Novus Insight
Novus Insight is a Connecticut-based managed services provider and vertical software vendor delivering IT managed services, cybersecurity, consulting, and proprietary SaaS (AltruLink platform, Novus Choice) to municipalities, nonprofits, and K-12 schools across the Northeast and Florida.
- Company typePrivate
- Founded2017
- HeadquartersEast Hartford, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Novus Insight does
Novus Insight is a privately held managed services provider (MSP) and vertical software vendor headquartered in East Hartford, Connecticut, with a regional office in Jacksonville, Florida. The firm delivers IT managed services, infrastructure, cybersecurity, strategic consulting, and custom application development to three primary customer segments: municipal governments, nonprofit organizations, and K-12 education, with secondary exposure to manufacturing. Its proprietary AltruLink low-code/no-code data platform underpins a portfolio of vertical SaaS products including Novus Choice (school enrollment, launched 2012), Facility Portal (room/resource reservation, introduced 2014), Public Libraries Survey, and Salary & Benefits Survey tools. The platform integrates with Power BI, Tableau, Microsoft 365, SSO, SIS, and GIS systems.
Novus monetizes through a mix of fixed-fee managed services contracts, recurring SaaS subscriptions starting at $250–$1,000/month, and one-time implementation fees ($6,000 for Novus Choice). Distribution is anchored by strategic partnerships with regional councils of governments — CRCOG (38 CT municipalities), PVPC (43 MA cities/towns), SCRCOG (15 CT municipalities) — plus the Jessie Ball duPont Fund (Florida) and Philadelphia Bar Foundation, giving it channel access to a broad base of public-sector and mission-driven clients.
The firm employs 40+ technical specialists organized into managed services, cybersecurity, application development, and client services functions, with credentials spanning Microsoft, VMware, VEEAM, Mimecast, Zerto, KnowBe4, ESET, and Netwrix. Leadership includes a CISSP-certified CISO, a COO with infrastructure expertise, and a CEO with 20 years of government/nonprofit leadership experience. AI capabilities are nascent, limited to an OpenAI integration in the Library Survey product and a 2024 AI Jumpstart advisory service.
Novus Insight firmographics
Firmographics- Name
- Novus Insight
- Legal name
- Novus Insight, Inc.
- Website
- https://novusinsight.com
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Novus Insight is a Connecticut-based managed services provider and vertical software vendor delivering IT managed services, cybersecurity, consulting, and proprietary SaaS (AltruLink platform, Novus Choice) to municipalities, nonprofits, and K-12 schools across the Northeast and Florida.
- Ownership category
- akta.pro rank
Novus Insight industry classification
Industry- Product category
- Managed IT Services
- NAICS
- Computer Systems Design and Related Services (54151), Custom Computer Programming Services (541511), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182)
- SIC
- Services-Prepackaged Software (7372), Services-Computer Programming, Data Processing, Etc. (7370), Services-Computer Integrated Systems Design (7373)
- akta.pro primary industry
- Managed Security Services (MSSP) & 24/7 SOC Operations (BPAKAHAA)
- akta.pro secondary industries
- Governance, Risk & Compliance (GRC) Managed Services (BPAEADAJ), Cloud & SaaS Security Awareness (e.g., M365/Google Workspace) (EDABAGAG)
Keywords
Where Novus Insight is headquartered
LocationHeadquarters
- HQ city
- East Hartford
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Novus Insight business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Infrastructure, Operations, Marketing or Sales
Revenue model
- Managed IT Services: Fixed, predictable monthly fee for proactive IT maintenance, monitoring, upgrades, and issue resolution. Assumes responsibility for IT functions clients cannot handle independently. Includes strategic planning, technical support (Tier I-III), network configuration, backup management, and asset inventory.
- Professional Services / Project Work: Billable project work including formal strategic planning processes, detailed audits, report generation, mass imaging/deployments, grant writing assistance, and specialized consulting engagements.
- AltruLink Platform Subscriptions: SaaS-delivered software solution with pricing based on use case, number of users/administrators, usage frequency, data literacy level, workflow complexity, and integration requirements. Starting at $500/month.
- Novus Choice Platform: Platform service fee starting at $500/month (minimum 1-year agreement) plus one-time implementation fee of $6,000. Includes year-round consultation, support, hosting, and minor change requests.
