Family Tree Farms

What Family Tree Farms does

Family Tree Farms is a privately held, vertically integrated fresh fruit breeder, grower, and marketer headquartered in Reedley, California, and operated by the Jackson family across three generations (David, Rick, and Daniel Jackson, alongside Andy Muxlow). The company controls the full value chain from proprietary seed selection through growing, packing, shipping, and marketing, with farming operations spanning California, Mexico, and Peru across more than 10,000 planted acres. Its product portfolio centers on non-GMO, proprietary fruit varieties developed through a 10-acre R&D research center that trials more than 1,000 varieties, including the Guinness World Record-holding Premier Jumbo Blues (Jumboz) blueberries, Sugar Burst apples, Tropic Burst mangoes, Sno-Mandarins, and more than 20 plumcot varieties such as Flavor Grenade, Emerald Beaut, and Flavor Gator, alongside a broader stone fruit, berry, and citrus assortment.

The company sells fresh fruit to retail consumers, grocery chains, and food service and institutional buyers under a channel-partner go-to-market model, with regional grocery retail as the dominant route and secondary institutional channels such as the California Department of Corrections. Operations are supported by capital-intensive infrastructure including 3 MW of on-site solar generation, micro-drip and precision irrigation, integrated pest management, and EV charging, alongside food safety certifications covering Global GAP, Primus GFS, and BRC SMETA. Revenue is generated almost entirely through one-time fresh-produce sales at non-publicly disclosed prices that vary by fruit, season, and channel, and no external investors, private equity, or venture capital involvement is evidenced in the source material.

Name

Family Tree Farms

Legal name

Family Tree Farms

Website

https://familytreefarms.com

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

101–250 employees

Short description

Family Tree Farms is a privately held, vertically integrated grower and marketer of proprietary, non-GMO premium fresh fruit varieties—including blueberries, stone fruit, citrus, and apples—serving grocery retailers and food service customers across California, Mexico, and Peru.

Ownership category

akta.pro rank

Product category

Fresh Fruit Production

NAICS

Noncitrus Fruit and Tree Nut Farming (11133), Berry (except Strawberry) Farming (111334)

SIC

Agricultural Production-Crops (100)

akta.pro primary industry

Berry Farming (Strawberries, Blueberries, Raspberries, Blackberries, Cranberries) (AFAGACAD)

akta.pro secondary industries

Tropical & Subtropical Fruit Orchards (Avocados, Mangoes, Bananas/Plantains, Pineapples, Papayas) (AFAGACAF), Organic Fruit & Tree Nut Farming (Orchards) (AFAGAKAB), Fruit & Nut Planting Stock (Rootstocks, Nursery Trees, Vines) (AFABAFAF)

Keywords

• Fresh fruit production
• Proprietary fruit varieties
• Stone fruit farming
• Blueberry cultivation
• Vertically integrated agriculture

Headquarters

HQ city

Reedley

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Fresh Produce Sales: Family Tree Farms generates revenue through the sale of fresh fruit to retail consumers, grocery stores, and food service providers. Their vertically integrated model controls growing, packing, shipping, and marketing to ensure quality and flavor.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Family Tree Farms is a multi-generational family-owned farm that breeds, grows, packs, and markets a portfolio of proprietary, non-GMO fresh fruit varieties, including Premier Blues blueberries, Sugar Burst apples, Tropic Burst mangoes, Sno-Mandarins, plumcots, apriums, peaches, nectarines, donut peaches, apricots, blackberries, raspberries, and satsumas. The company operates farms in California, Mexico, and Peru and is vertically integrated from seed selection through shipping.

Product overview

Family Tree Farms is a fresh fruit growing and marketing company that operates as a single unified product portfolio focused on premium, proprietary fruit varieties. The company's offerings center around its signature blueberry program (Premier Blues, Premier Jumbo Blues, and Premier Organic Blues available year-round), complemented by an extensive stone fruit collection including plumcots (20+ varieties like Emerald Beaut and Flavor Gator), apriums, peaches, nectarines, and donut peaches, plus citrus (Satsumas and Sno-Mandarins), blackberries, raspberries, apricots, apples (Sugar Burst™), and Tropic Burst™ Mangoes. All varieties are non-GMO and the company maintains complete vertical integration from seed selection through growing, packing, and marketing. The company emphasizes proprietary genetics, flavor optimization through R&D trialing over 1,000 varieties, and multi-location farming operations across California, Mexico, and Peru.

