D. J. Forry
D. J. Forry Fruit is a family-owned California grower-shipper founded in 1972, hand-packing grapes, pomegranates, Sweet Bursts arils, and persimmons at its Reedley packinghouse for retailers, distributors, food-service, and 20+ international markets across six continents.
- Company typePrivate
- Founded1972
- HeadquartersReedley, United States
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What D. J. Forry does
D. J. Forry Fruit is a family-owned California grower-shipper founded in 1972 and headquartered in a central packinghouse in Reedley, California, in the heart of the San Joaquin Valley. The company represents a tight-knit network of family farms producing four signature crops: California Table Grapes (Flame Seedless, Sugraone, Crimson, Autumn King, Scarlet Royal, Allison), Whole Pomegranates (Wonderful, Early Wonderful, Granada, Foothill), Sweet Bursts Fresh Pomegranate Arils (a value-added sub-brand sold in 4.3 oz retail cups, 8 oz clamshells, 2 lb food-service packs, and bulk pouches), and Fuyu, Hachiya, Chocolate, and Sharon Persimmons. Crops are hand-selected at family farms, packed at the Reedley facility, and shipped under multi-pack-format programs sized for retail, club, and food-service channels.
Underlying technology and operations rest on precision-agriculture practices (drip irrigation with soil-moisture sensors and weather-based scheduling), on-site solar arrays at the packinghouse and partner farms, an Integrated Pest Management program using beneficial insects and cover crops, and Equitable Food Initiative certification covering labor practices, food safety, and environmental responsibility. Sales are conducted via direct outreach, inside sales ([email protected], +1 559-638-0124), and a dedicated international sales representative executing tailored, data-driven strategies across 20+ international markets in Asia-Pacific, the Americas, and the Caribbean, with named flagship accounts including Aeon in Japan and E-Mart and HomePlus in South Korea.
The business model is a single-segment, transaction-based grower-shipper: revenue is generated by selling hand-packed fresh produce to retailers, distributors, international buyers, and food-service operators at quote-based pricing that varies by product, variety, pack format, and destination market, on multi-year program contracts. Customer acquisition relies on relationship-led enterprise field sales supported by inside sales, sustainability storytelling, harvest-forecast video content, in-store sampling, and price promotions. No public price list, revenue figures, or external funding are disclosed; the company is privately held by the founding family across three generations and is not publicly traded.
D. J. Forry firmographics
Firmographics- Name
- D. J. Forry
- Legal name
- DJ Forry Fruit
- Website
- https://djforry.com
- Company type
- Private
- Founded year
- 1972
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- D. J. Forry Fruit is a family-owned California grower-shipper founded in 1972, hand-packing grapes, pomegranates, Sweet Bursts arils, and persimmons at its Reedley packinghouse for retailers, distributors, food-service, and 20+ international markets across six continents.
- Ownership category
- akta.pro rank
D. J. Forry industry classification
Industry- Product category
- Fresh Produce Distribution
- SIC
- Agricultural Services (700)
- akta.pro primary industry
- Foodservice / HORECA Produce Wholesale (AFAIACAI)
Keywords
Where D. J. Forry is headquartered
LocationHeadquarters
- HQ city
- Reedley
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
D. J. Forry business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D
Revenue model
- Grower-Shipper Produce Sales: Core revenue from selling hand-packed grapes, pomegranates, sweet arils, and persimmons to retailers, distributors, and international buyers. Seasonal availability (grapes mid-summer through late fall; pomegranates late August through January; persimmons fall/winter). Programs sized for retail, club, and food-service channels.
- International Export Sales: Premium California-grown fruit exported to 20+ international markets across Asia-Pacific, the Americas, and the Caribbean. Driven by tailored in-market strategies, retail partnerships, price promotions, and in-store sampling programs.
