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CREAM (Cookies Rule Everything Around Me), Inc.

Full company profile

uuid000ehw8

Namestring
CREAM (Cookies Rule Everything Around Me), Inc.
Legal namestring
CREAM
Websiteurl
creamnation.com
Company typeenum
Private
Founded yearint
2010
Descriptiontext

CREAM (Cookies Rule Everything Around Me), Inc. is a privately held, family-operated frozen dessert retailer founded in 2010 by Jimmy and Gus Shamieh in Berkeley, California. The company sells customizable ice cream sandwiches, sundaes, milkshakes, ice cream tacos, cakes, pints, and freshly baked cookies through a direct-to-consumer retail model, with seven storefronts across the San Francisco Bay Area and Fresno plus online ordering and DoorDash delivery. The underlying product technology is a proprietary super-premium ice cream formulation built around high butterfat content and a lineup of 15+ proprietary flavors, paired with cookies baked daily in-store. CREAM also offers corporate catering, on-site event service, and pre-made Party Packs targeting weddings, corporate functions, and tenant appreciation events.

The business model is straightforward one-time transactional retail: in-store walk-up purchases, online ordering for pickup or delivery, and event-based catering packages. Revenue streams are diversified across retail ice cream products, catering services, and at-home pint sales. Pricing is not publicly disclosed on the company website. The go-to-market motion is direct-to-consumer with limited wholesale; marketing is concentrated on Facebook, Instagram, the company's website, and Yelp reviews.

CREAM is bootstrapped and founder-owned, with no disclosed funding rounds, parent company, or institutional investors. Headcount is reported at 11–50 employees, and the company maintains active hiring in at least one location (Concord), suggesting continued operational build-out. The geographic footprint remains concentrated in Northern California, with the Fresno location representing the only entry outside the Bay Area proper. No awards, certifications, patents, or trademarks are disclosed in the source material.

Short descriptiontext

CREAM (Cookies Rule Everything Around Me), Inc. is a privately held, family-owned frozen dessert retailer founded in 2010 in Berkeley, California. It sells customizable ice cream sandwiches, sundaes, milkshakes, and party packs through seven Bay Area and Fresno storefronts, online ordering, and catering.

Operating statusenum
Operating
Ownership categoryenum
Headcount rangeband
11–50
akta.pro rankint
HeadquartersFresno, United States
HQ citystring
Fresno
HQ countrystring
United States
HQ regionstring
North America
Markets served

Serves global market

Offices7 records

Each record includes

City, Country, Type, Description, Source

Keyword5 values
ice cream sandwiches, premium ice cream, frozen desserts, bakery desserts, dessert catering
Industry4 codes
1Ice Cream & Gelato Shops
CodeTHAFAGAAPrimaryYes
2Ice Cream, Frozen Desserts & Novelties Manufacturing
CodeAFAKAKAEPrimaryNo
3Ice Cream Cakes & Frozen Dessert Bakery Manufacturing
CodeAFAHAEAHPrimaryNo
4Ice Cream & Refrigerated Desserts
CodeCRADACAEPrimaryNo
NAICS code2 codes
  • Ice Cream and Frozen Dessert Manufacturing31152
  • Frozen Cakes, Pies, and Other Pastries Manufacturing311813
SIC code2 codes
  • Retail-Eating & Drinking Places5810
  • Ice Cream & Frozen Desserts2024
Product category
Specialty Dessert Retail
GTM motion1 record

Each record includes

Type, Description, Source

Revenue model3 records
1Retail Ice Cream Products
TypeOne Time License
Description

Direct sales of ice cream sandwiches, sundaes, milkshakes, tacos, pints, and baked goods through physical storefronts and online ordering.

creamnation.com
2Catering Services
TypeOne Time License
Description

Catering services for corporate events, weddings, and parties including on-site service and pre-made party packs for pickup or delivery.

creamnation.com
3Pint Sales
TypeOne Time License
Description

Pint-sized ice cream containers sold for at-home consumption, delivered straight to customers' doors.

creamnation.com
Marketing channels4 records

Each record includes

Title, Type, Stage, Description, Source

Distribution channels4 records

Each record includes

Title, Type, Scope, Target buyer, Description, Source

Cost components6 values
Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales, Others
GTM typeB2C
B2C
Offering typeServices
Services
Core offering1 text field

CREAM operates a chain of dessert retail stores that sell customizable ice cream cookie sandwiches, super premium ice cream, sundaes, milkshakes, ice cream cakes, pints, and ice cream tacos built around proprietary ice cream formulations and freshly baked cookies. The company also offers pre-made party packs and on-site catering services for corporate events, weddings, and parties.

