Price Cutter

What Price Cutter does

Price Cutter (legal entity RPCS, Inc.) is a privately-held, employee-owned regional grocery chain and a subsidiary of Pyramid Foods, headquartered in Southwest Missouri and founded in 1919. The company operates 37 stores across Southwest Missouri and Eastern Kansas under five banners: Price Cutter (19 locations), Ramey (2), Country Mart (4), King Cash Saver (5), and King Food Saver (6), with full-service departments covering bakery, deli, meat, produce, seafood, dairy, frozen foods, pantry, beer and wine, health and beauty, household items, and organic and natural products.

The company monetizes through standard retail grocery sales augmented by transaction fees on its digital channels: a $10 delivery fee ($30 minimum) in 11 Springfield-area cities, a $5 curbside pickup fee on orders under $30, and a $7.50 phone-order fee. The King Cash Saver and King Food Saver banners operate a distinctive cost-plus-10% pricing model across both national brands and fresh categories. Digital infrastructure is built on a PHP-based e-commerce platform featuring an E-Wallet-integrated digital coupon system, store locator, order management, and native iOS and Android mobile applications, supporting online shopping with curbside pickup at 16 of 37 stores. Adjacent revenue streams include a Corporate Gift Program, a Local Producer partnership channel, Holiday Dinners pre-order service, Lilly's Custom Floral, and a private label portfolio (Always Save, Best Choice, Clearly Organic).

The customer base is primarily individual households, with a small B2B segment serving corporate gifting and local producer partnerships. Marketing relies on weekly digital circulars, digital coupons, mobile app engagement, recipes content, and an extensive community sponsorship footprint including the Price Cutter Charity Championship, Springfield Cardinals, Missouri State University, and local charity round-up programs across multiple Missouri Chambers of Commerce.

Name

Price Cutter

Legal name

RPCS, Inc.

Website

https://pricecutteronline.com

Company type

Private

Founded year

1919

Operating status

Operating

Headcount range

251–500 employees

Short description

Price Cutter (RPCS, Inc.) is a privately-held, employee-owned regional grocery chain operating 37 stores under five banners across Southwest Missouri and Eastern Kansas, offering in-store, curbside pickup, and home delivery alongside private label brands, digital coupons, and a B2B corporate gift program.

Ownership category

akta.pro rank

Product category

Grocery Retail

NAICS

Grocery and Convenience Retailers (4451)

SIC

Retail-Grocery Stores (5411)

akta.pro primary industry

Hard Discount Grocery (Digital/Click-and-Collect Enabled) (CRAEAIAJ)

akta.pro secondary industries

Limited-Assortment Hard Discounters (Private-Label Led) (CRAHADAA), Hard Discount with In-Store Bakery / Fresh Counters (CRAHADAH)

Keywords

• Grocery retail
• Supermarket chain
• Online grocery shopping
• Curbside pickup
• Private label brands

Headquarters

HQ city

Rogersville

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Retail Grocery Sales: Physical retail grocery sales through 37 stores operating under multiple banners (Price Cutter, Ramey, Country Mart, King Cash Saver, King Food Saver). Revenue generated from in-store purchases across categories including bakery, deli, dairy, meat, produce, frozen foods, pantry, household items, and health & beauty products.
2. Online Order Fulfillment: Online grocery orders fulfilled via delivery ($10 fee, $30 minimum) or curbside pickup (free over $30, $5 fee under $30). Phone orders accepted with $7.50 fee.
3. Digital Coupon Program: Digital coupon program integrated with customer accounts. Coupons do not double and are limited to one per item. Paper coupon doubling up to 50 cents.
4. Business to Business: B2B sales channel for local producers and business customers.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Price Cutter is an employee-owned grocery supermarket chain operating 37 stores under multiple banners (Price Cutter, Ramey, Country Mart, King Cash Saver, King Food Saver) across Southwest Missouri and Eastern Kansas. The company sells groceries and household goods through physical retail stores, an e-commerce platform with curbside pickup at 16 locations, and home delivery in the Springfield area. It also offers digital coupons, private label brands (Always Save, Best Choice, Clearly Organic), Lilly's Custom Floral arrangements, holiday dinners, corporate gift programs, and a B2B partnership program for local producers.

