White Horse Capital

What White Horse Capital does

White Horse Capital is a London-based corporate advisory and consultancy firm founded in 2008 that provides capital raising advisory, M&A advisory, and finance function support primarily to growth-stage UK companies. The firm operates on a contingency-based fee model, receiving compensation only on closed transactions, and reports approximately £1bn in cumulative client transactions facilitated since inception. Its client base spans technology, media, music, and advertising sectors, with particular depth in founder-led and scaleup-stage businesses.

The firm differentiates itself through embedded relationships with UK government bodies including HM Treasury, the Cabinet Office, the Department for International Trade, and the Cyber Growth Partnership, alongside memberships in industry organizations such as the BVCA, UKBAA, BCS, TechUK, and the Entrepreneurs Network. It co-created VenturePath, a cohort-based scaleup investment platform designed to channel UK tech founders through structured capital raising and advisory engagement. The leadership team combines private equity and corporate finance experience with operator backgrounds, including former Dragons' Den investor Piers Linney as Venture Partner.

White Horse Capital's go-to-market is relationship-driven, leveraging a network of more than 2,000 UK PE, VC, and family office firms for capital deployment, with stated reach across EMEA and selective North American connectivity. The firm maintains a deliberately small headcount (1-10 employees), positioning its offering as a higher-conviction, operator-led alternative to traditional retainer-based investment banks. Revenue mechanics are episodic and contingent on closed deals, supplemented by cohort platform fees and government engagement work.

Name

White Horse Capital

Legal name

White Horse Capital Limited

Website

https://whitehorsecapital.co.uk

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

1–10 employees

Short description

White Horse Capital is a London-based corporate advisory firm founded in 2008 that provides capital raising, M&A advisory, and finance function support to UK growth-stage companies on a contingency-fee basis, with embedded government and VC network access.

Ownership category

akta.pro rank

Product category

Corporate Financial Advisory Services

NAICS

Portfolio Management and Investment Advice (523940)

SIC

Investment Advice (6282)

akta.pro primary industry

Capital Raising Advisory (Debt/Equity/Private Capital) (BPAHADAG)

akta.pro secondary industry

Capital Raising Advisory (Equity & Equity-Linked) (FSAEAGAC)

Keywords

• Corporate capital raising
• Mergers and acquisitions advisory
• Equity finance advisory
• Growth stage advisory
• Investment readiness consulting

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Advisory and Consultancy Fees: White Horse Capital provides end-to-end advisory, guidance and support for scale-up and growth stage firms. Their remuneration is often substantially reliant on a positive client outcome, working largely on a contingent basis aligning their upside with that of the executive team.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

White Horse Capital provides end-to-end advisory, guidance, and support for UK scale-up and growth-stage companies across three core service lines: Capital Raising Advisory (equity finance preparation and execution), Mergers & Acquisitions Advisory (trade sales, disposals, acquisitions, and exit planning), and Finance Function Support (FD-level guidance on revenue, margin, risk, and profit). The firm operates on a largely contingent remuneration model and is co-creator of VenturePath, a scaleup investment platform serving UK tech founders.

Product overview

White Horse Capital operates as a financial advisory and consultancy firm offering a portfolio of services rather than a unified software product. The core offerings include Capital Raising Advisory (equity finance support from preparation through execution), Mergers & Acquisitions Advisory (buy/sell advisory, exit planning, due diligence), and Finance Function Support (Finance Director-level guidance). The firm also co-created VenturePath, a scaleup investment platform for UK tech founders providing content, events, networking, and structured fundraising support. These services are delivered by a team with practical industry experience rather than exclusively finance backgrounds.

Differentiator

Problem solved

Functional benefit

Brands

• VenturePath: The scaleup investment platform for UK tech founders, designed to simplify and streamline the path to scaling and raising VC funding. By bringing together high-value content, exclusive events, and a powerful network of experts, partners, and investors, VenturePath provides founders with the insights and connections needed to scale successfully.

