Standard Imaging

What Standard Imaging does

Standard Imaging, Inc. is a privately held, Wisconsin-based manufacturer of radiation calibration and quality assurance (QA) instruments serving the global medical physics and radiation oncology community. Founded in 1992, the company designs and builds proprietary hardware—electrometers (MAX Elite, MAX 4000 Plus), ionization chambers and scintillators (Exradin family), and an extensive line of anthropomorphic phantoms (LUCY, DoseView, MIMI, ISOCube, ISOHex Check)—alongside specialized QA software. Its technology is differentiated by the SciMoCa Monte Carlo dose-calculation engine that underpins IMSure 3D patient-specific verification, as well as by automated compliance tooling (PIPSpro, QA Pilot) that streamlines TG-142 daily, monthly, and annual QA workflows across stereotactic, brachytherapy, CyberKnife, and conventional linac programs. The portfolio is sold through direct field sales and the company website to hospitals, cancer treatment centers, and radiation oncology departments across North America, Europe, Asia Pacific, and South America.

The company monetizes through one-time equipment sales (pricing not publicly disclosed, contact-sales model), software licenses embedded in QA workflows, and aftermarket calibration services supported by an in-house customer portal. It maintains ISO 13485:2016/MDSAP certification, EU MDR (Class 1 Measuring) certification, FDA Establishment Registration, US NRC and Wisconsin DHS material licenses, and Health Canada MDEL #946—certifications that double as regulatory moats. Recent strategic activity has focused on three fronts: (i) standalone, touch-driven daily QA hardware (QA BeamChecker Pro, MAX Elite), (ii) emerging modalities such as MR-guided SRS (LUCY MR) and UHDR/FLASH dosimetry (Exradin A30, patent pending), and (iii) cloud-based compliance management (QA Pilot with PIPSpro AutoPilot). The firm is owned privately by management/founders with no disclosed venture capital or private equity backing and operates from a geothermal/solar-powered facility in Middleton, Wisconsin, with 101-250 employees and a 30+ year operating history that includes a U.S. President's "E" Award for Excellence in Exporting (1995) and Wisconsin Manufacturer of the Year (2007).

Name

Standard Imaging

Legal name

Standard Imaging, Inc.

Website

https://standardimaging.com

Company type

Private

Founded year

1992

Operating status

Operating

Headcount range

101–250 employees

Short description

Standard Imaging, founded in 1992 in Middleton, Wisconsin, designs and manufactures proprietary radiation therapy quality assurance hardware (electrometers, ionization chambers, phantoms) and Monte Carlo-based verification software used by medical physicists at hospitals and cancer treatment centers worldwide.

Ownership category

akta.pro rank

Product category

Medical Physics QA Equipment

NAICS

Surgical and Medical Instrument Manufacturing (339112), Irradiation Apparatus Manufacturing (334517), Electromedical and Electrotherapeutic Apparatus Manufacturing (334510)

SIC

Surgical & Medical Instruments & Apparatus (3841), Electromedical & Electrotherapeutic Apparatus (3845)

akta.pro primary industry

Radiation Safety, Dosimetry & Regulatory Compliance (Nuclear Medicine) (HLAIAGAJ)

Keywords

• Radiation therapy QA
• Medical physics instruments
• Dosimetry hardware
• Brachytherapy calibration
• Patient dose verification

Headquarters

HQ city

Middleton

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Distribution channels1 record

Marketing channels3 records

Core offering

Standard Imaging designs, manufactures, and sells radiation therapy quality assurance instruments used by medical physicists and radiation oncology departments. Its product line includes electrometers, ionization chambers, scintillators, diodes, daily/annual QA devices, anthropomorphic and water scanning phantoms, brachytherapy well chambers, and specialized QA software for dose calculation, patient-specific verification, and TG-142 compliance automation.

Product overview

Standard Imaging is a manufacturer of radiation calibration and quality assurance instruments for cancer treatment. The product portfolio includes: (1) Beam QA devices - QA BeamChecker Pro and Plus for daily linac QA, QA StereoChecker for CyberKnife, and QA CrossChecker for comprehensive beam analysis; (2) Electrometers - MAX Elite and MAX 4000 Plus reference-class instruments; (3) Detectors - Exradin ion chambers, W2 scintillators, and diodes; (4) Phantoms - LUCY 3D QA, LUCY EA (SRS), LUCY ThorX (SBRT), LUCY MR (MR-guided SRS), DoseView 3D/1D water scanning systems, MIMI, ISOCube, ISOHex Check, CT/SIM Check, and various specialty phantoms; (5) Brachytherapy calibration - HDR 1000 Plus and IVB 1000 well chambers with source holders; (6) Software - IMSure 3D (Monte Carlo dose calculation), QA Pilot with PIPSpro AutoPilot (QA compliance), LinacView (log analysis), Adaptivo (patient dosimetry), and iQA (imaging analysis). The portfolio follows a platform-plus-modules architecture where core hardware devices are supported by complementary software solutions for data management, automated analysis, and regulatory compliance.

