revenue, or ownership structure publicly. It has remained independent throughout its operating history with no disclosed PE, VC, or strategic acquirer involvement.

Name

Roche Realty Group

Legal name

Roche Realty Group, Inc.

Website

https://rocherealty.com

Company type

Private

Founded year

1992

Operating status

Operating

Headcount range

1–10 employees

Short description

Roche Realty Group is an independent real estate brokerage serving New Hampshire's Lakes Region, providing residential, luxury, and commercial brokerage services across Belknap, Carroll, and Grafton counties with deep waterfront-property specialization. It supports buyers and sellers via a property search platform, Matterport 3D virtual tours, and in-house agent teams.

Ownership category

akta.pro rank

Product category

Residential Real Estate Brokerage

NAICS

Offices of Real Estate Agents and Brokers (531210), Offices of Real Estate Agents and Brokers (5312)

SIC

Real Estate Agents & Managers (For Others) (6531), Real Estate (6500)

akta.pro primary industry

Traditional Residential Brokerage (Existing Homes) (BPAJAAAA)

akta.pro secondary industry

Commercial Real Estate Brokerage (Leasing & Sales) (FSAEAJAB)

Keywords

• Residential real estate brokerage
• Commercial real estate services
• Luxury home brokerage
• Property listing services
• Lakes region properties

Headquarters

HQ city

Nashua

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Others

Revenue model

1. Real Estate Commission: Traditional real estate commission-based revenue model. Company earns commissions on property sales transactions, typically split between listing agent and buyer's agent.
2. Commercial Real Estate Services: Dedicated commercial property division providing brokerage services for commercial transactions.
3. Luxury Homes Division: Specialized services for high-value residential properties with dedicated marketing approach.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels8 records

Core offering

Roche Realty Group is an independent real estate brokerage serving New Hampshire's Lakes Region. The company provides residential and commercial property brokerage services, including buying, selling, and marketing of waterfront, luxury, and commercial real estate. It supplements core brokerage with a property search platform, Matterport 3D virtual tours, Comparative Market Analysis for sellers, and dedicated luxury and commercial divisions.

Product overview

Roche Realty Group operates as a single unified real estate brokerage platform offering comprehensive property services for New Hampshire's Lakes Region. The core product is their property search platform supporting multiple search modalities (map, gallery, town/county, and lake-specific searches). The company supplements its core brokerage services with specialized divisions for luxury homes and commercial properties, technology-enabled marketing tools including Matterport 3D virtual tours, market analysis services, and the Highland Ridge new construction development. Additional offerings include listing publications, mortgage resources, and lake-specific property search modules.

Differentiator

Problem solved

Functional benefit

Products and services

• Luxury Homes Division Specialized brokerage division for high-value luxury real estate transactions in the NH Lakes Region, focused on lakefront estates and premium properties with dedicated marketing approach.
• Commercial Property Division Dedicated commercial real estate brokerage division providing sales, leasing, and marketing services for commercial properties throughout New Hampshire, including developments, retail, and investment properties.
• Matterport 3D Virtual Tours Immersive 3D virtual tour technology offered free for all listings, enabling prospective buyers to remotely explore properties in 3D. First-of-its-kind offering in the Lakes Region, included with every Roche Realty Group listing.
• Comparative Market Analysis (CMA) Free Comparative Market Analysis service provided to homeowners and sellers to determine current market values for properties in the NH Lakes Region.
• Highland Ridge Development (Exclusive Brokerage) Exclusive brokerage of Highland Ridge, a new construction residential development in Tilton, NH featuring ENERGY STAR certified homes in multiple styles (ranches, capes, colonials) with three bedrooms, 2.5 baths, modern kitchens, and two-car garages.
• Lake-Specific Property Searches Specialized brokerage search tools focused on properties on specific New Hampshire lakes including Lake Winnipesaukee, Squam Lake, Lake Kanasatka, Lake Waukewan, Lake Winnisquam, Lake Winona, and other NH lakes, with detailed property listings for waterfront, island, and water-access homes.
• Lakes Region Living Listing Catalog Annual company publication 'Lakes Region Living' magazine featuring company property listings, lifestyle content, and Lakes Region community information for prospective buyers.
• Significant Sales Report Annual report showcasing notable property sales and market performance metrics in the NH Lakes Region, providing market transparency for buyers and sellers.

Quantifiable outcome

• Over 10,000 closed transactions completed since 1992
• +1 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Coldwell Banker: Long-established national residential and commercial brokerage franchise with strong presence across New England. Comparable because it serves the same Lakes Region buyer/seller pool through affiliated independent agents, competing directly for listings and buyer representation.
• RE/MAX: Global residential franchise with significant New Hampshire agent count. Directly comparable as a commission-based, agent-driven brokerage competing for the same residential and lake-region transactions as Roche.
• Berkshire Hathaway HomeServices: National brokerage network affiliated with Berkshire Hathaway; has Northeast U.S. footprint including New Hampshire affiliates. Competes with Roche for both luxury and primary-residence listings through franchisees operating in the same geographies.
• Keller Williams Realty: Large U.S. residential brokerage with a heavily agent-centric, technology-driven model and active New England presence. Comparable due to overlap in agent recruitment, commission economics, and residential transaction focus.
• Century 21: Globally recognized residential brokerage franchise with New England affiliate presence. Competes with Roche for mid-market residential and vacation-home buyers/sellers in the Lakes Region.
• Better Homes and Gardens Real Estate: Mid-tier national residential franchise with affiliated brokers in northern New England. Comparable due to overlap in serving residential and second-home buyers in vacation/lake markets similar to the Lakes Region.

Emerging players

• Compass: Tech-enabled national brokerage that has expanded into luxury and secondary markets with proprietary platform, agent equity, and marketing tools. Comparable to Roche specifically on the luxury and waterfront side, where Compass's brand and tools compete for the same high-end listings.
• Redfin: Technology-led residential brokerage and portal that operates in select New England markets. Comparable on the consumer-facing search and listing-discovery side, and an emerging competitive threat to traditional local brokerages like Roche.

Direct peers

• Sotheby's International Realty: Global luxury brokerage franchise with strong New England and lake/waterfront presence. Most directly comparable to Roche's Luxury Homes Division, competing for the same high-net-worth waterfront and lakefront buyers and sellers in the Lakes Region.
• Meredith Bay Realty / Local Independent Lakes Region Brokerages: Other independent local brokerages serving the same NH Lakes Region geography (e.g., Meredith Bay Realty). Directly compete with Roche for the same waterfront, island, and primary-residence listings and buyer-side representation.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/rocherealty
• Facebookfacebook.com/RocheRealty
• Instagraminstagram.com/rocherealty
• LinkedInlinkedin.com/company/roach-realty

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Roche Realty Group