Differentiator
Functional benefit
Problem solved
Product overview1 text field

CREAM (Cookies Rule Everything Around Me), Inc. is a San Francisco Bay Area-based ice cream sandwich and frozen dessert company founded in 2010. The company operates a single unified product offering centered on customizable ice cream desserts. The core product is the ice cream sandwich, which customers assemble by selecting a freshly baked cookie base, a super premium ice cream flavor, and toppings. From this core, the company has expanded into related products including sundaes, milkshakes, ice cream cakes, pints, and ice cream tacos. For catering and events, CREAM offers Party Packs with pre-made sandwich varieties and cookies, as well as full on-site catering services. All products are built around CREAM's proprietary super premium ice cream formulations and freshly baked cookie offerings. The company also offers online ordering and delivery through third-party platforms.

Product and service10 records
1Ice Cream Sandwiches
CategoryCore product
Description

CREAM's signature product featuring freshly baked cookies with a generous scoop of super-premium ice cream in between. Customers select their base cookie, ice cream flavor, and toppings.

2Super Premium Ice Cream
CategoryCore product
Description

Proprietary ice cream made with the highest butterfat content, formulated to ensure the richest and creamiest treats. Available in 15+ flavors including French Vanilla, Cookies & Cream, Mint Chocolate Chip, and seasonal varieties.

3Sundaes
CategoryMenu item
Description

Super premium ice cream sundaes customizable with two toppings, featuring signature cookies, brownies, Ghirardelli Hot Fudge or Caramel sauces.

4Milkshakes
CategoryMenu item
Description

Super premium ice cream milkshakes blended with cookie or brownie bits, topped with whipped cream and a cherry.

5Ice Cream Cakes
CategoryMenu item
Description

Ice cream cookie cakes customizable with choice of cookie, ice cream flavor, and toppings. Serves 8-12 people. Available as ready-to-go or custom orders.

6Pints
CategoryMenu item
Description

Take-home super premium ice cream pints available for delivery or in-store purchase.

7Ice Cream Tacos
CategoryMenu item
Description

Waffle shaped into a taco cradling three mini scoops of super premium ice cream with toppings.

8Freshly Baked Cookies
CategoryMenu item
Description

Freshly baked cookies available in multiple varieties including Butter Sugar, Chocolate Chip, CREAMfetti, Double Chocolate Chip, Oatmeal Supreme, Peanut Butter Chunk, Snickerdoodle, White Chocolate Macadamia, and gluten-friendly and vegan options.

9Party Packs
CategoryCatering product
Description

Pre-made ice cream sandwich boxes and cookie boxes for events. Options include CREAM Classic, I Want It All, Party in a Box, Gotta Have It, Sandwich 4-Pack (including Gluten Friendly and Vegan variants), Mini Sandwiches, Cookies All Around Me, and Sweet Sampler.

10Catering Services
CategoryService
Description

On-site catering for corporate events, weddings, and tenant appreciation days featuring fresh baked cookies, super-premium ice cream, and toppings. Also includes delivery of pre-made sandwiches.

Scale indicator1 record

Each record includes

Type, Value, Description, Source

Recent move6 records

Each record includes

Date, Type, Title, Description, Source

Expansion highlight5 records

Each record includes

Type, Description

Peers10 records
TypeDirect peer
Description

Premium, chef-driven ice cream shop chain with a cult following and a multi-city retail footprint. Highly comparable to CREAM in positioning (small-batch, unconventional flavors), target demographic, and direct-to-consumer storefront model.

TypeDirect peer
Description

Architecturally themed premium ice cream sandwich and frozen dessert brand with retail trucks, storefronts, and CPG pint distribution. Directly overlaps CREAM on the ice cream sandwich category, customization model, and catering/event channel.