Differentiator

Problem solved

Functional benefit

Brands

• Exradin: Brand of ionization chambers, scintillators, and diodes for radiation detection and measurement
• QA BeamChecker
• PIPSpro
• IMSure QA
• LUCY
• DoseView
• MAX Electrometer
• Adaptivo
• QA Pilot
• LinacView
• ISOCube
• MIMI
• ISOHex Check

Products and services

• QA BeamChecker Pro Automated daily QA device with automatic energy detection and standalone operation (no cables or PC required) for photon, photon FFF, and electron beam testing on linear accelerators. Features 5.5-inch OLED touchscreen, 30 detectors, and Wi-Fi connectivity, built for medical physicists in radiation oncology departments.
• QA BeamChecker Plus Daily QA device with automatic energy detection for linear accelerators and rotational VMAT systems, supporting multiple vault capability and wireless real-time data collection. Used by radiation oncology departments for routine linac performance checks.
• QA StereoChecker Daily CyberKnife QA device enabling complete daily verification with improved frequency and depth of QA practices. Targeted at SRS centers using Accuray CyberKnife systems.
• QA CrossChecker Comprehensive beam verification device with 453 air-vented pixel ionization chambers for dosimetric, mechanical, gating, and MLC performance testing without the need for a water phantom. Used by radiation oncology medical physicists.
• MAX Elite Electrometer High-precision reference-class electrometer with 10.1-inch touchscreen, 1-4 channel configuration, Wi-Fi capability, and automatic Data Matrix Code calibration entry. Designed for radiation measurement and QA applications in radiotherapy.
• MAX 4000 Plus Electrometer Reference-class electrometer with triggered, timed, and continuous collection modes for external beam, stereotactic QA, and brachytherapy applications. Used by medical physicists for precise radiation dose measurement.
• Exradin Ion Chambers Complete line of ionization chambers including A26 and A30 (patent pending) for radiation detection and dose measurement in radiotherapy QA. Targeted at medical physicists performing absolute dosimetry.
• Exradin W2 Scintillator Plastic scintillation detector for high-resolution dose measurements, winner of the 2019 Wisconsin Innovation Award. Used for SRS and small-field dosimetry.
• Exradin Diodes Semiconductor detectors for radiation measurement in various radiotherapy applications, used by medical physicists for in-vivo and relative dosimetry.
• LUCY 3D QA Phantom Versatile anthropomorphic QA phantom for comprehensive end-to-end testing including film and ion chamber dosimetry. Used in SRS and SBRT programs.
• LUCY EA SRS QA phantom with pseudo-anthropomorphic design for multiple-met single-isocenter stereotactic radiosurgery testing, supporting TG-101 and TG-135 protocols.
• LUCY ThorX SBRT end-to-end QA phantom with pseudo-anthropomorphic thorax anatomy including ribs, vertebrae, spinal cord, lung, and kidney for comprehensive simulation, planning, imaging, and delivery QA.
• LUCY MR MR-guided SRS QA phantom with fully-anthropomorphic, high-definition MR visibility for comprehensive end-to-end SRS QA across MR-guided and MR-simulation systems.
• DoseView 3D 3D water scanning system for comprehensive dose measurements and beam analysis, used by medical physicists for TG-51 reference dosimetry.
• DoseView 1D 1D water scanning system for depth-dose measurements, TG-51 and TRS-398 compliant. Used in clinical reference dosimetry.
• MIMI Phantom Multiple Imaging Modality Isocentricity phantom for testing 3D CBCT registration systems, MV/kV isocentricity, laser alignment, optical guidance systems, and 6D couch positioning.
• ISOCube Daily IGRT QA phantom for verifying laser alignment, light field size, kV/MV imager coincidence, and CBCT process accuracy with machined tolerance of ±0.1mm.
• ISOHex Check Daily IGRT and 6DOF QA phantom with Winston-Lutz capability for fast and simple daily verification of IGRT, Linac, and 6DOF couchtop systems in under 7 minutes.
• TG-142 Phantom Comprehensive phantom for implementing full TG-142 test protocols including mechanical, output, MV EPID, kV planar imaging, and CBCT imaging tests.
• CT/SIM Check Daily CT simulation QA phantom for HU constancy, volume uniformity, laser alignment, image orientation, geometric scaling, and isocenter laser localization in 5 minutes.
• Pro-RT ED Electron Density Phantom Electron density phantom for tissue heterogeneity correlation in radiotherapy treatment planning with nine tissue equivalent plugs including bone, lung, muscle, and adipose.
• HDR 1000 Plus Well Chamber Industry-standard brachytherapy well chamber validated in over 50 scientific presentations for precise calibration of HDR and LDR Iridium, Iodine, Palladium, Cesium, and Strontium sources.
• IVB 1000 Well Chamber Long source train calibration well chamber with 100mm sweet spot, four times longer than HDR 1000 Plus, for calibrating individual and multiple isotopes.
• IMSure 3D Software Automated Monte Carlo-based secondary dose calculation software for patient-specific QA supporting 3D conformal, IMRT, VMAT, SRS, SBRT, TomoTherapy, Halcyon, CyberKnife, and ZAP-X plans. Powered by SciMoCa engine and supports Varian, Elekta, Accuray, and Siemens systems.
• QA Pilot with PIPSpro AutoPilot Cloud-based QA management platform with automated image analysis for TG-142 compliance testing including MLC picket fence, Winston-Lutz, and CBCT imaging tests. Supports DICOM and TIFF image import and provides direct data connection to most daily QA equipment.
• PIPSpro Software Optimized workflow and automated analysis solution for TG-142 QA test protocols with vendor-neutral design, used by medical physicists for monthly and annual imaging QA.
• QA Pilot Software QA compliance management software for daily, monthly, and annual reports built around TG-142 requirements with cloud-based data access.
• LinacView Machine performance analysis software for log file-based delivery QA during radiation therapy treatments.
• Adaptivo Patient dosimetry software that automatically verifies plan delivery and sends alerts based on preconfigured criteria for adaptive therapy workflows.
• iQA CT and MR auto-analysis software for standardizing routine physics QA processes with automatic image analysis and report generation.
• IMSure QA Software (Brachytherapy) MU-based QA software for brachytherapy treatment verification.

