Aztec Promotional Group
- Company typePrivate
- Founded1995
- HeadquartersManor, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
Aztec Promotional Group firmographics
Firmographics- Name
- Aztec Promotional Group
- Legal name
- Aztec Promotional Group, LP
- Website
- https://aztecworld.com
- Company type
- Private
- Founded year
- 1995
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Aztec Promotional Group industry classification
Industry- Product category
- Promotional Products / Branded Merchandise
- NAICS
- Gift, Novelty, and Souvenir Retailers (45942), Clothing and Clothing Accessories Retailers (458110)
- SIC
- Wholesale-Apparel, Piece Goods & Notions (5130), Retail-Misc General Merchandise Stores (5399)
- akta.pro primary industry
- Branded Merchandise & Corporate Gifts (BPAFAMAA)
- akta.pro secondary industries
- Branded Merchandise & Promotional Apparel Wholesale (CRAOADAI), Promotional Products & Branded Merchandise Retail (CRALAJAM)
Keywords
Where Aztec Promotional Group is headquartered
LocationHeadquarters
- HQ city
- Manor
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Aztec Promotional Group business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Custom Branded Product Sales: Core revenue from the sale of custom-logo promotional products (apparel, drinkware, bags, tech gadgets, office items, etc.) with unit-level public pricing on the catalog and quote-based pricing on most orders. Pricing examples: T-shirts $5.72–$23.81, caps $6.30–$12.61, sweatshirts $26.95–$53.90, fitness bottles $1.93–$2.17, tote bags $1.84–$3.07, sports packs $3.95–$7.22.
- Managed Online Store & Fulfillment Services: Recurring managed-service revenue from designing, hosting, and operating client-branded Shopify merchandise stores plus integrated storage, pick-pack-ship fulfillment, and ongoing store management.
- Aztec Calendar Subscription Plans: Multi-month recurring partnership revenue through tiered monthly brand-support plans (The Empire 6 months, The Power 12 months, The Legacy 18 months) that include strategy meetings, product drops, creative design support, analytics, and priority production timelines.
- Custom Design & Production Services: Professional services revenue from custom artwork application, embroidery/screen printing, sublimation, kitting, custom packaging, and creative brand-direction services bundled with orders.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | One time/ perpetual license | Unit pricing on catalog (no subscription) |
| Subscription | Multi-year contract | Aztec Calendar — The Empire (6 months) |
| Subscription | Multi-year contract | Aztec Calendar — The Power (12 months) |
| Subscription | Multi-year contract | Aztec Calendar — The Legacy (18 months) |
| Other | Pay-as-you-go | Quote-based custom orders |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels7 records
Aztec Promotional Group product offering
Product offeringCore offering
Aztec Promotional Group sells custom branded merchandise (apparel, drinkware, bags, tech, office, and accessories) decorated with customer logos, supported by a dedicated Sales Account Manager model and an in-house quality control process. Beyond catalog sales, it operates The Aztec Calendar (a tiered monthly brand-support subscription) and Shop & Fulfillment Services (custom Shopify storefronts bundled with managed pick-pack-ship fulfillment) for clients running ongoing merch programs.
Product overview
Aztec Promotional Group operates a single unified branded-merchandise business centered on its core Branded / Promotional Products catalog (covering Apparel & Accessories, Office & Desk, Drinkware, Bags & Carriers, Outdoors & Lifestyle, and Tech & Gadgets), supported by named flagship offerings: The Aztec Calendar, a tiered monthly brand-support subscription (The Empire / The Power / The Legacy plans); Shop & Fulfillment Services, a combined bundle pairing Online Store Services (custom Shopify-based storefront build and management) with Fulfillment Services (secure inventory storage, pick/pack/ship, scalable volume support); and a specialty Sublimated Team Uniforms and Apparel line. Individual branded SKUs such as the Adult Gildan Softstyle® T-Shirt, Team 365 Youth Zone Performance Shirt, 24 Oz. Poly-Clear™ Fitness Bottle, Small Hit Sports Pack, 71723 Price Buster Cap, Gildan 6.1 oz 100% Preshrunk Cotton T shirt w/ Custom Logo, Women's Clifton Full Zip Sweatshirt, and Non-Woven Tote Bag with Pocket sit inside the broader catalog that feeds all of these programs and tiers.
Differentiator
Problem solved
Functional benefit
Brands
- The Aztec Calendar: Curated monthly brand support partnership offering strategic merchandise planning, creative direction, and production management under tiered plans (The Empire, The Power, The Legacy).
Products and services
- Branded / Promotional Products Custom, high-quality branded merchandise offered across Apparel & Accessories, Office & Desk, Drinkware, Bags & Carriers, Outdoors & Lifestyle, and Tech & Gadgets categories, with custom logo application (embroidery, screen printing, sublimation) supported by a dedicated Sales Account Manager model and layered in-house quality controls.
- The Aztec Calendar Curated monthly brand partnership that delivers intentional merchandise strategy, creative direction, monthly product recommendations aligned to events and holidays, and ongoing production management by a dedicated team, sold in three tiers: The Empire (6 Months), The Power (12 Months), and The Legacy (18 Months).
- Shop & Fulfillment Services Combined branded merchandise solution that pairs a custom Shopify-based online storefront (with easy browsing, checkout, automated order processing, and ongoing management) with managed pick/pack/ship fulfillment and secure inventory storage, designed for brands running ongoing merch programs.
