What Comfort Keepers does

Comfort Keepers, founded in 1998 and headquartered in Irvine, California (legal entity CK Franchising, Inc.), operates one of the largest non-medical in-home senior care franchise networks in North America, with over 630 independently owned and operated locations across the United States and Canada. Core services include companion care, personal care, Alzheimer's and dementia care, respite care, 24-hour care, post-hospital care, end-of-life care, in-facility care, and veterans home care delivered by W-2 caregivers who are screened, empathy-tested, and trained through a standardized program. The brand is paired with a proprietary care methodology called Interactive Caregiving, which structures engagement around mind, body, nutrition, and safety rather than task-only delivery.

The underlying platform increasingly layers technology on top of the human service. The Comfort360 connected care ecosystem (launched June 2026) integrates Vantiva's TV-based HomeSight Wellness Hub, SafeGuard proactive in-home safety, and Alert personal emergency response, alongside the Family Connect Portal for family transparency, SafetyChoice medical alert and motion monitoring, GrandPad senior tablets, and Sensi-powered activity-pattern anomaly detection. The franchisor introduced an AI-powered Marketing GPT and a caregiver recruitment portal in April 2025, plus a CRM platform with AI marketing assistance for franchisees.

Commercially, Comfort Keepers earns revenue through initial franchise fees (one-time investment range $117,000-$188,000 per new location, with 14 territories signed in H1 2026 and 20 more targeted in H2 2026), ongoing royalties on franchisee billings (mature locations averaged $1.36 million in fiscal year 2024 revenue), technology and equipment sales through Comfort360 and SafetyChoice, and marketing support fees. The Halifax Group acquired the company in late 2023, established Elevate Care International as the parent, divested international operations in France, Brazil, and the U.K., and reduced corporate-owned U.S. territories from approximately 80 to 3 by 2025, completing the transition to a fully franchised, asset-light model with a diversified payer mix spanning private pay, long-term care insurance, VA benefits through the Veterans Affairs Community Care Network, and select Medicaid waivers.

Name

Comfort Keepers

Legal name

CK Franchising, Inc.

Website

https://comfortkeepers.com

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Comfort Keepers is a franchised in-home senior care network with 630+ locations across the U.S. and Canada, providing non-medical companion, personal, dementia, and post-hospital care through W-2 caregivers, with a growing Comfort360 connected-care technology ecosystem layered on top.

Ownership category

akta.pro rank

Product category

In-home non-medical senior care

NAICS

Home Health Care Services (62161), Services for the Elderly and Persons with Disabilities (624120)

SIC

Services-Home Health Care Services (8082)

akta.pro primary industry

Dementia Personal Care (ADLs) Support (HSABAEAB)

akta.pro secondary industries

Dementia & Alzheimer’s Respite Care (HSABAGAF), Respite Hospice Care (Short-Term Relief) (HSABAFAD)

Keywords

• In-home senior care
• Non-medical home care
• Companion and personal care
• Alzheimer's dementia care
• Home care franchise

Headquarters

HQ city

Dayton

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Others

Revenue model

1. Franchise Fees and Royalties: Comfort Keepers operates as a franchise model. The company collects franchise fees and ongoing royalties from its network of over 630 independently owned and operated franchise locations across the U.S. and Canada. Franchise investment ranges from $117K to $188K, which includes startup costs, professional fees, business premises, equipment, training, and advertising. Mature franchise locations averaged $1.36 million in sales in fiscal year 2024.
2. In-Home Care Service Fees: Individual franchise locations generate revenue by providing non-medical in-home care services to seniors and adults, including companion care, personal care, specialized care (Alzheimer's/dementia, 24-hour care, post-hospital care), respite care, and veterans home care. Services are priced and billed based on hours of care provided, with flexible scheduling from a few hours per visit to 24/7 care. Pricing varies by location and care level and is quoted upon assessment.
3. Private Duty Nursing Services: Some franchise locations provide private duty nursing with Registered Nurses (RNs) or Licensed Practical Nurses (LPNs) for advanced medical care at home, generating additional revenue per the scope of nursing services provided. Available at select locations.

Pricing tiers

Distribution channels4 records

Marketing channels8 records

Core offering

Comfort Keepers delivers non-medical in-home care services to seniors and other adults through a national franchise network, including companion care, personal care, Alzheimer's and dementia care, 24-hour care, post-hospital care, end-of-life care, respite care, veterans home care, and private duty nursing. Its care delivery is anchored by the proprietary Interactive Caregiving philosophy and supported by the Comfort360 connected care ecosystem, Family Connect Portal, SafetyChoice monitoring, the GrandPad senior tablet, and the Vantiva HomeSight Wellness Hub.