Quantifiable outcome

• Automated QA reduces manual testing time for medical physicists

Segments1 record

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature8 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• PTW Freiburg: PTW is a leading dosimetry vendor specializing in ionization chambers, electrometers, detectors, and 2D/3D detector arrays for radiation therapy QA. It directly competes with Standard Imaging's Exradin, MAX, and beam QA product lines globally.
• IBA Dosimetry: IBA Dosimetry competes with Standard Imaging in patient QA (myQA), beam QA hardware, and software-driven dose verification, serving the same radiation oncology customer base.
• Sun Nuclear (Mirion Technologies): Sun Nuclear is the closest direct competitor to Standard Imaging, offering the comprehensive SunCHECK platform, IC Profiler, StereoPHAN, and other radiation therapy QA hardware and software. Acquired by Mirion Technologies in 2021, it competes head-to-head across daily/MRT QA, patient-specific QA, and phantoms.
• Computerized Imaging Reference Systems (CIRS): CIRS designs and manufactures tissue-equivalent and QA phantoms for radiation therapy and diagnostic imaging, directly competing with Standard Imaging's LUCY, DoseView, and specialty phantom lines (e.g., CT/SIM Check, electron density phantoms).

Broad incumbents

• Elekta: Elekta is a major linac and MR-linac (Unity) OEM whose treatment delivery systems integrate with Standard Imaging's IMSure 3D software but which also maintains proprietary QA capabilities.
• Mirion Technologies: Mirion is the parent of Sun Nuclear and a large radiation measurement and detection conglomerate; through Sun Nuclear it is Standard Imaging's most direct scaled competitor and a potential acquirer or partner at the platform level.
• Fluke Biomedical: Fluke Biomedical is a broad biomedical test and measurement equipment vendor whose RaySafe X2 Solo R/F is even distributed by Standard Imaging and whose general biomedical QA portfolio overlaps at the fringes of diagnostic imaging QA.
• Accuray: Accuray makes CyberKnife, TomoTherapy, and Radixact systems for which Standard Imaging supplies dedicated QA hardware (QA StereoChecker, IMSure 3D), while also fielding its own QA ecosystem.
• Varian Medical Systems (Siemens Healthineers): Varian is the dominant linac OEM and offers its own QA ecosystem (including DT-based tools) integrated with Eclipse and Halcyon/Ethos. As an integration partner, it is also a potential competitive threat if it deepens captive QA.

Emerging players

• Modus Medical Devices: Modus QA develops hardware and software for radiation therapy QA (Quasar, HexaMotion, IMS — independent Monte Carlo software), with overlap on patient-specific QA and TG-142 workflows where IMSure 3D competes.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/standardimaging
• LinkedInlinkedin.com/company/standard-imaging-inc-

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Standard Imaging