Product overview

Price Cutter is an employee-owned grocery supermarket chain headquartered in Southwest Missouri, operating 37 stores under multiple banners including Price Cutter (19 locations), Ramey (2 locations), Country Mart (4 locations), King Cash Saver (5 locations), and King Food Saver (6 locations). The company offers a comprehensive e-commerce platform enabling online grocery shopping with pickup at 16 locations and delivery in the Springfield area, supported by native iOS and Android mobile applications. The product portfolio centers on the core grocery retail offering with in-store departments for Bakery, Deli, Meat, Produce, Seafood, Dairy, Frozen Foods, Pantry, Beer & Wine, Health & Beauty, Household Items, and Organic & Natural. Price Cutter also provides digital coupon services through an E-Wallet system, private label brands (Always Save, Best Choice, Clearly Organic), Lilly's Custom Floral arrangements, holiday dinner programs, and corporate gift services. The company operates Starbucks at select locations and maintains a Business to Business program for local producer partnerships.

Differentiator

Problem solved

Functional benefit

Brands

• Always Save: An economic alternative for customers who want the best price with consistent quality.
• Best Choice
• Clearly Organic
• Ramey
• Country Mart
• King Cash Saver
• King Food Saver
• Lilly's Custom Floral

Products and services

• Online Grocery Shopping E-commerce platform enabling customers to shop for groceries online with pickup or delivery options, featuring 16 curbside pickup locations across Southwest Missouri.
• Mobile App Native iOS and Android application allowing customers to browse products, clip digital coupons, place orders, and manage their shopping experience on mobile devices.
• Digital Coupons Electronic coupon system allowing customers to load and redeem coupons to their E-Wallet for in-store use, integrated with the customer loyalty platform.
• Holiday Dinners Pre-order holiday meal program offering turkey or ham with choice of sides and desserts, with limited availability and 48-hour pickup notice.
• Corporate Gift Program Corporate gifting service offering holiday hams, turkeys, gift certificates, poinsettias, and fruit baskets for staff and business associates.
• Business to Business Partnerships Wholesale and business partnership program for local producers and businesses to partner with Price Cutter stores to carry their products.
• Bakery In-store bakery department offering freshly baked breads and bakery products available at store locations.
• Deli Deli counter offering fresh sliced meats, cheeses, and prepared foods.
• Meat Fresh meat department with specialty cuts and full-service meat cases.
• Produce Fresh produce section featuring fruits and vegetables.
• Seafood Fresh seafood department offering a variety of fish and shellfish.
• Dairy Dairy products including milk, cheese, yogurt, and other refrigerated items.
• Frozen Foods Frozen food section with a variety of frozen meals, vegetables, and frozen specialty items.
• Beer & Wine Alcoholic beverages section featuring beer and wine selections.
• Always Save Private Label Brand Economical store brand offering consistent quality products at the best price, serving as a budget-friendly alternative to national brands.
• Best Choice Private Label Brand Value-focused private label positioned to match or exceed national brand quality at lower prices without advertising and promotional costs.
• Clearly Organic Private Label Brand Health-focused organic product line offering affordable organic options alongside conventional products, eliminating the need for extra shopping trips.
• Lilly's Custom Floral Specialty floral service offering international flowers cultivated in South American mountains at 6,000-7,000 feet altitude, featuring larger blooms and longer vase life.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

14 partnerships are on record, tiered minor and core.