TypeDirect peer
Description

Premium ice cream chain with brick-and-mortar scoop shops plus a fast-growing CPG pint business in grocery. Comparable to CREAM on premium positioning, scoop-shop retail, and pint e-commerce/wholesale expansion strategy.

TypeDirect peer
Description

Direct-to-consumer premium ice cream brand with scoop shops, nationwide pint shipping, and grocery wholesale. Comparable to CREAM on proprietary flavor formulations, premium pricing, and omnichannel (retail + pint delivery) distribution.

TypeRegional player
Description

Long-standing San Francisco-based premium ice cream parlor chain. Comparable to CREAM as a Bay Area premium scoop shop, sharing the same regional customer base and competing directly for foot traffic in the SF market.

TypeBroad incumbent
Description

National ice cream franchise with thousands of locations offering customizable mix-ins on a frozen slab. Directly comparable to CREAM on the customization/ice cream sandwich positioning, but at dramatically larger franchise scale.

TypeRegional player
Description

Premium small-batch ice cream shop with multiple locations in California. Comparable to CREAM on premium positioning, freshly baked accompaniments (cookies, brownies), and California-focused retail footprint.

TypeDirect peer
Description

Liquid nitrogen ice cream franchise with customizable flavors and mix-ins across multiple U.S. states. Closely comparable to CREAM on the premium customization positioning and franchise-ready retail format.

TypeRegional player
Description

Texas-based premium ice cream parlor chain known for mix-in customization and theatrical service. Comparable to CREAM on the build-your-own/premium positioning, though it does not directly compete geographically.

TypeBroad incumbent
Description

Established global super-premium ice cream brand with branded scoop shops in major U.S. cities. Comparable to CREAM as an incumbent in the same super-premium category, but with vastly broader scale, distribution, and marketing resources.

Market position
Strengths4 records

Each record includes

Headline, Details, Source

Weaknesses4 records

Each record includes

Headline, Details, Source

Competitive moat3 records

Each record includes

Type, Details

Key risks5 records

Each record includes

Headline, Details, Source

Key highlights6 records

Each record includes

Headline, Details, Source

Customer concentration

Classification, Details

Named customers3 records

Each record includes

Name, Industry, Type, Use case, Source, UUID

Segment2 records

Each record includes

Title, Type, Primary, Description, Pain point addressed, Use case, Source

Ideal customer profile2 records

Each record includes

Profile, Firmographic size, Sales motion, Sales cycle length, Buying structure, Purchase trigger, Buyer persona, Geography, Industry vertical, Primary use case, Description, Pain points, Evidence proof points, Target buyer

Technology focused
No
API detail
Has APIbool
No

Docs URL, Description

AI maturity
App detail

Has app

Feature1 record

Each record includes

Title, Differentiator, Description, Source

Core technology
Revenue estimate
Valuation estimate
Number of profiles
Profiles2 records

Each record includes

Name, Designation, Designation category, Overview, Profile commentary, Source

No data
No data
Funding overview

Funding stage, Last funding date, Total funding USD

Funding rounds

Each record includes

Round, Amount USD, Date, Pre money valuation, Total investors, Investors, News

Investors

Each record includes

Name, Type, Date of entry, Rounds participated, Website

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Each record includes

Name, Acquisition type, Announced date, Completed date, Status, Website, News

Investment

Each record includes

Name, Round, Announced date, Lead investor, Website, News

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

CREAM (Cookies Rule Everything Around Me), Inc.

Specialty Dessert Retailcreamnation.com

CREAM (Cookies Rule Everything Around Me), Inc. is a privately held, family-owned frozen dessert retailer founded in 2010 in Berkeley, California. It sells customizable ice cream sandwiches, sundaes, milkshakes, and party packs through seven Bay Area and Fresno storefronts, online ordering, and catering.