Differentiator

Problem solved

Functional benefit

Products and services

• Premier Blues (Blueberries) Premium blueberries with exceptional flavor and crunch, available year-round through the company's vertically integrated California, Mexico, and Peru operations. Sold to grocery retailers and food service buyers.
• Premier Jumbo Blues (Jumboz) Jumbo-sized blueberries that won the Guinness World Record for size, grown with exclusive growing rights, offering large fruit with strong flavor and crunch.
• Premier Organic Blues Organically certified blueberries providing pure flavor and crunch, available March through July.
• Blackberries Blackberries with low acid and full sweet flavor, grown using traditional farming methods that prioritize plant and land health.
• Raspberries Fresh raspberries with high antioxidant content, produced in Mexico as part of the company's expanded berry program.
• Sugar Burst Apples Proprietary apple variety with vibrant red skin and golden undertones, exceptionally sweet flavor, satisfying crunch, and slow-oxidizing flesh that stays fresh longer. Available April through December.
• Apricots Apricots with a juicy center and crisp, velvety skin texture; sweet and meaty with the right amount of tartness.
• Apriums Hybrid of apricots and plums with more apricot characteristics, including proprietary varieties with hints of raspberries and plums, juicier and firmer flesh.
• Plumcots Hybrid fruit combining plum and apricot with more plum characteristics, offered in over 20 proprietary varieties each with distinctive flavor, size, and color.
• White and Yellow Peaches White and yellow flesh peach varieties, including low-acid white peaches for prominent natural sweetness and yellow varieties with balanced sweet and tangy flavor. Available May through September.
• White and Yellow Nectarines White and yellow flesh nectarine varieties with low acid levels for prominent natural sweetness while retaining traditional tanginess.
• Donut Peaches and Nectarines Flat-shaped donut peaches and nectarines in white and yellow varieties, known for delicate flesh, low acid, and sweet, melt-in-your-mouth flavor.
• Satsumas Easy-to-peel Satsuma citrus with vibrant, juicy center, perfectly sweet and bursting with flavor at each wedge. Available August through November.
• Sno-Mandarins Proprietary mandarin citrus variety with a registered Sno-Mandarin trademark, featured in company recipes.
• Tropic Burst Mangoes Proprietary Tropic Burst mango variety with a registered trademark, featured in company recipes such as Tropic Burst Mango & Blueberry Salsa.

Quantifiable outcome

• CO2 emissions reduced by 52,471 tons annually through solar panels and EV charging stations
• +3 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Two partnerships are on record, tiered core and minor.

• Gleanings for the HungrycoreOthersFamily Tree Farms partners with Gleanings for the Hungry in the fight against world hunger. Last year they donated over 290,000 pounds of fruit to the cause. This partnership reflects the company's commitment to reducing food waste and feeding the hungry.
• Department of CorrectionsminorOthersFamily Tree Farms works with their local Department of Corrections, donating more than 8,000 pounds of fruit per week to help improve health and rehabilitation for inmates. This supports the company's wellness mission.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• King Fresh Produce: California grower-marketer of table grapes, citrus, stone fruit, and row crops with operations in California and Peru. Comparable multi-country footprint and fruit category mix.
• Wish Farms: Florida-based berry grower-marketer specializing in strawberries, blueberries, and blackberries. Comparable as a vertically integrated branded berry producer competing in the same grocery channel.
• Driscoll's: The dominant US berry grower-marketer (strawberries, blueberries, raspberries, blackberries) with proprietary varieties and a similar grower-license model. Most directly comparable peer given Family Tree Farms' heavy emphasis on Premier Blues and other berry programs.
• HMC Farms: Central California grower of peaches, plums, nectarines, and table grapes with proprietary varieties and vertical integration. Closely comparable in product mix (stone fruit) and California Central Valley footprint.
• Stemilt Growers: Washington State family-owned grower-packer of apples, pears, cherries, and stone fruit, including branded proprietary varieties like Rave and Piñata. Comparable as a multi-generation family operation with branded proprietary fruit genetics.
• Naturipe Farms: Multi-region berry producer (strawberries, blueberries, raspberries, blackberries) with grower-ownership across the Americas. Comparable in multi-country (US/Mexico/Chile/Peru) supply model and berry focus.
• Limoneira Company: California citrus grower-packer with global operations. Comparable as a California-based multi-generation fruit producer with proprietary brands and vertical integration from growing to marketing.

Broad incumbents

• Wonderful Company (Paramount Farms): Large privately-held agricultural conglomerate producing pistachios, almonds, pomegranates, mandarins (Halos), and other fresh products. Overlaps in branded fresh produce but operates at much larger scale and broader scope.
• Sun-Maid Growers of California: Historic California cooperative producing raisins and other dried/fresh fruit under a strong consumer brand. Compares as a vertically integrated California fruit brand with grocery presence, though primarily dried fruit.

Emerging players

• Bloom Fresh International (formerly IFG/International Fruit Genetics): Breeder and licensor of proprietary table grape and cherry varieties. Comparable as a fruit genetics IP company whose licensing model parallels Family Tree Farms' proprietary plumcot/apple variety strategy.

Market position

Strengths5 records

Weaknesses1 record

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/FamilyTreeFarms
• Facebookfacebook.com/familytreefarms
• Instagraminstagram.com/familytreefarms

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Family Tree Farms