Product overview

Comfort Keepers operates as an in-home senior care franchise network offering non-medical care services through a platform-plus-modules architecture. The core offering consists of in-home companion care and personal care services, supplemented by specialized programs including Alzheimer's and dementia care, respite care, and veterans home care. The technology portfolio includes Comfort360 (a connected care ecosystem with Wellness Hub, SafeGuard, and Alert components), SafetyChoice monitoring systems, Family Connect Portal for family communication, and GrandPad tablets for senior connectivity. The company distributes Vantiva's HomeSight Wellness Hub as part of their connected care ecosystem. Services are delivered through over 600 independently owned franchise locations across the U.S. and Canada, with the company founded in 1998 and headquartered in Irvine, California.

Differentiator

Problem solved

Functional benefit

Products and services

• In-Home Care Non-medical in-home care services including companion care, personal care assistance, medication reminders, transportation, and support with daily activities tailored to seniors and other adults who need help at home.
• Companion Care Non-medical support providing emotional support, friendship, and socialization, including conversation, meal preparation, housekeeping, transportation, and medication reminders.
• Personal Care Assistance with personal care needs including bathing, grooming, mobility assistance, toileting, and support for activities of daily living.
• Specialized Care Individualized plans of care for seniors including 24-hour care, post-hospital care, end-of-life care, and in-facility care, based on each client's needs and personality.
• Alzheimer's & Dementia Care Specialized memory care services dedicated to preserving the happiness and independence of seniors with Alzheimer's and dementia living in their own homes.
• Respite Care Temporary relief services for primary family caregivers, providing quality in-home care while family caregivers take necessary breaks.
• Veterans Home Care In-home care services for veterans through the company's partnership with the Department of Veterans Affairs, including the VA Community Care Network programs.
• Post-Hospital Care Transitional care services for seniors recovering from hospital stays or procedures, including transportation and support for follow-up appointments to reduce readmissions.
• End-of-Life Care Support services for seniors with limited life expectancy, working with hospice agencies to provide comfort care and family support.
• In-Facility Care Care services for seniors living in assisted living or independent living facilities who need additional non-medical support.
• Private Duty Nursing Skilled medical care provided by Registered Nurses (RNs) or Licensed Practical Nurses (LPNs) in the patient's own home, offering advanced care beyond traditional in-home care services.
• Senior Transportation Transportation services providing safe rides for seniors to and from appointments, social events, and activities to maintain independence and community engagement.
• Comfort360 Connected Care Ecosystem Connected care ecosystem comprising three integrated solutions: Comfort360 Wellness Hub (TV-based platform with engagement tools and activity monitoring), Comfort360 SafeGuard (proactive in-home safety solution), and Comfort360 Alert (personal emergency response).
• SafetyChoice Monitoring Systems In-home safety technologies including medical alert systems and motion detectors offered exclusively by Comfort Keepers for monitoring and emergency response, supporting fall prevention and proactive safety monitoring.
• Family Connect Portal Online portal providing transparency of care, allowing family members to view caregiver notes, photos, schedules, and invoices, and to communicate directly with the Comfort Keepers care team.
• GrandPad Senior Tablet A simple touch-screen tablet designed for seniors to stay connected with family, friends, and caregivers through video chat, games, and basic apps, offered through Comfort Keepers.
• HomeSight Wellness Hub TV-based connected care platform by Vantiva that transforms the client's television into a care support hub, offering engagement tools, activity monitoring, and actionable insights as part of the Comfort360 ecosystem.
• Care and Safety Program (powered by Sensi) Technology-driven monitoring solution that tracks activity patterns and alerts family members to unusual changes, improving communication and safety for in-home care clients.
• AI-Powered Marketing GPT AI-powered marketing assistance tool offered to Comfort Keepers franchisees to support local marketing campaigns and growth initiatives.

Quantifiable outcome

• Seniors receiving in-home care have a 60% lower risk of developing complications from chronic conditions like diabetes and heart disease (AARP report cited by Comfort Keepers)
• +5 more outcomes

Named customers2 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

AI capability5 records

Feature8 records

Partnerships

Six partnerships are on record, tiered core, flagship and minor.