What CREAM (Cookies Rule Everything Around Me), Inc. does

CREAM (Cookies Rule Everything Around Me), Inc. is a privately held, family-operated frozen dessert retailer founded in 2010 by Jimmy and Gus Shamieh in Berkeley, California. The company sells customizable ice cream sandwiches, sundaes, milkshakes, ice cream tacos, cakes, pints, and freshly baked cookies through a direct-to-consumer retail model, with seven storefronts across the San Francisco Bay Area and Fresno plus online ordering and DoorDash delivery. The underlying product technology is a proprietary super-premium ice cream formulation built around high butterfat content and a lineup of 15+ proprietary flavors, paired with cookies baked daily in-store. CREAM also offers corporate catering, on-site event service, and pre-made Party Packs targeting weddings, corporate functions, and tenant appreciation events.

The business model is straightforward one-time transactional retail: in-store walk-up purchases, online ordering for pickup or delivery, and event-based catering packages. Revenue streams are diversified across retail ice cream products, catering services, and at-home pint sales. Pricing is not publicly disclosed on the company website. The go-to-market motion is direct-to-consumer with limited wholesale; marketing is concentrated on Facebook, Instagram, the company's website, and Yelp reviews.

CREAM is bootstrapped and founder-owned, with no disclosed funding rounds, parent company, or institutional investors. Headcount is reported at 11–50 employees, and the company maintains active hiring in at least one location (Concord), suggesting continued operational build-out. The geographic footprint remains concentrated in Northern California, with the Fresno location representing the only entry outside the Bay Area proper. No awards, certifications, patents, or trademarks are disclosed in the source material.

CREAM (Cookies Rule Everything Around Me), Inc. firmographics

Firmographics
Name
CREAM (Cookies Rule Everything Around Me), Inc.
Legal name
CREAM
Website
https://creamnation.com
Company type
Private
Founded year
2010
Operating status
Operating
Headcount range
11–50 employees
Short description
CREAM (Cookies Rule Everything Around Me), Inc. is a privately held, family-owned frozen dessert retailer founded in 2010 in Berkeley, California. It sells customizable ice cream sandwiches, sundaes, milkshakes, and party packs through seven Bay Area and Fresno storefronts, online ordering, and catering.
Ownership category
akta.pro rank

CREAM (Cookies Rule Everything Around Me), Inc. industry classification

Industry
Product category
Specialty Dessert Retail
NAICS
Ice Cream and Frozen Dessert Manufacturing (31152), Frozen Cakes, Pies, and Other Pastries Manufacturing (311813)
SIC
Retail-Eating & Drinking Places (5810), Ice Cream & Frozen Desserts (2024)
akta.pro primary industry
Ice Cream & Gelato Shops (THAFAGAA)
akta.pro secondary industries
Ice Cream, Frozen Desserts & Novelties Manufacturing (AFAKAKAE), Ice Cream Cakes & Frozen Dessert Bakery Manufacturing (AFAHAEAH), Ice Cream & Refrigerated Desserts (CRADACAE)

Keywords

  • Ice cream sandwiches
  • Premium ice cream
  • Frozen desserts
  • Bakery desserts
  • Dessert catering

Where CREAM (Cookies Rule Everything Around Me), Inc. is headquartered

Location

Headquarters

HQ city
Fresno
HQ country
United States
HQ region
North America

Offices7 records

Markets served

CREAM (Cookies Rule Everything Around Me), Inc. business model

Business model
GTM type
B2C
Offering type
Services
Cost components
Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales, Others

Revenue model

  1. Retail Ice Cream Products: Direct sales of ice cream sandwiches, sundaes, milkshakes, tacos, pints, and baked goods through physical storefronts and online ordering.
  2. Catering Services: Catering services for corporate events, weddings, and parties including on-site service and pre-made party packs for pickup or delivery.
  3. Pint Sales: Pint-sized ice cream containers sold for at-home consumption, delivered straight to customers' doors.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

CREAM (Cookies Rule Everything Around Me), Inc. product offering

Product offering

Core offering

CREAM operates a chain of dessert retail stores that sell customizable ice cream cookie sandwiches, super premium ice cream, sundaes, milkshakes, ice cream cakes, pints, and ice cream tacos built around proprietary ice cream formulations and freshly baked cookies. The company also offers pre-made party packs and on-site catering services for corporate events, weddings, and parties.

