Adapta
Adapta is a Dutch healthcare IT services company that delivers managed Google Workspace environments and proprietary applications — notably the Hello superapp and IAM Adapta identity management — to Dutch healthcare providers in elderly care, home care, and mental health, as a Google Premier Partner and MSP.
- Company typePrivate
- Founded2019
- HeadquartersAmersfoort, Netherlands
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Adapta does
Adapta is a Dutch healthcare IT services company that delivers managed Google Workspace environments and proprietary healthcare applications to healthcare providers in the Netherlands. Founded in 2019 and headquartered in Amersfoort, the company operates through three product pillars: Adapta Workspace, a fully managed, healthcare-tailored Google Workspace deployment delivered as a Google Premier Partner / MSP; Hello, a logistics superapp that consolidates call routing, team availability, client communication (including video care), and care-technology signals such as medication dispensers and fall detectors; and Adapta Transform, a digital transformation and advisory practice covering strategy, enterprise architecture, and programme management. Supporting add-ons include IAM Adapta (an automated identity and access management solution built on Google Cloud Identity with AFAS as the HR system of record) and the AFAS Google Plugin (a browser extension linking AFAS Insite to Google Docs).
The technology stack is built on Google Cloud Platform with proprietary healthcare-specific integrations to Dutch IT systems: AFAS for HR/finance, Ecare's PUUR electronic client dossier, Medido medication dispensers, Sensara lifestyle monitoring, EasySecure physical access control, Thinkst Canary cybersecurity monitoring, and Dizzion's virtual Windows desktops running on Google Cloud. Key technical differentiators include NEN 7510 compliance expertise (with the company being ISO 27001 certified), automated identity lifecycle management with SCIM 2.0 support, and integrations that link digital identity to physical building access. The company states that the Hello superapp achieved 99% voluntary adoption among Buurtzorg's care teams.
Adapta's business model combines recurring revenue (Google Workspace and ChromeOS license resale, recurring managed services subscriptions, IAM Adapta subscriptions, and the Hello superapp) with project-based professional services from Adapta Transform. The go-to-market is consultative enterprise field sales targeting Dutch healthcare leadership and IT decision-makers, supported by an extensive case-study library, an annual IAM User Group, and content marketing (including KPMG co-authored research on secure email in healthcare). Reported customer outcomes include up to 50% cost savings versus legacy Microsoft 365 environments, 30+ second login time reductions, and 336% ROI per Forrester research on Google Workspace deployments.
Adapta firmographics
Firmographics- Name
- Adapta
- Legal name
- Adapta B.V.
- Website
- https://adapta.nl
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Adapta is a Dutch healthcare IT services company that delivers managed Google Workspace environments and proprietary applications — notably the Hello superapp and IAM Adapta identity management — to Dutch healthcare providers in elderly care, home care, and mental health, as a Google Premier Partner and MSP.
- Ownership category
- akta.pro rank
Adapta industry classification
Industry- Product category
- Healthcare IT Services and Collaboration Software
- NAICS
- Computer Systems Design Services (541512), Custom Computer Programming Services (541511)
- SIC
- Services-Computer Integrated Systems Design (7373), Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Enterprise Integration Engines & Interface Management (HL7 v2/X12/API) (HLACABAC)
- akta.pro secondary industry
- AI Integration & Orchestration Platforms (Connectors, Workflow, iPaaS for AI) (HDAEANAI)
Keywords
Where Adapta is headquartered
LocationHeadquarters
- HQ city
- Amersfoort
- HQ country
- Netherlands
- HQ region
- Europe
Offices1 record
Markets served
Adapta business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Supply Chain
Revenue model
- Google Workspace Licensing & Resale: Adapta resells Google Workspace licenses (14,650 licenses for Buurtzorg alone) and ChromeOS licenses as a Google Premier Partner. Revenue generated from license markup and volume discounts negotiated on behalf of healthcare organizations.
- IT Managed Services & Support: Ongoing management of digital workplace environments including 24/7/365 support, device management, network support, incident management, and backup/security services. Revenue recognized through recurring service fees.
- Digital Transformation Consulting & Implementation: Consulting services for IT transformation including vision and strategy development, enterprise architecture redefinition, program and project management, vendor selection, and implementation/onboarding support. One-time project revenue.
- IAM Adapta Subscription: Proprietary identity access management solution provided as a managed service, automating user lifecycle management for healthcare organizations.
- Hello Superapp: Healthcare logistics superapp providing accessibility management, signal integration, and client page features. Revenue model not explicitly disclosed but likely subscription-based per organization.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Google Workspace licensing with full managed services bundle |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels8 records
Adapta product offering
Product offeringCore offering
Adapta delivers a managed Google Workspace digital workplace platform purpose-built for Dutch healthcare organizations, bundled with 24/7 support, IAM automation, backup, security monitoring, and ChromeOS hardware management. Its proprietary Hello superapp consolidates fragmented care applications and technology signals into a single mobile interface for healthcare professionals. Adapta Transform provides consulting for cloud migration, enterprise architecture, and vendor selection, while Adapta Security supports NEN 7510 certification within nine months.
