eBay India
eBay India is eBay Inc.'s Indian export portal enabling Indian SMB sellers to list products on eBay's global marketplace, reaching 136 million active buyers across 190+ markets. It monetizes through transaction fees, store subscriptions, and advertising, serving verticals including collectibles, luxury, and auto parts.
- Company typePublic
- Founded1995
- HeadquartersMumbai, India
- Headcount101–250
- GTM typeB2B
- OfferingDigital Commerce or Content
What eBay India does
eBay India, operating via the export.ebay.com/in/ portal, is the Indian seller-facing gateway into eBay Inc.'s (NASDAQ: EBAY) global online marketplace. Founded in 1995 globally and operating in India since 2004, the platform enables Indian small and medium businesses to list and sell products to 136 million active buyers across 190+ markets worldwide. The platform's primary segment is Indian international sellers — SMB exporters seeking access to global demand without standing up their own cross-border logistics infrastructure. Supportive segments include sellers in collectibles, luxury items, and salvage auto parts, where the platform highlights daily volume metrics (37K luxury pieces daily; one used auto part sold per second).
The technology layer is built directly on eBay's global marketplace platform and includes a suite of seller-tools: Seller Hub as a unified operations dashboard, eBaymag for cross-listing across 8 international eBay sites (UK, US, DE, IT, etc.), Product Research leveraging 3 years of historical sales data for millions of items, Promoted Listings/Stores/Offsite for paid visibility, Discounts Manager for promotional mechanics, and Bulk Listing Tools for inventory upload. A logistics service, eBay International Shipping, handles customs paperwork and international delivery on behalf of sellers.
The business model is multi-stream and seller-monetized. Core revenue comes from Final Value Fees charged on items sold, with rates increasing up to a maximum of 0.35% in most categories effective February 14, 2025. Secondary streams include eBay Store Subscriptions (5 monthly tiers with lower effective fee rates), Promoted Listings/Stores/Offsite advertising on a pay-as-you-go basis, and zero-insertion-fee international listings. GTM is organized around self-serve onboarding, an Export Academy, monthly training calendars, webinars, video tutorials, a dedicated Export Community forum, and seller newsletters, complemented by an annual Exporter of the Year awards program (2024, 2025).
eBay India firmographics
Firmographics- Name
- eBay India
- Legal name
- eBay Inc.
- Website
- https://ebay.in
- Company type
- Public
- Founded year
- 1995
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- eBay India is eBay Inc.'s Indian export portal enabling Indian SMB sellers to list products on eBay's global marketplace, reaching 136 million active buyers across 190+ markets. It monetizes through transaction fees, store subscriptions, and advertising, serving verticals including collectibles, luxury, and auto parts.
- Ownership category
- akta.pro rank
eBay India industry classification
Industry- Product category
- Online Marketplace
- akta.pro primary industry
- Cross-border Marketplaces (Multi-seller) (CRAFAJAA)
- akta.pro secondary industries
- Marketplace Enablement, Seller Tools & E-commerce Infrastructure (BPAMAGAK), International Fulfillment, Forwarding & Consolidation Services (CRAFAJAE)
Keywords
Where eBay India is headquartered
LocationHeadquarters
- HQ city
- Mumbai
- HQ country
- India
- HQ region
- Asia
Offices1 record
Markets served
eBay India business model
Business model- GTM type
- B2B
- Offering type
- Digital Commerce or Content
- Cost components
- Technology or R&D, Operations, Marketing or Sales, Personnel, Infrastructure
Revenue model
- Final Value Fees: eBay charges sellers final value fees on items sold. Starting February 14, 2025, final value fees increased in most categories with increases ranging up to a maximum of 0.35%.
- eBay Store Subscriptions: eBay offers 5 subscription plans for eBay Stores with various benefits including lower fees compared to non-Store subscriber rates. Allows sellers to build their brand on eBay.
- Promoted Listings: Sellers pay for advertising to boost their listings with priority or general campaign strategies.
- Zero Insertion Fee on International Sites: Fee structure where sellers can list on international sites without insertion fees.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | 5 eBay Store subscription plans |
| Transaction based/ take rate | Pay-as-you-go | Final value fees per sale |
| Other | Pay-as-you-go | Promoted Listings advertising |
| Transaction based/ take rate | Pay-as-you-go | Zero insertion fee on international sites |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels7 records
eBay India product offering
Product offeringCore offering
eBay India is the official Indian export portal of eBay Inc., enabling Indian sellers (primarily SMBs and individual exporters) to list products on eBay's global marketplace and reach 136 million active buyers in 190+ markets. The platform provides integrated cross-border shipping, multi-site listing tools, advertising, and subscription-based eBay Store plans, monetizing through transaction fees, store subscriptions, and promoted listings advertising.
Product overview
eBay Export from India is a unified platform that enables Indian sellers to reach 136 million active buyers across 190+ international markets. The platform operates as a core marketplace with integrated modules including Seller Hub (business control center), eBaymag (multi-site listing tool), advertising tools (Promoted Listings, Promoted Stores, Promoted Offsite), Discounts Manager, Product Research, and eBay Bulk Listing Tools. Additional services include eBay International Shipping (handling customs paperwork), eBay Store subscriptions, eBay Live, Export Community forums, and Training Calendar resources. The platform connects to 8 international eBay sites and processed $22.2B GMV volume in Q1 2026.