Product overview

CREAM (Cookies Rule Everything Around Me), Inc. is a San Francisco Bay Area-based ice cream sandwich and frozen dessert company founded in 2010. The company operates a single unified product offering centered on customizable ice cream desserts. The core product is the ice cream sandwich, which customers assemble by selecting a freshly baked cookie base, a super premium ice cream flavor, and toppings. From this core, the company has expanded into related products including sundaes, milkshakes, ice cream cakes, pints, and ice cream tacos. For catering and events, CREAM offers Party Packs with pre-made sandwich varieties and cookies, as well as full on-site catering services. All products are built around CREAM's proprietary super premium ice cream formulations and freshly baked cookie offerings. The company also offers online ordering and delivery through third-party platforms.

Differentiator

Problem solved

Functional benefit

Products and services

  • Ice Cream Sandwiches CREAM's signature product featuring freshly baked cookies with a generous scoop of super-premium ice cream in between. Customers select their base cookie, ice cream flavor, and toppings.
  • Super Premium Ice Cream Proprietary ice cream made with the highest butterfat content, formulated to ensure the richest and creamiest treats. Available in 15+ flavors including French Vanilla, Cookies & Cream, Mint Chocolate Chip, and seasonal varieties.
  • Sundaes Super premium ice cream sundaes customizable with two toppings, featuring signature cookies, brownies, Ghirardelli Hot Fudge or Caramel sauces.
  • Milkshakes Super premium ice cream milkshakes blended with cookie or brownie bits, topped with whipped cream and a cherry.
  • Ice Cream Cakes Ice cream cookie cakes customizable with choice of cookie, ice cream flavor, and toppings. Serves 8-12 people. Available as ready-to-go or custom orders.
  • Pints Take-home super premium ice cream pints available for delivery or in-store purchase.
  • Ice Cream Tacos Waffle shaped into a taco cradling three mini scoops of super premium ice cream with toppings.
  • Freshly Baked Cookies Freshly baked cookies available in multiple varieties including Butter Sugar, Chocolate Chip, CREAMfetti, Double Chocolate Chip, Oatmeal Supreme, Peanut Butter Chunk, Snickerdoodle, White Chocolate Macadamia, and gluten-friendly and vegan options.
  • Party Packs Pre-made ice cream sandwich boxes and cookie boxes for events. Options include CREAM Classic, I Want It All, Party in a Box, Gotta Have It, Sandwich 4-Pack (including Gluten Friendly and Vegan variants), Mini Sandwiches, Cookies All Around Me, and Sweet Sampler.
  • Catering Services On-site catering for corporate events, weddings, and tenant appreciation days featuring fresh baked cookies, super-premium ice cream, and toppings. Also includes delivery of pre-made sandwiches.

Companies that use CREAM (Cookies Rule Everything Around Me), Inc.

Customer profile

Named customers3 records

Segments2 records

Ideal customer profiles2 records

CREAM (Cookies Rule Everything Around Me), Inc. technology and API

Technology

Technology focussed No

API detail

Has API
No
API docs
API detail

Core technology

AI maturity

App detail

Feature1 record

CREAM (Cookies Rule Everything Around Me), Inc. partnerships and signals

Strategic signal

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

CREAM (Cookies Rule Everything Around Me), Inc. competitors and assessment

Company assessment

Direct peers

  • Salt & Straw Ice Cream: Premium, chef-driven ice cream shop chain with a cult following and a multi-city retail footprint. Highly comparable to CREAM in positioning (small-batch, unconventional flavors), target demographic, and direct-to-consumer storefront model.
  • Coolhaus: Architecturally themed premium ice cream sandwich and frozen dessert brand with retail trucks, storefronts, and CPG pint distribution. Directly overlaps CREAM on the ice cream sandwich category, customization model, and catering/event channel.
  • Van Leeuwen Ice Cream: Premium ice cream chain with brick-and-mortar scoop shops plus a fast-growing CPG pint business in grocery. Comparable to CREAM on premium positioning, scoop-shop retail, and pint e-commerce/wholesale expansion strategy.
  • Jeni's Splendid Ice Creams: Direct-to-consumer premium ice cream brand with scoop shops, nationwide pint shipping, and grocery wholesale. Comparable to CREAM on proprietary flavor formulations, premium pricing, and omnichannel (retail + pint delivery) distribution.
  • Creamistry: Liquid nitrogen ice cream franchise with customizable flavors and mix-ins across multiple U.S. states. Closely comparable to CREAM on the premium customization positioning and franchise-ready retail format.