Product overview
Adapta operates a three-pillar product and service portfolio for Dutch healthcare organizations: (1) Hello — a logistics superapp that consolidates care apps, team availability, call routing, client communication (including video care), and care-technology signals (medication dispensers, fall detection) into a single mobile interface; (2) Adapta Workspace — a managed, healthcare-configured Google Workspace deployment covering e-mail, collaboration, backup, security monitoring, hardware, and 24/7 support, delivered as a Google Premier Partner MSP; and (3) Adapta Transform — advisory and project management services for cloud migration, enterprise architecture, and process innovation. Key add-on modules include IAM Adapta (automated identity and access management built on Google Cloud Identity with AFAS as the HR system of record), the AFAS Google Plugin (browser extension linking AFAS Insite to Google Docs), Thinkst Canary (security monitoring), and Adapta Security (NEN 7510 certification support). The entire portfolio is designed to make the working lives of healthcare professionals 'leuker, beter en makkelijker' (more fun, better, and easier).
Differentiator
Problem solved
Functional benefit
Brands
- Hello: A superapp for the healthcare sector that simplifies organizing care through smarter call distribution, unlocking healthcare technology signals via one app, and facilitating stepped care.
- Workspace
- Security
- Transform
Products and services
- Hello Hello is a logistics superapp for the Dutch healthcare sector that consolidates disparate care apps and technology signals into a single mobile interface. It organizes team availability, routes calls to the right available colleague, manages client contact (including video care), and centrally handles care-technology alerts such as medication dispensers and fall detection. Targeted at healthcare organizations including elderly care, home care, and mental health providers.
- Adapta Workspace Adapta Workspace is a managed Google Workspace deployment tailored for healthcare organizations, sold and supported as a full-service IT partnership. It replaces legacy Microsoft 365 environments with cloud-native collaboration tools (Gmail, Drive, Docs, Sheets, Slides, Meet, Chat, Calendar) plus Adapta's own IAM, backup, security monitoring, hardware management, 24/7 support, and architect services. Targeted at enterprise healthcare organizations.
- Adapta Transform Adapta Transform is a digital transformation and advisory service covering vision and strategy development, enterprise architecture redefinition, programme and project management, and vendor selection. It guides healthcare organizations through cloud migration, legacy decommissioning, and process innovation. Targeted at healthcare IT decision-makers and CIOs.
- Adapta Security Adapta Security is a security consulting and certification support service that helps healthcare organizations identify cybersecurity risks, determine appropriate protection levels without impeding care processes, and achieve NEN 7510 certification within nine months. Targeted at Dutch healthcare organizations seeking compliance support.
Quantifiable outcome
- Up to 50% cost savings compared to Microsoft 365 environments
- +7 more outcomes
Companies that use Adapta
Customer profileNamed customers7 records
Segments3 records
Ideal customer profiles1 record
Adapta technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration23 records
AI capability9 records
Feature6 records
Adapta partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and major.
- DizzioncoreDizzion provides cloud-based Windows desktop virtualization. Adapta implements Dizzion for healthcare clients like BrabantZorg who need to run legacy Windows applications within a Google Workspace environment. Dizzion runs on Google Cloud infrastructure and enables Windows apps on any device including Chromebooks.
- KPMGmajorAdapta partnered with KPMG to conduct objective research on secure email in healthcare. KPMG developed an Objective Control Framework (OCF) to assess email security requirements and evaluated both Gmail and Microsoft 365 against these standards. Research involved 15 healthcare organizations and participation from Google and Microsoft.
- EcarecoreEcare provides PUUR, an electronic client dossier (ECD) system for mental healthcare, elderly care, and disability care. Ecare implements and maintains hardware for healthcare organizations including Buurtzorg. Adapta's Hello superapp integrates with Ecare's ECD, enabling healthcare staff to access client records through a unified mobile interface.
- AFAScoreAFAS is a Dutch HR and finance software provider. Adapta integrates AFAS with Google Workspace through their AFAS Google Plugin, enabling organizations to manage HR and financial processes seamlessly within the Google environment. For organizations like Zorgcentra de Betuwe and Buurtzorg, AFAS serves as the single source of truth for HR data that drives automated user management through IAM Adapta.
- Google (Google Cloud, Google Workspace)coreAdapta is a Google Premier Partner specializing in Google Workspace for healthcare organizations. Partnership includes reselling of Google Workspace and ChromeOS licenses, technical implementation and support, and co-marketing. Adapta leverages Google's cloud infrastructure, security features, and productivity tools as the foundation for their healthcare-focused solutions.
