What Newsec does

Newsec is a private Nordic-Baltic real estate services group headquartered in Stockholm and operating across all seven markets in Sweden, Finland, Norway, Denmark, Estonia, Latvia, and Lithuania. Founded in 1994 by Urban Edenström, the company serves property owners, institutional investors (including pension insurers, banks, and real estate funds), corporate occupiers, and forest/land investors through three core service areas: Property Asset Management, Advisory (valuation, capital markets, leasing, tenant representation), and Investment Management. As of 2024, Newsec employs approximately 2,700 people, manages over 9,000 properties and tens of thousands of rental apartments, and is majority-owned by Stronghold Group with Fidelio Capital joining as a minority shareholder and strategic partner in June 2025.

The company's core offerings span the full property lifecycle, including asset management, investment management, property and technical management, commercial leasing (Finland's largest leasing team placing 220,000+ m² annually), financial administration (~200 professionals), construction management (800 projects annually, EUR 60M+ value), property valuation (EUR 30 billion annual volume across ~3,000 properties), sustainability/energy services, ESG advisory via the Envero platform, and forestry investor services covering nearly 100,000 hectares. Supporting technology includes the Newsec Online digital client portal, Property Performance Reports for real-time portfolio monitoring, the Envero ESG data platform, and a new tenant experience application launched in partnership with Spaceflow. The firm also operates Newsec Energy Transition, which has closed 80+ renewable energy and energy transition M&A deals worth approximately EUR 12 billion, capturing roughly one-third of Nordic-Baltic renewable energy transaction share.

Newsec's business model combines managed services (recurring fees for asset management, property management, financial administration, and forestry services) with professional services and transaction-based fees (valuation, capital markets advisory, commercial leasing commissions, construction management). Services are sold through direct enterprise field sales with named client managers and dedicated account teams across regional offices, targeting institutional investors, property funds, pension insurers, and corporate real estate users. Pricing is bespoke and contractually negotiated based on property type, portfolio size, and scope, with no publicly disclosed standard pricing. The 'One Newsec' platform positioning allows clients to access hundreds of specialists across all service lines through a single relationship, supported by 15+ acquisitions executed since 1997 that built out the pan-regional footprint and added capabilities in technical management, BIM, HVAC, and energy optimization.

Name

Newsec

Legal name

Newsec

Website

https://newsec.fi

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Newsec is a private Nordic-Baltic real estate services group providing property asset management, advisory, and investment management across seven markets, managing 9,000+ properties for institutional investors, funds, pension insurers, and corporate occupiers.

Ownership category

akta.pro rank

Product category

Commercial Real Estate Services

NAICS

Real Estate Property Managers (53131)

SIC

Real Estate Agents & Managers (For Others) (6531), Real Estate (6500), Operators Of Nonresidential Buildings (6512)

akta.pro primary industry

Property Management Advisory & Leasing Administration (FSAEAJAN)

akta.pro secondary industries

Commercial Real Estate Brokerage (Leasing & Sales) (FSAEAJAB), Office Real Estate Asset Management (BPAJAMAG), Real Estate Market Research & Economic Advisory (Demand/Supply, Location Analytics) (BPAJANAD)

Keywords

• Property asset management
• Real estate advisory
• Commercial leasing
• Property valuation
• Investment management

Headquarters

HQ city

Helsinki

HQ country

Finland

HQ region

Europe

Offices12 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Property Asset Management: Ongoing management fees for property portfolios including asset management, property management, technical management, and financial administration. Services provided to both domestic and international real estate investors throughout the property ownership lifecycle.
2. Advisory and Consulting: Strategic consulting services including investment management, corporate real estate advisory, tenant representation, and transaction advisory for property acquisitions and disposals.
3. Leasing Services: Commercial leasing services placing tenants in office, retail, and logistics spaces. Revenue based on successful transactions and ongoing leasing mandates.
4. Sustainability and Energy Services: ESG consulting, energy management, BREEAM In-Use certification, GRESB consulting, and sustainability reporting services supporting clients' regulatory compliance and sustainability goals.
5. Forest and Land Management Services: Financial and administrative services for forest and land investors including accounting, reporting, tax services, and specialized services for joint forest properties.
6. Property Development Services: Development analysis, zoning development, project management, and transaction services for property development projects including infill development and conversions.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels5 records

