What Growtivity does

Growtivity B.V. is a Dutch healthcare-focused SaaS provider that builds its platform natively on Salesforce to deliver CRM, client journey management, waitlist management, matching, contract management, and community functionality to organizations in the VVT (elderly and home care), GGZ (mental health), GHZ (disability care), and hospital/cure segments of the Dutch healthcare market. The product is positioned as a layer that extends — rather than replaces — existing electronic client and patient dossier systems such as Nedap ONS, integrating bidirectionally to reduce double entry and administrative burden, and offering specialized modules including Journey Builder, Matching, Wachtlijstbeheer, Locatiebeheer, Beeldbellen (video calling), PDF document automation, the Buddy4Care peer-support module, a Zorgcontracten Monitor, a Home Care App for clinical trial management, and a Crisisbedden App for child and youth psychiatry.

The company is privately held and operates as a Dutch B.V. founded by CEO Erik Koridon, with headquarters in Driebergen-Rijsenburg and a registered office in Utrecht. Growtivity is ISO/IEC 27001 certified (audited annually by DigiTrust), supports NEN 7510, and is GDPR/AVG compliant, and it operates as an official Salesforce partner with co-development relationships with Buddyhuis and St. Antonius Ziekenhuis and implementation alliances with Deloitte Digital, PWC, and Syntilio.

Growtivity generates revenue primarily through annual subscription licenses priced per license/module on quote-based contracts (12-month terms with 2-month cancellation notice and annual price indexation), supplemented by professional services for implementation and consulting, often delivered jointly with Deloitte Digital or other system integrators for larger enterprise accounts. The go-to-market is enterprise field sales augmented by channel partners, supported by content marketing, webinars, and customer events targeted at Dutch healthcare buyers.

Name

Growtivity

Legal name

Growtivity B.V.

Website

https://growtivity.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

Growtivity is a Dutch healthcare SaaS company that builds a Salesforce-native CRM and client journey platform for VVT, GGZ, GHZ, and hospital organizations in the Netherlands, offering matching, waitlist management, contract management, and integrations with Nedap ONS and other ECD/EPD systems via subscription licenses and implementation services.

Ownership category

akta.pro rank

Product category

Healthcare CRM Software

NAICS

Software Publishers (513210), Software Publishers (5132)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Customer Journey Orchestration & Campaign Management (BPAFAFAF)

Keywords

• Healthcare CRM platform
• Client journey software
• Waitlist management software
• Care coordination software
• Healthcare SaaS platform

Headquarters

HQ city

Amsterdam

HQ country

Netherlands

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Others

Revenue model

1. Subscription Licenses: Growtivity operates on a subscription (SaaS) model. Customers pay recurring subscription fees for access to the Growtivity platform. Subscriptions have a standard 12-month term with automatic annual renewal unless cancelled 2 months in advance. Licenses can be added during the contract period but can only be reduced or terminated at the end of the contract period. Prices are subject to annual indexation and Salesforce price changes are passed through directly.
2. Professional Services (Implementation & Consultancy): Implementation and consulting services are provided to healthcare organizations for customizing, configuring, and deploying the Growtivity platform. Implementation is typically done jointly with partners such as Deloitte Digital for large enterprise clients.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Growtivity sells a Salesforce-native SaaS platform for managing the client journey in Dutch healthcare organizations. The offering combines CRM, dynamic waitlist management, client-to-location matching, journey builder, location/bed planning, contract management, secure video calling, PDF document automation, and community functionality. It is delivered as a subscription product with implementation and consulting services, targeting VVT (elderly/home care), GGZ (mental health), GHZ (disability care), and hospital/cure providers in the Netherlands.

Product overview

Growtivity is a digital client journey platform built on Salesforce, specifically designed for Dutch healthcare organizations across four sectors: VVT (elderly and home care), GGZ (mental health), GHZ (disability care), and hospitals/cure. The core Growtivity platform provides CRM functionality, client matching, waitlist management, intake automation, location management, and community features. Specialized modules include Buddy4Care (peer matching for patients with buddies/experts by experience), Zorgcontracten Monitor (contract and budget management), Home Care App (clinical trial management), Crisisbedden App (crisis bed availability), Journey Builder (trajectory automation), Beeldbellen (secure video calling), and Community functionality. The platform integrates with Nedap ONS, Salesforce ecosystem, SDB Zorgt, and PDF Butler, while supporting compliance with GDPR/AVG and holding ISO 27001 certification.

Differentiator

Problem solved

Functional benefit

Products and services

• Growtivity Core Platform Core Salesforce-native SaaS platform for managing the client journey in Dutch healthcare, combining CRM, waitlist management, matching, journey builder, location management, contract management, video calling (Beeldbellen), PDF automation, community functionality, and ZRM/CRM for VVT, GGZ, GHZ, and hospital/cure sectors.
• Buddy4Care Patient-to-buddy matching product that connects patients with a specific disease characteristic (initially cancer) to experienced peer buddies for social and emotional support alongside medical treatment. Co-developed with Buddyhuis and Antonius Ziekenhuis, primarily for hospital/cure settings.
• Zorgcontracten Monitor (Healthcare Contracts Monitor) Centralized healthcare contract management module enabling budget ceiling monitoring and dashboards for tracking contract performance with municipalities and other payers; used by organizations such as Philadelphia that manage contracts with 350 municipalities.
• Home Care App Clinical trial management application supporting the complex process of Clinical Trial Studies across different countries with various subcontractors, managing sponsors, trials, study countries, nurses, and medical devices. Used by Clinical Trial Service (CRO), the first CRO in Europe to support processes via Salesforce.
• Crisisbedden App (Crisis Bed App) Application providing digital insight into available crisis beds for psychiatric care, developed during the Corona pandemic to help child and youth psychiatrists quickly locate available beds without lengthy phone calls. Supports approximately 15 healthcare organizations for high-intensity child and youth psychiatry.