Scale indicators6 records
Recent moves6 records
Expansion highlights6 records
Adapta competitors and assessment
Company assessmentBroad incumbents
- Topicus: Dutch healthcare, education, and public-sector software and IT-services group with strong presence in care-sector IT. Comparable to Adapta on Dutch healthcare-vertical IT delivery, especially around care-process digitalization.
- i3 groep: Large Dutch IT consultancy with healthcare practice offering managed workplace, integration, and transformation services. Broader incumbent comparable to Adapta on Dutch healthcare IT services, but with a wider portfolio and Microsoft tilt.
- ChipSoft: Leading Dutch healthcare-IT vendor (HiX EHR) serving hospitals and large care organizations. Comparable to Adapta as a healthcare-vertical-specialized Dutch IT provider; different product layer (clinical EHR vs. workspace/superapp), but overlapping buyer and compliance dynamics.
- PinkRoccade Healthcare: Established Dutch healthcare-IT division providing EHR, planning, and administrative solutions to care organizations. Comparable as a healthcare-vertical-specialized Dutch IT incumbent with overlapping accounts and regulatory expertise.
- Cloudreach (Atos): Large cloud managed-services provider (now Atos) with multi-cloud workspace, migration, and managed-services offerings for enterprise including healthcare. Comparable to Adapta on cloud-workspace managed services at larger enterprise scale, but with broader, less healthcare-specialized footprint.
Direct peers
- Wortell: Dutch IT services firm specializing as a top Microsoft and Cloud productivity partner for mid-market and enterprise organizations, including healthcare-sector implementations. Directly comparable to Adapta in the Dutch managed-cloud-workspace-for-verticals space, but oriented around Microsoft 365 rather than Google Workspace.
- Valid: Dutch Microsoft-focused digital workplace and managed services partner with established healthcare-sector credentials. Closely comparable to Adapta on the enterprise-workspace-plus-vertical-compliance positioning, though it competes through Microsoft rather than Google.
- ilionx: Dutch cloud, data, and modern workplace consultancy delivering managed cloud productivity services to enterprise and public-sector clients. Comparable to Adapta as a cloud-workspace specialist serving regulated Dutch organizations, including healthcare.
- Macaw: Dutch digital transformation and cloud workplace services firm with Microsoft, Azure, and modern-work focus. Comparable to Adapta as a mid-sized Dutch workspace-modernization services partner targeting enterprise customers.
- Rapid Circle: Dutch-headquartered Microsoft-focused digital transformation and managed-services firm serving healthcare, government, and enterprise. Direct comparable to Adapta on vertical-specialized cloud-workspace service delivery in the Dutch market.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks7 records
Key highlights6 records
Customer concentration
Adapta social profiles
Digital presenceAdapta compliance and trust
Trust signalCompliance1 record
Adapta financial estimates
Financial estimateRevenue estimate
Valuation estimate
Adapta leadership team
Management profileNumber of profiles
Profiles6 records
Adapta subsidiaries and ownership
Company hierarchySubsidiaries4 records
Adapta funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Adapta M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Adapta
What does Adapta do?
Adapta delivers a managed Google Workspace digital workplace platform purpose-built for Dutch healthcare organizations, bundled with 24/7 support, IAM automation, backup, security monitoring, and ChromeOS hardware management. Its proprietary Hello superapp consolidates fragmented care applications and technology signals into a single mobile interface for healthcare professionals. Adapta Transform provides consulting for cloud migration, enterprise architecture, and vendor selection, while Adapta Security supports NEN 7510 certification within nine months.
Is Adapta a public or private company?
Adapta is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Adapta founded?
Adapta was founded in 2019. It employs 11 to 50 people.
Where is Adapta based?
Adapta is headquartered in Amersfoort, Netherlands, in the Europe region.
How does Adapta make money?
Five revenue lines are on record. Google Workspace Licensing & Resale is the primary driver. The others are IT Managed Services & Support, digital Transformation Consulting & Implementation, IAM Adapta Subscription and hello Superapp.
Who are Adapta's main competitors?
Broad incumbents on record are Topicus, i3 groep, ChipSoft, PinkRoccade Healthcare and Cloudreach (Atos). Direct peers are Wortell, Valid, ilionx, Macaw and Rapid Circle.
Does Adapta have an API?
No public API is recorded for Adapta.
What industry is Adapta in?
Adapta's product category is Healthcare IT Services and Collaboration Software. Its primary akta.pro industry code is HLACABAC, Enterprise Integration Engines & Interface Management (HL7 v2/X12/API), with a secondary code of HDAEANAI, AI Integration & Orchestration Platforms (Connectors, Workflow, iPaaS for AI). Its NAICS code is 541512 and its SIC code is 7373.