Core offering

Newsec provides comprehensive real estate services across the Nordics and Baltics, organized around two main business areas: Property Asset Management (asset, property, technical, and financial administration) and Advisory (investment management, capital markets, leasing, valuation, sustainability, and corporate real estate). The firm serves institutional property investors, property funds, pension insurance companies, foundations, and corporate occupiers through dedicated client teams. Services span the full property lifecycle from acquisition and development through management to disposition.

Product overview

Newsec is a comprehensive real estate services company operating across the Nordics and Baltics, offering a multi-module platform approach spanning Property Asset Management and Advisory business areas. The core product portfolio includes Asset Management, Investment Management, and Financial Administration services, supported by specialized offerings such as Property Valuation, Capital Markets advisory, Property Development, and Legal Services. Digital platforms include Newsec Online (client portal with Property Performance Reports for real-time portfolio management) and the Envero ESG data platform. Consumer-facing services include Kodisto for residential rentals and comprehensive Commercial Leasing services. The offering is complemented by Sustainability Services (BREEAM, GRESB consulting), Energy Management, Tenant Experience Management, Shopping Centre Management, Concept & Design, and Corporate Real Estate services. Forestry Investor Services extends the offering to alternative asset management. Together, these services form an integrated 'One Newsec' platform enabling property investors, owners, and tenants to access hundreds of experts through a single relationship.

Differentiator

Problem solved

Functional benefit

Brands

• Newsec Online: Digital reporting and portfolio management portal for clients to monitor property finances, occupancy rates, returns, and other key metrics.
• Envero
• Spaceflow

Products and services

• Asset Management Active property investment management service providing comprehensive asset oversight, financial management, technical management, and commercial property development. Functions as the interface between property investors and property management throughout the ownership period.
• Investment Management Strategic property investment partnership offering comprehensive services throughout the investment portfolio lifecycle, from acquisition through active management to sale.
• Property Management Strategic property management for commercial and residential properties, covering day-to-day operations, tenant relations, maintenance, and property development. Manages tens of thousands of rental apartments across Finland.
• Financial Administration Comprehensive financial and rental management services including bookkeeping, accounts payable processing, IFRS reporting, fund and investor reporting, tax declarations, and cash management. Approximately 200 finance professionals serving clients across Finland from Helsinki, Turku, Tampere, and Oulu.
• Property Valuation Certified property valuation services covering all property types including apartments, offices, retail, logistics, light industry, and special properties. Provides both AKA-certified and RICS-certified valuations. Newsec has 80+ valuation experts with EUR 30 billion annual valuation volume.
• Capital Markets / Property Transaction Advisory Capital Markets advisory team serving property owners and investors in portfolio and single-asset sale and acquisition mandates. Finland's largest property trading team.
• Property Development Property development services helping identify and realize development potential, including development analyses, zoning development, and property sales when needed.
• Commercial Leasing Finland's largest commercial leasing team, renting approximately 200,000 square meters of commercial space annually. Covers all property types with comprehensive leasing services including new leases and renegotiations.
• Sustainability Services ESG advisory and consulting services covering sustainability strategy, carbon neutrality, BREEAM In-Use certification, CRREM risk assessment, ESG analysis, GRESB consulting, sustainability management, reporting, and double materiality analysis.
• Energy Management Comprehensive energy management services including consumption monitoring, energy manager services, energy project planning, energy manager rounds, and energy certificates. Helps clients achieve ESG goals by reducing energy consumption, CO2 emissions, and operating costs.
• Tenant Experience Management Expert services for Business Parks, office properties, and large public sector properties. Focuses on high-quality tenant and customer experience management through dedicated Business Park Managers and Tenant Relations Managers.
• Corporate Real Estate Full-service corporate real estate solutions including strategic workplace management, workspace development, and tenant representation and advisory.
• Forestry Investor Services Finland's leading forest and plot fund manager service, managing approximately 100,000 hectares of Finnish forest. Provides financial management, accounting, investor reporting including IFRS, and specialized services for forest joint ventures.
• Shopping Centre Management Professional shopping centre management services ensuring competitiveness, tenant satisfaction, and commercial management in close cooperation with stakeholders.
• Envero ESG Data Platform ESG data collection and analysis service that gathers and analyzes sustainability data to ensure improvement efforts are based on solid information, helping clients make informed responsible decisions. Enables EU taxonomy compliance and CRREM risk assessment.
• Newsec Online Digital client portal providing comprehensive property management and reporting capabilities. Enables clients to monitor property finances, occupancy rates, returns, and key metrics. Includes access to market reports, property onboarding processes, and local system access.
• Legal Services Full-service property law and legal consulting including property law, contract law, corporate law, mergers, and corporate restructuring.
• Procurement Services Centralized procurement management ensuring quality, responsible, and cost-effective services for client properties. Includes competitive tendering, supplier management, and contract negotiation.
• Construction Management Construction management services for property improvements and development. 30+ professionals lead approximately 800 construction management projects annually worth EUR 60+ million.
• Concept & Design Concepting and design services creating attractive, commercial concepts and functional, pleasant, and responsible spaces for property owners and tenant clients.

