Name

Special Touch Home Care Services, INC

Legal name

Special Touch Home Care Services, Inc.

Website

https://specialtouchhomecare.com

Company type

Private

Founded year

1984

Operating status

Operating

Headcount range

1,001–5,000 employees

Ownership category

akta.pro rank

Product category

Home Healthcare Services

NAICS

Home Health Care Services (62161), Services for the Elderly and Persons with Disabilities (624120)

SIC

Services-Home Health Care Services (8082), Services-Nursing & Personal Care Facilities (8050)

akta.pro primary industry

Private Duty Personal Care Agencies (Non-Medical Home Care Providers) (HLADAGAL)

akta.pro secondary industries

Skilled Home Health Aide Services (HHA/CNA under Skilled Plan of Care) (HLADAFAF), Personal Care / Non-Medical Home Care (Private Duty) (HLAFAEAB)

Keywords

• Home health aide services
• Personal care services
• CDPAP fiscal intermediary
• In-home senior care
• Medicaid home care

Headquarters

HQ city

Brooklyn

HQ country

United States

HQ region

North America

Offices5 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Medicaid Managed Care Plans (PCA/HHA Services): Special Touch Home Care is a licensed home care services agency (LHCSA) that receives reimbursement primarily through Medicaid-funded programs. They work with Managed Medicaid Care Plans (MMC), Managed Long Term Care Plans (MLTC), Health and Recovery Plans (HARPs), Medicaid Advantage Plus Plans (MAPs), and Programs of All-Inclusive Care for the Elderly (PACE). Revenue is generated on a per-patient, per-service basis as authorized by Medicaid Managed Care Plans.
2. CDPAP Fiscal Intermediary Services: As a Lead Fiscal Intermediary (Lead FI) awarded by New York State DOH in 2021, Special Touch processes payroll for CDPAP caregivers and administers compensation packages. They provide CDPAP services across all 62 counties of New York State.
3. Third-Party Insurance: Revenue is also generated through Long-Term Care (LTC) Insurance, Workers Compensation, No-Fault Insurance, and private pay arrangements. Additional programs include NHTD, OPWDD, and TBI waivers through HRA, and HCSS program services.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels6 records

Core offering

Special Touch Home Care Services is a Licensed Home Care Services Agency (LHCSA) operating in New York City and Westchester County. The company provides Home Health Aide (HHA) and Personal Care Aide (PCA) services that assist seniors and individuals with disabilities with daily living activities under Registered Nurse supervision. It also administers the Consumer Directed Personal Assistance Program (CDPAP) as a New York State Lead Fiscal Intermediary, processing payroll and benefits for self-directed caregivers hired by Medicaid recipients across all 62 counties of New York State.

Product overview

Special Touch Home Care operates as a Licensed Home Care Services Agency (LHCSA) offering three core in-home care programs: Personal Care Aide (PCA) and Home Health Aide (HHA) services (both agency-managed with scheduled care supervised by Registered Nurses), and the Consumer Directed Personal Assistance Program (CDPAP) which enables Medicaid recipients to self-direct their care by hiring and managing their own caregivers. The CDPAP program functions as a distinct Medicaid-funded offering where patients control caregiver selection, training, and management while Special Touch acts as the Lead Fiscal Intermediary for payroll administration. Supporting these core offerings are Visiting Nurse Support (for medication and wound care), Memory Care Services for Alzheimer's and dementia patients, and Private Duty Home Care for intensive one-on-one care. The company also operates an HHA Help Desk providing employee self-service for payroll and timekeeping.

Differentiator

Problem solved

Functional benefit

Products and services

• Home Health Aide (HHA) Services Professional in-home care services for seniors and individuals needing daily living assistance. Caregivers are pre-screened, receive industry-leading training, and are matched to patients for personalized care delivery under Registered Nurse supervision. Services are reimbursed through Medicaid Managed Care Plans, LTC insurance, workers compensation, no-fault insurance, or private pay.
• Personal Care Aide (PCA) Services Personal Care Aide services providing assistance with daily living activities such as bathing, grooming, dressing, meal preparation, mobility support, and companionship. Services are scheduled and managed by Special Touch and supervised by a Registered Nurse. Authorized through Medicaid Managed Care Plans or private pay arrangements.
• CDPAP (Consumer Directed Personal Assistance Program) A Medicaid-funded program allowing patients to hire, train, and manage their own caregivers (including family members and friends) as paid caregivers. Special Touch serves as the Lead Fiscal Intermediary, processing payroll and administering compensation packages. CDPAP caregivers can perform skilled tasks such as tracheostomy care, oxygen administration, medication administration, and insulin injections that standard HHAs cannot.
• Memory Care Services (Alzheimer's/Dementia Care) Specialized care for individuals with Alzheimer's or dementia. Caregivers are specifically trained to support those with memory-related conditions, bringing calm, comfort, and consistency to daily life at home.
• Visiting Nurse Support Qualified nurses assist with medication management, wound care, and other health-related needs, creating a full-service experience for clients requiring medical attention alongside personal care aide services.
• Private Duty Home Care One-on-one in-home care from trained professionals providing high-quality, compassionate support in the comfort of clients' own homes for clients seeking private arrangements outside of Medicaid-funded programs.

Quantifiable outcome

• Served over 100,000 patients since 1984
• +3 more outcomes

Named customers7 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature3 records

Partnerships

Twelve partnerships are on record, tiered core.

