Cinntra Infotech

What Cinntra Infotech does

Cinntra Infotech Solutions Pvt. Ltd. is an India-headquartered IT consulting and software development firm specializing in ERP implementation services for SAP and Oracle NetSuite platforms. The company operates as a certified SAP Gold Partner and authorized Oracle NetSuite Partner, delivering end-to-end services including implementation, customization, migration, integration, and managed support for SAP Business One, SAP S/4HANA, SAP ByDesign, SAP SuccessFactors, SAP BTP, and NetSuite. Cinntra also offers Oracle Fusion, Oracle EBS, RPA, IoT, Blockchain, AI/ML, and cyber security services, and has expanded its proprietary software portfolio to include Bridge CRM, Pedlar POS, and CIRA, an NLP-based AI assistant for SAP Business One addressing the gap left by SAP Joule's lack of native SAP B1 support.

The company serves mid-market and enterprise customers across manufacturing, pharmaceutical, construction, chemical, trading, retail, logistics, automotive, and SME segments, with a stated base of 350+ to 1,500+ clients, 700+ SAP Business One implementations, and 1,000+ total projects delivered. Cinntra is structured around five revenue streams: ERP implementation and consulting (professional services), managed services and cloud/IT infrastructure (recurring), staff augmentation and outsourcing (professional services), software licensing and add-ons (recurring), and digital marketing services. Distribution is dual-channel, combining direct enterprise field sales with certified partner channels (SAP and NetSuite), supported by regional offices in Noida (India), Flushing, NY (USA), Dubai (UAE), and Nairobi (Kenya). Quality is anchored by CMMI and ISO certifications, and the firm is recognized as a SAP Best Impact Partner and SAP #Hack2Build winner.

The business model is predominantly services-led with an emerging product layer. Pricing is quote-based and tied to scope, modules, and users, with subscription options for the SAP Business One Starter Package. Marketing is executed through content (blog, SEO across 14+ Indian cities), social channels, industry events, and video testimonials, supplemented by earned media in Business Insider, Economic Times, and other outlets.

Name

Cinntra Infotech

Legal name

Cinntra Infotech Solutions Pvt. Ltd.

Website

https://cinntra.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

101–250 employees

Short description

Cinntra Infotech is an India-based IT consulting firm and SAP Gold/Oracle NetSuite partner delivering ERP implementation, managed services, and proprietary add-ons (Bridge CRM, Pedlar POS, CIRA AI assistant) to mid-market and enterprise customers across manufacturing, pharma, retail, and other verticals globally.

Ownership category

akta.pro rank

Product category

ERP Implementation and Consulting Services

NAICS

Computer Systems Design Services (541512), Custom Computer Programming Services (541511), Software Publishers (513210)

SIC

Services-Computer Integrated Systems Design (7373), Services-Computer Programming Services (7371), Services-Management Consulting Services (8742)

akta.pro primary industry

ERP, CRM & Enterprise Applications Consulting (BPAHAEAI)

akta.pro secondary industry

Cloud Infrastructure Entitlement Management (CIEM) (HDABAHAC)

Keywords

• ERP implementation services
• SAP consulting
• NetSuite consulting
• Enterprise software development
• IT staff augmentation

Headquarters

HQ city

Noida

HQ country

India

HQ region

Asia

Offices4 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. ERP Implementation & Consulting Services: Professional services revenue from implementing, customizing, and consulting on SAP and NetSuite ERP systems. Includes end-to-end ERP execution from business analysis to go-live for manufacturing, retail, distribution, and service operations.
2. Managed Services: Ongoing ERP managed services, IT infrastructure management, cloud services, and cyber security services providing recurring revenue through support contracts and maintenance agreements.
3. Staff Augmentation & Outsourcing: IT staff augmentation services placing tech experts with clients, including NetSuite staff augmentation, SAP staff augmentation, and software development outsourcing.
4. Software Licensing & Add-Ons: Revenue from proprietary software products including Bridge CRM, Pedlar POS, CIRA AI assistant, and various SAP Business One add-ons.
5. Digital Marketing Services: Digital marketing services including SEO, social media marketing, and resource augmentation providing additional service revenue streams.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels6 records

Core offering

Cinntra Infotech is an IT consulting and software firm that implements, customizes, migrates, and supports SAP (Business One, S/4HANA, ByDesign, SuccessFactors) and Oracle NetSuite ERP systems for enterprises, while also selling its own proprietary software products—Bridge CRM, Pedlar POS, and the CIRA AI assistant for SAP Business One—alongside managed IT services, custom software development, and IT staff augmentation.