- Value-Added Fresh Packed Arils: Higher-margin ready-to-eat Sweet Bursts pomegranate arils sold across multiple pack formats (4.3 oz retail cup, 8 oz clamshell, 2 lb food service, bulk pouch) to retail produce and food-service operators.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Quote-based pricing for all produce programs and custom pack specifications |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels6 records
D. J. Forry product offering
Product offeringCore offering
D. J. Forry is a family-owned California grower-shipper that hand-packs and distributes premium fresh produce — including California Table Grapes, Whole Pomegranates, Sweet Bursts Fresh Pomegranate Arils, and Fuyu & Hachiya Persimmons — from its Reedley packinghouse to retailers, distributors, international buyers, club stores, and food-service operators across six continents. The company operates a network of family farms in the San Joaquin Valley, supports tailored in-market sales strategies and retail programs, and holds Equitable Food Initiative (EFI) certification for labor, food safety, and environmental responsibility.
Product overview
DJ Forry Fruit operates as a single integrated grower-shipper business — not a modular software platform — offering four signature fresh produce lines that are hand-selected at family farms in California's San Joaquin Valley and packed at the company's Reedley, CA packinghouse for distribution to retail, club, and food-service channels worldwide. The portfolio comprises four core crops: California Table Grapes (the signature crop), Whole Pomegranates, Sweet Bursts Fresh Pomegranate Arils (the value-added sub-brand of ready-to-eat arils), and Fuyu & Hachiya Persimmons. These produce categories together form the company's complete offering, complemented by an international sales program led by Hunter Teafatiller that serves markets across Asia-Pacific, the Americas, and the Caribbean.
Differentiator
Problem solved
Functional benefit
Brands
- Sweet Bursts: Ready-to-eat pomegranate arils brand offering consistent size, vivid color, and a clean-label ingredient profile in 4.3 oz retail cups, 8 oz clamshells, 2 lb food service packs, and bulk pouches.
Products and services
- California Table Grapes Hand-harvested red, green, and black grape varieties sourced from sun-drenched San Joaquin Valley family vineyards; available mid-summer through late fall with programs sized for retail, club, and food-service channels. Varieties include Flame Seedless, Sugraone, Crimson, Autumn King, Scarlet Royal, and Allison.
- Whole Pomegranates Deep-ruby Wonderful and specialty pomegranate varieties prized for jewel-tone arils, balanced sweetness, and holiday-season staying power; available late August through January. Varieties include Wonderful, Early Wonderful, Granada, and Foothill.
- Sweet Bursts Fresh Pomegranate Arils Ready-to-eat pomegranate seeds marketed under the Sweet Bursts brand, packed at peak flavor with consistent size, vivid color, and a clean-label ingredient profile. Offered in 4.3 oz retail cup, 8 oz clamshell, 2 lb food service, and bulk pouch formats for retail produce departments and food-service operators.
- Fuyu and Hachiya Persimmons Golden-orange Fuyu (non-astringent) and heart-shaped Hachiya (astringent) persimmons from Central Valley family orchards, plus Chocolate and Sharon varieties; positioned as a fall and winter staple for produce departments.
Quantifiable outcome
- Japan: +7.0% YoY volume growth; 822,072 boxes sold; $27.93 per box (+2.0%)
- +1 more outcomes
Companies that use D. J. Forry
Customer profileNamed customers3 records
Segments5 records
Ideal customer profiles4 records
D. J. Forry technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
D. J. Forry partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and flagship.
- Equitable Food Initiative (EFI)coreDJ Forry partners with the Equitable Food Initiative (EFI), a multi-stakeholder certification program that unites growers, farmworkers, retailers, and consumer advocates around transparent, third-party-verified standards for labor practices, food safety, and environmental responsibility. Sustainability reports, certifications, and grower-level traceability data are available on request.
- AeonflagshipLeading Japanese supermarket chain referenced as a key retail partner in Japan. Hunter Teafatiller maintains strong retail partnerships with Aeon to ensure DJ Forry fruit is positioned front and center in Japanese retail.
