Rare Medium
Rare Medium is a privately held digital agency in Alpharetta, Georgia providing website design, mobile app development, content management, UX research, and systems integration services to enterprise clients, with a notable concentration in luxury hospitality brands and Fortune 500 corporations.
- Company typePrivate
- Founded-
- HeadquartersAlpharetta, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Rare Medium does
Rare Medium is a privately held digital agency headquartered in Alpharetta, Georgia, with a secondary office in Princeton, New Jersey. The firm provides end-to-end digital services including digital strategy consulting, user experience research and design, website and mobile application development, content management system implementation, systems integration, and managed web hosting. Its client base is concentrated in luxury hospitality (The Ritz-Carlton Hotel Company, Viceroy Hotels and Resorts, The Leela Palaces Hotels and Resorts, Marriott, Starwood) with additional enterprise engagements for Fortune 500 brands including Delta Air Lines, PricewaterhouseCoopers, Siemens Power Corporation, Publix Super Markets, and Coca-Cola. The entity is organized as Rare Medium Atlanta, LLC under Georgia state law, distinct from other Rare Medium entities per its own terms of service.
The firm's technical foundation comprises 14.2 million lines of code written across engagements and a 250,000 square-foot data center in Atlanta built on legacy 1996 Olympics power and data infrastructure. It holds deep specialization in Micros Fidelio Opera Web Services for hospitality booking engines, claiming the first OWS implementation worldwide. Proprietary technology assets include an Enterprise Application Interface (EAI) solution, a custom blog framework interfacing with existing CMS systems, a distributed content delivery system, and an on-site usability lab with portable testing equipment. The firm works across major CMS platforms including Sitecore, IBM Websphere, Adobe, Oracle, and Microsoft, and integrates with analytics (Google Analytics, Omniture), booking (OpenTable, Synxis), and social platforms.
The business operates on a project-based professional services model with quote-based, custom engagements tailored to enterprise requirements and no public pricing. Go-to-market is direct enterprise field sales targeting major brands through consultative selling, RFP responses, and long-term client relationships, supported by a content-driven website, case study portfolio, and HSMAI Adrian Award recognition. The historical record includes a $70 million funding round in January 2000 from Franklin Templeton and Putnam Investments, and the December 1999 acquisition of HelloWorld, though no subsequent capital activity is disclosed.
Rare Medium firmographics
Firmographics- Name
- Rare Medium
- Legal name
- Rare Medium Atlanta, LLC
- Website
- https://raremedium.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Rare Medium is a privately held digital agency in Alpharetta, Georgia providing website design, mobile app development, content management, UX research, and systems integration services to enterprise clients, with a notable concentration in luxury hospitality brands and Fortune 500 corporations.
- Ownership category
- akta.pro rank
Rare Medium industry classification
Industry- Product category
- Digital Agency Services
- NAICS
- All Other Miscellaneous Retailers (45999)
- SIC
- Retail-Hobby, Toy & Game Shops (5945)
- akta.pro primary industry
- Escape Room Games & Mystery Puzzle Boxes Retail (CRALALAM)
- akta.pro secondary industry
- Miniature Storage, Display & Transport (Cases, Shelves) (CRALAKAK)
Keywords
Where Rare Medium is headquartered
LocationHeadquarters
- HQ city
- Alpharetta
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Rare Medium business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Professional Services - Digital Agency: Project-based professional services for digital strategy, user experience research and design, website development, mobile application development, and systems integration. Engagements typically span multiple months with enterprise clients requiring custom solutions.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
Rare Medium product offering
Product offeringCore offering
Rare Medium is a digital agency that designs and builds web, mobile, and integrated digital solutions for enterprise clients. Its core offerings span digital strategy, user experience research and design, website development, content management system selection and implementation, mobile application development, custom application development and systems integration, and enterprise web hosting delivered from an owned data center. Services are sold as multi-month, project-based professional engagements tailored to large organizations in luxury hospitality, airlines, retail, industrial, and professional services.
Product overview
Rare Medium is a digital agency offering an integrated suite of services for web design, development, and mobile solutions. The core offering consists of Strategy Services, User Experience Research, User Experience Design, Website Development, Content Management Systems, Web Hosting, and Application Development and Systems Integration. These services work together as a holistic digital solutions portfolio: Strategy and User Experience Research inform the design phase, which feeds into Website Development and Application Development. Content Management Systems (Sitecore, Adobe, IBM, Oracle, Microsoft) enable content authoring, while Web Hosting provides infrastructure. Mobile Solutions extend the digital presence across devices. Notable client-specific solutions include Business Intelligence Dashboards for enterprise clients like Delta Air Lines.