Quantifiable outcome

• Energy savings of 7,500 MWh annually from major energy efficiency projects (2024)
• +4 more outcomes

Named customers20 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature3 records

Partnerships

One partnership is on record.

• United Nations Global CompactcoreStrategic or Co-development Partner · 1 January 2025Newsec signed the UN Global Compact in 2022 as part of its accelerated focus on sustainable development. By committing to the initiative and its ten principles, Newsec works towards a responsible and sustainable future.

Scale indicators14 records

Recent moves9 records

Expansion highlights6 records

Broad incumbents

• Savills: Global real estate services firm with strong European footprint offering advisory, valuation, and asset management. Overlaps with Newsec in Nordic commercial and residential advisory.
• CBRE Group: Largest global commercial real estate services firm, offering valuation, advisory, asset management, and capital markets. Directly competes with Newsec in Nordic cross-border mandates, valuation, and investment advisory.
• Cushman & Wakefield: Global CRE services firm with advisory, valuation, and asset management offerings. Directly overlaps with Newsec in Nordic capital markets, valuation, and property management services.
• Colliers: Global CRE services and investment management firm with strong Nordic presence. Competes with Newsec in advisory, valuation, project management, and capital markets across the region.
• JLL (Jones Lang LaSalle): Global CRE services firm offering advisory, property management, valuation, and capital markets. Newsec acquired JLL's Swedish property management operations in 2013, indicating direct overlap in the Nordic market.

Others

• Akoboost / Akelius (residential investor): Major Nordic residential property investor/owner; not a service peer but a key Newsec client (Kodisto manages tens of thousands of its rental apartments) and illustrates the scale of the institutional owner segment Newsec serves.

Direct peers

• Catella: Stockholm-based European specialist in real estate investment advisory, asset management, and property fund management. Most direct Nordic-headquartered competitor with similar cross-border Nordic/Baltic advisory focus.
• Svefa: Nordic-focused real estate advisory and valuation firm operating in Sweden, Norway, Denmark, and Finland. Directly competes with Newsec's market-leading valuation business (EUR 30B annual volume).

Regional players

• Wihlborgs: Swedish commercial real estate company focused on the Öresund region. While primarily a property owner rather than a service provider, it is a relevant comparable in Nordic CRE market dynamics and a potential client.
• Diös: Swedish property owner and manager focused on Nordic regional cities. Adjacent rather than direct competitor; uses similar CRE service providers and provides Newsec with property management mandates in northern Sweden.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/newsec
• Instagraminstagram.com/newsec.conceptdesign
• Xx.com/newsecfi
• Facebookfacebook.com/NewsecGroup

Revenue estimate

Valuation estimate

Number of profiles

Profiles22 records

Subsidiaries10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Newsec