- Facility Portal Subscriptions: Monthly service fee typically between $250 to $1,000/month, influenced by organization size, number of administrators, reservation spaces, workflow complexity, and anticipated support needs.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Novus Choice Platform Service Fee - Starting tier |
| One time/ perpetual license | Multi-year contract | Novus Choice Implementation Fee |
| Subscription | Monthly | AltruLink SaaS Platform |
| Subscription | Monthly | Facility Portal Service |
| Subscription | Monthly | Managed IT Services - Fixed Monthly Fee |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels9 records
Novus Insight product offering
Product offeringCore offering
Novus Insight is a Managed Service Provider delivering fixed-fee managed IT services, strategic consulting, infrastructure management, cybersecurity, and application development primarily to municipalities, K-12 schools, and nonprofit organizations. The company sells proprietary software platforms including AltruLink (a low-code/no-code integrated data platform), Novus Choice (school enrollment/lottery software), Facility Portal, Public Libraries Survey, and Salary & Benefits Survey, typically delivered as monthly subscriptions.
Product overview
Novus Insight is a Managed Service Provider (MSP) offering a portfolio of technology services and proprietary software products. The core technology platform is AltruLink, a low-code/no-code data platform that serves as the foundation for multiple web applications. Key products built on this platform include: (1) AltruLink for Program Management - an integrated data system for nonprofits and social services; (2) Novus Choice - school enrollment software launched in 2012 for automating admissions, lotteries, and waitlists; (3) Public Libraries Survey Platform - for state data collection and IMLS reporting; (4) Salary & Benefits Survey Tool - for municipal leagues; and (5) Facility Portal - room and resource reservation system introduced in 2014. Additional products include Novus Kiosk for visitor management. The company also provides strategic consulting, infrastructure, managed services, application development, and cybersecurity services.
Differentiator
Problem solved
Functional benefit
Brands
- AltruLink: A versatile data platform designed to build web applications that automate business processes for nonprofits and social services organizations, including integrated case management.
- Novus Choice
- Novus Facility Portal
- Novus Library Survey
- Novus Salary & Benefits Survey
- Novus Kiosk
Products and services
- Managed IT Services Fully managed or co-managed IT services delivered for a fixed, predictable monthly fee covering proactive IT maintenance, monitoring, upgrades, issue resolution, Tier I-III technical support, network configuration, backup management, asset inventory, and technology strategic planning for municipalities, nonprofits, and schools.
- Strategic Consulting
Quantifiable outcome
- Most support requests answered or resolved same day, almost every one within 24 hours
- +1 more outcomes
Companies that use Novus Insight
Customer profileNamed customers11 records
Segments4 records
Ideal customer profiles4 records
Novus Insight technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration12 records
AI capability2 records
Feature5 records
Novus Insight partnerships and signals
Strategic signalPartnerships
Twelve partnerships are on record, tiered core and minor.
- WebauthorcoreSaaS provider of integrated data systems. Strategic partnership to address data challenges faced by clients. Webauthor provides highly configurable systems for organizations with unique process flows and data requirements, positioned between custom-developed and commercial off-the-shelf software.
- Jessie Ball duPont FundcorePrivate foundation headquartered in Jacksonville, FL supporting hundreds of organizations nationwide with capacity building grants. Selected Novus in 2015 to conduct technology, data, and cybersecurity assessments for all Fund grantees, plus remediation assistance and ongoing IT support for many.
- Capitol Region Council of Governments (CRCOG)coreVoluntary council with 38 member municipalities in Hartford, CT area. Partnered since 2014 to establish the IT Services Cooperative providing vetted, negotiated-rate access to technology services for CT municipalities, school districts, and public libraries. Services include tech assessments, ongoing IT support, application development, private cloud hosting, and cybersecurity services.
- CT Data CollaborativecorePublic-private partnership focused on empowering data users and producers through increased data literacy and expanded data capacity. Administrative backbone for Hartford Data Collaborative initiative to build integrated data systems. Novus aligns closely on projects where data literacy is needed to effectively deploy Novus-developed software.
- Pioneer Valley Planning Commission (PVPC)coreSelected Novus in 2018 as technology partner for their Pioneer Valley Municipal IT Collaborative serving 43 cities and towns in northwestern Massachusetts. Modeled on successful CRCOG partnership. Provides neutral, vendor-agnostic technology guidance to municipalities and school districts.
- South Central Regional Council of Governments (SCRCOG)minorConsortium of 15 municipalities in South Central Connecticut aligned with Novus for help with technology and cybersecurity challenges. Initial joint initiative includes remote working guidance, COVID-19 support, cybersecurity policy development, and awareness training.
- Philadelphia Bar FoundationminorSelected Novus in 2018 to design, build, and support IT infrastructure for the Equal Justice Center, a 12-story, 180,000 sq ft building opening 2022 that will co-locate 13 nonprofit legal and social service organizations. First of its kind in the US.
- Nonprofit Center of Northeast FloridaminorLong-time partnership providing technology guidance, ongoing IT support, shared network infrastructures, project management for tenant network buildouts, and custom-developed room & resource reservation applications.