Quantifiable outcome

• 25% efficiency improvement — Groenhuysen virtually eliminated separate spreadsheets
• +5 more outcomes

Named customers20 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature11 records

Partnerships

Nine partnerships are on record, tiered core, major and minor.

• Stichting BuddyhuiscoreStrategic or Co-development PartnerGrowtivity co-developed Buddy4Care with Buddyhuis and Antonius Ziekenhuis. Buddy4Care is a product that connects patients with a certain disease characteristic to buddies (peer supporters/experienced experts). The buddy provides emotional and social support complementing the medical treatment from the treating physician.
• St. Antonius ZiekenhuiscoreStrategic or Co-development PartnerSt. Antonius Ziekenhuis co-developed Buddy4Care with Growtivity and Buddyhuis. The hospital uses this product to connect cancer patients with peer buddies for emotional support alongside their medical treatment.
• SalesforcecoreTechnology or IntegrationGrowtivity is a Salesforce partner and builds its entire platform on the Salesforce platform. The partnership provides access to Salesforce's cloud infrastructure (Salescloud, Servicecloud, Communitycloud), Mulesoft for integrations, and the broader Salesforce ecosystem including AI capabilities (Chat GPT integration).
• NedapcoreTechnology or IntegrationGrowtivity has standard integration with Nedap ONS, the electronic client dossier (ECD) system widely used in the Dutch healthcare sector (VVT and GHZ). This integration synchronizes data between Growtivity and Nedap ONS, preventing double entry and minimizing administrative errors. The integration is highlighted as a key selling point for organizations already using Nedap ONS.
• PWC (PricewaterhouseCoopers)majorImplementation/ SI/ Consulting PartnerGrowtivity is part of a partnership with PWC, Syntilio, Salesforce, and Growtivity aimed at creating impact in the healthcare landscape. PWC serves as a system integrator for large healthcare transformation projects.
• SyntiliomajorImplementation/ SI/ Consulting PartnerPartnership with PWC, Syntilio, Salesforce, and Growtivity. Syntilio contributes technology and consulting expertise for healthcare digital transformation projects.
• Deloitte DigitalmajorImplementation/ SI/ Consulting PartnerDeloitte Digital served as the main contractor for Philadelphia's Salesforce implementation, with Growtivity implementing the system. This case demonstrates Growtivity's ability to work within large system integrator engagements, evolving from an executing role to a strategic business partnership.
• AccareminorChannel Partner/ Reseller/ DistributorAccare, a child and youth psychiatry organization, appears as a customer logo on the Growtivity homepage, indicating an active customer relationship.
• GGZ NHNminorStrategic or Co-development PartnerGGZ NHN collaborated with Growtivity and Karakter to rapidly develop an app for tracking available crisis beds for psychically vulnerable children and young people during the Corona pandemic.

Scale indicators8 records

Recent moves6 records

Expansion highlights6 records

Regional players

• Tenzinger: Dutch IT services and software company focused on healthcare and public sector digital transformation. Tenzinger operates in the same Dutch enterprise IT ecosystem as Growtivity, delivering custom software and integration work to comparable Dutch healthcare clients.
• Validis: Validis is a Dutch Salesforce consulting partner serving healthcare and other verticals in the Netherlands. It competes with Growtivity for Salesforce implementation engagements and could deliver similar healthcare-specific CRM customizations.
• Ecare: Ecare provides electronic client files and healthcare software solutions for the Dutch care sector. It targets some of the same VVT and GGZ organizations as Growtivity and represents an alternative incumbent for client dossier and journey workflows.
• Hippo (Salesforce partner): Hippo is a Salesforce consulting partner active in the Dutch and broader European market with healthcare and public-sector practices. It competes for the same Salesforce-based healthcare implementation work as Growtivity's SI partner relationships.
• Previder: Previder is a Dutch cloud and managed-services provider with healthcare exposure. While broader in scope, it competes in the Dutch healthcare IT ecosystem where Growtivity sells its Salesforce-based platform.

Broad incumbents

• Nedap: Nedap is the leading Dutch vendor of electronic client dossier (ONS) systems in VVT and GHZ. Growtivity integrates natively with Nedap ONS but Nedap is both a partner and a potential competitor as it expands its platform's CRM and journey capabilities.
• Chipsoft: Chipsoft is the dominant Dutch hospital IT vendor with its HiX EPD platform used by most Dutch hospitals. As hospitals look to consolidate vendors, Chipsoft could extend into CRM/journey functions that overlap with Growtivity's hospital offering.
• Salesforce Industries (Healthcare Cloud): Salesforce's Healthcare Cloud is the underlying platform Growtivity is built on, and Salesforce Industries increasingly packages healthcare-specific capabilities directly. This is the most consequential incumbent threat as Salesforce could bundle CRM and journey features natively.

Direct peers

• Adapta: Adapta is a Dutch Salesforce-focused consulting and implementation partner with deep healthcare vertical experience. Like Growtivity, Adapta builds Salesforce-based healthcare solutions and competes for similar enterprise transformation engagements in the Netherlands.
• Syntilio: Syntilio is a Dutch technology and consulting firm partnering with PwC, Salesforce, and Growtivity on healthcare digitalization. It operates in the same Dutch healthcare transformation space and could be both an implementation partner and a competitor for new engagements.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Growtivity