• Big Brothers Big Sisters of the OzarksminorGTM or Marketing PartnerCommunity charity partner in Price Cutter's register round-up program. Customers can round up their order to support this organization.
• Muscular Dystrophy Association (MDA)minorGTM or Marketing PartnerCommunity charity partner in Price Cutter's register round-up program supporting MDA initiatives.
• Borrow My AngelminorGTM or Marketing PartnerCommunity charity partner in Price Cutter's register round-up program.
• Price Cutter Charity ChampionshipcoreStrategic or Co-development PartnerPrice Cutter is the Title Sponsor of this charity championship event. Viewable at pricecuttercc.org/charities/ showing supported charities.
• Making Strides Against Breast Cancer of Southwest MissouriminorGTM or Marketing Partner2023 Hot Pink Sponsor of the Making Strides for Breast Cancer Walk Event. Community charity partner in register round-up program.
• Ozarks Food Harvest - Check Out HungerminorGTM or Marketing PartnerCommunity charity partner addressing hunger relief through Price Cutter's register round-up program.
• Missouri Sports Hall of FameminorGTM or Marketing PartnerProud sponsor of the Missouri Sports Hall of Fame.
• Springfield CardinalsminorGTM or Marketing PartnerProud Partner with the Springfield Cardinals baseball team.
• Price Cutter Field of Dreams TeamminorGTM or Marketing PartnerPresented by Bar-S Foods, Price Cutter sponsors the Springfield Cardinals Field of Dreams team.
• Missouri State University Great Southern Bank ArenaminorGTM or Marketing PartnerElite Partner of Missouri State University Great Southern Bank Arena that houses elements of the Missouri State Athletics Hall of Fame.
• Missouri State Sports Properties - Bears Elite PartnerminorGTM or Marketing PartnerBears Elite Partner working closely with Missouri State Sports Properties throughout the year on campus, with alumni, and in the community.
• Champion Athletes of the OzarksminorGTM or Marketing PartnerSponsor of MSU Celebrity Golf Tournament benefiting the Missouri State University baseball program and Champion Athletes of the Ozarks.
• Missouri Chamber of CommerceminorOthersMember of Chamber of Commerce in multiple Missouri cities including Lebanon, West Plains, Table Rock Lake, Clinton, Hollister, Branson, Nixa, Neosho, Forsyth, Waynesville, and participates in many Chamber events.
• Local ProducersminorStrategic or Co-development PartnerPrice Cutter invites local producers to apply for partnerships to carry their products in Price Cutter stores through the Local Products Application process.

Scale indicators5 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• Walmart: Largest U.S. grocery retailer with extensive presence in Southwest Missouri; competes with Price Cutter across price, private label, and increasingly curbside pickup and delivery.
• Kroger: National supermarket leader with private label (Simple Truth, Private Selection) and digital ordering comparable in capability to Price Cutter, with much greater scale and omnichannel investment.
• Aldi: National hard discount grocer with aggressive expansion across Missouri and Kansas, directly competing with King Cash Saver/King Food Saver on price-driven value proposition.

Direct peers

• Hy-Vee: Midwestern employee-owned regional grocery chain with comparable store count, private label brands, digital ordering, curbside pickup, and community sponsorship emphasis — operates in adjacent states to Price Cutter.
• Schnucks: St. Louis-based regional supermarket chain with similar banner count, in-store fresh departments, online grocery, and a Midwest regional footprint overlapping Price Cutter's customer base.
• Harps Food Stores: Employee-owned regional grocery chain operating primarily in the Ozarks and surrounding states with a value-oriented positioning similar to Price Cutter's lower-cost banners.

Emerging players

• Sprouts Farmers Market: Specialty natural/organic grocer with strong private label penetration; competes with Price Cutter's Clearly Organic line and broader natural/organic assortment positioning.
• Casey's General Stores: Midwest convenience and grocery hybrid with curbside pickup and mobile ordering that competes for share of quick-trip grocery occasions in overlapping geographies.

Regional players

• Woods Supermarket: Family-owned regional grocery chain operating in southwest Missouri with comparable store format, full-service fresh departments, and community embedded brand positioning.
• Dierbergs Markets: St. Louis-area family-owned grocer with similar full-service departments, in-store floral, online ordering, and community focus; an analogous family-led regional operator in an adjacent state.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/pricecuttermo
• LinkedInlinkedin.com/company/price-cutter

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Price Cutter