- E-MartflagshipLeading South Korean hypermarket partner engaged in innovative experiential retail programs designed to reverse South Korea's -35.6% YoY volume decline and reignite consumer interest.
- HomePlusflagshipLeading South Korean hypermarket partner engaged alongside E-Mart in experiential retail programs aimed at reversing South Korea's -35.6% YoY volume decline.
Scale indicators7 records
Recent moves6 records
Expansion highlights5 records
D. J. Forry competitors and assessment
Company assessmentBroad incumbents
- Del Monte Fresh Produce:
- The Wonderful Company: Vertically integrated California grower of pomegranates (Pom Wonderful), grapes, pistachios, and citrus with strong retail brand presence. Directly comparable as a California multi-crop grower-shipper competing for the same retailer shelf space, though larger and brand-led.
- Grimmway Farms: Large California grower-shipper best known for carrots but also handling table grapes, citrus, and organic produce. Comparable as a broad California fresh-produce shipper serving retail and foodservice, though at materially larger scale.
Direct peers
- Family Tree Farms: California grower-shipper of grapes, stone fruit, and specialty fruit varieties. Comparable in crop mix, family-grower positioning, and retailer-direct distribution to DJ Forry.
- HMC Farms: Multi-generational California grower of table grapes, stone fruit, and persimmons. Comparable to DJ Forry's mixed-portfolio grower-shipper model, family ownership structure, and Central Valley footprint.
- Sun-Maid Growers of California: California cooperative grower-shipper of table grapes with a heritage brand dating to 1912. Most directly comparable to DJ Forry's signature grape line, sharing retailer/distributor channels, seasonal programs, and international export motion.
- Pandol Brothers: California table grape grower-shipper with international export focus (notably Asia). Directly comparable to DJ Forry's grape portfolio and international distribution strategy, serving similar retail and foodservice channels.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
D. J. Forry social profiles
Digital presenceD. J. Forry compliance and trust
Trust signalCompliance1 record
D. J. Forry financial estimates
Financial estimateRevenue estimate
Valuation estimate
D. J. Forry leadership team
Management profileNumber of profiles
Profiles1 record
D. J. Forry funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
D. J. Forry M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about D. J. Forry
What does D. J. Forry do?
D. J. Forry is a family-owned California grower-shipper that hand-packs and distributes premium fresh produce — including California Table Grapes, Whole Pomegranates, Sweet Bursts Fresh Pomegranate Arils, and Fuyu & Hachiya Persimmons — from its Reedley packinghouse to retailers, distributors, international buyers, club stores, and food-service operators across six continents. The company operates a network of family farms in the San Joaquin Valley, supports tailored in-market sales strategies and retail programs, and holds Equitable Food Initiative (EFI) certification for labor, food safety, and environmental responsibility.
Is D. J. Forry a public or private company?
D. J. Forry is a private company. It is classified as family owned and is currently operating.
When was D. J. Forry founded?
D. J. Forry was founded in 1972. It employs 11 to 50 people.
Where is D. J. Forry based?
D. J. Forry is headquartered in Reedley, United States, in the North America region.
How does D. J. Forry make money?
Three revenue lines are on record. Grower-Shipper Produce Sales are the primary driver. The others are international Export Sales and value-Added Fresh Packed Arils.
Who are D. J. Forry's main competitors?
Broad incumbents on record are Del Monte Fresh Produce, The Wonderful Company and Grimmway Farms. Direct peers are Family Tree Farms, HMC Farms, Sun-Maid Growers of California and Pandol Brothers.
Does D. J. Forry have an API?
No public API is recorded for D. J. Forry.
What industry is D. J. Forry in?
D. J. Forry's product category is Fresh Produce Distribution. Its primary akta.pro industry code is AFAIACAI, Foodservice / HORECA Produce Wholesale. Its SIC code is 700.