Differentiator
Problem solved
Functional benefit
Brands
- eBaymag: A tool for eBay sellers to easily post listings on 8 international sites (UK, US, DE, IT, etc.) and increase visibility with buyers in certain countries.
- Seller Hub
- Promoted Listings
- Discounts Manager
- eBay Live
Products and services
- eBay Export from India The official eBay platform for Indian sellers to list products and reach 136 million active buyers across 190+ international markets, providing tools for listing creation, international shipping, seller management, and performance tracking.
- eBay Store subscription Subscription-based store membership offered in 5 plans with monthly billing, providing lower final value fees compared to non-Store rates and brand-building benefits for sellers.
- eBay International Shipping Cross-border logistics service enabling sellers to ship to eBay's domestic hub, with eBay handling all international shipping details and customs paperwork, allowing sellers to reach buyers in 190+ countries.
- Promoted Listings Advertising product enabling sellers to boost listing visibility, including Promoted Listings, Promoted Stores, and Promoted Offsite options on a pay-as-you-go basis, with priority campaigns delivering on average 50% more sales.
Quantifiable outcome
- 50% more sales when promoting listings with priority campaign strategy on average
- +1 more outcomes
Companies that use eBay India
Customer profileNamed customers3 records
Segments4 records
Ideal customer profiles2 records
eBay India technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature7 records
eBay India partnerships and signals
Strategic signalScale indicators5 records
Recent moves6 records
Expansion highlights6 records
eBay India competitors and assessment
Company assessmentOthers
- Shiprocket: India's leading shipping and fulfillment aggregator, increasingly offering cross-border logistics. Complements and substitutes eBay International Shipping for Indian merchants.
- DHL Express: Global logistics provider that handles cross-border shipping for Indian exporters. Adjacent infrastructure player that competes with eBay International Shipping for the fulfillment leg.
Direct peers
- Amazon Global Selling: Amazon's cross-border program that enables Indian sellers to list on Amazon's 20+ international marketplaces. Direct head-to-head competitor to eBay India for Indian SMB exporters, with arguably deeper logistics via FBA Export.
- Walmart Marketplace: Major cross-border marketplace aggressively recruiting international sellers, including from India. Competes for the same Indian SMB exporter segment that eBay India targets.
- Etsy: Global marketplace for handmade, vintage, and collectible goods. Closely comparable to eBay India's Collectibles and Luxury verticals, with a similar SMB exporter profile.
- AliExpress: Cross-border marketplace operated by Alibaba, with strong appeal to Asian SMB sellers selling into Western markets. Direct competitor in the same India-to-global export corridor.
- IndiaMART: India's largest B2B marketplace, increasingly extending into cross-border trade enablement for Indian exporters. Comparable in serving Indian SMB seller demand for global buyer access.
Broad incumbents
- Shopify: Broader e-commerce enablement platform that empowers merchants to sell internationally via Shopify Markets. Competes for the same Indian merchant wallet, though via a different business model (SaaS vs. marketplace).
Regional players
- Flipkart: India's leading domestic e-commerce marketplace. Not a direct cross-border competitor today, but represents a potential brand-recall threat for Indian sellers evaluating cross-border platforms.
- Meesho: India-focused social commerce platform with deep SMB seller penetration. While not a cross-border marketplace, it competes for the attention and time of the same Indian SMB seller demographic.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights5 records
Customer concentration
eBay India social profiles
Digital presenceeBay India financial estimates
Financial estimateRevenue estimate
Valuation estimate
eBay India leadership team
Management profileNumber of profiles
Profiles4 records
eBay India funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
eBay India M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about eBay India
What does eBay India do?
eBay India is the official Indian export portal of eBay Inc., enabling Indian sellers (primarily SMBs and individual exporters) to list products on eBay's global marketplace and reach 136 million active buyers in 190+ markets. The platform provides integrated cross-border shipping, multi-site listing tools, advertising, and subscription-based eBay Store plans, monetizing through transaction fees, store subscriptions, and promoted listings advertising.
Is eBay India a public or private company?
eBay India is a public company. It is classified as public and is currently operating.
When was eBay India founded?
eBay India was founded in 1995. It employs 101 to 250 people.
Where is eBay India based?
eBay India is headquartered in Mumbai, India, in the Asia region.
How does eBay India make money?
Four revenue lines are on record. Final Value Fees are the primary driver. The others are eBay Store Subscriptions, promoted Listings and zero Insertion Fee on International Sites.
Who are eBay India's main competitors?
Others on record are Shiprocket and DHL Express. Direct peers are Amazon Global Selling, Walmart Marketplace, Etsy, AliExpress and IndiaMART. Shopify is listed as a broad incumbent. Regional players are Flipkart and Meesho.
Does eBay India have an API?
No public API is recorded for eBay India.
What industry is eBay India in?
eBay India's product category is Online Marketplace. Its primary akta.pro industry code is CRAFAJAA, Cross-border Marketplaces (Multi-seller), with a secondary code of BPAMAGAK, Marketplace Enablement, Seller Tools & E-commerce Infrastructure.