Products and services

• Capital Raising Advisory End-to-end advisory for companies raising equity finance from venture capital, private equity, or family office investors, covering initial readiness and preparation through sales process, execution, and completion, including investor presentation materials (Information Memorandum, financial models, investor slide decks and teasers) and investor qualification matching.
• Mergers & Acquisitions Advisory Advisory services for buying or selling businesses, including trade sales, disposals, acquisitions, and exit planning, with due diligence support to help clients demonstrate clear competitive advantage and maximise the chance of a successful outcome.
• Finance Function Support Finance Director-level support providing revenue growth guidance, margin improvement, risk reduction, and sustainable profit optimization aligned with strategic business objectives, including interim FD/CFO engagements for UK media and technology clients.
• VenturePath A scaleup investment platform for UK tech founders providing high-value content, exclusive events, networking with experts, partners and investors, and structured fundraising support combined with insights and connections needed to scale successfully.

Named customers15 records

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Ten partnerships are on record, tiered core and minor.

• Department of Science, Innovation and Technology - Cyber Growth PartnershipcoreOthersActive participants in the UK government's Cyber Growth Partnership initiative, providing advisory and strategic support for cybersecurity sector growth initiatives.
• HM TreasurycoreOthersWork closely with HM Treasury on various investment initiatives supporting UK economic growth and business development.
• Cabinet OfficecoreOthersCabinet Office advisory board members for the Social Incubator Fund, supporting social enterprise development in the UK.
• Department for International TradecoreOthersWork closely with the Department for International Trade on various investment initiatives supporting inward investment to the UK.
• British Venture Capital Association (BVCA)coreOthersGeneral Partner of the BVCA, which is the primary industry body for the UK financial investment sector.
• UK Business Angels AssociationminorOthersMember of the UK Business Angels Association, the industry body representing angel investors in the UK.
• British Computer Society (BCS)minorOthersMember of the Specialist Advisory Group for BCS Entrepreneurs, providing expertise to the professional body for IT.
• The Entrepreneurs NetworkcoreOthersActive role in The Entrepreneurs Network, a government think tank reporting to an influential All Party Parliamentary Group of MPs.
• TechUKcoreOthersProvide capital raising advisory services for TechUK, an influential UK tech trade body.
• British Business BankminorOthersVenture Partner Piers Linney previously acted as a Non-Executive Director for the UK government-owned economic development bank, which has facilitated over £12 billion of funding for UK SMEs.

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• GP Bullhound: London-based tech-focused M&A and capital raising advisory. Closely comparable to WHC given shared focus on advising UK and European scaleup/growth-stage technology companies on equity raises and exits.
• Hampleton Partners: International tech-focused M&A advisory with strong UK presence. Comparable to WHC in targeting tech scaleups for sell-side and capital raising mandates.
• Cavendish Corporate Finance: UK mid-market corporate finance advisor specialising in M&A and capital raising for growth-stage companies. Closely comparable boutique UK advisory positioning to WHC.
• Oakley Advisory: UK boutique M&A and debt advisory firm focused on mid-market and growth-stage companies. Directly comparable offering to WHC's capital raising and M&A advisory practice within the same UK mid-market segment.
• Results International: UK-based tech and media M&A advisory. Direct peer to WHC given shared focus on UK scaleup sell-side mandates in technology, media, and digital sectors.
• Strongbow Corporate Finance: UK-focused corporate finance boutique advising owner-managed and growth-stage businesses on M&A and capital raises. Comparable in scale and target client segment to WHC.
• Drake Star Partners: Global tech-focused M&A and growth advisory firm. Comparable to WHC in serving software, digital media, and tech-enabled growth companies on capital raises and exits.
• Rickitt Mitchell: UK mid-market corporate finance advisor providing M&A and fundraising services. Comparable boutique scaleup/scale-stage advisory positioning to WHC.

Broad incumbents

• Rothschild & Co: Global financial advisory firm with established UK M&A and equity capital markets practice. Comparable service offering to WHC's M&A and capital raising advisory but operates at much larger scale with global footprint.
• Evercore: Global independent investment banking advisory firm with significant UK presence. Comparable M&A and capital advisory services to WHC but at far larger scale and with broader sector coverage.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/white-horse-capital

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about White Horse Capital