- Sublimated Team Uniforms and Apparel Specialty catalog line for custom sublimated team uniforms and apparel, including personalized quote-based production, targeted at schools, clubs, and organizations needing fully custom team apparel.
Quantifiable outcome
- Texas Ranch Experience hats lasted more than 4x longer than typical promotional hats, making them effectively half as expensive per use.
- +2 more outcomes
Companies that use Aztec Promotional Group
Customer profileNamed customers8 records
Segments5 records
Ideal customer profiles5 records
Aztec Promotional Group technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
Feature5 records
Aztec Promotional Group partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core.
- ShopifycoreAztec builds and manages custom Shopify-based online merchandise stores on behalf of client brands. Services include a professionally designed storefront, easy product browsing/checkout, automated order processing, and ongoing store management and support.
- StripecoreStripe is used as a third-party payment processor for securely processing customer payment information collected through Aztec's services.
- PayPalcorePayPal is one of the listed payment processors used by Aztec. Customers paying via PayPal are directed to the PayPal website where PayPal's privacy policy applies.
- Authorize.netcoreAuthorize.net is one of the listed third-party payment processors used to securely process payment information collected through Aztec's services.
- PromoPaymentcorePromoPayment is one of the listed third-party payment processors used by Aztec to securely process payment information collected through its services.
Scale indicators5 records
Recent moves1 record
Aztec Promotional Group competitors and assessment
Company assessmentDirect peers
- 4imprint: One of the largest North American promotional products distributors offering custom branded merchandise across apparel, drinkware, bags, and tech with both self-serve and account-managed models — the closest scale comparable to Aztec.
- HALO Branded Solutions: Direct competitor in the promotional products and branded merchandise space, serving enterprise and mid-market accounts with account-managed sales, kitting, and fulfillment — overlapping heavily with Aztec's go-to-market.
- Crestline: Promotional products distributor offering custom branded merchandise, apparel, and accessories with a catalog-led model — competes for the same mid-market B2B buyer as Aztec.
- ePromos: Online promotional products retailer offering custom branded merchandise across apparel, drinkware, and tech with both e-commerce and account-managed service — directly competes for Aztec's catalog-driven SMB and mid-market demand.
- Quality Logo Products: Promotional products distributor with an extensive online catalog of branded apparel and accessories plus sales support — competes for Aztec's transactional catalog business and smaller B2B orders.
- National Pen: Long-established promotional products company specializing in custom branded writing instruments, apparel, and accessories with both catalog and account-based sales — directly comparable offering mix and B2B sales motion.
Broad incumbents
- CustomInk: Larger, well-known custom apparel and promotional products platform with strong consumer brand recognition; overlaps with Aztec's custom apparel and team uniform business but operates at significantly greater scale and primarily self-serve.
Emerging players
- Anthem Branding: Boutique promotional products and branded merchandise agency offering design-led swag programs for brands — comparable to Aztec's high-touch, design-forward account management model, though smaller in scale.
- Brandful: Modern branded merchandise and swag platform focused on managed store programs and fulfillment for growing brands — overlaps with Aztec's Shop & Fulfillment Services and subscription-style offerings.
- SwagUp: Tech-enabled swag platform offering custom online stores, kitting, and global fulfillment — directly competes with Aztec's managed Shopify store + pick/pack/ship bundle, especially for tech and startup buyers.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Aztec Promotional Group social profiles
Digital presenceAztec Promotional Group compliance and trust
Trust signalCompliance2 records
Aztec Promotional Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
Aztec Promotional Group leadership team
Management profileNumber of profiles
Profiles1 record
Aztec Promotional Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Aztec Promotional Group M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Aztec Promotional Group
What does Aztec Promotional Group do?
Aztec Promotional Group sells custom branded merchandise (apparel, drinkware, bags, tech, office, and accessories) decorated with customer logos, supported by a dedicated Sales Account Manager model and an in-house quality control process. Beyond catalog sales, it operates The Aztec Calendar (a tiered monthly brand-support subscription) and Shop & Fulfillment Services (custom Shopify storefronts bundled with managed pick-pack-ship fulfillment) for clients running ongoing merch programs.
Is Aztec Promotional Group a public or private company?
Aztec Promotional Group is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Aztec Promotional Group founded?
Aztec Promotional Group was founded in 1995. It employs 11 to 50 people.
Where is Aztec Promotional Group based?
Aztec Promotional Group is headquartered in Manor, United States, in the North America region.
How does Aztec Promotional Group make money?
Four revenue lines are on record. Custom Branded Product Sales are the primary driver. The others are managed Online Store & Fulfillment Services, aztec Calendar Subscription Plans and custom Design & Production Services.
Who are Aztec Promotional Group's main competitors?
Direct peers on record are 4imprint, HALO Branded Solutions, Crestline, ePromos, Quality Logo Products and National Pen. CustomInk is listed as a broad incumbent. Emerging players are Anthem Branding, Brandful and SwagUp.
Does Aztec Promotional Group have an API?
No public API is recorded for Aztec Promotional Group.
What industry is Aztec Promotional Group in?
Aztec Promotional Group's product category is Promotional Products / Branded Merchandise. Its primary akta.pro industry code is BPAFAMAA, Branded Merchandise & Corporate Gifts, with a secondary code of CRAOADAI, Branded Merchandise & Promotional Apparel Wholesale. Its NAICS code is 45942 and its SIC code is 5130.