- Connecticut Community Nonprofit AllianceminorPartnership providing technology guidance and ongoing IT support for nonprofits residing in center facilities, including shared conference room AV systems and room reservation applications.
- MicrosoftcoreSilver cloud and Silver datacenter designation holders. Novus sells, installs, configures, and supports Microsoft products for clients including Office 365, Azure, and related solutions.
- VEEAMcorePro Partner and CSPartner Silver designation. VEEAM is at the heart of Novus backup and disaster recovery services. Novus provides licensing, installation, configuration, and support.
- VMwarecoreProfessional Service Provider and Professional Solution Provider. Novus uses VMware for own private cloud and infrastructure as a service (IaaS) clients. Provides licensing, installation, configuration, and support.
Scale indicators5 records
Recent moves6 records
Expansion highlights6 records
Novus Insight competitors and assessment
Company assessmentDirect peers
- OpenApply: OpenApply provides online school admissions and enrollment software for K-12 schools — directly competing with Novus Choice for school choice and admissions automation deals.
- Blue Mantis: Blue Mantis is a managed IT services and cybersecurity provider for mid-market, healthcare, and public sector clients — closely comparable to Novus in services breadth and customer profile.
- SchoolMint: SchoolMint is a SaaS provider of school enrollment, choice, and lottery management software — directly competing with Novus's Novus Choice platform for K-12 and magnet/charter school district clients.
- Kelser Corporation: Kelser is a Connecticut-based managed IT services and cybersecurity provider serving mid-market and public sector clients — directly competing with Novus in regional managed services for municipalities and SMBs.
- Bonterra: Bonterra (formerly Network for Good/Social Solutions) provides case management, donor management, and outcomes-tracking software for nonprofits — directly competing with Novus's AltruLink platform in the nonprofit vertical.
- Dataprise: Dataprise is a managed IT services and cybersecurity provider for SMB and mid-market clients across multiple US regions — directly competing with Novus for managed services contracts outside the Northeast.
- Corsica Technologies: Corsica Technologies provides managed IT services, cybersecurity, and compliance for mid-market and public sector clients — directly comparable to Novus in services portfolio and target customer profile.
Emerging players
- Frontline Education: Frontline Education provides K-12 administration and human capital management software to school districts — adjacent to Novus Choice as a specialized K-12 SaaS player that increasingly intersects with school enrollment workflows.
Broad incumbents
- Salesforce Nonprofit Cloud: Salesforce.org Nonprofit Cloud is a broad incumbent CRM and program management suite for nonprofits — competing with AltruLink but as part of a much larger enterprise software portfolio rather than a niche specialist.
- Arctic Wolf: Arctic Wolf is a large-scale managed detection and response (MDR) provider serving SMB and mid-market — a broad incumbent in the MSSP space that increasingly targets the same public sector and nonprofit verticals as Novus.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Novus Insight social profiles
Digital presenceNovus Insight financial estimates
Financial estimateRevenue estimate
Valuation estimate
Novus Insight leadership team
Management profileNumber of profiles
Profiles16 records
Novus Insight funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Novus Insight M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Novus Insight
What does Novus Insight do?
Novus Insight is a Managed Service Provider delivering fixed-fee managed IT services, strategic consulting, infrastructure management, cybersecurity, and application development primarily to municipalities, K-12 schools, and nonprofit organizations. The company sells proprietary software platforms including AltruLink (a low-code/no-code integrated data platform), Novus Choice (school enrollment/lottery software), Facility Portal, Public Libraries Survey, and Salary & Benefits Survey, typically delivered as monthly subscriptions.
Is Novus Insight a public or private company?
Novus Insight is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Novus Insight founded?
Novus Insight was founded in 2017. It employs 11 to 50 people.
Where is Novus Insight based?
Novus Insight is headquartered in East Hartford, United States, in the North America region.
How does Novus Insight make money?
Five revenue lines are on record. Managed IT Services are the primary driver. The others are professional Services / Project Work, altruLink Platform Subscriptions, novus Choice Platform and facility Portal Subscriptions.
Who are Novus Insight's main competitors?
Direct peers on record are OpenApply, Blue Mantis, SchoolMint, Kelser Corporation, Bonterra, Dataprise and Corsica Technologies. Frontline Education is listed as an emerging player. Broad incumbents are Salesforce Nonprofit Cloud and Arctic Wolf.
Does Novus Insight have an API?
No public API is recorded for Novus Insight.
What industry is Novus Insight in?
Novus Insight's product category is Managed IT Services. Its primary akta.pro industry code is BPAKAHAA, Managed Security Services (MSSP) & 24/7 SOC Operations, with a secondary code of BPAEADAJ, Governance, Risk & Compliance (GRC) Managed Services. Its NAICS code is 54151 and its SIC code is 7372.