Regional players

  • Mitchell's Ice Cream: Long-standing San Francisco-based premium ice cream parlor chain. Comparable to CREAM as a Bay Area premium scoop shop, sharing the same regional customer base and competing directly for foot traffic in the SF market.
  • Sweet Rose Creamery: Premium small-batch ice cream shop with multiple locations in California. Comparable to CREAM on premium positioning, freshly baked accompaniments (cookies, brownies), and California-focused retail footprint.
  • Amy's Ice Creams: Texas-based premium ice cream parlor chain known for mix-in customization and theatrical service. Comparable to CREAM on the build-your-own/premium positioning, though it does not directly compete geographically.

Broad incumbents

  • Cold Stone Creamery: National ice cream franchise with thousands of locations offering customizable mix-ins on a frozen slab. Directly comparable to CREAM on the customization/ice cream sandwich positioning, but at dramatically larger franchise scale.
  • Häagen-Dazs Shops: Established global super-premium ice cream brand with branded scoop shops in major U.S. cities. Comparable to CREAM as an incumbent in the same super-premium category, but with vastly broader scale, distribution, and marketing resources.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

CREAM (Cookies Rule Everything Around Me), Inc. social profiles

Digital presence

CREAM (Cookies Rule Everything Around Me), Inc. financial estimates

Financial estimate

Revenue estimate

Valuation estimate

CREAM (Cookies Rule Everything Around Me), Inc. leadership team

Management profile

Number of profiles

Profiles2 records

CREAM (Cookies Rule Everything Around Me), Inc. funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

CREAM (Cookies Rule Everything Around Me), Inc. M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CREAM (Cookies Rule Everything Around Me), Inc.

What does CREAM (Cookies Rule Everything Around Me), Inc. do?

CREAM operates a chain of dessert retail stores that sell customizable ice cream cookie sandwiches, super premium ice cream, sundaes, milkshakes, ice cream cakes, pints, and ice cream tacos built around proprietary ice cream formulations and freshly baked cookies. The company also offers pre-made party packs and on-site catering services for corporate events, weddings, and parties.

Is CREAM (Cookies Rule Everything Around Me), Inc. a public or private company?

CREAM (Cookies Rule Everything Around Me), Inc. is a private company. It is classified as family owned and is currently operating.

When was CREAM (Cookies Rule Everything Around Me), Inc. founded?

CREAM (Cookies Rule Everything Around Me), Inc. was founded in 2010. It employs 11 to 50 people.

Where is CREAM (Cookies Rule Everything Around Me), Inc. based?

CREAM (Cookies Rule Everything Around Me), Inc. is headquartered in Fresno, United States, in the North America region.

How does CREAM (Cookies Rule Everything Around Me), Inc. make money?

Three revenue lines are on record. Retail Ice Cream Products are the primary driver. The others are catering Services and pint Sales.

Who are CREAM (Cookies Rule Everything Around Me), Inc.'s main competitors?

Direct peers on record are Salt & Straw Ice Cream, Coolhaus, Van Leeuwen Ice Cream, Jeni's Splendid Ice Creams and Creamistry. Regional players are Mitchell's Ice Cream, Sweet Rose Creamery and Amy's Ice Creams. Broad incumbents are Cold Stone Creamery and Häagen-Dazs Shops.

Does CREAM (Cookies Rule Everything Around Me), Inc. have an API?

No public API is recorded for CREAM (Cookies Rule Everything Around Me), Inc..

What industry is CREAM (Cookies Rule Everything Around Me), Inc. in?

CREAM (Cookies Rule Everything Around Me), Inc.'s product category is Specialty Dessert Retail. Its primary akta.pro industry code is THAFAGAA, Ice Cream & Gelato Shops, with a secondary code of AFAKAKAE, Ice Cream, Frozen Desserts & Novelties Manufacturing. Its NAICS code is 31152 and its SIC code is 5810.

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