Differentiator
Problem solved
Functional benefit
Products and services
- Strategy Services
Quantifiable outcome
- ~20% increase in site visits
- +3 more outcomes
Companies that use Rare Medium
Customer profileNamed customers8 records
Segments3 records
Ideal customer profiles3 records
Rare Medium technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration6 records
Feature5 records
Rare Medium partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core.
- SitecorecoreSitecore Web Content Management System selected as the platform for Viceroy Hotels and Resorts website redesign based on fit with functional, budgetary, and schedule requirements. Rare Medium serves as implementation partner for Sitecore CMS deployments.
- IBMcoreIBM Websphere Lombardi platform used for PwC tax preparation workflow system. IBM content management systems available as part of CMS selection and installation services.
- Micros Fidelio (Opera)coreDeep expertise in Micros Fidelio Opera Web Services (OWS) for hospitality booking engines. Rare Medium supported the very first OWS implementation worldwide and has built dozens of web booking engines for major hospitality brands.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Rare Medium competitors and assessment
Company assessmentDirect peers
- R/GA: R/GA is a digital agency offering strategy, design, technology, and communications for global brands. Comparable digital service portfolio and enterprise/luxury client mix.
- Publicis Sapient: Publicis Sapient is a digital transformation agency combining strategy, design, engineering, and data for enterprise clients. Comparable end-to-end digital service offering and enterprise buyer focus.
- AKQA: AKQA is a digital agency focused on brand, design, innovation, and technology for premium global brands including luxury and hospitality. Comparable service mix and enterprise/luxury client roster.
- Razorfish: Razorfish is a digital agency offering strategy, UX, web development, mobile, and content management for enterprise clients. Highly comparable to Rare Medium across service portfolio and target buyer.
- Huge Inc: Huge is a digital agency delivering strategy, UX, design, and technology for enterprise and consumer brands. Direct comparability in service lines, mid-market scale, and brand-driven engagements.
- Critical Mass: Critical Mass is a digital agency specializing in experience design, web/mobile development, and digital marketing for enterprise clients. Comparable service mix and consultative enterprise sales motion.
Broad incumbents
- Accenture Song: Accenture Song is the digital arm of Accenture, offering strategy, design, engineering, and run services for global enterprises. Overlaps on strategy/UX/dev but operates at much larger scale with global delivery.
- Deloitte Digital: Deloitte Digital is the creative digital consultancy arm of Deloitte, offering strategy, design, and engineering for large enterprises. Comparable end-to-end service line but operates at consulting-firm scale.
- IBM Consulting: IBM Consulting (formerly IBM iX) delivers digital strategy, design, and engineering on platforms including WebSphere. Direct technology-stack overlap and competing on similar enterprise digital RFPs.
- Digitas: Digitas is a global marketing and technology agency under Publicis, offering digital strategy, creative, media, and technology for enterprise brands. Comparable digital capabilities but broader portfolio and larger scale.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Rare Medium social profiles
Digital presenceRare Medium financial estimates
Financial estimateRevenue estimate
Valuation estimate
Rare Medium leadership team
Management profileNumber of profiles
Rare Medium funding detail
Funding detailFunding overview
Funding rounds1 record
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Rare Medium M&A and investment
M&A and investmentM&A1 record
Investments2 records
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Rare Medium
What does Rare Medium do?
Rare Medium is a digital agency that designs and builds web, mobile, and integrated digital solutions for enterprise clients. Its core offerings span digital strategy, user experience research and design, website development, content management system selection and implementation, mobile application development, custom application development and systems integration, and enterprise web hosting delivered from an owned data center. Services are sold as multi-month, project-based professional engagements tailored to large organizations in luxury hospitality, airlines, retail, industrial, and professional services.
Is Rare Medium a public or private company?
Rare Medium is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Rare Medium founded?
Rare Medium was founded in -1. It employs 11 to 50 people.
Where is Rare Medium based?
Rare Medium is headquartered in Alpharetta, United States, in the North America region.
How does Rare Medium make money?
One revenue line is on record: professional Services - Digital Agency.
Who are Rare Medium's main competitors?
Direct peers on record are R/GA, Publicis Sapient, AKQA, Razorfish, Huge Inc and Critical Mass. Broad incumbents are Accenture Song, Deloitte Digital, IBM Consulting and Digitas.
Does Rare Medium have an API?
No public API is recorded for Rare Medium.
What industry is Rare Medium in?
Rare Medium's product category is Digital Agency Services. Its primary akta.pro industry code is CRALALAM, Escape Room Games & Mystery Puzzle Boxes Retail, with a secondary code of CRALAKAK, Miniature Storage, Display & Transport (Cases, Shelves). Its NAICS code is 45999 and its SIC code is 5945.