• Vantiva (HomeSight division)coreTechnology or Integration · 24 June 2026Vantiva (through its HomeSight division) has partnered with Comfort Keepers to deploy its HomeSight Wellness Hub technology across Comfort Keepers' franchise locations in the U.S. and Canada. The HomeSight Wellness Hub transforms the client's television into a care support hub, offering engagement tools, activity monitoring, and actionable insights to help seniors remain independent at home. This partnership is part of Comfort Keepers' newly launched Comfort360 connected care ecosystem, following an extensive pilot program that validated the technology's ease of adoption, workflow integration, and operational fit for franchise-level deployment. The deal also includes Comfort360, a newly launched ecosystem designed to streamline connected care services.
• PBS / WETA Washington / Lea Pictures / Ark MediaflagshipGTM or Marketing Partner · 20 March 2025Comfort Keepers partnered with PBS for the 'Caregiving' documentary, executive produced by Bradley Cooper through his production company Lea Pictures in partnership with WETA Washington, D.C. and Ark Media. The documentary premiered June 24, 2025, at 9 p.m. ET on PBS and was narrated by actress Uzo Aduba. It followed six family and professional caregivers across the United States sharing their daily experiences providing full-time care. Comfort Keepers stated this initiative amplifies its mission to support caregivers and their loved ones through resources, education, and compassion.
• Department of Veterans Affairs (Veterans Affairs Community Care Network)coreStrategic or Co-development PartnerComfort Keepers is a national VA provider through the Veterans Affairs Community Care Network (VACCN), providing in-home care services to eligible veterans. The partnership enables veterans to access home health aides and homemaker services covered by VA benefits including Aid and Attendance and Homemaker and Home Health Aide programs. Comfort Keepers has a close relationship with the Department of Veterans Affairs making accessing home care services for veterans easier.
• Home Care Association of AmericaminorStrategic or Co-development PartnerComfort Keepers of Fort Lauderdale is a member of the Home Care Association of America, an industry association for home care providers.
• Alzheimer's AssociationminorStrategic or Co-development PartnerComfort Keepers is a long-term partner of the Alzheimer's Association, helping support the Alzheimer's Association's care and research initiatives and dedicated to increasing Alzheimer's awareness in communities nationwide.
• Walk to End Alzheimer'sminorStrategic or Co-development PartnerComfort Keepers is a proud national team for the Walk to End Alzheimer's, participating in fundraising and awareness events to support Alzheimer's research and care.

Scale indicators11 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Home Instead: Home Instead is the largest non-medical home care franchise network globally with a similar offering of companion care, personal care, Alzheimer's/dementia care, and respite care for seniors. It is the most direct franchise-based competitor to Comfort Keepers in the U.S. and internationally, recently acquired by Honor Technology to add a tech-enabled layer.
• Visiting Angels: Visiting Angels is a major U.S. franchise network providing non-medical in-home senior care including companion care, personal care, Alzheimer's/dementia support, and respite care. It directly competes with Comfort Keepers in overlapping geographies and customer segments under a comparable franchise GTM motion.
• BrightStar Care: BrightStar Care is a home care franchise offering both non-medical personal care and skilled medical home health services through a franchise model. It competes with Comfort Keepers for franchisees and clients, with a stronger medical/nursing positioning that overlaps Comfort Keepers' private duty nursing offering.
• Senior Helpers: Senior Helpers is a senior-focused in-home care franchise offering companion, personal, and Alzheimer's/dementia care. It directly competes with Comfort Keepers for franchisees, clients, and caregivers in the non-medical senior care category.
• Right at Home: Right at Home is a global in-home care franchise providing companion care, personal care, and specialized dementia and post-hospital support. Its offering, target customer, and franchise distribution model closely mirror Comfort Keepers' structure.
• Homewatch CareGivers: Homewatch CareGivers is an international home care franchise providing companion, personal, and dementia care plus care management. It competes with Comfort Keepers in the U.S. franchise channel with a comparable in-home care service menu.
• Interim HealthCare: Interim HealthCare is one of the largest U.S. home health and personal care franchise networks, offering both non-medical home care and skilled home health and hospice. Its dual medical/non-medical offering overlaps Comfort Keepers' private duty nursing and broader senior care services.

Broad incumbents

• Bayada Home Health Care: Bayada is a large, privately held nonprofit (transitioning) home health provider offering skilled nursing, therapy, and personal care services across the U.S. It is a broader incumbent than Comfort Keepers, with deeper clinical capability and a direct-employee model rather than franchise distribution.
• Help at Home: Help at Home is one of the largest U.S. personal care services providers, primarily serving Medicaid waiver populations across multiple states. It is a broader incumbent with significant scale in the personal care segment that overlaps Comfort Keepers' personal care offering, particularly through Medicaid-funded clients.

Emerging players

• Honor Technology: Honor Technology is a tech-enabled home care platform that acquired Home Instead, creating a scaled, technology-led home care franchise competitor. Its software platform and Care Pro matching model represent an emerging threat to traditional franchise networks like Comfort Keepers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/ComfortKeepersCorp
• Facebookfacebook.com/comfortkeepers
• LinkedInlinkedin.com/company/comfort-keepers
• Instagraminstagram.com/comfortkeepersofficial
• TikToktiktok.com/@comfortkeepersofficial
• Xx.com/necomfortkeeper

Compliance12 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Comfort Keepers