• Affinity Health PlancoreOthersSpecial Touch accepts patients with Affinity Health Plan coverage for MMC, HARP, and other Medicaid Managed Care programs. Affinity Health Plan is one of multiple insurance partners that authorize and reimburse Special Touch's home care services.
• Metroplus Health PlancoreOthersSpecial Touch accepts Metroplus Health Plan coverage across MMC, MLTC, and HARP programs. Metroplus is a key Medicaid Managed Care partner serving New York City residents.
• HealthFirst PHSPcoreOthersSpecial Touch accepts HealthFirst PHSP coverage for MMC, HARP, and MAP plans. HealthFirst is one of New York's largest health plans serving Medicaid beneficiaries.
• United Healthcare of NYcoreOthersSpecial Touch accepts United Healthcare of NY coverage across MMC, HARP, and MLTC plans. United Healthcare is a major national insurer with significant Medicaid presence in New York.
• Fidelis Care New YorkcoreOthersSpecial Touch accepts Fidelis Care coverage for MMC, MLTC, and MAP plans. Fidelis Care is a Catholic health plan serving Medicaid beneficiaries across New York State.
• VNSNY CHOICEcoreOthersSpecial Touch accepts VNSNY CHOICE coverage for MLTC and MAP plans. VNSNY CHOICE is the managed care arm of the Visiting Nurse Service of New York.
• VillageCareMAXcoreOthersSpecial Touch accepts VillageCareMAX coverage for MLTC and MAP plans. VillageCareMAX serves HIV-positive individuals and seniors in New York City.
• Aetna Better HealthcoreOthersSpecial Touch accepts Aetna Better Health coverage for MLTC plans. Aetna is a major national insurer with Medicaid managed care offerings in New York.
• Empeon (Workday Human Capital Management)coreTechnology or IntegrationSpecial Touch uses Empeon ESS (Employee Self-Service) for HHA payroll processing, paystub access, and HR functions. Caregivers must register through Empeon to access online paystub services.
• HHA ExchangecoreTechnology or IntegrationSpecial Touch uses HHA Exchange mobile app for caregiver time tracking. Caregivers clock in and out using the app on their smartphone or patient's phone to avoid payment delays.
• 1199 SEIU UnioncoreOthersSpecial Touch is an SEIU1199 agency, meaning employees are represented by 1199SEIU United Healthcare Workers East, one of the largest healthcare unions in the country. Caregivers receive union representation and access to 1199 Home Care Health Insurance (Platinum Plan).
• Public Partnerships LLC (PPL)coreTechnology or IntegrationSpecial Touch Home Care serves as a PPL CDPAP Facilitator, helping active CDPAP participants transition to PPL as their Fiscal Intermediary. Special Touch assists with the transition process to ensure uninterrupted care.

Scale indicators7 records

Recent moves3 records

Expansion highlights5 records

Direct peers

• VNS Health (Visiting Nurse Service of New York): The largest nonprofit home health and hospice provider in the New York metro area, operating its own managed care plans (VNSNY CHOICE) and a vast LHCSA network. Directly comparable to Special Touch as a NYC home health, personal care, and MLTC/MAP contractor serving the same Medicaid population.
• Bayada Home Health Care: One of the largest nonprofit home health providers in the U.S., with substantial New York presence across HHA, PCA, and skilled nursing services. Comparable as a multi-state LHCSA delivering Medicaid-reimbursed home aide services at scale.
• Premier Home Health Care: New York and Philadelphia-area LHCSA offering personal care, home health aide, and skilled nursing services. Comparable on service mix, Medicaid contracting model, and geographic overlap with Special Touch in NYC.
• All Metro Health Care: New York-based LHCSA providing HHA, PCA, and nursing services across the downstate region. Closely comparable as a NYC competitor pursuing the same Medicaid managed care plans and patient referral sources.
• Partners in Care (Mount Sinai Health System affiliate): NYC-based licensed home care services agency affiliated with a major health system, providing home health aides and personal care across the five boroughs. Comparable as a hospital-affiliated LHCSA competing for the same Medicaid and discharge referrals.

Broad incumbents

• BrightStar Care: National franchised home care brand offering companion care, personal care, and skilled home health through franchisees, with NYC-area locations. Comparable on in-home personal care service delivery and private-duty positioning.
• Aveanna Healthcare: Public home health and private-duty nursing platform with a large pediatric and adult private-duty footprint. Comparable to Special Touch on private-duty personal care delivery and Medicaid/private-pay mix, though at national scale and public-company breadth.
• Home Instead Senior Care: Global franchised home care network providing personal care, companionship, and dementia support, with multiple NYC-area franchises. Comparable on private-duty personal care service model and senior care focus, though delivered through a franchise structure.
• Comfort Keepers: International franchised provider of in-home care, including personal care and respite services, with NYC-metro locations. Comparable as a private-duty personal care operator serving seniors in the same geography.

Regional players

• Helping Hands Attendant Services: Nonprofit CDPAP and LHCSA provider serving the New York City area with consumer-directed and traditional home care services. Comparable on CDPAP delivery model and Medicaid-dependent payer mix in the same regional market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/specialtouchhomecare
• LinkedInlinkedin.com/company/special-touch-home-care-services-inc.

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Special Touch Home Care Services, INC