Product overview

Cinntra Infotech is an IT consulting and software development company specializing in ERP implementation services for SAP and Oracle NetSuite platforms. The company's product portfolio includes two proprietary solutions—Bridge CRM and Pedlar POS—along with CIRA, an AI assistant for SAP Business One. Cinntra operates as both a technology services provider delivering custom software development, mobile applications, and managed services, and as an authorized SAP and Oracle NetSuite implementation partner. The company offers implementation, customization, integration, migration, and ongoing support services for SAP Business One, SAP S/4HANA, and Oracle NetSuite across various industries including manufacturing, retail, pharmaceutical, and logistics.

Differentiator

Problem solved

Functional benefit

Brands

• Bridge CRM: CRM product that manages leads, sales, and support in one place
• Pedlar POS
• CIRA

Quantifiable outcome

• Equipment manufacturing company reduced safety stock level by 18% within first year of SAP S/4HANA migration
• +3 more outcomes

Named customers10 records

Segments10 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

AI capability4 records

Feature5 records

Partnerships

Two partnerships are on record, tiered core.

• SAPcoreChannel Partner/ Reseller/ DistributorCinntra is a certified SAP Gold Partner offering comprehensive SAP solutions including SAP Business One, SAP S/4HANA, SAP ByDesign, SAP SuccessFactors, SAP Analytics Cloud, and SAP BTP. As a SAP Gold Partner, the company provides implementation, customization, migration, and managed services for SAP products. The partnership includes local delivery capabilities for seamless integration and compliance support.
• Oracle (NetSuite)coreChannel Partner/ Reseller/ DistributorCinntra is an authorized Oracle NetSuite partner delivering cloud-based ERP, Finance, CRM, and Inventory systems. Services include NetSuite implementation, integration, support, consulting, migration, and NetSuite administration. The company also offers NetSuite staff augmentation services and participates in the NetSuite Customer Referral Program.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Wipro: Large Indian IT services firm with established SAP and Oracle practices. Competes directly for SAP S/4HANA migration and NetSuite implementation mandates, particularly through its SAP Gold Partner–equivalent program relationships.
• Infosys: Another top-tier global Indian IT services and SAP/Oracle consulting firm. Competes with Cinntra on enterprise ERP implementations, digital transformation, and managed services, particularly for US-headquartered clients with multi-subsidiary structures.
• Capgemini: Global systems integrator with a dedicated SAP practice (Capgemini Invent) and Oracle capabilities. Competes for large multi-year ERP transformation programs at larger enterprises that Cinntra also targets.
• Accenture: Global professional services and SI giant with one of the largest SAP and Oracle practices. Represents the upper-bound competitor Cinntra encounters on enterprise-level SAP S/4HANA and Oracle Cloud/Fusion mandates.
• Tata Consultancy Services (TCS): Global Indian-headquartered IT services giant and top-tier SAP partner with massive delivery scale. Comparable because Cinntra competes for the same SAP S/4HANA and SAP B1 implementation work at the mid-market and SME tier, just at a smaller scale.
• HCLTech: Global IT services firm with strong SAP and digital transformation practices. Competes with Cinntra for mid-market and large-enterprise ERP rollouts, especially in manufacturing and engineering-intensive verticals.

Direct peers

• Maveric Systems: Boutique India-based consulting firm specializing in digital banking and core systems integration, with SAP capabilities. Similar scale and specialization profile to Cinntra, making it a head-to-head peer on SAP-focused mid-market implementations.
• VividTeq Solutions: Mid-sized SAP-focused consulting partner with similar SAP Business One and S/4HANA implementation offerings, including industry-specific add-ons. Operates in the same mid-market/SME manufacturing vertical with comparable delivery model.
• Hexaware Technologies: Mid-sized Indian IT services firm with strong SAP and automation practices targeting similar enterprise and mid-market segments. A particularly close peer because of comparable scale, Indian delivery base, and SAP implementation focus.
• Seidor: Global SAP Gold Partner with strong SAP Business One practice (acquired several smaller B1 partners historically). Closest functional peer to Cinntra in terms of targeting SAP B1 mid-market customers, particularly in EMEA and the Americas.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/cinntraofficial
• YouTubeyoutube.com/channel/UCVpljN-NYAtHIB0yrpwHiMg
• Facebookfacebook.com/Cinntraofficial
• LinkedInlinkedin.com/company/cinntraofficial

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cinntra Infotech